Course Outline

Course Title: Introduction to Entrepreneurship

Course Code: ENT 222
Spring 2025
Section - A
Course Information Faculty Information
Class Time: Tuesday & Wednesday Faculty Name: Md. Enamul Haque
(2.00 PM-3.30 PM) Designation: Adjunct Assistant Professor &
Director, Entrepreneurship Development & Research
Center (EDRC)
Credits: 3 Contact: +8801912006617
Prerequisite: N/A Email: [email protected]
Contact Hours/week: 3hours Office Location:10th Floor, Teachers’ Room

Course Rationale:
Entrepreneurship is a vital component of the business world. This course encourages students to
explore entrepreneurial opportunities and equips them with the knowledge and skills needed to
initiate and manage their ventures.

Course Description:
This course is intended to provide students with an entrepreneurship experience that brings to
life the entrepreneurial process by blending introductory business knowledge with experiential
learning focused on the development of a business idea toward an entrepreneurial venture.
Specifically, students will learn about and engage in creativity and idea generation, elevator
pitches, marketing, proof of concept, business model canvas, and an investor pitch via lectures,
workshops, videos, readings, exercises, and skills tests. Upon completion, students will be
positioned to engage in various entrepreneurship opportunities as well as apply gained
entrepreneurial skills and competencies throughout their career as both an entrepreneur and an
entrepreneurial employee within a larger organization.

Course Objectives:
The objective of this course is to equip students with foundational knowledge and practical skills
in entrepreneurship. It aims to foster an entrepreneurial mindset, enable students to identify and
evaluate business opportunities, and prepare them to create, develop, and sustain
entrepreneurial ventures in a dynamic and competitive environment.

Course Contents:
1. Introduction to Entrepreneurship
2. Opportunity Identification and Idea Generation
3. Business Models and the Business Model Canvas
4. Creativity and Innovation in Entrepreneurship
5. Market Research and Marketing Strategies
6. Funding and Investment Options
7. Risk Management and Legal Considerations
8. Social Entrepreneurship
9. Proof of Concept and Feasibility Analysis
10. Business Planning and Development
11. Launching and Scaling Ventures
12. Entrepreneurial Mindset and Success Factors

Course Learning Outcomes (CLOs):

After completing this course, students will be able to:

CLO1 Define the key concepts and theories of entrepreneurship.

CLO2 Analyze the entrepreneurial process and identify the key factors that
contribute to success and failure.
CLO3 Apply entrepreneurial principles to develop and implement new business
ideas.
CLO4 Evaluate the feasibility of new business ideas and develop business plans.
CLO5 Formulate strategies to launch and grow new businesses.

Mapping with CLOs with Program Outcome (PLOs)

CLO PLO 1 PLO 2 PLO 3 PLO 4 PLO 5 PLO 6 PLO 7 PLO 8
CLO 1 ✓
CLO 2 ✓ ✓ ✓
CLO 3 ✓ ✓ ✓
CLO 4 ✓ ✓ ✓
CLO 5 ✓ ✓ ✓ ✓

CLOs with Teaching, Learning, and Assessment Strategies:

CLOs CLO Statement Teaching Learning Assessment Strategy
Strategy
CLO Define the key concepts and Lectures, Readings, Case Written Tests/Exams,
1 theories of entrepreneurship. Studies, Group Work Quizzes, Class
Participation
CLO Analyze the entrepreneurial Interactive Lectures, Project Papers (Business
2 process and identify success Entrepreneurial Journey Plan), Presentations, Case
factors. Analyses Analyses
CLO Apply entrepreneurial Simulation, Experiential Group Projects, Business
3 principles to develop business Learning, Group Tasks Idea Pitches, Role Plays
ideas.
CLO Evaluate feasibility and Technology Integration, Written Tests/Exams,
4 develop business plans. Business Plan Workshops Presentations
CLO Formulate strategies to Mentoring Sessions, Project Papers,
5 launch and grow businesses. Business Development Presentations
Exercises
Weekly Course Plan:
Week Topic Teaching Learning Assessment Strategy CLO
Strategy
1 Introduction to Interactive Lectures, Quizzes, Class CLO
Entrepreneurship Discussions Participation 1
2 Creativity and Innovation Group Tasks, Group Projects, CLO
in Entrepreneurship Experiential Learning, Presentations 3
Workshop
3 Opportunity Workshops, Case Assignments, Idea CLO
Identification and Idea Studies, Visit Generation Exercise, 2
Generation Visit Report
4 Market Research and Lectures, Readings, Midterm Exam, Case CLO
Marketing Strategies Group Work, Field Visit, Analysis, Field Visit 2
Workshop Report
5 Business Models and the Workshops, Role Plays Business Model Canvas CLO
Business Model Canvas Assignment 4
6 Funding and Investment Presentation, Case Presentations, Case CLO
Options Studies Analyses 5
7 Proof of Concept and Workshops, Group Feasibility Study CLO
Feasibility Analysis Tasks 4
8 Midterm Exam and Exam and Discussion Midterm Exam CLO
Review 1,2
9 Risk Management and Case Studies, Quizzes, Assignments CLO
Legal Considerations Interactive Discussions 4
10 Social Entrepreneurship Interactive Lectures, Project Papers, CLO
Workshops Presentations 3,5
11 Business Planning and Business Plan Business Plan CLO
Development Workshops, Group Submission 4
Work
12 Business Plan Presentation Presentation CLO
Presentation 4
13 Launching and Scaling Case Studies, Presentations CLO
Ventures Interactive Discussions, 5
Workshop
14 Entrepreneurial Mindset Interactive Lectures, Case Analyses CLO
and Success Factors Workshops 2
15 Final Exam Review and Final Exam Review and Class Participation CLO
Consultation Consultation 1-5
16 Final Exam Final Exam Final Exam CLO
1-5
Course Policy:
1. It is the student’s responsibility to gather information about missed assignments,
projects, or covered topics during lectures. Regular attendance is mandatory for success
in understanding entrepreneurial concepts. Points will be deducted for absences.
Without at least 70% attendance, students will NOT be allowed to sit for the final exam.
According to ZUMS policy, students must enter the classroom within the first 10 minutes
to be marked present.
2. The schedule for quizzes, the midterm, and the final exam has been outlined in the
syllabus. However, announcements and reminders will be made in class or online. There
is NO provision for make-up exams.
3. Reading materials, case studies, and workshop instructions will be made available on the
online platform prior to the class. Students should review them to actively engage in
discussions and practical exercises.
4. Notifications for class cancellations, extra classes, make-up sessions, or additional
workshops will be shared well in advance.
5. Active participation is critical for developing an entrepreneurial mindset. Students are
encouraged to ask questions, share ideas, and collaborate in discussions, group tasks, and
workshops, session.
6. Tutorials are available during office hours, which can be used to clarify concepts such as
developing business models, preparing pitches, and conducting feasibility studies.
Outside of office hours, appointments are required.
7. Students must adhere to the ZUMS code of conduct and ethical guidelines, as outlined in
the Greenbook available on the ZUMS website. Reading this Greenbook before the first
class is mandatory.
8. Not advised: Missing lectures and relying solely on class notes or textbooks.
Entrepreneurship is best learned through active participation in class exercises and case
studies.
9. Advised: Regularly reviewing class discussions, workshop activities, and assigned readings
to build your entrepreneurial skills.
10. Not advised: Memorizing case studies or examples without understanding how to apply
entrepreneurial principles.
11. Advised: Focusing on understanding entrepreneurial processes, tools (e.g., Business
Model Canvas), and strategies to solve real-world problems.

12. Advised: Actively participating in session/workshops/activity and developing insights into

creating, evaluating, and scaling business ideas, rather than relying solely on theoretical
knowledge.
13. Not advised: Using entrepreneurial tools (e.g., Entrepreneurial Self-Check, financial
projections or feasibility studies) without understanding the rationale behind them.
14. Advised: Gaining both conceptual clarity and practical skills to develop viable and
sustainable business ventures.
Assessment and Marks Distribution:
Students will be assessed on the basis of their overall performance in all the exams, class tests,
assignments, project and class participation. Final numeric reward will be the compilation of:
§ Class Test / Quiz: 10%
§ Midterm: 20 %
§ Attendance: 10%
§ Final: 40 %
§ Project: 20% [Business Idea Generation & Business Plan Presentation]
[Class attendance is mandatory; failure to do so may not be allowed to sit in the final exam]

Grade Conversion Scheme:

The following chart will be followed for final grading. This has been customized from the guideline
provided by the ZUMS.

A+ A A- B+ B B- C+ C D F
100- 74-
79-75 69-65 64-60 59-55 54-50 49-45 44-40 < 40
80 70
4.00 3.75 3.50 3.25 3.00 2.75 2.50 2.25 2.00 0.00
* Numbers are inclusive

Special Case Grade Point

I** Incomplete 0.00

W** Withdrawal 0.00

R** Retaken 0.00

Textbook and References

1. Barringer, Bruce R., & Ireland, R. Duane. Entrepreneurship Training (4th Edition). New
York: Pearson, 2011.
2. Hisrich, Robert D., Peters, Michael P., & Shepherd, Dean A. Entrepreneurship (7th Edition).
New York: McGraw-Hill/Irwin, 2006.
3. McGrath, Rita G., & MacMillan, Ian C. The Entrepreneurial Mindset: Strategies for
Continuously Creating Opportunity in an Age of Uncertainty. Harvard Business Review
Press, 2000.