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_THE SOCIAL DILEMMA_Digital Toolkit

The Social Dilemma aims to spark a global conversation about the impact of technology on democracy, mental health, and human rights during a time of social upheaval. The digital toolkit encourages sharing the film's trailer, discussing its themes, and using social media to engage others in action. It provides templates and suggested messaging to help individuals and organizations connect their experiences with the film's message.

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Charles Cordeiro
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10 views7 pages

_THE SOCIAL DILEMMA_Digital Toolkit

The Social Dilemma aims to spark a global conversation about the impact of technology on democracy, mental health, and human rights during a time of social upheaval. The digital toolkit encourages sharing the film's trailer, discussing its themes, and using social media to engage others in action. It provides templates and suggested messaging to help individuals and organizations connect their experiences with the film's message.

Uploaded by

Charles Cordeiro
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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DIGITAL TOOLKIT

Starting a conversation about The Social Dilemma, where it all began...online.​

The Social Dilemma will be engaging on the following platforms:


Facebook | Instagram | Twitter
Hashtag: #TheSocialDilemma
TOOLKIT OVERVIEW

The Social Dilemma will meet the world in the midst of a global pandemic, ongoing racial justice
mobilizations, a major presidential election, and a new socially distant school year. As many of
us look to certain technologies for much-needed connection, if left unchecked this power can
undermine our democracy, mental health, and human rights. Now is the moment to come
together and ignite a global conversation about our social dilemma and realign technology with
the interest of people, not profits.

Let’s fix it. With this in mind, we’re excited to share this digital toolkit, which we hope will help
you share the dilemma and engage your network in action.

●​ From 9/9 on
○​ Share the trailer to encourage others to watch
○​ Discuss the Dilemma to join a global conversation on the issue
○​ Use our sample outreach draft to help your network take action

Wondering why we’re sharing on social media?

Certainly social media isn’t the only way to engage and share. While we hope the film can spark
offline conversation, we must also fight fire with fire, using social media to reach those who need
to see our message most.

To do so in a thoughtful way that embraces the principles of humane technology, we encourage


you to:

●​ Lean into the irony. You may find it ironic that a film that highlights the pitfalls of the
attention economy is asking you to post on social media, and so do we! It may help to
open your post with a phrase to acknowledge this dynamic e.g. “It’s ironic to be
sharing about The Social Dilemma on social media, but it’s exactly where this
conversation needs to start.”

●​ Offer a personal reflection. Connect the dots between the film's message and your
personal experience or the work of your organization by adding language such as: "[I
have / through our work we have] seen first-hand how exploitative technology can
impact [x, y, or z]."
FROM 9/9 ON

Share the trailer


Create excitement around the film by sharing the trailer with your network the day it
releases on 9/9 or any time afterward.

View trailer here


​
Repost directly here via Facebook | Twitter | Instagram

●​ We tweet, we like, and we share— but what are the consequences of our growing
dependence on social media? Silicon Valley insiders reveal how social media is
reprogramming civilization. #TheSocialDilemma Only on Netflix, September 9th.
FROM 9/9 ON

Discuss the Dilemma


Start a conversation by sharing how exploitative and extractive technology platforms
have impacted you or how you’re working to address it. Use the suggested messaging
below and fill in the blanks by highlighting your own experience.

Download all Dilemma Infographics here

Repost directly here via Facebook | Twitter | Instagram

●​ The Democracy Dilemma: The # of countries with political disinformation campaigns on


social media has doubled in 2 years. Big Tech’s promise to keep us connected has given
rise to a host of unintended consequences that threaten the health of people and society.
How is our growing reliance on technology and social media impacting you? Watch
@The Social Dilemma on Netflix and join us in rebooting the system for the common
good at www.thesocialdilemma.com. #TheSocialDilemma
Repost directly here via Facebook | Twitter | Instagram

●​ The Misinformation Dilemma: Misinformation travels 6x faster than real news


on Twitter. Big Tech’s promise to keep us connected has given rise to a host of
unintended consequences that threaten the health of people and society. How is
our growing reliance on technology and social media impacting you? Watch
@The Social Dilemma on Netflix and join us in rebooting the system for the
common good at www.thesocialdilemma.com. #TheSocialDilemma
Repost directly here via Facebook | Twitter | Instagram

●​ The Mental Health Dilemma: 30% of 18-44-year-olds feel anxious if they


haven’t checked Facebook in the past 2 hours. Big Tech’s promise to keep us
connected has given rise to a host of unintended consequences that threaten the
health of people and society. How is our growing reliance on technology and
social media impacting you? Watch @The Social Dilemma on Netflix and join us
in rebooting the system for the common good at www.thesocialdilemma.com.
#TheSocialDilemma

FROM 9/9 ON

Use our sample outreach draft


Use these templates to align the issues of the social dilemma with your organization’s
calls to action.
Download graphics here

PERSONAL EMAIL

●​ Hey [name], [I/we] just discovered “The Social Dilemma “ - a film about how social
media is reprogramming society. In watching the film, we learned that <insert
connection to an issue from the film eg - False news spreads 6x faster than real
news on Twitter > Watch now Netflix and join us in rebooting the system to prioritize
people over profits. Learn more at www.thesocialdilemma.com.

NEWSLETTER COPY

●​ We tweet, we like, and we share— but what are the consequences of our growing
dependence on social media? As digital platforms increasingly become a lifeline to stay
connected, Silicon Valley insiders reveal how social media is reprogramming civilization
by exposing what’s hiding on the other side of your screen. Watch The Social Dilemma
on Netflix. Learn more at www.thesocialdilemma.com.

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