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Preliminary-Lesson

The document introduces the importance of communication in human civilization, detailing its processes, modes, and barriers. It emphasizes the role of written communication in academia and outlines the vision and mission of Bicol University, along with the expected attributes of its graduates. Additionally, it includes tasks for students to reflect on their contribution to the university's vision and create promotional materials related to its mission and quality policy.

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Eleijah Austero
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Download as PDF, TXT or read online on Scribd
2 views

Preliminary-Lesson

The document introduces the importance of communication in human civilization, detailing its processes, modes, and barriers. It emphasizes the role of written communication in academia and outlines the vision and mission of Bicol University, along with the expected attributes of its graduates. Additionally, it includes tasks for students to reflect on their contribution to the university's vision and create promotional materials related to its mission and quality policy.

Uploaded by

Eleijah Austero
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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English Language Department

College of Arts and Letters


Bicol University
Legazpi City

First Semester
Academic Year 2024-2025

PROPERTY OF:

__________________________________________________
Name of Student/Course and Year

GEC-15, PURPOSIVE COMMUNICATION Chapter 1


INTRODUCTION

Humans’ capability to communicate using the inscribed words and use of sounds make us
top of the hierarchy of all living creatures.

Communication is derived from a Latin word “communis” which means common.


Communicating becomes essential in the human civilization on exchanging of information, sharing
thoughts, and expressing oneself. Also, it becomes the catalyst for the people in the society to unite
in decision making, and fostering good relationships and profound respect to one another.
Meanwhile, it is already known that the vital role of communication is the transmission of message
to other person, but how does communication take place?

The process of communications happens between a sender and the receiver. The message is
encoded by the sender and decoded by the receiver channeling through various medium. Most
commonly, communication takes in face-to-face interaction, however, as the world becomes more
advanced, our means of communications changes. Whilst the traditional modes of communication
remain the same, various communication modes arose and became not just the trend but become
essential in exchanging information. Communication mode refers to the channel through which one
expresses his/her communicative intent; it is the medium through which one conveys his/her thoughts.
Moreover, views or feeling can be communicated through face-to-face interaction, video or audio.
Thus, the development of various channel for communication using the Ethernet and Information and
Communication Technology allow us transfer the message faster and convenient. Needless to say,
the transmission of the information is also interrupted by many barriers of communication thus,
affecting and hindering the understanding of both parties due to noise and other subconscious
nonverbal cues. More often or not, nonverbal signals trigger the process of communication.

Additionally, written communication has become important on the academic arena. Through
written text information, it allows us to discover, explore, travel the world, and seemingly defy time
and space. Analyzing the deeper context of diverse cultures in our community serves a key point of
human intellect on unveiling the significant details of the evolution of human, diversities, cultures,
politics, and society. Thus, becomes a primary tool on the academic research and the like.

Essentially, this module does not only contain the types, basic elements, process, modes, and
forms of communication as it also includes the different purposes of communication in the daily
course of human person and how one’s good communication skills effect on the society. The
underlying purpose of communication also is to cross the culture of other people in a holistic level
of perception and determining the differences through understanding multicultural communication
and globalization trend.

Therefore, adept communication skills and embodying the ethical principles of


communication help us to converse and transmit the message effectively to our target audience.
Furthermore, it hones our moral and intellectual capacity making as not just a good communicator
but a listener as well, thus avoiding and mitigating misunderstanding and further implications of
both parties in the actual scenario of communication.

GEC-15, PURPOSIVE COMMUNICATION Chapter 1


PRELIMINARY LESSON

VISION & MISSION OF BICOL UNIVERSITY

WHAT IS THIS LESSON ABOUT?

In this first lesson, I will introduce you to the vision and mission of Bicol University (BU). I will
also show you the expected attributes of a BU graduate, so that you will know what is expected of
you after you finish your degree program.
In addition, during this week, you are tasked to introduce yourself to the class and know the
class rules. These rules are contained in the course guide that I expect you have read before going
through this module.

WHAT WILL YOU LEARN?

At the end of this lesson, you are expected to:

1. Be able to discuss the vision and mission of the university in relation to your degree
program.
2. Relate the attributes of a BU graduate to one’s self, pursuant to the aim of becoming
a world class university.

LET’S READ!

The vision of BU: A University for humanity characterized by productive scholarship,


transformative leadership, collaborative service, and distinct character for sustainable societies.
The mission of BU: Give professional and technical training, and provide advanced and
specialized instruction in literature, philosophy, the sciences, and arts besides providing for the
promotion of scientific and technological researches (Republic Act 5521, Section 3.0)
Every BU graduate should:
1. Demonstrate critical thinking and integrative skills to solve problems and to support lifelong
learning
2. Communicate effectively and appropriately orally and in writing for various purposes with
the responsible use of ICT tools
3. Collaborate with diverse people ethically and with mastery of knowledge and skills in given
disciplines
4. Create knowledge and innovation to promote inclusive development, as well as
globalization.
BU QUALITY POLICY:
Bicol University commits to continually strive for excellence in instruction, research and
extension by meeting the highest level of clientele satisfaction and adhering to quality
standards and applicable statutory and regulatory requirements.

GEC-15, PURPOSIVE COMMUNICATION Chapter 1


TASK #1

Write a short reflective essay on how you, as an AB Political Science student, can help Bicol
University attain its Vision.

TASK #2

Create Taglines/Memes/Slogan/Posters reflecting the VMGO and the Quality Policy

of Bicol University.

GEC-15, PURPOSIVE COMMUNICATION Chapter 1

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