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IM-Chap-9

Chapter 10 discusses the importance of export packing, marking, and labeling for products intended for foreign markets. It outlines considerations for export packing, types of export packaging, essential and additional marking data, and key labeling requirements to ensure compliance with international standards. Proper execution of these elements is crucial for the safe and effective transportation of goods to overseas buyers.

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34 views

IM-Chap-9

Chapter 10 discusses the importance of export packing, marking, and labeling for products intended for foreign markets. It outlines considerations for export packing, types of export packaging, essential and additional marking data, and key labeling requirements to ensure compliance with international standards. Proper execution of these elements is crucial for the safe and effective transportation of goods to overseas buyers.

Uploaded by

Joshua Callejo
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CHAPTER 10

EXPORT PACKING, MARKING AND LABELING

Intended Learning Outcomes


By the end of this topic/chapter, you must be able to:
1. Conceptualize packing, marking and labelling of the proposed product for foreign market.

Export Packing

It refers to the proper way of protecting the goods for a secured and safe travel going to the
country destination.
It Is good enough so that your goods arrive intact and undamaged with your overseas buyers.
Export packing is also often referred to as transport packing, which is one of three main types of
packaging that are likely to be needed for exported goods.

The following should be considered in packing:

1. NATURE OF THE PRODUCT


2. MODE OF TRANSPORTATION
3. CLIMATIC CONDITIONS DURING JOURNEY
4. PILFERAGE SUSCEPTIBILITY
5. CUSTOMERS REQUIREMENTS
6. COST OF PACKING MATERIALS AS AGAINST TOTAL EXPORT COST

There several types of export packing

• Fireboard box or carton


• Wooden packing crates
• Wooden crates
• Wirebound boxes
• Pallets

Wooden crates
Inner and Outer Packaging

Export Marking

Marking allows you to identify practically anything. The export shipping mark is a principal
identification for the international movement of goods.

THREE IMPORTANT TYPES OF DATA


1. ESSENTIAL DATA
 Name and address of exporter
 Name and address of customer
 Case/ Crate/ Package number

2. OTHER DATA
 Weight of the package
 Order number
 Port of shipment
 Destination
 Origin of Shipment

3. HANDLING INSTRUCTION
 To avoid breakage
 Language of the buyer

INTERNATIONAL MARKING SYSTEM OF PALLETS AND PACKAGES


Boxes, wooden crates are often marked with handling instructions in the language of the country
of origin. While this may safeguard the contents of some extent, it is of little use for good
consigned to countries with different languages.

Export Labeling

Like packaging, labeling should also be done with extra care. It is also important for an
exporter to be familiar with all kinds of sign and symbols and should also maintain all the nationally
and internationally standers while using these symbols. Labeling should be in English, and words
indicating country of origin should be as large and as prominent as any other English wording on
the package or label.

For example, exporters need to put the following markings on cartons to be shipped:
• Shipper’s mark
• Country of origin)
• Weight marking (in pounds and kilograms)
• Number of packages and size of cases (in inches and centimeters)
• Handling marks (i.e., international pictorial symbols)
• Cautionary markings, such as “This Side Up” or “Use No Hooks” (in English and in the
language of the destination country)
• Port of entry
• Labels for hazardous material's (i.e., universal symbols adopted by the International Air
Transport Association and the International Maritime Organization)
• Ingredients (if applicable, also included in the language of the destination country
Symbols for package labeling are nationally and internationally standardized
References

Cateora, P., Gilly, M. & Graham, J. (2009). International Marketing. The Mc Graw Hill Companies,
Inc.

Suplico,L., Garcia, L & Esguerra, R. (2008). International Marketing. Quezon City: C&E Publishing,
Inc.

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