Masters

Certification in
Digital Marketing
• 100% Guaranteed Placement • 3 Free Paid Freelancing clients

Featured in:
About MarketMasters

Market Masters Academy is based on the desire that education is the

chief factor for someone to fully realizing his or her ambitions. We
envision a planetary system in which individuals do not have to escape
the boundaries, but where they instead are given a chance to unravel
their true greatness in a process of continuous learning and growth. Our
goal is to provide a supportive training ground for students to excel in all
dimensions – from academics to their workplace to their inner life.

10,000+
Learners Community

100+
Expert Trainers

500+
Placement Partners

Satyam Sharma
Founder & CEO, MarketMasters Academy
Our Vision
Our vision at Market Masters Academy is based on the desire that education is
the chief factor for someone to fully realizing his or her ambitions. We envision
a planetary system in which individuals do not have to escape the boundaries,
but where they instead are given a chance to unravel their true greatness in a
process of continuous learning and growth. Our goal is to provide a supportive
training ground for students to excel in all dimensions – from academics to
their workplace to their inner life.

98%
Students
Placed

6+
Years in
Educational industry

100+
Dedicated mentor
How our Program
work?
Designed to encompass all aspects of digital marketing, this 6-
month program goes beyond theoretical knowledge by
incorporating interpersonal skills training and dedicated career
support, empowering learners to confidently enter the industry and
begin their careers.

What will you learn?

Foundation in Digital Marketing

Search Engine Optimization

Social Media Marketing

Growth & Analytics

Program
Highlights

Expert Faculty Super Sessions

Learn from digital Engage with experts from
marketing industry experts leading brands & agencies
with real-world experience. through interactive Q&A
sessions.

Soft Skills Live Projects

Get valuable guidance on Provide marketing solutions
crucial skills for for real-world brand
presentations, interviews, problems & present to a jury
and resume building. of industry experts.
 Learning
Methodology

Watch
Get access to 40+ hours of
1 high-quality video content
featuring industry experts.

Attend
Participate in discussions & 2
engaging activities to reinforce
practical digital marketing.

Get Mentored
3 Avail One-on-One mentoring
session facility to get
personalised doubt-resolution.

Presentation
Test your knowledge with a
range of industry-relevant 4
assignments & live
projects.
Program
Overview
Module 1

Foundation of Digital Marketing

1 Live Project
History of Marketing
Traditional vs Digital Marketing
The Current Opportunity
Digital Marketing Channels
Careers in Digital Marketing
Digital Consumer Behaviour

Module 2

Digital Visible strategy

2 Practice Assignments | 1 Live Project

Website planning
Local Visibility
Social media visibility
Program
Overview
Module 3

Online Lead strategy

2 Practice Assignments | 1 Live Project

Need of online advertising

Types of online ads Media
Buying principles
Nurturing & leads funnels

Module 4

Graphic Designing
1 Capstone Project

Graphic Designing fundamentals

Designing Marketing kits
Designing online Documents
Advertising Design Principles
Social media & watsapp banner design
Program
Overview
Module 5

Video Marketing
2 Practice Assignments | 1 Live Project

• Video Creation strategy

• Importance of video marketing
• Types of Online videos
• Building explainer video scripts
• Live exercise creating explainer videos
• video scripting
• setting youtube channels
• uploading video on youtube

Module 6

Building your Business website

1 Capstone Project

• Buying Domain & Hosting

• Understanding C-panel
• Installing Wordpress
• Customizing Wordpress
• Building Home page & Blog
• Adding One squeeze page
• Customizing Menu
• Customization Practice & Doubt Session
Program
Overview
Module 7

Social Media marketing

2 Practice Assignments | 1 Live Project

• social media marketing concept

• social media channels
• Facebook business marketing
• Twitter marketing
• LinkedIn marketing
• Instagram marketing
• Quora marketing
• Pinterest marketing

Module 8

Landing page Optimization

1 Capstone Project

• Things to know when planning a lead generation campaign

• Key elements of a landing page
• User flow Designing
• LP copywriting
• Building: Action, Trust & Thankyou page
• A/B version of LP
• Key Lp creation tools
Program
Overview
Module 9

Facebook & Instagram Ads

2 Practice Assignments | 1 Live Project
• Introduction of fb & Instagram ads importance
• Types of Ads: image, video, carousel, story etc.
• Types of Campaign: Awareness, consideration, conversion
• Sun campaign: Reach, traffic, lead generation, sales, app install etc
• Fb & Insta ads Policies
• Creating your ad campaign - live walkthrough
• Ad campaign case study

Module 10

Search Engine Optimization

1 Capstone Project

• SEO KEYWORD RESEARCH

• On-page Seo: Content Optimization
• On page Seo: Technical & HTML
• Google search console tool
• Off page seo: Link building Techniques
• Local Seo
Program
Overview
Module 11

Web Analytics & Reporting

2 Practice Assignments | 1 Live Project

Introduction to Web Analytics

Introduction to Google Analytics
Google Analytics Account Structure
Google Analytics Audince Report
Google Analytics Aquisiton Report
Google Analytics Behaviour Report
Installing Google Analytics On Website

Module 12

Online Advertising & Google Ads

1 Capstone Project

• Paid marketing & GA

• Types of Campaigns
• Bidding, Auction & budget
• Account structure
• Account billing setup
Program
Overview
Module 13

Google Ads
2 Practice Assignments | 1 Live Project

• Search Engine Live creation

• Google ads Camapign case study
• Display Advertising
• Video Advertising

Module 14
Remarketing & Rebranding
1 Capstone Project

• How Remarketing Improves ROI

• Types of Remarketing Audience
• Essentials Components of remarketing
• Remarketing- Top Case Studies
• Setting Up Google Remarketing Tag
• Creating Dierent Lists With GA
• Display &Video Remarketing Campaign- Live Walkthrough
• Google Search Remarketing
• Facebook &Instagram Remarketing
Program
Overview
Module 15

Email Marketing
2 Practice Assignments | 1 Live Project

• Importance Of Email Marketing

• Usage, ROI, Objectives, Email Benefits
• Top Email Marketing Tools
• Key features of a Good Email Tool
• Step By Step Guide For Email Marketing
• Types of Marketing Emailers
• Email Writing Best Practices
• Email Marketing Strategy Creation
• Email List Building Tools

Module 16

Inbound marketing
1 Capstone Project

Inbound vs. Outbound Marketing

Audience Identification
Buyer Touch Point Analysis
Top Content
Types For Each Buyer Stage
Where to Distribute Content
How To Generate Content Ideas Creating
Content Idea Sheet Content Repurposing
Program
Overview
Module 17

Web content Writing

2 Practice Assignments | 1 Live Project
Essentials of Content Writing
Content Writing for Business Sites
Top Tools For Content Research
Al Based Tools For Content Writing
Conversational Writing For Social Media
Ecommerce Content writing
Content Writing vs. Copywriting
Creating Ad Copies
Writing For Landing Pages
Funnel
Copywriting- Whatsapp & Newsletters

Module 18

Blogging, Adsense & Affiliate Marketing

1 Capstone Project
• Blog planning & strategy
• Setting up your blog in wordpress
• Email marketing setup for your blog
• Seo for your blog
• Monetizing your blog with Affilaites, adsense & Collabs
• Top 15 content planning & production tools fpr your blog
• creating & disseminating your 1st blog post
• Blog success blueprint
 Next Gen
Learning with AI
With recent developments, artificial intelligence has been pushed to the
forefront across all industries-including digital marketing. In today's AI-
driven world, our program goes beyond theoretical concepts and offers a
practical approach to AI-tools to help you thrive in the ever-evolving
landscape of work and innovation.

AI-driven Tools
Career
Support Features

Career Resume
Counselling Assistance
Dedicated assistance One-on-one sessions to
to help figure out the design & refine your
right next step for your career. resumes for your dream job.

LinkedIn Profile Interview

Building Preparation
Optimise LinkedIn profiles for Comprehensive guidance to
better networking & career master interview skills & land
opportunities. your dream job.

Presentation MarketMasters
Skills Training Hiring Portal
Elevate your speaking abilities Empower your career with our
& develop a commanding presence. hiring portal for student placements.
MarketMasters
Learning Experience

Bookmark
Our learning platform offers end-to-end support,
leaderboard & calendar to keep track of lectures & exams.

24*7 AI Assistance
Get your queries solved instantly with our
ChatGPT-integrated AI assistant.

Personalised Doubt-Solving
Book a 1-on-1 session with any available mentor to get
personalised solutions to queries.

Video + Live Sessions

Learn via high-quality video lectures featuring industry-experts,
followed by interactive, activity-based live sessions.

Reference Material
Download detailed lecture summaries & use as reference
material even after course completion.

One year Free Access

We offer a one-year advance access to our digital
marketing course, allowing students to attend live classes
again at no additional cost within that period.
Tools
You’ll Master
Placements
MarketMasters offers our learners 100% placement guaranteed.
Supported by a dedicated placement team and MarketMasters strong
industry connections, our students have the opportunity to secure
placements in top companies upon program completion.

Where Our Students Work

What Our
Students Say

The real-world projects assigned during the course

allowed me to gain hands-on experience and
develop a portfolio that impressed employers
during job interviews. I land 4 LPA package with
wfh facility.

Yashpreet Singh
Seo Executive, Nutogen

The expertise of the instructors in the digital marketing

course was excellent in their in-depth teaching
approach, ensuring a comprehensive understanding of
the subject matter. I also got the classes of personality
development, Interview preparation from different
teachers.

Suhana Gaud
Digital Marketer, DDS International
What Our
Students Say

Thanks to the paid projects I worked on during my

time at MarketMasters Academy, I was able to
secure a job as an Google ads & SEO executive
with a salary of 7 LPA, leveraging my practical
experience. Thankyou so much to MarketMasters
academy. Highly Recommend

Sneh Kankaliya
Seo Specialist, Clickinpedia

The high-paying placements offered to graduates of

the digital marketing program highlight the
effectiveness of the curriculum and the relevance of
the skills taught. Highly Recommended.

Ritika Sharma
Social Media Marketer, Pinkvilla
Campus

Delhi

Tap the city icon to find the location

Contact Us
+91 70110 54104

[email protected]

www.marketmastersacademy.co.in

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