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Fast Trax – the Indian QSR chain

October 2012 · Emerald Emerging Markets Case Studies 2(8):1-14

DOI:10.1108/20450621211289403
Authors:

Reshma Nasreen Sadaf Siraj Sana Beg

Jamia Hamdard Jamia Hamdard Jamia Hamdard

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References (14)

Abstract

Subject area Services marketing and marketing strategy. Study level/applicability The case
is basically aimed at post-graduate management students; it can be used in strategic Discover the world's
research
management courses. Students can understand McKinsey's 7S model with the help of this
case as well as the seven Ps of service industry. Students can also gain an insight into the
25+ million
hub and spoke model. The case can also be used in courses of entrepreneurship. Case members
overview The case is primarily the entrepreneurial journey of Mr Samar Qureshi in a quick
service restaurant business. The entrepreneur Mr Samar Qureshi at a very young age 160+ million
dreamt of opening up an Indian fast food chain. He worked hard to make his dream a publication
reality. In a brief period of five years Qureshi's Fast Trax has reached the level of world- pages
renowned fast food chains like McDonald's and KFC in terms of quality and ambience. 2.3+ billion Join for free
Overcoming the hurdles and the challenges Fast Trax has 22 outlets in Delhi NCR. Samar citations
has also introduced the fast food culture in a small town, Aligarh, and wishes to expand it
further to other B class towns of India where people desire to go to fast food chains and to
enjoy the high standards of food and service as are enjoyed by people living in metros. He
has also been instrumental in changing the concept of canteen to restaurant in schools
and colleges. The case discusses the challenges facing Fast Trax in the cut-throat
environment of the fast food industry. Expected learning outcomes These include:
highlighting the 7Ps of services in the context of a retail chain and establishing
interlinkages between the seven Ss identified by McKinsey. Supplementary materials
Teaching notes are available. Please consult your librarian for access.

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Emerging Markets Case Studies Collection

Emerald Case Study: Fast Trax - the Indian QSR chain
Reshma Nasreen, Sadaf Siraj, Sana Beg

Article information:
To cite this document: Reshma Nasreen, Sadaf Siraj, Sana Beg, "Fast Trax - the Indian QSR chain", Emerald Emerging Markets C
Studies, 2012
Permanent link to this document:
http://dx.doi.org/10.1108/20450621211289403
Downloaded on: 12-12-2012
References: This document contains references to 16 other documents
To copy this document: [email protected]

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Citations (0) References (14)

The Use of Franchising by U.S.‐Based Retailers

Article Full-text available
Dec 2002 · J SMALL BUS MANAGE
Ilan Alon

View Show abstract

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1/25/25, 8:43 PM (PDF) Fast Trax – the Indian QSR chain

Food Retailing: Fast Food Industry

Article Full-text available
Feb 2005
Khurshid Anwar Warsi · Syeedun Nisa

View Show abstract

The Economics of Franchise Contracts

Article Full-text available
Oct 1985
Ralph Winter · Frank Mathewson

View Show abstract

Can Capital Scarcity Help Agency Theory Explain Franchising? Revisiting the Capital Scarcity Hypothesis
Article
Apr 1999
James G. Combs · David J. Ketchen

View

The use of franchising as a growth strategy by US restaurant franchisors

Article
Aug 1998 · J Consum Market
Kabir Sen

View Show abstract

Motivation for Franchising: Rhetoric Versus Reality

Article
Oct 1995
Rajiv P. Dant

View Show abstract

Agency Theory and Franchising: Some Empirical Results

Article
Feb 1992 · RAND J ECON
Francine Lafontaine

View Show abstract

KFC overtakes Pizza Hut as Yum!'s largest brand in India

R Bhushan
Bhushan, R. (2011), ''KFC overtakes Pizza Hut as Yum!'s largest brand in India'', ET Bureau, available at:
http://articles.economictimes.indiatimes.com/2011-12-21/news/30542859_1_kfc-yum-restaurants-india Combs, J.G. and
Ketchen, D. Jr (1999), ''Can capital scarcity help agency theory explain franchising? Revisiting the capital scarcity hypothesis'',
Academy of Management Journal, Vol. 42, pp. 196-207.

The business of quick service restaurants”, available at: www.thesmartceo.in/the-business-of-quick-service-

restaurants
M Divya · Chandramouli
Divya, M. and Chandramouli (2011), ''The business of quick service restaurants'', available at: www. thesmartceo.in/the-
business-of-quick-service-restaurants.html

Next big spenders: India's middle class

D Farrell · E Beinhocker
Farrell, D. and Beinhocker, E. (2007), ''Next big spenders: India's middle class'', Newsweek International, available at:
www.mckinsey.com/Insights/MGI/In_the_news/Next_big_spenders_Indian_ middle_class

Show more

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