Scribd
Upload
4 views7 pages

HotstarProductteardown-af40b8fb-a874-4020-bbb7-c5909e04266f

Disney+ Hotstar is a streaming service with over 300 million monthly active users and a diverse content offering, including movies, TV shows, and sports. The platform targets sports and Bollywood fans, emphasizing exclusive content and convenience, while facing competition in the market. The user onboarding journey is streamlined with features like quick payment options and language selection to enhance the customer experience.

Uploaded by

Sai Swaran Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
4 views7 pages

HotstarProductteardown-af40b8fb-a874-4020-bbb7-c5909e04266f

Disney+ Hotstar is a streaming service with over 300 million monthly active users and a diverse content offering, including movies, TV shows, and sports. The platform targets sports and Bollywood fans, emphasizing exclusive content and convenience, while facing competition in the market. The user onboarding journey is streamlined with features like quick payment options and language selection to enhance the customer experience.

Uploaded by

Sai Swaran Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 7

Product

Teardown (4/8)

New User Onboarding


by Ashish Jangra

#LearnInPublicChallenge
About hotstar in Numbers
Disney+ Hotstar is a streaming service that offers a variety of content, including movies, TV shows,
sports, and live events. 300Mn+ MAUs

400Mn+ App Downloads


Owner Novi Digital Entertainment
7+ Languages
Founded In 2015
Largest Market Share (25%)
No. of Employees 1,511

Revenue 3,220 Cr

User Segments Value Proposition Main Competitors

Sports Fans 1. Exclusive Content


2. Multiple Languages and
dubbed Content
Bollywood Fans 3. Convenience
User Persona Bio Personality
Rachel's love for movies and
Priya subscribes to Disney+ TV shows suggests that she is
Hotstar because it offers a passionate about this form of
huge selection of Bollywood entertainment

movies and TV shows, as well Goals


as live sports events and She loves being able to watch
other programming. her favourite shows and
movies anytime, anywhere,
Priya and she appreciates the high-
quality streaming experience.

EDUCATION CITY Wants & Needs


Master's degree New Delhi,
in Marketing India Value for money Frustration
High-quality video and a Limited Payment
OCCUPATION AGE user-friendly interface Options
Marketing Limited content
28
specialist Stream content Technical Issues
on-demand
Customer Onboarding journey
Sign in through Quick Pay allows to
Removes Language Gives a gist of content Economical plan number reduces steps pay on one tap which
barrier available increases the chances and simplifies the reduces the friction
of subscription process

User Selects his User Explores the User Selects his User creates her User fills the payment
favourite language content available preferred plan account info and proceeds the
payment
User Flow (Navigate through the website app)

Assumption: User uses mobile to subscribe for the plans


Customer Journey Map

Phases Browses Platform Offering Creating Account Making Payment

Chooses the
Opens Disney+ hotstar Chooses the payment
subscription Plan
Steps Selects Favourite Language option
Creates account by
Explore the Content Fills the Payment details
filling personal detail

I wonder if there are any


I love this show, but I'm not
Which payment option discounts or promotions
sure if I can justify the cost
should I choose? available.
of a subscription.
Throughts Do I have to pay any I hope this subscription
I wonder if this service has
additional fee along with service has good
a good selection of movies
the transaction? customer service if I have
and shows that I'll enjoy.
any issues.

Anxiety about potentially


Excitement about a new show
Feelings or movie
Hesitation about the cost encountering problems with
the service
Key Performance Indicators

North Star Metric


Weekly Active Subscibers
Matters most to the business

Eng
ach age
Re me
nt

L1 Metrics
Complement to NorthStar Subscribers Minute Viewed
Metric
Business Specific

Avg Rev/Subscriber

L2 Metrics
Video Video
More specific to drive L1 and New Retained
Starts Completion
L2 Metrics

You might also like