BUSINESS

PLAN
PREPARED BY:
Dina S. Delos Santos
Kayla Orillo
Myra Laica A. Sacar
Rick Ivan P. Sefuentes
Angelica Faye M. Silaya

SUBMITTED TO:
MS. MIZPHA JOY S. ACLON
TABLE OF
CONTENTS

EXECUTIVE
1
SUMMARY

MISSION AND
2
VISION

BUSINESS
3
DESCRIPTION

BUSINESS
4 - 5
PROFILE

MARKETING AND
5 - 8
SALES

ORGANIZATION
8 - 10
AND MANAGEMENT

FINANCIAL AND
10 - 11
PROJECTION
 EXECUTIVE SUMMARY

Eggcelent aims to introduce a delicious and convenient option to Southern

Technology Institute of the Philippines (STIP) with our signature Mayo Egg

Sandwich. Our sandwich features freshly boiled eggs mixed with creamy

mayonnaise, layered between slices of soft tasty bread.

With a focus on quality ingredients and efficient service, we aim to cater to the

growing demand for affordable meal options for individuals on the go. Our target

market includes busy professionals, students and anyone seeking a satisfying meal

that combines convenience with flavor. Through strategic location selection,

marketing initiatives, and a commitment to customer satisfaction, Eggcelent intends

to establish itself as a go-to destination for delicious egg sandwiches in the local

community. Our business model prioritizes efficiency in operations, allowing us to

maintain competitive pricing while delivering exceptional value to our customers.

We anticipate steady growth and profitability as we expand our presence.

In summary, Eggcelent is poised to spread the best quality snacks with our

Mayo Egg Sandwich— offering a tasty, convenient and affordable option for

consumers seeking a satisfying meal on the go.

BUSINESS PLAN March 2024 1

 MISSION AND VISION

MISSON
__________________________

Our mission is to redefine the “local” in local food by creating delectable dishes

that celebrate the flavors of fresh, sustainably sourced ingredients, Eggcelent.

Through a commitment to culinary excellence and innovation, we aim to captivate

our customers' taste buds and inspire a deeper appreciation for food. By

championing sustainability in our sourcing and productive skills, we strive to

positively contribute to the health and well-being of our STIP campus community

and beyond. Through these efforts, we seek to establish ourselves as a culinary

destination known for exceptional taste and a commitment to sustainability.

VISION
______________________________

To change the way people think about food, creating a scene where everyone

has access to nutritious, delicious meals that are sustainably sourced and

thoughtfully crafted. We envision “Eggcelent” as a beacon of culinary excellence and

social responsibility, inspiring individuals and communities to make healthier

choices and embrace sustainable living. Through our commitment to continuous

improvement and customer satisfaction, we aim to set the standard for excellence in

the mouths of our customers and leave a lasting legacy of positive tastes.

BUSINESS PLAN March 2024 2

 BUSINESS DESCRIPTION

Eggcelent is rich in fine ingredients and nutrients a student needs for a

continuous adventure in life. Located right on campus, we whip up tasty dishes using

locally sourced ingredients. Eggcelent is all about comfort food with a twist, perfect

for fueling up between classes or chilling out with friends after a study session.

Eggcelent is not just about serving up delicious eats— we're also committed to

sustainability and giving back to our community. With the taste of Eggcelent, make

the college dining experience both tasty and healthy.

BUSINESS PLAN March 2024 3

 BUSINESS PROFILE

TARGET AND MARKETING CUSTOMERS

1. Campus Community: This includes undergraduate and graduate students, faculty

members, and staff.

2. Local Residents: Individuals living in the surrounding community who seek

convenient dining options with a focus on sustainability.

3. Visitors: Tourists and guests visiting the campus or nearby attractions who are

interested in exploring unique dining experiences that prioritize quality and social

responsibility.

4. Social Media Followers: Engaged individuals who follow our brand on various

social media platforms, including students, alumni, food enthusiasts, and

sustainability advocates, seeking updates, promotions, and engaging content related

to our offerings and values.

BUSINESS PLAN March 2024 4

PRODUCT/ SERVICES AND PRICING

1. Product:

Our product is a mayo egg sandwich, featuring creamy scrambled eggs

between two slices of freshly baked bread. It's a simple yet satisfying option that

delivers a delicious burst of flavor with every bite.

2. Pricing:

● Provide affordable meal deals for students on a budget.

● Reflect the value of quality, sustainability, and culinary excellence in pricing.

● Ensure accessibility to all members of the community while maintaining

profitability.

MARKETING AND SALES

MARKETING PLAN

1. Target Audience: Focus our marketing efforts on students, faculty, and staff

within the campus community, as well as nearby residents and visitors seeking

convenient dining options.

2. Brand Positioning: Position our mayo egg sandwich as the go-to choice for a

quick, delicious, and satisfying meal on campus. Emphasize its simplicity,

affordability, and flavorful taste to appeal to our target audience.

3. Promotional Activities: Launch a social media campaign across platforms such

as Facebook to showcase our mayo egg sandwich and engage with our audience.

BUSINESS PLAN March 2024 5

Share mouthwatering visuals, behind-the-scenes content to generate excitement

and build brand awareness.

4. Digital Marketing: Invest in targeted online advertising campaigns to reach

potential customers within our geographical area. Utilize geotargeting and

demographic targeting features to ensure our ads are seen by individuals most likely

to be interested in our product.

5. Feedback and Adaptation: Continuously gather feedback from customers

through social media comments and in-person interactions. Use this feedback to

improve our product and service offerings, address customer concerns, and stay

ahead of evolving consumer preferences.

COMPETITION ANALYSIS

1. Direct Competitors:

● Local Stores: Nearby cafes and delis offering a variety of breakfast

sandwiches, including egg options, may pose direct competition such as the

Canteen. These establishments often emphasize freshness and

customization, similar to our approach.

● Fast Food Chains: Fast-food chains like Jollibee within the vicinity that offer

breakfast menus featuring egg sandwiches or wraps could attract a similar

customer base seeking quick and affordable options.

BUSINESS PLAN March 2024 6

2. Indirect Competitors:

● Grocery Stores: Grocery stores with deli sections or prepared food offerings

may provide convenience and variety, potentially drawing customers away

from purchasing our mayo egg sandwich.

3. Competitive Advantages:

● Focus on Freshness: Highlight the use of locally sourced eggs and ingredients

to emphasize freshness and quality compared to chain competitors.

● Customization: Offer the option for customers to personalize their mayo egg

sandwich with additional toppings or condiments, providing a unique and

tailored experience.

● Affordability: Price our mayo egg sandwich competitively to appeal to

budget-conscious customers seeking value without sacrificing taste or quality.

4. Areas for Improvement:

● Speed of Service: Assess and optimize our operational processes to ensure

efficient service and minimize wait times, especially during peak hours.

● Brand Differentiation: Explore opportunities to further differentiate our mayo

egg sandwich from competitors through unique flavor profiles, specialty

ingredients, or innovative presentation.

● Customer Experience: Continuously strive to enhance the overall customer

experience through attentive service, clean and inviting atmosphere, and

responsiveness to feedback.

BUSINESS PLAN March 2024 7

5. Market Trends and Opportunities:

● Health and Wellness: Capitalize on the growing demand for healthier

breakfast options by promoting the nutritional benefits of our mayo egg

sandwich, such as protein-rich eggs and whole grain bread.

● Convenience: Emphasize the convenience of our grab-and-go mayo egg

sandwich for busy students and professionals, highlighting its portability and

ease of consumption.

ORGANIZATION AND MANAGEMENT

Our organization is led by a dedicated team of individuals full of active and

productive attitudes, united by a shared passion for culinary excellence and

customer satisfaction. The management structure consists of key roles responsible

for overseeing different aspects of the business, ensuring efficient operations and

strategic decision-making.

BUSINESS PLAN March 2024 8

1. Founder/Owner: The visionary behind the business, responsible for setting the

overall direction, goals, and values of the company. This individual provides

leadership and guidance to the management team, driving innovation and growth.

2. Operations Manager: Oversees day-to-day operations, including kitchen

management, inventory control, and staff scheduling. This role ensures that all

aspects of the business run smoothly and efficiently, maintaining high standards of

quality and customer service.

3. Production Manager: Leads the culinary team in menu development, recipe

creation, and food preparation. This individual brings creativity and expertise to the

BUSINESS PLAN March 2024 9

kitchen, ensuring that our offerings are delicious, innovative, and consistently

executed to perfection.

4. Finance Manager: Manages financial planning, budgeting, and accounting

functions to ensure the financial health and stability of the business. This individual

monitors expenses, analyzes revenue trends, and provides financial insights to

support strategic decision-making.

5. Customer Service Representative: Serves as the primary point of contact for

customer inquiries, feedback, and complaints. This role is focused on providing

exceptional service and resolving issues promptly to ensure customer satisfaction

and loyalty.

FINANCIAL AND PROJECTION

PRICING STRATEGY

Our pricing strategy focuses on balancing accessibility for our customers with

profitability for our business. We calculate costs carefully to set fair prices while

remaining competitive in the market. We also consider the value we provide to

customers and offer occasional promotions to drive sales and loyalty. Transparency

is key, ensuring clear communication with customers about any pricing adjustments.

Overall, our goal is to provide exceptional value while maintaining financial

sustainability.

1. Individual Pricing: Mayo egg sandwiches will be sold individually at ₱20

pesos each. Our pricing is designed to make our snacks both easy to enjoy on

BUSINESS PLAN March 2024 10

 the go and affordable for our customers. We aim to offer convenient,

grab-and-go options at prices that won't break the bank, ensuring

accessibility and satisfaction with every bite.

Start-up Capital:

Ingredients and Supplies:

● Eggs: ₱9.00/piece x 6 eggs = ₱54.00

● Mayonnaise: ₱70.00/pack x 1 pack = ₱70

● Pepper: ₱5.00/pack x 1 pack = ₱5.00

● Salt: ₱5.00/pack x 1 pack = ₱5.00

● Loaf Bread: ₱60.00 x 1 loaf = ₱60.00

● Kitchen Towel (Tissues): ₱30.00 x 1 pack = ₱30.00

Total Start-up Costs: ₱224.00

The initial capital required for the start-up of Eggcellent Bites totals

approximately ₱224.00, covering essential ingredients and supplies necessary for

operations. This funding will not only support the procurement of ingredients but

also cover start-up expenses like permits and other initial costs.

BUSINESS PLAN March 2024 11