LESSON 4 BUSINESS ETHICS
LESSON 4 BUSINESS ETHICS
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Business Ethics: What is it?
Ethics is the branch of philosophy that is used to
evaluate the attitude and behavior of a person and
analyze human actions.
Refers to a code of standards by which one can
determine what is wrong and what is right for the
business enterprise.
Moral principles, policies, and values that govern
the way companies and individuals engage in
business activities.
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Goes beyond legal requirements to establish a code of
conduct that drives employee behavior at all levels and helps
build trust between a business and its customers.
For example,
Fairness,
integrity,
commitment to agreement,
broad mindedness considerateness,
Are of importance given the human esteem and self-
respect.
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Ethical Behaviour Vs Ethical Action
Ethical Behaviour
Actions that are against social norms or acts that are
considered unacceptable to the public
Evidenced by certain values and principles maintained
within the relationships, such as integrity, transparency,
honesty or fairness, e.g. plagiarism by students (unacceptable)
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Ethical Action
An expression of our core commitments to honor
the worth of all people, cultivate relationships, and
build justice.
We work together to bring out the best in others and
ourselves, enhancing everyone’s unique capacity and
responsibility to contribute to a more humane world
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Ethical actions in an ethical society are used to represent
the initiatives taken by the people to show their commitment
to their work.
Ethical actions can be of two types;
Constructive outcomes produce more benefits (joint
or separate) than damages, and leave the parties in a
more engaged relationship,
Destructive outcomes produce more damages and
separation.
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Constructive actions
Are desire prompted duties
Are always done by people who consider it their
responsibility or duty to perform the actions.
These actions can be performed daily or on special
times.
These actions always provide a result that is purposeful
and self determined.
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Destructive Actions
Perceived of as acts that are universally seen as
negative, such as lying and stealing
Examples include;
Taking something from others
Lying
Taking and speaking insensitively
Using bad language
Jealous thoughts, e.t.c
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Creating an ethical culture is critical to running a
successful and sustainable organization.
In today’s increasingly competitive and complex
business environment, ethical behavior and decision-
making can make or break a company’s reputation.
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By prioritizing ethical culture, organizations can
foster an environment where employees feel valued,
respected and empowered to do the right thing, even
in challenging situations.
Moreover, ethical culture can help attract and retain
top talent, build stakeholder trust, and enhance brand
reputation.
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Unethical Problems in a business
Conflicts of interest,
Illegal use of resources.
False product claims
Hidden terms in user agreements
Unethical accounting
Bribery
Selling customer data, e.t.c.
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Corporate Code of Ethics
Sets out an organization's ethical guidelines and best
practices to follow for honesty, integrity, and
professionalism.
For members of an organization, violating the code
of ethics can result in sanctions including termination.
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Organizations adopting the Code of Ethics will need
to commit to the following;
1. Understanding and commitment
ensure consistent understanding of business ethics across the
organization at all levels
continually enhance knowledge of all relevant laws and
regulations in the countries in which the organization operates,
either directly or indirectly
commit to eradicating unethical business practices including
bribery, fraud, corruption and human rights abuses, such as
modern slavery and child labour.
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2. Ethical practice
conduct all business relationships with respect, honesty and
integrity, and avoid causing harm to others as a result of
business decisions.
treat all stakeholders fairly and impartially, without
discrimination or favour.
actively support and promote corporate social responsibility
(CSR)
avoid any business practices which might bring the
procurement profession into disrepute.
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3. Professionalism
use procurement strategies to drive unethical practices from the
supply chain.
ensure procurement decisions minimize any negative impact on
human rights and the environment whilst endeavouring to
maximize value and service levels.
put ethical policies and procedures in place, regularly monitored
and updated, and ensure compliance.
mandate the education and training of all staff involved in
sourcing, supplier selection and supplier management to
professional standards
practice due diligence in all business undertakings.
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4. Accountability
take ownership of business ethics
foster a culture of leadership by example
take steps to prevent, report and remedy unethical
practices
provide a safe environment for the reporting of
unethical practices.
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Implementing the Corporate Ethical Codes
Best practices for making an ethics code effective
Root the code in core values such as trust and integrity.
Give a copy to all staff.
Provide a way to report breaches in a confidential
manner.
Include ethical issues in corporate training programs.
Set up a board committee to monitor the effectiveness
of the code.
Report on the code’s use in the annual report.
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Make conformity to the code part of a contract of
employment.
Make copies of the code available to business
partners, including suppliers.
Make a named individual responsible for code
implementation.
Review the code in light of changing business
challenges.
Make sure senior staff walk the talk.
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Whistleblowing
The attempt of an employee to disclose that he or she
believes to be illegal behavior in or by the organization.
An activity of a person, often an employee, revealing
information about activity within an organization that is
deemed;
illegal,
immoral,
Illicit
unsafe or,
fraudulent.
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Whistle blowing has to do with ethics because it
represents;
a person’s understanding,
that an action his or her organization is taking is
harmful,
that it interferes with people’s rights or is unfair
or detracts from the common good.
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Failure on the part of the management of the
organization to fulfill its social obligation calls for
whistle blowing.
It is the responsibility of the whistle blower to be
careful about revealing the organizations secrets and
to consider the harm it may come to - colleagues and
shareholders.
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Consideration before Whistleblowing;
1.Make sure you have a valid case
meant for reporting criminal offences, regulatory breaches, health and
safety (including environmental) breaches, or cover-ups
2. Only report the right kind of concerns and not to air grievances
company's whistleblowing channels shouldn't be used as an outlet to
air grievances or make false reports
3. Check the approved channels
Your company handbook should explain how to make a report and to
whom.
Going straight to the media or putting it online may undermine the
message and damage your reputation
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4. Remember you're a witness, not an investigator
not there to gather conclusive evidence of
wrongdoing, don't delay because you want to gather
that additional evidence.
5. Escalate your concerns to others if needed
If no one believes you, if no action is taken, if there's
a cover-up, or if lives are at risk, then it's fine to
escalate your concerns to others, i.e. CEO, the Police,
or even sometimes the press.
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6. Remember that the law is designed to protect you
Anyone can blow the whistle if they suspect
wrongdoing or unethical behaviour.
And though it isn't easy, the law protects you
from reprisal or unfair treatment.
Authorities must handle all reports with
confidentiality and sensitivity.
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7. Consider the moral & financial implications
Often the moral imperative outweighs any financial
reward and encourages whistleblowers to act
altruistically and not selfishly
There's a strong case for rewarding whistleblowers, i.e.
in industries like health, nuclear, etc., where the
consequences of non-compliance are greatest
With nowhere to hide, this would bring about a new
era of greater accountability.
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Ethical Dilemma: What is it?
Described as the state in which a business must
choose between behavior that is most advantageous to
them or behavior that is just, fair, and morally right for
stakeholders.
In a free-market economy, ethical dilemmas are
extremely common.
This is because the economic forces that drive prices
down through competition are the forces from which
ethical dilemmas arise.
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Can also be referred to as ethical paradox or moral
dilemma
It is a problem in the decision making
process between two possible options, neither of
which, is absolutely acceptable from an ethical
perspective.
Although, most people face many ethical and moral
problems in their lives, most of them come with
relatively straightforward solutions.
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Capitalism rewards innovation, hard work, and value
by allowing businesses to engage in reasonable
practices that make the most money.
Ethical problems in a business environment arise
when doing the right thing is mutually exclusive
(events that can not occur simultaneously) with the
actions most advantageous to the business or person.
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Ethical dilemmas are extremely complicated
challenges that cannot be easily solved.
Therefore, the ability to find the optimal solution in
such situations is critical to everyone.
Every person may encounter an ethical dilemma in
almost every aspect of their life, including personal,
social, and professional.
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The biggest challenge of an ethical dilemma is that it does not offer
an obvious solution that would comply with ethics or norms.
The following approaches to solve an ethical dilemma were
deduced:
Refute the paradox (dilemma): The situation must be
carefully analyzed. In some cases, the existence of the dilemma
can be logically refuted.
Value theory approach: Choose the alternative that offers the
greater good or the lesser evil.
Find alternative solutions: In some cases, the problem can be
reconsidered, and new alternative solutions may arise.
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Examples of ethical dilemma include:
Taking credit for others’ work
Offering a client a worse product for your own
profit
Utilizing inside knowledge for your own profit
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Ethical Dilemmas in Business
A business demonstrates ethical behavior when its decisions and
its actions embody justice, truthfulness, and fair dealing with its
stakeholders.
Ethical issues in corporate organizations are of exceptional
importance because of the trust consumers place in the products
and services they use on a daily basis.
There is an inverse relationship between ethical problems and
government regulation.
As a business chooses to behave ethically, the need for statutory
or regulatory government intervention is lessened.
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Ethical dilemmas in business include
Lack of integrity,
Problematic organizational relationships,
Conflicts of interest, and
Deceptive advertising.
These are not mutually exclusive, and more than one
of the four dilemmas can be present in the same
situation.
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Integrity
Ethics - principles that guide behaviur.
Integrity - should carry out ethical principles in our daily lives
and activities, rather than espousing an ideal and then doing
something contradictory.
Integrity can be defined as the unwavering adherence to a
set of moral and ethical principles.
It involves being honest, accountable, reliable, transparent,
and ethical in all aspects of life.
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Integrity, “is doing the right thing, even when no
one is looking.” (C.S. Lewis)
A foundational moral virtue, and the bedrock upon
which good character is built.
Acting with integrity means understanding,
accepting, and choosing to live in accordance with
one’s principles, which will include honesty, fairness,
and decency.
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A person of integrity will consistently demonstrate
good character by being free of corruption and
hypocrisy.
Integrity is revealed when people act virtuously
regardless of circumstance or consequences.
This often requires moral courage.
Indeed, integrity is the critical connection between
ethics and moral action.
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It is a factor that plays a role in business ethics.
It refers to a workplace culture that is fair, equitable, honest and
just.
Integrity is especially important in business because unethical
behavior is not necessarily illegal.
For example:
A friend confides to you that he has committed a particular
crime and you promise never to tell.
Discovering that an innocent person has been accused of the
crime, you plead with your friend to give himself up.
He refuses and reminds you of your promise. What should you
do?
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Characteristics of ethical actions that inculcates an
ethical culture, i.e.
Transparency
Accountability
Fairness
Integrity
Respect for the law
Values/Focuses on long-term success
Commitment to social responsibility
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Benefits of Business Ethics
Helps an organization maintain ethical values
during times of crisis
Helps employees behave according to the ethical
values that are preferred by the top management of
an organization.
Supports employee’s growth
Helps to avoid criminal acts of ‘o mission’ and it
also helps in lowering fines.
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Helps to identify and manage the value associated
with quality management, strategic management
and diversity management.
Helps in building a strong and positive public
image of an organization
Strengthens organizational culture
Ensures the right activities are performed in an
organization***
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