AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY

(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)

NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

WEB & SOCIAL MEDIA ANALYTICS LAB MANUAL

Regulation : R18/JNTUH

Academic Year : 2023-24

Prepared By

Shaik Subhan Ali

Assistant Professor

COMPUTER SCIENCE AND ENGINEERING

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

VISION AND MISSION OF THE INSTITUTION

VISION
To develop highly skilled professionals with ethics & human values

MISSION
1. To provide high-quality education along with professional training and exposure to the workplace.
2. To encourage a professional mindset that goes beyond academic achievement.
3. To promote holistic education among Department students by means of integrated pedagogy and
scholarly mentoring for excellence in both personal and professional domains.
4. To consistently enhance the teaching and learning procedures in order to prepare students for successful
careers in business or overseas or in further education.
5. To carefully prepare students to be Globally employable professionals who will meet societal demands
and contribute to the nation's technological advancement through their research and innovative talents.

VISION AND MISSION OF CSE DEPARTMENT

VISION
To become a center of excellence the computer science and information technology discipline with a strong
research and teaching environment.

MISSION
1. To provide qualitative education and generate new knowledge by engaging in cutting edge research and
by offering state of the art undergraduate, post graduate, leading careers as computer professional in the
widely diversified of industry, government and academia.
2. To promote a teaching and learning process that yields advancements in state of art in computer science
and engineering in integration of research result and innovative into other scientific discipline leading to
new products.
3. To harness human capital for sustainable competitive edge and social relevance by including the
philosophy of continuous learning and innovation in computer science and engineering.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

DEPARTMENT OF COMPUTER SCIENCE AND ENGINEERING

PROGRAM EDUCATIONAL OBJECTIVES (PEOS):
A graduate of the Computer Science and Engineering Program should:
Program Educational Objective1: (PEO1)
PEO1 The Graduates will provide solutions to difficult and challenging issues in their profession by applying computer
science and engineering theory and principles.
Program Educational Objective2 :( PEO2)
PEO2 The Graduates have successful careers in computer science and engineering fields or will be able to successfully
pursue advanced degrees.
Program Educational Objective2 :( PEO3)
PEO3 The Graduates will communicate effectively, work collaboratively and exhibit high levels of Professionalism,
moral and ethical responsibility.
Program Educational Objective2 :( PEO4)
PEO4 The Graduates will develop the ability to understand and analyse Engineering issues in a broader perspective
with ethical responsibility towards sustainable development.

PROGRAM OUTCOMES (POS):

Engineering knowledge: Apply the knowledge of mathematics, science, engineering Fundamentals and an
PO1
engineering specialization to the solution of complex engineering problems.
Problem analysis: Identify, formulate, review research literature, and analyze complex engineering problems
PO2 reaching substantiated conclusions using first principles of mathematics, natural sciences, and engineering
sciences
Design/development of solutions: Design solutions for complex engineering problems and design system
PO3 components or processes that meet the specified needs with appropriate consideration for the public health and
safety, and the cultural, societal, and environmental considerations
Conduct investigations of complex problems: Use research-based knowledge and research methods including
PO4 design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid
conclusions.
Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern engineering and
PO5 IT tools including prediction and modeling to complex engineering activities with an understanding of the
limitations
The engineer and society: Apply reasoning informed by the contextual knowledge to assess societal, health,
PO6 safety, legal and cultural issues and the consequent responsibilities relevant to the professional engineering
practice
Environment and sustainability: Understand the impact of the professional engineering Solutions in societal
PO7
and environmental contexts, and demonstrate the knowledge of, and need for sustainable development.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the
PO8
engineering practice.
Individual and team work: Function effectively as an individual, and as a member or leader In diverse teams,
PO9
and in multi-disciplinary settings.
Communication: Communicate effectively on complex engineering activities with the engineering community
PO10 and with society at large, such as, being able to comprehend and write effective reports and design
documentation, make effective presentations, and give and receive clear instructions.
Project management and finance: Demonstrate knowledge and understanding of the Engineering and
PO11 management principles and apply these to one’s own work, as a member and leader in a team, to manage
projects and in multidisciplinary environments
Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent and
PO12
life-long learning in the broadest context oftechnological change.

PROGRAM SPECIFIC OUTCOMES(PSOS):

Problem Solving Skills – Graduate will be able to apply computational techniques and software principles to
PSO1
solve complex engineering problems pertaining to software engineering.
Professional Skills – Graduate will be able to think critically, communicate effectively, and collaborate in
PSO2
teams through participation in co and extra-curricular activities
Successful Career – Graduates will possess a solid foundation in computer science and engineering that will
PSO3 enable them to grow in their profession and pursue lifelong learning through post-graduation and professional
development.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Course Objectives
 To provide hands-on experience on web technologies.
 To develop client-server application using web technologies
 To introduce server-side programming with Java servlets and JSP
 To understand the various phases in the design of a compiler
 To understand the design of top-down and bottom-up parsers.
 To understand syntax directed translation schemes.
 To introduce lex and yacc tools.

CO-PO & PSO Mapping:

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO10 PO11 PO12 PSO1 PSO2 PSO3
CO1 2 - - 1 - - - - - - - - - - -
CO2 2 - - 1 - - - - - - - - 1 - -
CO3 2 1 - 1 - - - - - - - - 1 1 -
CO4 2 2 2 1 - - - - - - - - 2 2 1

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

B. TECH CSE- 4-1

COMPILER DESIGN LAB

S.No List Of Experiments

Preprocessing text document using NLTK of Python
a) Stopword elimination
b) Stemming
1
c) Lemmatization
d) POS tagging
e) Lexical analysis
2 Sentiment analysis on customer review on products
Web analytics
3 a) Web usage data (web server log data, clickstream analysis)
b) Hyperlink data
4 Search engine optimization- implement spamdexing
Use Google analytics tools to implement the following
5 a) Conversion Statistics
b) Visitor Profiles
6 Use Google analytics tools to implement the Traffic Sources.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

WEB AND SOCIAL MEDIA ANALYTICS LAB

B.Tech. IV Year I Sem. LTPC

0021

Course Objectives: Exposure to various web and social media analytic techniques.

Course Outcomes:

1. Knowledge on decision support systems.

2. Apply natural language processing concepts on text analytics.
3. Understand sentiment analysis.
4. Knowledge on search engine optimization and web analytics.

List of Experiments

1. Preprocessing text document using NLTK of Python

a) Stopword elimination
b) Stemming
c) Lemmatization
d) POS tagging
e) Lexical analysis
2. Sentiment analysis on customer review on products
3. Web analytics
a) Web usage data (web server log data, clickstream analysis)
b) Hyperlink data
4. Search engine optimization- implement spamdexing
5. Use Google analytics tools to implement the following
a) Conversion Statistics
b) Visitor Profiles
6. Use Google analytics tools to implement the Traffic Sources.

Resources:

1. Stanford core NLP package

2. GOOGLE.COM/ANALYTICS

TEXT BOOKS:

1. Ramesh Sharda, Dursun Delen, Efraim Turban, BUSINESS INTELLIGENCE AND

ANALYTICS: SYSTEMS FOR DECISION SUPPORT, Pearson Education.

REFERENCE BOOKS:

1. RajivSabherwal, Irma Becerra- Fernandez,” Business Intelligence –Practice, Technologies and Management”, John Wiley 2011.
2. Lariss T. Moss, Shaku Atre, “Business Intelligence Roadmap”, Addison-Wesley It Service.
3. Yuli Vasiliev, “Oracle Business Intelligence: The Condensed Guide to Analysis and Reporting”, SPD Shroff, 2012.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 1

1. Preprocessing text document using NLTK of Python

a) Stopword Elimination
from nltk.corpus import stopwords
from nltk.tokenize import word_tokenize

example_sent = """This is a program for stop list,

so filter the words students."""

stop_words = set(stopwords.words('english'))

word_tokens = word_tokenize(example_sent)
# converts the words in word_tokens to lower case and then checks whether
#they are present in stop_words or not
filtered_sentence = [w for w in word_tokens if not w.lower() in stop_words]
#with no lower case conversion
filtered_sentence = []

for w in word_tokens:
if w not in stop_words:
filtered_sentence.append(w)

print(word_tokens)
print(filtered_sentence)

OUTPUT :

word_tokens = ['This', 'is', 'a', 'program', 'for', 'stop', 'list', ',', 'so', 'filter', 'the', 'words', 'students', '.']
filtered_sentence = ['This', 'program', 'stop', 'list', ',', 'filter', 'words', 'students', '.']

VIVA Questions:

1. What are stopwords and why are they removed from text data?
2. Can you provide examples of some common stopwords?
3. How can the removal of stopwords affect the performance of a text classification model?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

b) Stemming:

from nltk.stem import PorterStemmer

# List of words to be stemmed

e_words = ["wait", "waiting", "waited", "waits"]

# Initialize the PorterStemmer

ps = PorterStemmer()

# Stem each word in the list and print the root word
for w in e_words:
rootWord = ps.stem(w)
print(rootWord)

Output:

wait
wait
wait
wait

c) Stemming Tokens from a Sentence

import nltk
from nltk.stem.porter import PorterStemmer

# Initialize the PorterStemmer

porter_stemmer = PorterStemmer()

# Sentence to be tokenized and stemmed

word_data = "It originated from the idea that there are readers who prefer learning new skills from
the comforts of their drawing rooms."

# First, tokenize the sentence into words

nltk_tokens = nltk.word_tokenize(word_data)

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

# Print the actual word and its stemmed version

for w in nltk_tokens:
print("Actual: %s Stem: %s" % (w, porter_stemmer.stem(w)))

Output:

Actual: It Stem: it
Actual: originated Stem: origin
Actual: from Stem: from
Actual: the Stem: the
Actual: idea Stem: idea
Actual: that Stem: that
Actual: there Stem: there
Actual: are Stem: are
Actual: readers Stem: reader
Actual: who Stem: who
Actual: prefer Stem: prefer
Actual: learning Stem: learn
Actual: new Stem: new
Actual: skills Stem: skill
Actual: from Stem: from
Actual: the Stem: the
Actual: comforts Stem: comfort
Actual: of Stem: of
Actual: their Stem: their
Actual: drawing Stem: draw
Actual: rooms Stem: room

VIVA Questions :
1. What is stemming and how does it differ from lemmatization?
2. Name some commonly used stemming algorithms.
3. What are the potential drawbacks of using stemming?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

d) Lemmatization:

import nltk
from nltk.stem import WordNetLemmatizer

# Download necessary NLTK data

nltk.download('punkt')
nltk.download('wordnet')

# Initialize the WordNetLemmatizer

wordnet_lemmatizer = WordNetLemmatizer()

# Sentence to be tokenized and lemmatized

word_data = "It originated from the idea that there are readers who prefer learning new skills from
the comforts of their drawing rooms."

# Tokenize the sentence into words

nltk_tokens = nltk.word_tokenize(word_data)

# Print the actual word and its lemmatized version

for w in nltk_tokens:
print("Actual: %s Lemma: %s" % (w, wordnet_lemmatizer.lemmatize(w)))

Output:
Actual: It Lemma: It
Actual: originated Lemma: originated
Actual: from Lemma: from
Actual: the Lemma: the
Actual: idea Lemma: idea
Actual: that Lemma: that
Actual: there Lemma: there
Actual: are Lemma: are
Avanthi Institute of Engineering and Technology
 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Actual: readers Lemma: reader

Actual: who Lemma: who
Actual: prefer Lemma: prefer
Actual: learning Lemma: learning
Actual: new Lemma: new
Actual: skills Lemma: skill
Actual: from Lemma: from
Actual: the Lemma: the
Actual: comforts Lemma: comfort
Actual: of Lemma: of
Actual: their Lemma: their
Actual: drawing Lemma: drawing
Actual: rooms Lemma: room

VIVA Questions :
1. What is lemmatization and how does it differ from stemming?
2. How does lemmatization handle different parts of speech?
3. Why is lemmatization considered more accurate than stemming?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

e) POS Tagging:

import nltk

# Download the averaged perceptron tagger for POS tagging

nltk.download('averaged_perceptron_tagger')

# Define the sentence

sentence = "I am learning NLP in Python"

# Tokenize the sentence

tokens = nltk.word_tokenize(sentence)

# Perform POS tagging

pos_tags = nltk.pos_tag(tokens)

# Print the POS tags

print(pos_tags)

Output:

[('I', 'PRP'), ('am', 'VBP'), ('learning', 'VBG'), ('NLP', 'NNP'), ('in', 'IN'), ('Python', 'NNP')]

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

f) spaCy Program:
import spacy
# Load the 'en_core_web_sm' model
nlp = spacy.load('en_core_web_sm')
# Define the sentence
sentence = "I am learning NLP in Python"
# Process the sentence using spaCy's NLP pipeline
doc = nlp(sentence)
# Iterate through the tokens and print the token text and POS tag
for token in doc:
print(token.text, token.pos_)

Output:
I PRON
am AUX
learning VERB
NLP PROPN
in ADP
Python PROPN

VIVA Questions :
1. What is POS tagging and why is it important in NLP?
2. Can you list the common POS tags used by NLTK?
3. How does POS tagging contribute to the understanding of a sentence's structure?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

g) Lexical analysis:

import re # for performing regex expressions

# List to hold the tokens

tokens = []

# Source code string turned into a list of words

source_code = 'int marks are given here= 100;'.split()

# Loop through each word in the source code

for word in source_code:

# Check if the word is a datatype declaration

if word in ['str', 'int', 'bool']:
tokens.append(['DATATYPE', word])

# Check if the word is an operator

elif word in '*-/+%=':
tokens.append(['OPERATOR', word])

# Check if the word is an identifier or contains an operator

elif re.match("[a-zA-Z]+", word):
# Split the word if it contains an '=' operator (e.g., 'here=')
if '=' in word:
parts = word.split('=')
tokens.append(['IDENTIFIER', parts[0]])
tokens.append(['OPERATOR', '='])
else:
tokens.append(['IDENTIFIER', word])

# Check if the word is an integer and handle end statement if present

elif re.match("^[0-9]+$", word):
tokens.append(["INTEGER", word])
elif re.match("^[0-9]+;$", word):
tokens.append(["INTEGER", word[:-1]])
tokens.append(['END_STATEMENT', ';'])
Avanthi Institute of Engineering and Technology
 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

# Output the tokens

print(tokens)

Output:

[['DATATYPE', 'int'], ['IDENTIFIER', 'marks'], ['IDENTIFIER', 'are'], ['IDENTIFIER',

'given'], ['IDENTIFIER', 'here'], ['OPERATOR', '='], ['INTEGER', '100'],
['END_STATEMENT', ';']]

VIVA Questions :
1. What is lexical analysis in the context of NLP?
2. How does tokenization help in text preprocessing?
3. Can you explain the difference between tokenization at the word level and at the sentence level?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 2

2. Sentiment analysis on customer review on products

import pandas as pd
import seaborn as sns
import matplotlib.pyplot as plt
from nltk.sentiment.vader import SentimentIntensityAnalyzer
import nltk

# Download necessary NLTK data

nltk.download('vader_lexicon')

# Load the dataset

data = pd.read_csv("Reviews.csv")

# Inspect the first few rows and summary statistics of the dataset
print(data.head())
print(data.describe())

# Drop rows with missing values

data = data.dropna()

# Visualize the distribution of product ratings

ratings = data["Score"].value_counts()
numbers = ratings.index
quantity = ratings.values
Avanthi Institute of Engineering and Technology
 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

custom_colors = ["skyblue", "yellowgreen", 'tomato', "blue", "red"]

plt.figure(figsize=(10, 8))
plt.pie(quantity, labels=numbers, colors=custom_colors, autopct='%1.1f%%', startangle=140)
central_circle = plt.Circle((0, 0), 0.5, color='white')
fig = plt.gcf()
fig.gca().add_artist(central_circle)
plt.rc('font', size=12)
plt.title("Distribution of Amazon Product Ratings", fontsize=20)
plt.show()

# Initialize the VADER sentiment analyzer

sentiments = SentimentIntensityAnalyzer()

# Perform sentiment analysis on the review text

data["Positive"] = [sentiments.polarity_scores(i)["pos"] for i in data["Text"]]
data["Negative"] = [sentiments.polarity_scores(i)["neg"] for i in data["Text"]]
data["Neutral"] = [sentiments.polarity_scores(i)["neu"] for i in data["Text"]]

# Inspect the first few rows of the dataset with sentiment scores
print(data.head())

# Calculate the total positive, negative, and neutral sentiment scores

x = sum(data["Positive"])
y = sum(data["Negative"])
Avanthi Institute of Engineering and Technology
 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

z = sum(data["Neutral"])

# Define a function to determine the overall sentiment based on scores

def sentiment_score(a, b, c):
if (a > b) and (a > c):
print("Overall Sentiment: Positive")
elif (b > a) and (b > c):
print("Overall Sentiment: Negative")
else:
print("Overall Sentiment: Neutral")

# Determine and print the overall sentiment

sentiment_score(x, y, z)
print("Total Positive Sentiment Score: ", x)
print("Total Negative Sentiment Score: ", y)
print("Total Neutral Sentiment Score: ", z)

Output:

The output will display:

 The first few rows of the dataset.

 Summary statistics of the dataset.
 A pie chart showing the distribution of product ratings.
 The first few rows of the dataset with added sentiment scores.
 The total positive, negative, and neutral sentiment scores.
 The overall sentiment based on these scores.

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Id ProductId UserId ProfileName

0 1 B001E4KFG0 A3SGXH7AUHU8GW delmartian

1 2 B00813GRG4 A1D87F6ZCVE5NK dll pa

2 3 B000LQOCH0 ABXLMWJIXXAIN Natalia Corres

3 4 B000UA0QIQ A395BORC6FGVXV Karl

4 5 B006K2ZZ7K A1UQRSCLF8GW1T Michael D. Bigham

Helpfulness Numerator Helpfulness Denominator Score Time \

0 1 1 5 1303862400

1 0 0 1 1346976000

2 1 1 4 1219017600

3 3 3 2 1307923200

4 0 0 5 1350777600

Summary Text

0 Good Quality Dog Food I have bought several of the Vitality canned d...

1 Not as Advertised Product arrived labeled as Jumbo Salted Peanut...

2 "Delight" says it all This is a confection that has been around a fe...

3 Cough Medicine If you are looking for the secret ingredient i...

4 Great taffy Great taffy at a great price. There was a wid...

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Id ProductId UserId ... Positive Negative Neutral

0 1 B001E4KFG0 A3SGXH7AUHU8GW ... 0.305 0.000 0.695

1 2 B00813GRG4 A1D87F6ZCVE5NK ... 0.000 0.138 0.862

2 3 B000LQOCH0 ABXLMWJIXXAIN ... 0.155 0.091 0.754

3 4 B000UA0QIQ A395BORC6FGVXV ... 0.000 0.000 1.000

4 5 B006K2ZZ7K A1UQRSCLF8GW1T ... 0.448 0.000 0.552

Overall Sentiment: Neutral

Total Positive Sentiment Score: 342.72

Total Negative Sentiment Score: 121.54

Total Neutral Sentiment Score: 535.74

VIVA Questions :

1. What is sentiment analysis, and how is it applied to customer reviews of products?

2. Why is sentiment analysis important for understanding customer reviews?
3. What are some common techniques for feature extraction in sentiment analysis?
4. How does the bag-of-words model work in the context of sentiment analysis?
5. What is TF-IDF, and how is it used in sentiment analysis?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM – 3

3. Web analytics
a) Web usage data (web server log data, clickstream analysis)

import pandas as pd
import matplotlib.pyplot as plt
import re

# Sample log data

log_data = """
127.0.0.1 - frank [10/Oct/2000:13:55:36 -0700] "GET /apache_pb.gif HTTP/1.0" 200 2326
127.0.0.1 - frank [10/Oct/2000:13:56:00 -0700] "POST /form HTTP/1.1" 404 321
192.168.0.1 - jane [11/Oct/2000:14:05:36 -0700] "GET /index.html HTTP/1.0" 200 124
10.0.0.1 - bob [12/Oct/2000:15:15:36 -0700] "GET /about HTTP/1.0" 500 532
"""

# Function to parse log data

def parse_log(log):
pattern = r'(\d+\.\d+\.\d+\.\d+) - (\w+) \[(.*?)\] "(.*?)" (\d+) (\d+)'
log_entries = []
for line in log.splitlines():
match = re.match(pattern, line)
if match:
log_entries.append(match.groups())
return pd.DataFrame(log_entries, columns=['IP', 'User', 'Timestamp', 'Request', 'Status', 'Size'])

# Parse the log data

df = parse_log(log_data)

# Convert data types

df['Timestamp'] = pd.to_datetime(df['Timestamp'], format='%d/%b/%Y:%H:%M:%S %z')
df['Status'] = df['Status'].astype(int)
df['Size'] = df['Size'].astype(int)

# Display the first few rows of the dataframe

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

print(df.head())

# Analyze the number of requests

request_counts = df['Request'].value_counts()

# Analyze the HTTP status codes

status_counts = df['Status'].value_counts()

# Visualize the request counts

plt.figure(figsize=(10, 5))
request_counts.plot(kind='bar', color='skyblue')
plt.title('Most Visited Pages')
plt.xlabel('Request')
plt.ylabel('Number of Requests')
plt.xticks(rotation=45)
plt.show()

# Visualize the status code distribution

plt.figure(figsize=(10, 5))
status_counts.plot(kind='pie', autopct='%1.1f%%', colors=['skyblue', 'lightgreen', 'lightcoral',
'orange'])
plt.title('HTTP Status Code Distribution')
plt.ylabel('')
plt.show()

Output:
IP User Timestamp Request Status Size
0 127.0.0.1 frank 2000-10-10 13:55:36-07:00 GET /apache_pb.gif HTTP/1.0 200 2326
1 127.0.0.1 frank 2000-10-10 13:56:00-07:00 POST /form HTTP/1.1 404 321
2 192.168.0.1 jane 2000-10-11 14:05:36-07:00 GET /index.html HTTP/1.0 200 124
3 10.0.0.1 bob 2000-10-12 15:15:36-07:00 GET /about HTTP/1.0 500 532

VIVA Questions :

1. What information is typically contained in web server log data?

2. How can web server log data be used to analyze website performance?
3. What are some common formats of web server logs?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

b) Hyperlink Data:

from collections import Counter

# Sample data: list of hyperlinks

hyperlinks = [
"https://example.com/page1",
"https://example.com/page2",
"https://example.com/page1",
"https://example.com/page3",
"https://example.com/page1",
"https://example.com/page2",
"https://example.org/home",
"https://example.org/about",
"https://example.com/page2",
"https://example.com/page3",
]

def analyze_hyperlinks(links):
# Count occurrences of each hyperlink
link_counts = Counter(links)

# Total number of hyperlinks

total_links = len(links)

# Number of unique hyperlinks

unique_links = len(link_counts)

# Most common hyperlinks

most_common_links = link_counts.most_common()

# Display results
print(f"Total hyperlinks: {total_links}")
print(f"Unique hyperlinks: {unique_links}")
print("\nHyperlink occurrences:")
for link, count in most_common_links:
print(f"{link}: {count}")

# Display the most frequent hyperlink

if most_common_links:
most_frequent_link, count = most_common_links[0]
print(f"\nMost frequent hyperlink: {most_frequent_link} (occurrences: {count})")

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

# Run the analysis

analyze_hyperlinks(hyperlinks)

Output:

Total hyperlinks: 10
Unique hyperlinks: 6

Hyperlink occurrences:
https://example.com/page1: 3
https://example.com/page2: 3
https://example.com/page3: 2
https://example.org/home: 1
https://example.org/about: 1

Most frequent hyperlink: https://example.com/page1 (occurrences: 3)

VIVA Questions :

1. What is hyperlink data in web analytics, and why is it important?

2. How can hyperlink data be used to improve the user experience on a website?
3. What metrics are commonly used to analyze hyperlink data in web analytics?
4. What are the challenges associated with collecting and analyzing hyperlink data?
5. How does the analysis of outbound links contribute to understanding a website's performance?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 4

4. Search engine optimization- implement spamdexing

Spamdexing, also known as search engine spamming or search engine poisoning, refers to various methods used
to manipulate search engine rankings to favor certain pages in ways that violate the search engine's terms of
service. This is generally considered unethical and is penalized by search engines. However, for educational
purposes, we can implement a basic example to understand how such techniques work.

def generate_spam_content(keywords, original_content, repetition=10):

"""
Generate spam content by stuffing keywords into the original content.

:param keywords: List of keywords to be stuffed.

:param original_content: The original content of the page.
:param repetition: Number of times each keyword is repeated.
:return: Modified content with keyword stuffing.
"""
spam_content = original_content
keyword_block = ' '.join(keywords * repetition)

# Append keyword block to the original content

spam_content += '\n\n' + keyword_block

return spam_content

# Example usage
keywords = ["buy cheap products", "best prices", "discount sales", "online shopping"]
original_content = """
Welcome to our online store. We offer a wide range of products at the best prices.
Browse through our collection and find the best deals for your needs.
"""

spam_content = generate_spam_content(keywords, original_content)

print("Original Content:\n")
print(original_content)

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

print("\nSpam Content:\n")
print(spam_content)
Output:

Original Content:

Welcome to our online store. We offer a wide range of products at the best prices.
Browse through our collection and find the best deals for your needs.

Spam Content:

Welcome to our online store. We offer a wide range of products at the best prices.
Browse through our collection and find the best deals for your needs.

buy cheap products best prices discount sales online shopping buy cheap products best prices discount
sales online shopping buy cheap products best prices discount sales online shopping buy cheap products
best prices discount sales online shopping buy cheap products best prices discount sales online shopping
buy cheap products best prices discount sales online shopping buy cheap products best prices discount
sales online shopping buy cheap products best prices discount sales online shopping buy cheap products
best prices discount sales online shopping buy cheap products best prices discount sales online shopping
VIVA Questions :

1. What is spamdexing, and how does it affect search engine optimization (SEO)?
2. Can you describe some common techniques used in spamdexing?
3. What are the potential consequences of engaging in spamdexing for a website?
4. How do search engines detect and combat spamdexing?
5. What are some ethical SEO practices that can help avoid spamdexing?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 5

5. Use Google analytics tools to implement the following

a) Conversion Statistics :
 Google Cloud Project: Ensure you have a Google Cloud project set up and have enabled the
Google Analytics Reporting API.
 Service Account: Create a service account in your Google Cloud project and download the
JSON key file.
 Google Analytics View ID: Obtain the View ID from your Google Analytics account for
which you want to fetch the data.
Program:

Install Required Libraries

You'll need the google-auth, google-auth-oauthlib, google-auth-httplib2, and google-api-

python-client libraries. Install them using pip:

pip install google-auth google-auth-oauthlib google-auth-httplib2 google-api-python-client

Write the Python Program:

import json

from google.oauth2 import service_account

from googleapiclient.discovery import build

# Path to your service account key file

KEY_FILE_LOCATION = 'path/to/your/service-account-file.json'

# Your Google Analytics view ID

VIEW_ID = 'YOUR_VIEW_ID'

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

def initialize_analyticsreporting():

"""Initializes the analytics reporting service object."""

credentials = service_account.Credentials.from_service_account_file(

KEY_FILE_LOCATION,
scopes=['https://www.googleapis.com/auth/analytics.readonly'])

analytics = build('analyticsreporting', 'v4', credentials=credentials)

return analytics

def get_report(analytics):

"""Queries the Analytics Reporting API V4."""

return analytics.reports().batchGet(

body={

'reportRequests': [

'viewId': VIEW_ID,

'dateRanges': [{'startDate': '30daysAgo', 'endDate': 'today'}],

'metrics': [{'expression': 'ga:goalCompletionsAll'}, {'expression':

'ga:goalConversionRateAll'}],

'dimensions': [{'name': 'ga:date'}]

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

).execute()

def print_response(response):

"""Parses and prints the Analytics Reporting API V4 response."""

for report in response.get('reports', []):

columnHeader = report.get('columnHeader', {})

dimensionHeaders = columnHeader.get('dimensions', [])

metricHeaders = columnHeader.get('metricHeader', {}).get('metricHeaderEntries', [])

rows = report.get('data', {}).get('rows', [])

for row in rows:

dimensions = row.get('dimensions', [])

dateRangeValues = row.get('metrics', [])

for header, dimension in zip(dimensionHeaders, dimensions):

print(f'{header}: {dimension}', end=' ')

for i, values in enumerate(dateRangeValues):

print(f'Values for date range {i}:')

for metricHeader, value in zip(metricHeaders, values.get('values')):

print(f'{metricHeader.get("name")}: {value}')

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

def main():

analytics = initialize_analyticsreporting()

response = get_report(analytics)

print_response(response)

if __name__ == '__main__':

main()

Steps to Run the Program

1. Replace KEY_FILE_LOCATION with the path to your service account JSON file.
2. Replace VIEW_ID with your Google Analytics view ID.
3. Run the script: Execute the script in your Python environment.

Output :

The script will output the conversion statistics for the past 30 days, showing the number of
goal completions and conversion rates per day.

VIVA Questions :

1. What are conversion statistics in Google Analytics, and why are they important for
businesses?
2. How do you set up and track a goal in Google Analytics to monitor conversions?
3. What is the difference between macro and micro conversions, and how can both be tracked in
Google Analytics?
4. Can you explain what a conversion funnel is and how Google Analytics helps in analyzing it?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 6

6. Use Google analytics tools to implement the following

b) Visitor Profiles

import json
from google.oauth2 import service_account
from googleapiclient.discovery import build

# Path to your service account key file

KEY_FILE_LOCATION = 'path/to/your/service-account-file.json'

# Your Google Analytics view ID

VIEW_ID = 'YOUR_VIEW_ID'

def initialize_analyticsreporting():
"""Initializes the analytics reporting service object."""
credentials = service_account.Credentials.from_service_account_file(
KEY_FILE_LOCATION, scopes=['https://www.googleapis.com/auth/analytics.readonly'])
analytics = build('analyticsreporting', 'v4', credentials=credentials)
return analytics

def get_report(analytics):
"""Queries the Analytics Reporting API V4."""
return analytics.reports().batchGet(
body={
'reportRequests': [
{
'viewId': VIEW_ID,
'dateRanges': [{'startDate': '30daysAgo', 'endDate': 'today'}],
'metrics': [{'expression': 'ga:sessions'}, {'expression': 'ga:users'}],
'dimensions': [
{'name': 'ga:country'},
{'name': 'ga:city'},
{'name': 'ga:userType'},
{'name': 'ga:deviceCategory'},
{'name': 'ga:browser'},
{'name': 'ga:operatingSystem'},
{'name': 'ga:age'},
{'name': 'ga:gender'}
Avanthi Institute of Engineering and Technology
 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

]
}
]
}
).execute()

def print_response(response):
"""Parses and prints the Analytics Reporting API V4 response."""
for report in response.get('reports', []):
columnHeader = report.get('columnHeader', {})
dimensionHeaders = columnHeader.get('dimensions', [])
metricHeaders = columnHeader.get('metricHeader', {}).get('metricHeaderEntries', [])
rows = report.get('data', {}).get('rows', [])

for row in rows:

dimensions = row.get('dimensions', [])
dateRangeValues = row.get('metrics', [])

for header, dimension in zip(dimensionHeaders, dimensions):

print(f'{header}: {dimension}', end=' ')

for i, values in enumerate(dateRangeValues):

print(f'\nValues for date range {i}:')
for metricHeader, value in zip(metricHeaders, values.get('values')):
print(f'{metricHeader.get("name")}: {value}')
print('\n')

def main():
analytics = initialize_analyticsreporting()
response = get_report(analytics)
print_response(response)

if __name__ == '__main__':
main()

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

Steps to Run the Program

1. Replace KEY_FILE_LOCATION with the path to your service account JSON file.
2. Replace VIEW_ID with your Google Analytics view ID.
3. Run the script: Execute the script in your Python environment.

Output :

The script will output visitor profile information for the past 30 days, including the number
of sessions, users, and details about the visitors such as their country, city, user type, device
category, browser, operating system, age, and gender.

VIVA Questions :

1. What is a visitor profile in Google Analytics, and why is it important for understanding
website traffic?
2. How can you use Google Analytics to segment visitors based on demographics and
interests?
3. What is the importance of using custom segments in Google Analytics, and how do you
create one?

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

PROGRAM - 7

7. Use Google analytics tools to implement the Traffic Sources.

Write the Python Program

Here is a Python script to authenticate and retrieve traffic sources information from Google
Analytics:

import json

from google.oauth2 import service_account

from googleapiclient.discovery import build

# Path to your service account key file

KEY_FILE_LOCATION = 'path/to/your/service-account-file.json'

# Your Google Analytics view ID

VIEW_ID = 'YOUR_VIEW_ID'

def initialize_analyticsreporting():

"""Initializes the analytics reporting service object."""

credentials = service_account.Credentials.from_service_account_file(

KEY_FILE_LOCATION, scopes=['https://www.googleapis.com/auth/analytics.readonly'])

analytics = build('analyticsreporting', 'v4', credentials=credentials)

return analytics

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

def get_report(analytics):

"""Queries the Analytics Reporting API V4."""

return analytics.reports().batchGet(

body={

'reportRequests': [

'viewId': VIEW_ID,

'dateRanges': [{'startDate': '30daysAgo', 'endDate': 'today'}],

'metrics': [{'expression': 'ga:sessions'}, {'expression': 'ga:users'}],

'dimensions': [

{'name': 'ga:source'},

{'name': 'ga:medium'},

{'name': 'ga:campaign'}

).execute()

def print_response(response):

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

"""Parses and prints the Analytics Reporting API V4 response."""

for report in response.get('reports', []):

columnHeader = report.get('columnHeader', {})

dimensionHeaders = columnHeader.get('dimensions', [])

metricHeaders = columnHeader.get('metricHeader', {}).get('metricHeaderEntries', [])

rows = report.get('data', {}).get('rows', [])

for row in rows:

dimensions = row.get('dimensions', [])

dateRangeValues = row.get('metrics', [])

for header, dimension in zip(dimensionHeaders, dimensions):

print(f'{header}: {dimension}', end=' ')

for i, values in enumerate(dateRangeValues):

print(f'\nValues for date range {i}:')

for metricHeader, value in zip(metricHeaders, values.get('values')):

print(f'{metricHeader.get("name")}: {value}')

print('\n')

def main():

Avanthi Institute of Engineering and Technology

 AVANTHI INSTITUTE OF ENGINEERING AND TECHNOLOGY
(Approved by AICTE, Recg. By Govt. of T.S & Affiliated to JNTUH, Hyderabad)
NAAC “B++” Accredited Institute
Gunthapally (V), Abdullapurmet(M), RR Dist, Near Ramoji Film City, Hyderabad -501512.
www.aietg.ac.in email: [email protected]

analytics = initialize_analyticsreporting()

response = get_report(analytics)

print_response(response)

if __name__ == '__main__':

main()

Steps to Run the Program :

1. Replace KEY_FILE_LOCATION with the path to your service account JSON file.
2. Replace VIEW_ID with your Google Analytics view ID.
3. Run the script: Execute the script in your Python environment.

Output :

The script will output traffic sources information for the past 30 days, including the number of sessions,
users, and details about the traffic sources such as source, medium, and campaign.

VIVA Questions :

a. What are traffic sources in Google Analytics, and why are they important for
understanding website performance?
b. How do you categorize traffic sources in Google Analytics, and what are the main
categories?
c. How can you set up and track UTM parameters to measure the effectiveness of specific
traffic sources?

Avanthi Institute of Engineering and Technology