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Mcom 4 Sem Mm Advertising and Sales Management Fr 1821 2020

The document outlines the examination papers for the M.Com. (Fourth Semester) in Marketing Management for the year 2020, detailing four papers: Advertising and Sales Management, Consumer Behavior, Rural & Agriculture Marketing, and International Marketing. Each paper consists of five questions, requiring students to answer all questions with a maximum of 800 words each. The document emphasizes the importance of attempting all questions and provides specific topics for discussion in each paper.

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121 views3 pages

Mcom 4 Sem Mm Advertising and Sales Management Fr 1821 2020

The document outlines the examination papers for the M.Com. (Fourth Semester) in Marketing Management for the year 2020, detailing four papers: Advertising and Sales Management, Consumer Behavior, Rural & Agriculture Marketing, and International Marketing. Each paper consists of five questions, requiring students to answer all questions with a maximum of 800 words each. The document emphasizes the importance of attempting all questions and provides specific topics for discussion in each paper.

Uploaded by

wishtoescape
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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uksV% fdlh Hkh 01 xzqi d lHkh 04 iz’u i= djuk vfuok;Z gS A

Note: It is mandatory to do all four paper of any one group.


FR-1821
M.Com. (Fourth Semester) Examination, 2020
(Specialization Group-D:Marketing Management)
Paper: First
(ADVERTISING and SALES MANAMENT)
Maximum Marks: Regular 40/Private 50
uksV% lHkh iz’u djuk vfuok;Z gSA lHkh iz’uksa ds vad leku gSaA izR;sd iz’u ds mŸkj vf/kdre 800 'kCnksa esa nsa A
Note: Attemt all questions. Each question carries equal marks. Every question must be answered in maximum 800
Words.
iz’u&1& foKkiu dh vo/kkj.kk ,oa dk;ksZ dk o.kZu dhft;sA
Describe concept and functions of Advertising.
iz’u&2& ,d vPNh foKkiu izfr dh fo’ks"krk,sa crkbZ;sA
Explain the features of a good Advertising copy.
iz’u&3& izorZuh; izcU/k esa foKkiu ,tsUlh ds ;ksxnku dks le>kbZ;sA
Explain the role of advertising agencies in promotional management.
iz’u&4& foKkiu ,oa fodz; izorZu esa vUrj dhft;sA
Distinguish Advertising and sales promotion.
iz’u&5& fodz; ’kfDr;ksa dh HkrhZ ,oa Pk;u dh fof/k;ksa dks le>kbZ;sA
Explain the methods of recruitment and selection of sales forces.

FR-1822
M.Com. (Fourth Semester) Examination, 2020
(Specialization Group-D:Marketing Management)
Paper: Second
(CONSUMER BEHAVIOR)
Maximum Marks: Regular 40/Private 50
uksV% lHkh iz’u djuk vfuok;Z gSA lHkh iz’uksa ds vad leku gSaA izR;sd iz’u ds mŸkj vf/kdre 800 'kCnksa esa nsa A
Note: Attemt all questions. Each question carries equal marks. Every question must be answered in maximum 800
Words.
iz’u&1& miHkksDrk O;ogkj ds fu/kkZjd rRo dkSu ls gS\
What are the determinants of Consumer Behavior.
iz’u&2& miHkksDrk vuql/a kku dh izfd;k dks le>kbZ;sA
Explain the process of Consumer research.
iz’u&3& vfHkizj.s kk ls D;k vk’k; gS \ vfHkizj.s kk dh foRrh; ,oa xSj foRrh; izj.s kk dks le>kbZ;sA
what is meant by Motivation\ Explain the financial and non financial Motivation.

iz’u&4& O;fDrRo ds fl)kUrksa dh foospuk dhft;sA


Discuss the theories of Personality.

iz’u&5& lkekftd xfr’khyrk D;k gS \ lkekftd xfr’khyrk dks izHkkfor djus okys ?kVd dkSu&dksuS ls gSsA

what is Social Mobility\ What are the factors affecting Social Mobility

FR-1823
M.Com. (Fourth Semester) Examination, 2020
(Specialization Group-D:Marketing Management)
Paper: Third
(Rural & AGRICULTURE MARKETING)
Maximum Marks: Regular 40/Private 50
uksV% lHkh iz’u djuk vfuok;Z gSA lHkh iz’uksa ds vad leku gSaA izR;sd iz’u ds mŸkj vf/kdre 800 'kCnksa esa nsa A
Note: Attemt all questions. Each question carris equal marks. Every question must be answered in maximum 800
Words.
iz’u&1& xzkeh.k forj.k okfgdkvksa dk o.kZu dhft;s A
Describe the types of Rural Distribution channels.
iz’u&2& d`f"k foi.ku dh izd`fr ,oa {ks= dk foospu dhft;s A
Discuss the nature and scope of Agriculture Marketing.
iz’u&3& ,d miHkksDrk eky dks forfjr djus ds dkSu&dkSu ls ek/;e gS \ le>kbZ;sA
What are the various methods of Distribution of a consumer goods \Explain.
iz’u&4& fu;fer cktkj ds ykHk ,oa lhek,sa crkbZ;sA
Explain the advantage and limitations of regulated Market.
iz’u&5& iSdsftzx D;k gS \ iSdsftax dk pquko djrs le; fdu ckrksa dk /;ku j[kuk pkfg;sA
What is Packaging \ What point should be kept in mind while selecting Packaging\
FR-1824
M.Com. (Fourth Semester) Examination, 2020
(Specialization Group-D:Marketing Management)
Paper: Fourth
(INTERNATIONAL MARKETING)
Maximum Marks: Regular 40/Private 50
uksV% lHkh iz’u djuk vfuok;Z gSA lHkh iz’uksa ds vad leku gSaA izR;sd iz’u ds mŸkj vf/kdre 800 'kCnksa esa nsa A
Note: Attemt all questions. Each question carres equal marks. Every question must be answered in maximum 800
Words.
iz’u&1& ,d fu;kZr izcU/kd ds xq.kksa dk o.kZu dhft;s A
Describe the qualities of an Export Manager.
iz’u&2&vUrjkZ"Vªh; ewY;ksa dks izHkkfor djus okys ?kVd dkSu&dkSu ls gS \ le>kbZ;s A
What are the factors effecting determination of International price \ Explian
iz’u&3&vUrjkZ"Vªh; Hkqxrku dh fof/k;ksa dks le>kbZ;s A
Explain the methods adopted for making International payment.
iz’u&4& Hkkjr dk vk;kr&fu;kZr cSad ij ,d fVIi.kh fyf[k;s A
Write a note on Export-Import Bank in India.
iz’u&5& fons’kh O;kikj esa fo’o O;kikj laxBu dh Hkwfedk dk foospu dhft;s A
Discuss the role of WTO in Foreign Trade

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