Presented at Assumpta Academy

Practical Research I
March 2020

THE RISE OF BUDGET MEAL BUSINESS IN BULAKAN:

A HISTORICAL ANALYSIS
Researchers: John Clyro Paraiso, Kris Angel Dumencel, Apple Shane Navarro

Abstract: Budget meals become more popular to the Philippines because it has many benefit to the people who
buy and patronize it. Buying budget meal became “patok” for the students because it helps the student to save
money for their other expenses in school, however this research focus on the reasons why budget meal is more
appealing for the Assumptants. Using historical approach the researchers use the ideas from the past studies that
can support the study regarding of Assumptans perception about the budget meal business in Bulakan. The
researchers use qualitative method to answer the statement of the problem. We choose twenty students through
quota sampling to participate and be interviewed. The results showed that most of the students purchased product
because of its quality and price. Moreover, the students buy product because it is “patok” or trending. Buying
foods towards your perceptions towards the taste, quality and price are the things you need to consider.

Key Words: History, Budget Meal

INTRODUCTION According to Kevin(n.d) Filipinos

Filipino food is considered to be a are very passionate with the food that they
unique blend of Eastern and Western cuisine eat and the Philippines is considered as
that represents the country’s history. This developing country. The Filipinos always
contains dishes and cooking techniques from find ways to enjoy their food. One of the
other countries such as China, Spain, ways to understand Filipino and their culture
Mexico, and the United States of America. is to look for the food in the streets.
Even though Filipino food has been However, budgeting is a way on how
influenced by Eastern and Western the consumers save their money. Buying
countries, what makes history special is the budget meal is a way on how can the
culture that adopted and adapted it and the consumers saves its money. Budget meal is
people who welcomed it into their homes a type of food that can give satisfaction to
and restaurants. (Essays, UK, 2018) the consumer appetite with its cheap price
According to Pearce(2016), street the consumer can buy other product or food.
food in Asia is industry that support the According to Song(2016), fast food
development of the cities, it provides food is one of the meal that can be served quickly
that the people can eat it even they are in the with low price but not all fast food
hurry. It only requires a few cooking restaurants serves a low price meal. Fast
material that can provide a food that can food can help people in a hurry which
satisfies the customers appetite. usually have a little time to prepare a meal

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Practical Research I
March 2020

for him. Fast food outlets do have a drive- it’s affordable and if it’s had good taste and
thru where you can have your food for just a look.
minute and eat it while you’re in your way The consumption of food has a lot of
to the work or the activities that you have to factors that can contribute to a person’s
do. physical and psychological being. It
Food is a basic need for people who influences one’s trust, practical reason and
love to eat and don’t want to become the whole character of a person with the
hungry. Fast foods is one of the budget meal involvement of the food. The beliefs,
business since they have a promo in their choices and attitudes can be political nature
meal like buy one take one and we know when it comes to food. A person’s food
that buying a meal with that promo can help choices can highly affect the distribution,
us to save money. Some of the fast foods is production and consumption of food locally
having a delivery service since some of the and globally. (Delayco & Bianca, 2015
customers don’t have enough time to buy for Kaplan 2012)
some food. (Essays, Uk, 2018) According to Ebo(2017) food
Rice in a box, sizzlings and silogs production would increase by 70% in order
are examples of budget meals and the to feed this greatly increased population. In
consumers know that the quality of these the Philippines, increased production is a
foods is good even though the price is quite must to ensure adequate access to the food.
low. In the face of the country’s rapid growth and
However, as stated by Ozdemir development, this is accompanied by the
(2010) as cited by Karsavuran (2017) that challenges of globalization. The price of the
there is three phased in choosing their foods, food will increase every year because the
(1) decisions (2) meal experience (3) and number of population here in the Philippines
evaluation of price. is increasing even though there is a budget
Every consumer has their own meal like rice in a box, silogs and sizzling
variety of food that they want to eat. Picking there is still a possibility that the price of
the food that you want is a hard choice these budget meals will increase its price
because there are many types of foods that even though it’s called budget meal.
they had in their choices but how can they In recent years, the food prices
choose it. They always look for the price it gradually increasing depending on its

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Practical Research I
March 2020

demand. It affects people with low-income The type of research used in this
who can’t afford the foods they wanted to study is qualitative research. Qualitative
eat because it’s expensive price. For research is a type of scientific research. In
example, the food that are being advertised, general terms, scientific research consists of
arouses one’s appetite with the mouth- an investigation that seeks answers to a
watering food commercials but because of question, systematically uses a predefined
its price low-income worker will look for set of procedures to answer the question,
more affordable foods that will satisfy their collects evidence, produces findings that
cravings.(Alkon et al, 2013) were not determined in advance and
The general problem of the study is: produces findings that are applicable beyond
“Why do budget meals appeal to Bulakenyo the immediate boundaries of the study.
customers?” Specifically, the researchers Qualitative research seeks to understand a
sought the answer to the following specific research question or problem from
questions: (1) What is budget meal?; (2) the viewpoint of the local population it
What are the common budget meal business affects. Qualitative research is particularly
in Bulakan?; and (3) What is the benefit of effective in gathering culturally specific
budget meal to its customer? knowledge on the beliefs, views, attitudes
The researchers assume that the and social contexts of individual
Budget Meal business in Bulacan is more communities.(Qualitative Research Module
appealing and profitable than the other 2020)
business in Bulakan.
Denzin and Lincoln (2020, 2000)
claim that qualitative research involves an
METHODOLOGY
interpretive and naturalistic approach: “This
This study aims to find out the
means that qualitative researchers study
reason how ‘budget meal’ became an
things in their natural settings, attempting to
emergent business in Bulakan. The
make sense of, or to interpret, phenomena in
researchers outline the type of research,
terms of the meanings people bring to them”
research design, the sampling techniques,
(p. 3).
the methods of data collection and the data
gathering procedures. Shank (2020, 2002) describes
qualitative research as a method of systemic

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March 2020

empiric examination of significance. describe meanings of central themes in the

Systemic means designed, structured and life world of the subjects. The main task of
available in accordance with the rules interviewing is to understand the meaning of
decided upon by leaders of the qualitative what the interviewees say. In addition, a
research culture. qualitative research interview seeks to cover
both a factual and a meaning level, though it
In line with the type of research, the
is usually more difficult to interview on a
research design utilized in this study is
meaning level. (Kvale, 2020,1998)
historical analysis.
Hence, interviews are particularly
Since historical analysis is concern
useful for getting the story behind a
with identity, location, evaluation, and
participant’s experiences. The interviewer
synthesis data from the past researchers will
can pursue in-depth information around the
relate the past happening to the present
topic. Interviews may be useful as follow-up
happening. The approach of qualitative
to certain respondents to questionnaire to
analysis was used to establish a sample of
further investigate their responses.
research discussion this approach is part of
(McNamara,2020,1999)
the category of non-probability sampling
techniques. According to Oakley(2020,2014), a
qualitative interview is a kind of framework
Historical research studies the
in which not only the practices and standards
significance of past events in an attempt to
are recorded, but also achieved, challenged
interpret the facts and explain the cause and
and strengthened.
effect of events in the present events.
There are two types of interviews
Wiersma(2020,1986) defines
which are structured and unstructured. Since
historical on this way, it is the process of
the research seeks to examine the history of
critical inquiry into past events, in order to
budget meal business, unstructured
produce an accurate description and
interview will be used.
interpretation of those events.
The semi-structured interview is a
In order to gather necessary
qualitative data collection strategy which the
information, the researchers used interview.
researchers ask the informants a series of pre
The qualitative research interview seeks to

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Practical Research I
March 2020

defines but not open-ended questions. minutes. In order to analyse the collected
(Given, 2020,2008) data, the interviewers were mainly list notes.

According to Bernard( 2020,1998), Since historical analysis requires an

semi structured interviewing is best used in-depth analysis of group of people,
when you are not going to get more than one purposive sampling was used to determine
chance to interview someone, and when you the participants. The method of purposive
are going to send several interview out to the sampling was used to develop the sample of
field to gather data. the research discussion. This method
belongs to the category of non-probability
The researchers used semi-structured
sampling techniques.
questionnaires, which used as an interview
guide for the participants. Participants were RESULTS/FINDINGS
asked questions in order to meet the research The purpose of this study is to know
objectives, and some additional questions the origin of Budget Meals and why people
were raised during the interview. patronizes this kind of business this kind of
business. The researchers come up with the
In contrast, semi-structured
following:
interviews are those by-depth interviews in
 People learn to compare the prices of
which the subjects have to address pre-set
the foods they eat. They think that
open-ended questions and are thus
buying budget meals are cheaper
commonly use in their work by different
than other food sold in the market or
healthcare professionals.
restaurant.
During the interview, respondents  Most of the students often choose to
are free to express their opinions and buy rice in a box because it is easier
perceptions. Meetings were held during the to order and it can be delivered direct
vacant hours of the researchers and the to the school.
interviewee. There will be 20 participants  Some of the students answered even
from the different sections of junior high though budget meals are not so
school students. delicious yet it may relieve hunger

The discussion will took place at the that make the consumer satisfied.

school and approximately lasted for 2-4

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March 2020

 Students can save money because On the other hand, meal is the food
they are cheaper compare to other that have been served and eaten by the
food sell around. people around you.
 Some entrepreneurs make freebies There are different types of meals:
like unlimited rice free soup, or free breakfast ,the first meal of the day; brunch, a
juices that make their budget meal in meal eaten in the late morning instead of
demand to consumers. breakfast and lunch; elevenses, a snack
 Budget meal arises in Bulakan around 11am; lunch, a meal in the middle of
because it is "patok" or click to the the day; tea a light afternoon meal of
students. It is nearby an easy access, sandwiches cakes, etc., with a drink of tea;
no need to go too far just to eat. supper, a light or informal evening meal;
dinner, the main meal of the day eaten either
DISCUSSION in the middle of the day or in the evening.
According to Ganti(2019), budget is (EnglishClub,2020)
an estimation of a consumer to his/her Budget Meal is a kind of meal where
expenses over a specific period of time. you can satisfy your appetite for just a low
Budgeting can be made up with family, price. It is a meal where you can satisfy
friends, business or whatever group that yourself without spending a lot of money.
earned and makes money. There are two One of the examples of budget meal
major types of budgeting: Static and business in Bulukan is Rice in a Box.
Flexible Budgets. Static budgeting remains Budget food business like rice in a
unchanged over the life of the budget. The box has become popular here in the
changes that occur during the specific time Philippines because it is delicious and the
period, all of the accounts originally will price of food is very cheap. This rice on a
remain the same. Flexible budget has a value box starts at Manila’s China Town in 1999.
to a certain variables. The money that is Rice in a box has a lot of different toppings
listed on the flexible budget will be changed that mix in rice like hotdog, tocino, pork,
based on the sales of a certain business. egg, siomai, etc. This business offer
Personal budgeting is very useful in convenience and quality food and it is also
managing every individual finances over a emerge because a lot of students who loves
short or long period of time. to buy food like that. Rice in a box in

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Practical Research I
March 2020

delivering its product without any shipping successful because once you have a good
fee by doing this kind of service it helps the quality taste of food some customers will
business to become popular and be endorse the business to his/her friends.
recommended to other by its customer. As stated by Adnan(2015), the
When budget meal business develops here in employee service can also satisfy the
the Philippines lot of people is also starting a customers by serving them with full of
business like this by changing its name and respect. By doing these benefits many
ingredients. (Franchise King,2011) customers will like your business and be
Budget meal business here in recommended in other people to buy some
Bulakan like Rice in a Box, Bentelog, product with the owners business.
Siomai Rice, Sizzlings and Pika-Pika foods
starts from small business until it grows. In CONCLUSION
starting a business you need to plan how will The perceptions of the participants
you start it and on how can you achieve your will help the market researchers and the
goals for your business. owners to decide which product they will
According to Rev(2014) there are continue to serve to its customers. Based on
many elements to start a budget meal the study, the researchers discovered that
business the owner should consider his/her most of the students patronize budget meal
opponents in business, his/her target because of its taste and they can save their
consumers and know the business that money with it. Many of the participants
he/she want to start off. By doing these purchased the well-known foods because
elements the owner will develop and his/her this business is having a good quality and
business will become successful. taste that can satisfy their appetite.
The benefit of budget meal to its Therefore, consumers should feel satisfy
customer is to satisfy them by giving good with the product that they purchased because
quality product and service. The quality once you have a good experience to a
service satisfy its customer because if the specific product it can lead you to a good
business has a free delivery it is a big help memories and it can affect your next
for their customer to less their expense. The decision making.
food quality is the very important to As a result of this study, the
maintain if the owner want to become researchers assumptions is true because

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March 2020

budget meal business like “Rice in a box” is ACKNOWLEDGEMENT

popular for the students and other people so This study became possible with the
they buy from it. So that the budget meal help and support of many individuals. We
business is profitable and its more appealing would like to extend our deepest gratitude to
to the Bulakenyos. the following persons;
Foremost, to God, the Almighty,
RECOMMENDATION thank you for the wisdom you bestowed
Based on the findings of the study, upon us, the strength and good health in
the researchers made the following order to finish this study.
recommendations: We would like to express our deepest
1. Even though budget meal business is gratitude to Ms. Emely Perez our Practical
popular they should put right Research 1 for sharing her skills and guiding
ingredients for their meal us in the process in order to complete this
2. The consumers should pick the right paper; to Mr. Jessie Diongson, OIC of
budget meal store if they want to Computer Laboratory for allowing us to use
save money and be satisfied with the the computer anytime that we need it; to
product that they eat. Mrs. Marites Rivera, Coordinator of Student
3. Consumers should be aware of the Discipline; Sr. Irene Bancolo, OSA,
quality and taste of the product and Principal; Mrs. Milagros P. Caluag,
they should also be aware of the Academic Coordinator, and to our
benefits of a product or service. participants for their cooperation. Lastly, to
4. Having different budget meals our friends and parents for their everlasting
around or near the school is good. support and love. To all people behind this
Competition is healthy they will study, thank you for your support.
introduce foods in different taste and
make it more attractive and delicious REFERENCES
to the consumers. So that they will Alkon, A. H.(et.al) Foodways of the Urban Poor
Retrieved from https://doi.org
keep on coming back to the budget February 21, 2020
Cohen, D & Crabtee B. (2006)
meals because it is yummy and Qualitative Research Guidline Retrieved
from https:/www.qualres.org February
inexpensive. 21,2020
Dapzury, V. & Pallavi, S.(2019)

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Inrerview as a Method for Qualitative

Research Retrieved form
https://www.public.asu
Delayco, M. & Bianca, H. (2015)
Dine In or Out: Understanding the
Budgeting and Eating Out Behavior of De
La Salle University Retrived from
https://www.dlsu.edu.ph February 21, 2020
Denzin and Lincolin (2000) Qualitative Research
Retrieved from https://ualr.edu February 21,
2020
Ebo, J.(2017) Sustaining Food Security In The
Phillipines. Retrieved from
https://www.researchgate.net February 21,
2020
EnglishClub(2020) 7 Meals of the Day
Retrieved from https://www.engishclub.com
February 21,2020
Essays, UK. (November 2018)
The Introduction To Food Industry .
Retrieved from https://www.ukessays.com
Franchise King (2011) RBX: Rice in a Box Franchise
Retrieved from
https://foodcartfranchisephilippines.com
February 21,2020
Ganti, A.(2019) Budgeting and Savings
Retrieved from
https://www.investopedia.com February 21,
2020
Shams, J, (2018) Historical Research
Retrived from https:// www.slideshare.net
February 21, 2020
Pearce, M. (2016) The 10 Best Street Food in Asia
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February 21, 2020
Penny, A.(2015 Cheap Food Desperate
Supermarket Bargains. Retrieved from
https://www.guardian.com
Qualitative Research Methods Overview
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February 21, 2020
Shanks, G. (2002) Qualitative Research
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2020
Song, Y.(2016) Factors that Affect Fast Food
Consumption. Retrieved from
https://scholarsarchived.jwu.edu February
21,2020

Apendix B

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March 2020

Appendix C
Students Profile

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JOHN CLYRO
G. PARAISO KRIS ANGEL
Place your Formal DUMENCEL
“Patience is
picture here the Place your Formal
“You don’t have to
companion picture here be great to start, but
of wisdom.”
you have to start to
-St. Augustine be great”- Zig Ziglar

When I first became a Senior High

What I can say about this research, is
School student, I was excited; new
that the process of doing it was really
subjects, new teachers, new
learning’s, new room, new school hard but I am thankful that we are
supplies and new students; everything able to do it successfully. It was not
was new. our first time to do a research but I
think that it can be considered one
What can I say about this research is because it is more technical and that
that this activity can’t be done with is why we have to do it really well. I
just a one person, we need to have a
am thankful for those who proposed
teamwork and patience because in our
research because it enhances the
group all of us is not good at writing
very technical research so we find skills and knowledge of the students. I
ways on how can are we going to am grateful to my co-members for this
survive this activity. First we need to research, clyro and apple, whom I
read RRL because it is one of the very worked with to finish this research. I
important to research; second is don’t am also grateful to our teacher who let
be lazy because time is running and us experience this kind of knowledge
this paper is not easy to do and lastly and social empowering activity. I know
be thankful to your group mates that this can help us to prepare for
because on the end of the day they more activities relating to research
are the one who work with you and that we will possibly engage to in the
help you to carry out this paper. future.

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APPLE
SHANE
Place your Formal NAVARRO
picture here
If you always do
what you've always
done, you’ll always
be where you've
always been.
– T.D Jakes

When I first became a Senior High

School student, I know that it is very
stressful since lot of my friends in
higher level told me that being a
senior high is not easy. So I’m little
nervous since they are also saying
that it is hard to survive in every
subject especially in accounting and
research. I know that it is true since I
am going through the hardship right
now but there is no thing such thing
“hard” if you’re doing the best you can
do. So I learn that if you can’t show to
anyone that you improve as a student
you should do things on your own to
improve yourself and do not always
ask for someone’s help so that you
can also see yourself improving by
doing things on your own.

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