PLAGIARISM SCAN REPORT

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At the end of the interview, Nishita was determined to join the fitness program as it met her requirements of not being tied up
with other schedules and remotely too get monitored for your progress. It is in the scenario like this that various health and
fitness interventions have been designed. Health business ideas have such a breadth of possibilities when we consider the
overall physical, mental, emotional, and spiritual realms of each person on the planet. The health and fitness industry is
focused on the supervision of exercise and physical activity either in an individual capacity or within a group – in a controlled
environment. This can be variously described to include the provision of facilities to encourage and promote physical activity
and the general concept of promoting ‘wellness’. There are a significant number of public leisure centres which also provide a
fitness facility often within multi-sport facilities, plus there are facilities within educational establishments. Wellness can’t be
achieved only by exercise and physical activity. A balanced diet and proper exercise both contribute to wellness. A well-
balanced diet means eating the right amount of nutrients to supply the body with the energy it needs to function properly. It
also means getting the right amount of nutrition to support growth and development. A well-balanced diet contains nutrient-
rich foods from all the food groups. The Indian fitness market: Size and Scope India has earned Revenue in the Fitness
segment amounts to US$1,640m in 2019. This revenue is expected to show an annual growth rate (CAGR 2019-2023) of 6.6%
resulting in a market volume of US$2,118m by 2023. The market's largest segment is Wearables with a market volume of
US$1,446m in 2019. In global comparison, most revenue is generated in the wearable segment was in China (US$5,060m in
2019). If we talk about the current scenario about top players in India who provides Nutrition and fitness in India are 8Fit,
Healthline, WebMD, DNAFit, and SparkPeople. Business Model: Main Aspects of Business The founder understood that weight
loss is very crucial for any beginner to achieve. An often-floated myth is that people gain more weight right after few days of
diet. It happens because of inappropriate diet plan or methods. The main aim of a weight loss is that once you reduce some
weight and it should stay like that naturally. Each customer therefore is offered a customised plan as per individual
requirements. Keeping the objective of “maintenance of weight” in mind, it provides certain tools to the clients, through which
they can always keep a check on their weight and maintain it. The business model is followed according to Hook model,
explained in the book named “HOOKED” by Nir Eyal. Their model consists of four parts: Trigger, Action, Variable Reward, and
Investment Quite simply, using a trigger should prompt a user to take an action that results in a variable reward, followed by
further investment. This cycle should continue to repeat itself until the user becomes ‘hooked’. The basic tenants of the
business model revolve around two approaches viz Diet basaed and workout based. The venture builds on these approaches
and improvised upon them. Diet based Old approach Nutrition based approach • Simple diet plan combined with workout
plan • Less variation in diet plan as willingness to pay was low • Lack of sensitisation towards the customer’s lifestyle
preferences • Wide gap between customer’s expectation and trainer’s approach • Focuses on designing dynamic and flexible
diet plans, which are modified according to time, environment and as per new knowledge about nutrition • Dynamic Excel
sheet-based plan which re-adjusts the diet schedule and plan as per the daily weight (gain or loss) • Colour coding and ranking
of the food items choices (eg grey- low nutritional value) based on the nutritional value • daily quota could be self-chosen
Workout based Traditional approach New approach • Generic set of exercises • Only variation in intensity • Boredom forcing
to quit • flexible and dynamic workout schedules • Variation in number and types of exercises • Guidance on how to exercise
for each routine • Workout routine classified with difficulty levels and as per client’s observed ability The upper hand
Responsiveness is the most important factor in this industry. If the client is not responding to the provide diet, the diet is
changed within 3 to 4 days. The client will be receiving a different diet every week, and for four months no diet will be repeated
for the client and adjustments are made within the diet so they can even have chocolates, snacks, etc. The 8 workout
programs with different difficulty levels are offered, depending on the progress made by the clients during the program and
new workout schedules are given accordingly. The total period to complete of all the 8 programs could vary from 10 months
to 12 Years The platform also provides the clients complete knowledge about weight loss and how body fat works. Customers
can read the articles as well as watch videos about the BMI, Hair loss, Effect of periods on health routine. Videos are in
complete sequence which makes a task easier for a consumer to understand the process. These are available free of cost to
members on the social media pages as well. Business Strategy Challenges to be encountered 1. Customer Retention: For them
one of the main challenges is to retain the customers. As most of the customers gets bored and loses patience on not
attaining the desired results in a short period of time. 2. Psychology for good Customer Service: For them it is necessary to
know the people and know their way of thinking, before providing them training in workouts and providing them balanced
know the people and know their way of thinking, before providing them training in workouts and providing them balanced
diet. Psychological marketing is required to influence people to join and subscribe to the plans. 3. Sustainable Business Model:
A dynamic business model would seamlessly adapt according to the changes in the environment, time and choices of the
people.

Sources Similarity
Sub-sectors | Health and fitnessCompare text
the health and fitness industry is focused on the supervision of exercise and physical activity – either in an individual capacity or
within a group – in a controlled environment. this can be variously described to include the provision of facilities to encourage and 15%
promote physical activity...
https://warwick.ac.uk/fac/soc/ier/ngrf/lmifuturetrends/sectorscovered/sportandleisure/sectorinfo/industries/

Importance of a Well-Balanced Diet | Livestrong.comCompare text

a well-balanced diet means eating the right amount of nutrients to supply the body with the energy it needs to function properly. it
also means getting the right amount of nutrition to support growth and development. a well-balanced diet contains nutrient-rich 15%
foods from all the food groups.
https://www.livestrong.com/article/143197-importance-well-balanced-diet/

Fitness - India | Statista Market Forecast | in the Fitness market in US$Compare text
The market's largest segment is Wearables with a market volume of US$1,446m in 2019.The Wearables segment includes devices
that are explicitly intended for fitness. In particular, fitness wristwear which is equipped with sensors and activity trackers that 5%
measure and analyze the physical...
https://www.statista.com/outlook/313/119/fitness/india

Hooked: How to Build Habit-Forming Products by Nir EyalCompare text

as technology becomes increasingly available to entrepreneurs of all backgrounds, design has become just as important as
engineering.this cycle should continue to repeat itself until the user becomes 'hooked'. trigger the trigger is what makes a user turn 4%
to your product.
https://www.goodreads.com/search?q=1591847788