SELECT AW24

MMQ

MACHT’S MIT QUALITAT

 MMQ

STORY
MMQ = “Macht’s mit Qualität.” Translated from
German, it means “Made with Quality” and
represents the finest in PUMA’s designs and
materials. Minimalistic aesthetics,
contemporary silhouettes, with a passion for
sophisticated details.

Special Highlights:
• New color palettes
• Relaxed fit
• Piping details
• BCI Cotton
PRODUCT CARD MMQ

FEATURE BENEFIT

MMQ Half-zip Shirt made with …so it provides a relaxed

atleast 20% recycled cotton fit for the minimal
with cat logo embroidery at aesthetic look with
chest pocket and a metal zip sophisticated details.
closure…

MMQ Graphic Tee made with

…so it provides a relaxed
atleast 30% recycled cotton, has
fit for the minimal
a graphic label at the chest
aesthetic look with
and flag label at the wearer’s
sophisticated details.
left side seam…

MMQ Corduroy Pants made with …so it provides a premium

atleast 20% recycled cotton and vintage look with a relaxed
pile corduroy fabric with cat fit and compact storage
logo embroidery, side pockets solution.
and flag label at wearers left
side seam…
PRODUCT CARD MMQ

FEATURE BENEFIT

MMQ Quarter-zip Crew made

…so it provides a minimal
with atleast 30% recycled
aesthetic look with
cotton, rib cuffs & hem, metal
sophisticated details.
zip closure and a cat logo
embroidery …

MMQ Ripstop Pants made with …so it provides a a relaxed

atleast 20% recycled cotton, has a fit and compact storage
cat logo embroidery, side and solution for your premium
back welt zip pocket… look.

MMQ Shorts made with 92% …so it is a step towards a

recycled nylon and 8% elastane with better future and provides
elasticated waistband, MMQ flag a customized comfortable
label and side-zip pockets… fit.
PRODUCT CARD MMQ

FEATURE BENEFIT

MMQ Sport full-zip jacket made

…so it provides an adjustable
with atleast 70% recycled material
fit with moisture wicking
with Drycell technology has metal
technology for your outdoor
zip closure, internal bungee
activities.
drawcord at hem…

MMQ Sport Woven Pant made with …so it provides an adjustable

atleast 70% recycled material with fit, safe storage solution for
Drycell technology with side zip the outdoors with a step
pockets & internal bungee towards a better future.
drawcord at hem…

MMQ Sport Woven Tee made with …so it provides a classy &
atleast 90% recycled material with comfortable fit and is a step
MMQ flag labels at the left side towards a better future.
and side pockets…
PRODUCT CARD MMQ

FEATURE BENEFIT

MMQ Striped Tee made with

…so it provides a minimal
atleast 20% recycled cotton, stripe
aesthetic look with
details and MMQ flag label at the
sophisticated details.
wearer’s left chest…

MMQ Sweatpants made with atleast …so it provides a premium

30% recycled cotton with side look with a customized fit
pockets, ribbed hem and and secure storage solution.
elasticated waistband…

MMQ Zip Overshirt made with atleast …so it provides a premium

20% recycled cotton with a regular vintage look with
finish, metal zip closure & cuffs with sophisticated details and
snap button closure… with a relaxed fit.
PRODUCT CARD MMQ

FEATURE BENEFIT

MMQ T7 Track Jacket made with …so it provides a minimal

atleast 30% recycled material with a aesthetic and classy look with
T7 panel, graphic jacquard knit MMQ graphics that represents the
fabric… finest Puma designs & patterns.

MMQ T7 Track Pants made with …so it provides a minimal

atleast 30% recycled material with aesthetic and premium look with
a T7 panel, graphic jacquard knit MMQ graphics that represents
fabric, flag label with the MMQ the finest Puma designs &
logo … patterns.

…so it provides a premium

MMQ Tee made with atleast 30%
vintage look with
recycled cotton and minimal MMQ
sophisticated details and with
graphics details…
a relaxed fit.
 PLAYERS

BOULEVARD
 PBV

STORY
Paris 2024 isn’t just about Olympic feats of
strength or speed. It’s also about Olympic feats
of fashion. Inspired by the fashion capital and
summer sport capital of the world, Players
Lane is all about combining classic vintage
style with a contemporary tailored approach.
Retro silhouettes like football jerseys meet
hand-drawn graphics and eye-popping all-over
patterns. For the athletes who love fashion as
well as sports.

Special Highlights:
• Jersey style streetwear
• Eye-popping patterns
• Recycled material used- Re:FIBRE
initiative.
PRODUCT CARD PBV

FEATURE BENEFIT

Players Boulevard Graphic Tee …so it provides a sporty look

made with atleast 30% recycled for the fashion enthusiast
cotton and has Olympics inspired athletes.
graphic at the front…

Players Boulevard Jersey made with

95% recycled material from textile …so it provides a retro
waste and polyester as a part of design element and a
RE:FIBRE initiative has contrast premium look with a step
jersey panel, graphic embroidery at towards a better future.
the front…

Players Boulevard Shorts made …so it provides an

with atleast 50% recycled material adjustable fit along with
with an elasticated waistband, good storage solution and
side pockets and a cat is a step towards a better
embroidery logo… future.
PRODUCT CARD PBV

FEATURE BENEFIT

Players Boulevard T7 Track …so it provides a sporty look

Jacket made with atleast 30% for the fashion enthusiast
recycled material has T7 panels, athletes with a touch of our
jacquard knit fabric & metal zip classic T7 silhouette.
closures…

Players Boulevard T7 Track Pants …so it provides a sporty look

made with atleast 30% recycled for the fashion enthusiast
material with a T7 panel, jacquard athletes with a touch of our
knit fabric, open hem closure… classic T7 silhouette.
 LOST
MANAGEMENT
CITIES
 LMC

STORY
Korean streetwear brand Lost Management
Cities has made a name for itself by constantly
reinventing and remixing vintage activewear,
pop culture iconography, and the hottest
trends. Now, they’re collaborating with PUMA
to bring that same attitude to iconic PUMA
looks. This new collection combines PUMA’s
running heritage with LMC’s graphic DNA for a
fun twist on classic silhouettes.

Special Highlights:
• Reversible Approach
• Elevated Jacquard Graphics
• Streetwear Inspired
PRODUCT CARD LMC

FEATURE BENEFIT

PUMA X LMC Cat tee made with …so it provides a refreshing

atleast 30% recycled cotton with a style with a regular fit for the
reflective cat graphic logo & flag streetwear enthusiasts.
label LMC logo at the side seam…

PUMA X LMC Graphic Tee with the …so it provides brand

premium LMC x Puma logo on the visibility to the customers
front chest… and a vintage look.

PUMA X LMC AOP Pants made with …so it provides a cool

polyester & nylon with Windcell streetwear style with good
technology has all over graphic, storage solution and reflective
reflective details, an open hem with details for a funky look.
internal bungee drawcords…
PRODUCT CARD LMC

FEATURE BENEFIT

PUMA X LMC MMQ Pertex Prima- …so it combines high-level

loft Puffer Jacket made with performance with comfort, is
Pertex material which is a high- lightweight, packable, soft and
performance innovation fabric with has longer durability.
down-proof technology …

PUMA X LMC MMQ Pertex Prima-loft …so it keeps you warm, dry &
Puffer Jacket made with Prima Loft comfortable in extreme
insulation with Warmcell technology conditions and also reduces
which is a synthetic microfiber our impact on the earth.
thermal insulation made with atleast
70% recycled materials…

PUMA X LMC Sweatpants which is …so it provides a vintage

made with atleast 20% recycled cotton streetwear look with an
with an elasticated waistband and a adjustable fit.
side welt pockets…
KIDSUPER

KIDSUPER

KIDSUPER
 KS

STORY
KidSuper founder Colm Dillane is an ex-
professional footballer, a designer, and an
artist. The brand is known for their wildly
inventive runway shows featuring even more
inventive looks. This season, we’re tuning into
KidSuper Sports TV for the latest sports fashion
news. PUMA x KIDSUPER reinterprets PUMA’s
archive and classics through the lens of
KidSuper – with pastel colors, dynamic lines,
and bold prints featuring his art.

Special Highlights:
• Pastel colors
• Sublimated prints
• At least 50% recycled materials used.
PRODUCT CARD KS

FEATURE BENEFIT

PUMA X KIDSUPER Cellerator …so it provides an

Jacket made with at least 90% adjustable fit according to
recycled material with contouring the body and gives a unique
cutlines, metal zip closures with a style.
drawcord at the hem…

PUMA X KIDSUPER Cellerator …so it provides a great brand

Pants made with at least 90% appeal, a flattering body
recycled material with contouring shape and gives a faster
cutlines, cat logo elevated graphics look.
with side zip pockets…

PUMA X KIDSUPER Crew made with …so it provides an artistic

atleast 20% recycled material with appeal to the wearer along
KS logo at the front back, rib cuffs with Puma’s archive style.
and hem…
PRODUCT CARD KS

FEATURE BENEFIT

PUMA X KIDSUPER Graphic Tee …so it provides a relaxed fit

made with at least 20% recycled along with the brand visibility
cotton with the classic Kidsuper of the collab.
graphic at the center and cat logo
embroidery…

PUMA X KIDSUPER W-Pants made …so it provides a relaxed fit

with at least 20% recycled cotton for HER with a vintage artistic
with AOP graphic, side-back & feel and offers convenient
tool pockets… storage solution.

PUMA X KIDSUPER W-Top made …so it provides a relaxed fit

with at least 20% recycled cotton along with the brand visibility
with metal zip closure and with multi color aesthetic.
color-block details…
PRODUCT CARD KS

FEATURE BENEFIT

PUMA X KIDSUPER Easy Rider …so it provides a slim

with a mix material upper with athletic look and a premium
synthetic leather and suede lining, vintage look.
woven label co-branding on the
tongue…

PUMA X KIDSUPER MMQ AOP

…so it keeps you warm with
Puffer Jacket made with 30%
a stylish puffer style that
recycled material with internal zip
you can carry everywhere
pockets and a storm flap at the
you go.
neck…
 THE FAST
RACE

P56
 TFR

STORY
Live fast. Care less. Dress up.

The Fast Race” collection is an expression of

modern sportswear aesthetics through a cyber-
Y2K lens. The women’s specific capsule
collection is set apart by its shapes and
silhouettes; conveyed through extremes, either
form-fitting or voluminous, cropped, or draping.
Basic compression shirts and track pants are
transformed with thoughtful articulated lines
and reworked constructions.
PRODUCT CARD TFR

FEATURE BENEFIT

The Fast Race Cellerator Cropped

…so it provides a contouring
Full-Zip Hoodie made with at least
cropped fit perfect for the
20% recycled cotton with fleece
Y2K/Gen-Z attitude and also
lining with contouring cutlines &
keeps you warm.
hood with a drawcord…

The Fast Race Cellerator Pants …so it provides a contouring

made with at 100% recycled body shape for a cool flare
material with contouring cutlines, look and encourages a step
metal zip closure and elasticated towards a better future.
waistband…

The Fast Race Tight Longsleeve

…so it provides an
Tee made with atleast 70%
ergonomic fit for cool and
recycled material with contrast
comfy aesthetic.
stitching details and a Cat logo
embroidery on the front…
UNTERGRUND
 UG

STORY
PUMA’s “Untergrund” range streamlines the outdoor
aesthetic with minimalist designs and a clean, understated
color scheme. A straightforward palette of sand, black, and
white is used as the foundation for the pareddown yet
technical range, featuring outerwear like down jackets and
track pants that create a natural cohesion through their
simple design.
PRODUCT CARD UG

FEATURE BENEFIT

UNTERGRUND Oversized Tee …so it provides a baggy

made with at least 20% recycled relaxed fit perfect for your
cotton with rib neck, prominent everyday look and also
graphic print at the center and a outdoors.
drop-shoulder pattern…

UNTERGRUND Cellerator Moire …so it provides a body

Pants made with at 100% recycled contouring fit with an amazing
material with all over moire storage solution perfect for
prints and a side & back zip your hike days and a cool hazy
pockets… (moire) print graphic.

UNTERGRUND Oversized Hoodie

made with atleast 20% recycled …so it provides an
cotton with a washed dye treatment extremely unique look and
along with graphic prints at both one-of-a-kind finish to the
sleeves & center back… hoodie cool for any outing.
 RPR

STORY
Founded in 2011 by brothers George and Mike
Heaton, Represent is a British luxury fashion
label.

Their garments are the embodiment of relentless

effort, refinement and constant progression. Each
piece is the result of a meticulous design and
production process, with expert craftsmanship
being an unremitting factor running throughout
every collection, silhouette and individual
garment.
PRODUCT CARD RPR

FEATURE BENEFIT

PUMA X Represent Mens Tank

…so it provides 4-way stretch,
made with Ultraweave fabric
is ultra-light weight and helps
which is 100% recycled and has
in enhanced visibility in low
reflective details…
light condition.

PUMA X Represent 6” Shorts

…so it provides 4-way stretch,
with an Ultraweave woven fabric
is ultra-light weight and
with reflective details and
helps in enhanced visibility in
Drycell technology…
low light condition.

PUMA X Represent Oversized

…so it provides visibility under
tee made with 100% recycled
low light conditions and helps
polyester with reflective
in a step towards a better
details…
future.
PRODUCT CARD RPR

FEATURE BENEFIT

PUMA X Represent Hoodie …so it provides brand

made with 30% recycled cotton visibility to the sporty
with a high density graphic at consumers looking out for
the back and has a relaxed fit… minimalist style.

PUMA X Represent Sweatpants …so it provides a relaxed fit

made with 30% recycled fabric to the wearer and is the
with rib closure and cuffs… perfect match for that
casual sporty look..
PRODUCT CARD RPR

FEATURE BENEFIT

PUMA X Represent Zip Bra with …so it provides athletic

engineered seamless contour support, comfort without
lines, has form fitting compressive restriction that wears like a
fit and is of low impact support … second skin. Also available
for Inclusive body types.

PUMA X Represent Short Tight …so it provides a flattering

Women is high waisted with 5” fit to the body, 4-way
inseam, made with Drycell and stretchability and helps in
Cloudspun fabric with flatlock freedom of movement.
stitching…