SCHOOL Grade Level GRADE 12

GRADES 11/12 Teacher Learning Area ENTREPRENEURSHIP

DAILY LESSON Teaching Dates Quarter THIRD QUARTER
LOG Monday Tuesday Wednesday Thursday Friday

Day 1 Day 2 Day 3 Day 4

I. Objectives
A. Content Standards The learner demonstrates The learner demonstrates The learner demonstrates The learner demonstrates
understanding of environment understanding of environment understanding of environment understanding of environment
and market in one’s and market in one’s and market in one’s and market in one’s
locality/town. locality/town. locality/town. locality/town.
B. Performance Standards The learner independently The learner independently The learner independently The learner independently
creates a business vicinity map creates a business vicinity map creates a business vicinity map creates a business vicinity map
reflective of potential market in reflective of potential market reflective of potential market in reflective of potential market in
one’s locality/town in one’s locality/town. one’s locality/town. one’s locality/town.
C. Learning Competencies The learners describe the The learners determine who The learners determine market The learners validate customer-
unique selling proposition and the customers are in terms of size (CS_EP11/12ENTREP-0d- related concerns through
value proposition that target market and customer 8). interviews, FGDs, and surveys
differentiates one’s requirements (CS_EP11/12ENTREP-0d-g-
product/service from existing (CS_EP11/12ENTREP-0d-8). 9).
products/services
(CS_EP11/12ENTREP-0d-7).
II. Content Market (locality/town) Target Market Market Size Validation Techniques:
Interviews, FGDs, and Surveys
Key concepts of market Customer Requirements Competitors in the Market

III. Learning Resources

A. References
1. Teacher’s Guide Pages
2. Learner’s Materials

1
 Pages
3. Textbook Pages
4. Additional Materials
from Learning
Resources
B. Other Learning Resources
IV. Procedures
A. Reviewing previous Brief discussion on Recap of USP and Value Recap of Target Market and Recap of market size and
lesson or presenting environmental scanning and its Proposition. Customer Requirements. competitors.
the new lesson
importance in
entrepreneurship.

Recap of market research

basics.
B. Establishing a purpose Ask: “Why is it important to Discuss: “Who are your Discuss: “How big is your Discuss: “How do you ensure
for the lesson identify what makes your customers, and why do they market, and why does it your product meets customer
product or service unique?” matter?” matter?” needs?”

C. Presenting Show examples of popular Share profiles of common Provide examples of market Show examples of surveys and
examples/instances of brands and their unique selling customer segments (e.g., size for various industries. FGD summaries.
new lesson
propositions (e.g., Nike’s teens, working professionals).
performance focus, Apple’s
innovation).
D. Discussing new Define Unique Selling Define Target Market. Define market size. Explain the process of
concepts and Proposition (USP) and conducting interviews,
practicing new skills
#1
Value Proposition. Explain segmentation Explain methods to estimate FGDs, and surveys.
criteria: demographic, market size: total
Highlight differences geographic, population, target market, Share tips on designing
between the two concepts. psychographic, behavioral. potential buyers. questions.

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 E. Discussing new Guide learners in Discuss customer Introduce the concept of Role-play: Conduct a mock
concepts and brainstorming potential USPs requirements (price, quality, competitors. FGD in class.
practicing new skills
#2
for products/services in their convenience).
locality. Identify competitors in the
locality.

F. Developing mastery Group activity: Each group Activity: Create customer Group activity: Estimate the Activity: Draft survey
(Leads to Formative selects a product/service and profiles based on given market size for a chosen questions for a specific
Assessment)
identifies its USP and Value scenarios. product/service. product.
Proposition.

G. Finding practical Ask learners to think of local Identify a target market for a Observe and identify Plan an actual customer survey
applications of businesses and identify their personal business idea. competitors for a product you for a business idea.
concepts and skills
USPs. use frequently.

H. Generalizing and Summarize the importance of Reinforce the idea that Emphasize that knowing market Highlight the importance of
abstractions about the USP and Value Proposition in understanding customers is size helps in business planning. customer feedback in
lesson
business success. vital for business. improving products/services.

I. Evaluating Learning Short quiz: Match Reflection: Write about how Worksheet: Calculate market Evaluate the quality of survey
products/services with their understanding a target market size based on given data. questions designed by
USPs. impacts product design. students.

J. Additional activities Research three local businesses Conduct interviews with Research the market size of a Conduct a short survey in the
for application or and describe their USP and friends/family to understand specific local business sector.
remediation
community and present
Value Proposition. their preferences for a specific findings.
product.
V. Remarks
VI. Reflection

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 A. No. of learners who
earned 80% on the
formative assessment
B. No. of learners who
require additional
activities for
remediation
C. Did the remedial
lessons work? No. of
learners who have
caught up with the
lesson
D. No. of learners who
continue to require
remediation
E. Which of my teaching
strategies worked
well? Why did this
work?

Prepared by: Checked by: Noted by:

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