Jupiter Engineers Auto repa

Business Plan

The largest of them all in the solar system

Contacts : Shown:0778 680 272

Bruno:0782414420

Thompson:0773 882 784

Table of Contents
1.0 Executive Summary 3
1.2 description of business 3
1.2.1 Background 3
1.2.2 Concept……………………………………………………………………………………………………………………………………………………3
1.3 vision and mission…………………………………………………………………………………………………………………………………………..4
1.3.1 Vision……………………………………………………………………………………………………………………………………………………….4
1.3.2 Mission……………………………………………………………………………………………………………………………………………………..4
1.4 ownership and management structure…………………………………………………………………………………………………………….4
1.4.1 Ownership…………………………………………………………………………………………………………………………………………………4
1.4.2 Management structure……………………………………………………………………………………………………………………………..4
1.4.3 The management gear……………………………………………………………………………………………………………………………..5
1.4.4 Staffing……………………………………………………………………………………………………………………………………………………..6

2.0 Operation Plan 6

3.0 Marketing Plan………………………………………………………………………………………………………………………………7

3.1 Market segmentation 7
3.1.1 Local residence 7
3.1.2 Emergency towing local freeway traffic…………………………………………………………………………………………………..7
3.2 marketing strategies………………………………………………………………………………………………………………………………….……8
3.3 competitions…………………………………………………………………………………………………………………………………………………..9
3.4 pricing…………………………………………………………………………………………………………………………………………………………….9

4.0 Project requirements……………………………………………………………………………………………………………………9

5.0 Financial projections…………………………………………………………………………………………………………………….9

5.1 1st quarter income and expenditure…………………………………….…………………………………………………………………………10
5.2 2nd quarter income and expenditure………………………………………………………………………………………………………………10
5.3 3rd quarter income and expenditure……………………………………………………………………………………………………………….11
5.4 4th quarter income and expenditure……………………………………………………………………………………………………………….11
5.5 Annual profit and loss projections………………………………………………………………………………………………………………….12

6.0 Appendix…………………………………………………………………………………………………………………………………….12
1.1Executive Summary

Business name Jupiter Engineers Auto Repairs and Services

Business Address 1425 Cnr Manchester Ave & Plumtree Road

Business owner Partnership of three people

Business idea Service and Spares retail

Business type Private Limited

Contributions $150 000 per member

Total project cost $450 000

1.2 DESCRIPTION OF BUSINESS

1.2.1 BACKGROUND

The last five years, after the introduction of the US$ as the country’s currency, a lot of people
chose to spend part of their income on their auto mobiles and motor vehicles, which are now
affordable, thanks to Be-forward. As a result, the need for reliable and convenient auto service
has substantially risen as well.

1.2.2 CONCEPT

Jupiter engineers is a start-up mechanical organization that offers a complete domestic and
foreign care repair services as well as a full-featured retail parts shop.

The new start-up incorporated business is managed by three partners. One of the three partners
represents the sales, marketing and the finance sectors of the business. The other two focus on
the mechanical sector and planning of the business

1.3 VISION & MISSION

1.3.1 VISION

To be the greatest auto-repairs company in the City, as the name says it, in the next three years
and to extend our reputation the next 5 years.

1.3.2 MISSION

Jupiter engineers aims at offering high quality auto-repair service and a full range of spare parts.

Focus on personalized service to its customers by providing convenient and comprehensive auto-
repair at low cost.

To have 100% of customer satisfaction in regard to quality, friendliness, time to completion and
in new ways to exceed the expectations of the customer.

1.4 OWNERSHIP & MANAGEMENT STRUCTURE

1.4.1 OWNERSHIP

Jupiter engineers are incorporated in the city of Bulawayo at Belmont. It is privately owned by
Bruno Hlalakuhle, Shown Moyo and Thompson Mandoga. The owners do not consider taking
the company to be public.

1.4.2 MANAGEMENT STRUCTURE

The company has an equally strong management team that will allow them to execute this
exciting idea. Having three partners, Bruno Hlalakuhle, who has in depth knowledge on auto
motives and motor mechanics, will be in charge of the workshop. Shown Moyo who is a
millwright by profession and has field experience on stores management, will be responsible for
the retail and stores section & also the planning. The finance and marketing will be spear headed
by Thompson Mandoga who is an expert in the field.
1.4.3 THE MANAGEMENT GEAR

Thompson:
finance and
advertising
management

Bruno:
workshop
management

Shown :Mantainence
Planing & Stores
1.4.4 STAFFING

artisan

stores lady(front
office)

workshop workshop workshop

assistant assistant assistant

2.0 OPERATION PLAN

Jupiter engineers offer a wide range of services. The ultimate goal of the company is to offer a
one-stop facility for all servicing needs inclusive of brakes, transmission, wheel alignment, etc.
In this case, the company can offer greater perceived value for the customer than any other shops
which specializes in certain areas.

The industry is highly competitive, with the supplier having a great deal of power in selling and
negotiating prices of their products and services to repair shops. In addition, because the
customers see the service as undifferentiated and a “commodity” with little value separation
between competitors, buyer power is also very high.

Finally, the buying power to entry is moderately low, and the large number of competitors in this
field including substitutes (D.I.Y) means that the pricing for such service are competitive. The
only way to have an advantage in this industry is a low cost leadership principal applied
aggressively or to create higher switching costs though the building of strong business to
customer ties.

Jupiter engineers will hire trained and semi-skilled workers who are able to prove they have a
superior customer awareness and interaction. It is the company’s professional people who will
fulfil the company’s contacts and goals.

3.0 MARKETING PLAN

3.1 MARKET SEGMENTATION

Jupiter engineers focuses on the middle and upper income markets. This market looks for higher
quality, rapid service with as much convenience as possible. Most individuals in this market
segment are willing to pay an extra premium within the pricing of auto-repair services to avoid
the common inconveniences of having tied up in a repair shop.

3.1.2 LOCAL RESIDENCE

Local residence wants to establish a significantly larger customer base. This will establish a
healthy consistent revenue base to ensure stability of the business.

3.1.3 EMEGENCY TOWING LOCAL AND FREEWAY TRAFFIC

Consisting of approximately 15%, of possible market, convenience, regular referrals from tow-
trucks companies and high quality, rapid services are critical to capture this segment of the
market.

3.1.4 FIGURE 2
 Estimaed %

15

Local residents
freway two-in

85

3.2 MARKETING STRATEGIES

Jupiter Engineers shall create a customer based management system for the existing customers in
one computer using a Microsoft Access program. Customers can repair their auto-mobiles for the
first three months at 10% discounts.

Thanks to the technological advancements, the company will create also an electronic work order
systems available within the service centre. This type of system creates a service history for each
auto-mobile, provides customers with a comprehensive sales document, and enables the service
centre to maintain a service customer database.

We intend to use the following platform to advertise our newly born company

Facebook: most commonly used application to interact with the world at a single touch.

Twitter: make the customers follows on important news and also throw their suggestions

Instagram: statistically speaking, there are about 400 000 active Instagram users at any given
time, so basically this will appeal for marketing the company, sharing pictures and videos.

Company website: for online comments, enquiries, queries, bookings and purchases. Make use
of pay per click.

Evangelists: first customers who are going to spread he company services throughout the town at
zero cost.

3.3 COMPETITION
The auto-motive repair industry is highly competitive with most of the big companies having
high capital costs, low margins. Many competitors have adopted point-of-sale systems in their
stores, which gather sales and gross profit data by a stock-keeping unit from each store on a daily
basis. This information is then used to help formulate pricing, marketing and merchandising
strategies. Electronic parts catalogues are available in many competitor stores along electronic
commercial invoicing systems that offer commercial part delivery.

Having agreed to the fact that the industry is clustered, less than a quarter of these competitors
offer both repair services and auto parts inventories. Jupiter Engineers will compete well by
focusing on convenience and offering a high level of customer service. Additionally, its honest
reputation will be a major factor in repeat business and building a large base of regular, loyal
customers.

3.4 PRICING

The cost of our prices is directly proportional to our suppliers’ prices and also the quality of our
services.

4.0 PROJECT REQUIREMENTS

Generally we will need:

Stock (tires, batteries, suspension parts, ignition parts, exhaust systems, engine parts, oil and air
filters, belts, hoses and air conditioning parts, lighting, wiper blades, chemicals including oil,
anti-freeze, polishes, additives, etc.)

Office furniture (desks, chairs, computers, Wi-Fi accessories and connections)

Stationery (for workshop, office and retail shop)

PPE (for workshop personnel)

5.0 FANANCIAL PROJECTIONS

Our financial year is projected in four Quarter, the fourth Quarter ending on December 31 2018.
5.1 FIRST QUARTER INCOME & EXPENDITURE

Expenditure
Salaries Furniture & Equipment
Stock rent
Stationary Capital $450 000
4%0%
Less $320 500
10% expenditure
13%
$129 500
Add income $120 346
Balance $249 846

73%

5.2 SECOND QUARTER INCOME & EXPENDITURE

balance $249 000

Less $189 250
expenditure
$59 750
Add income $298 720
balance $358 470
 expenditure
salaries stock rent marketing
1%

6%
16%

77%

5.3 THIRD QUARTER INCOME & EXPENDITURE

Expenditure
salaries stock rent

5%
13%

balance $358 470

less expenditure $233 050
$125 420
Add income $348 720
balance $474 140
82%

5.4 FOURTH QUARTER INCOME & EXPENDITURE

 Expenditure
salaries stock
rent aditional equipment
telephone bills water
electricity

5%3%1% 0%0%

14% Balance $474 140

Less $249 245
expenditure
$224 895
Add income $368 452
Balance $593 347
77%

5.5 ANNUAL PROFIT QUARTERLY PROJECTIONS.

 PROFIT
$700,000.00

$600,000.00

$500,000.00

$400,000.00 PROFIT

$300,000.00

$200,000.00

$100,000.00

$-
1ST 2ND 3RD 4TH

6.0 APPENDIX

This business idea was birthed by the three founders Bruno Shown & Thompson. It is from their
tireless efforts and research which have seen them stand where they are today. The do not
consider in any time to make the business public. Special thanks to Simiso Siziba who helped us
with the Legal documents, procedures and advices on our planning.