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Sample Exam 01

The document is a sample exam focused on E-Business, consisting of three sections: fill in the blanks, matching items, and true or false questions. It covers various concepts related to e-business applications, payment systems, customer relationship management, and marketing strategies. The exam tests knowledge on terms and their definitions relevant to online retail and electronic transactions.

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mjungahussen
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7 views

Sample Exam 01

The document is a sample exam focused on E-Business, consisting of three sections: fill in the blanks, matching items, and true or false questions. It covers various concepts related to e-business applications, payment systems, customer relationship management, and marketing strategies. The exam tests knowledge on terms and their definitions relevant to online retail and electronic transactions.

Uploaded by

mjungahussen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sample Exam 01: E-Business

Question 1: Fill in the Blanks (20 points)

Complete the following sentences with the appropriate terms from the list below:

1. E-business applications can be categorized into two sides: the ______ side and
the ______ side.
2. The main function of an e-business front store is to serve as the __________
for online retail.
3. A ____________ is a feature that allows customers to select products and
view their total cost before making a purchase.
4. The integration of payment systems with e-business is referred to as a
___________.
5. An organized list of goods or services offered for sale in an e-business is
known as a ____________.
6. ___________ refers to the ability to track customer behavior and analyze sales
data.
7. The ___________ is responsible for verifying and approving credit card
transactions.
8. A ___________ is a secure method of conducting transactions online using
encryption.
9. Customers can manage their orders and track shipping through a
_____________.
10. The ___________ provides customer support through live chat, email, or
phone.
11. ____________ is essential for ensuring a smooth user experience across
various devices.
12. E-payment methods include debit cards, credit cards, and ____________.
13. The key benefit of using kiosks for transactions is their ___________
availability.
14. A ___________ is a payment method where funds are transferred
electronically between banks.
15. ___________ involves the use of electronic devices to facilitate financial
transactions.
16. E-business financial services include e-payment, tax consultation, and
____________ systems.
17. The ___________ is responsible for issuing the letter of credit in an electronic
transaction.
18. _____________ measures the effectiveness of marketing efforts through
analytics tools.
19. Marketing features in e-business include promotions, discounts, and
____________ offers.
20. ____________ is a system that allows for batch processing of transactions
between banks.

Terms:

 buyer
 seller
 storefront
 shopping cart
 payment gateway
 product catalog
 analytics
 acquiring bank
 security measure
 user account
 customer support
 responsive design
 mobile payment
 self-service
 wire transfer
 e-payment
 financial markets
 issuing bank
 marketing strategies
 loyalty
 Automated Clearing House (ACH)
Question 2: Matching Items (20 points)

Match the terms in Column A with their correct descriptions in Column B.

Column A Column B
1. E-commerce A. A method of tracking customer interactions
2. Payment Gateway B. Electronic payment methods
3. Analytics Tools C. Facilitates secure online transactions
4. B2C D. Business to Consumer
E. A bank's commitment to pay upon
5. E-letter of Credit
documentation
6. Mobile Payment F. Payments made via smartphones
7. Shopping Cart G. Allows customers to review selected items
8. Customer Relationship
H. System for managing customer data
Management
9. E-Filing I. Electronic submission of tax returns
10. E-marketing J. Digital strategies to promote products
11. QR Code Payments K. Scanning codes for quick transactions
12. Digital Wallet L. Stores payment information securely
13. E-payment M. Electronic transaction processing
14. SEO N. Optimizing content for search engines
15. Affiliate Marketing O. Promoting products through partner networks
16. Secure Socket Layer (SSL) P. Encryption for online communications
17. E-commerce Platforms Q. Systems like Shopify for online stores
18. Tax Consultation R. Services to assist with tax-related issues
19. User Account S. Allows tracking of purchases and preferences
20. Promos T. Special offers to attract customers

Question 3: True or False (10 points)

Indicate whether the following statements are True (T) or False (F).
1. ___ E-business includes only online retail activities.
2. ___ A shopping cart allows customers to manage their selected products.
3. ___ Mobile payments are limited to credit card transactions only.
4. ___ E-marketing refers to traditional marketing methods.
5. ___ Analytics tools help businesses understand customer behavior.
6. ___ A storefront in e-business is similar to a physical store.
7. ___ The user account management feature allows customers to track their
orders.
8. ___ E-payments are typically slower than traditional payment methods.
9. ___ The acquiring bank is responsible for issuing credit cards.
10. ___ Promotions and discounts are part of marketing features in e-business.

@Fani JR-2FK

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