RAICHUR UNIVERSITY, RAICHUR

Under Graduate Curriculum for Degree of

Bachelor of Business Administration

BBA
(I & VI Semester)

As per Revised NEP 2024

With Effect from the Academic year from
2024-25 and onwards
 Bachelor of Business Administration
Syllabus
From the Academic Year 2024-25

BBA Programme Course Structure

Paper-I Paper-II Paper- Paper- Paper-V Languages Credits/ Credit/ Total
III IV Teaching Teaching
Semester

Credits/ Credits/ Credits/ Credits/ Credits/ Credits Teaching hrs/week hrs/week

Teaching Teaching Teaching Teaching Teaching hrs/ week
hrs/week hrs/week hrs/week hrs/week hrs/week
I D-4 D-4 D-4 D-4 -- L-1=3 4 C-1 = 2 -- 24
L-2=3 4 Constitutional
Values I
II D-4 D-4 D-4 D-4 -- L-1=3 4 C-2 = 2 -- 24
L-2=3 4 Constitutional
Values II
III D-4 D-4 D-4 -- -- L-1=3 4 C-3=3 E-1 = 4 25
L-2=3 4 SEC Elective
IV D-4 D-4 D-4 -- -- L-1=3 4 C-4=3 E-2 = 4 25
L-2=3 4 SEC Elective
V D-4 D-4 S-4 S-4 S-4 -- -- C-5 = 4 -- 24
(Research
Methodology)
VI D-4 D-4 S-4 S-4 S-4 -- -- C-6 = 4 -- 24
(Internship/
Project)
Total 24 24 24 16 8 24 -- 18 8 146
 B.B.A - Semester-wise Credit Distribution
Semester Total
Sl. No. Category
I II III IV V VI Credits
01 Discipline Core Papers (D) 16 16 12 12 08 08 72
02 Discipline Elective Papers (E) - - 4 4 - - 08
03 Discipline Specialization Papers (S) - - - - 12 12 24
04 Languages (L) 06 06 06 06 - - 24
05 Compulsory Papers (C) 02 02 03 03 04 - 14
06 Project/Internship/Dissertation - - - - - 04 04
Total 24 24 25 25 24 24 146

B.B.A. - First Semester

Duration Marks in Examination
Sl. Instruction
Subject of I.A. Sem end Total Credit
No Subject Name Hours/wee
Code Sem-end s
. k
Exam
1 D1BBA1T1 Principles of Management 4 3 20 80 100 4
2 D1BBA1T2 Business Communication 4 3 20 80 100 4
3 D1BBA1T3 Elements of Marketing 4 3 20 80 100 4
4 D1BBA1T4 Introduction to Business 4 3 20 80 100 4
Accounting
5 Language – I 4 3 20 80 100 3
6 Language – II 4 3 20 80 100 3
7 Environmental Science
Total 130 520 650 24
Paper: Principles of Management
Code: D1BBA1T1 Credit Points: 04
Work Load: 4 Hours per week Contact Hours: 60hrs

Objective: To enable students to understand the fundamental concepts and principles of

Management.

Unit – I: Introduction to Management:

Introduction –Meaning, Evolution of management thought, Pre-Scientific Management Era,
Classical Management Era, Neo-Classical Management Era, Modern Management Era;
Nature and Characteristics of Management - Scope and Functional areas of Management;
Management as a Science, Art or Profession; Management and Administration; Principles of
Management, Scientific Management.
Unit – II: Planning and Decision Making:
Nature, Importance and Purpose of Planning - Planning Process; Objectives; Types of plans,
Decision making- Importance and steps; Management By Objectives and Management By
Exception.
Unit – III: Organising and Staffing :
Nature and purpose of Organizing; Principles of Organising; Delegation of Authority; Types
of Organization - Departmentation, Committees; Centralization vs Decentralization of
Authority and Responsibility, Span of Control; Nature and importance of Staffing.
Unit – IV: Directing :
Meaning and Nature of Direction, Principles of Direction; Communication - Meaning and
Importance, Motivation theories – Maslow’s Need Hierarchy Theory, Herzberg’s Two Factor
Theory, Mc.Gregor’s X and Y theory. Leadership – Meaning, Formal and Informal
Leadership, Characteristics of Leadership; Leadership Styles – Autocratic Style, Democratic
Style, Participative Style, Laissez Faire Leadership Styles, Transition Leadership,
Charismatic Leadership Style.
Unit – V: Co-ordinating and Controlling:
Coordination–Meaning, Importance and Principles. Controlling-Meaning and steps in
controlling, Essentials of Effective Control system, Techniques of Control. Recent trends in
management; Corporate Social Responsibility towards stakeholders; Managerial Ethics –
Meaning - Importance of Ethics in Business.
References:
1. Stephen P. Robbins, Management, Pearson Publication
2. Koontz and O Donnell, Management, McGraw Hill.
3. L M Prasad, Principles of management, Sultan Chand and Sons
4. V.S.P Rao/Bajaj, Management process and organization, Excel Books.GH25
5. Appanniah and Reddy, Management, HPH.
6. T. Ramaswamy: Principles of Management, HPH.
7. Management principles and applications by T.N Chhabra
Title: Corporate Communication
Code: D1BBA1T2 Credit Points: 04
Work Load: 4 Hours per week Contact Hours: 60

Objective: The subject aims to develop written and oral communication skills for effective
business communication.

UNIT I: 10hours
Business Communication: Meaning, Process of Communication, Importance of
communication in the organisation, Types of communication model: a) Linear Model b)
Transactional Model c) Interactional Model, Barriers to Effective Communication, Methods
of overcoming barriers.

UNIT II: 10hours

Written Communication: Structure and Layout of Business Letter, Kinds of Business letters
for various context – Acknowledgement letter, Apology letter, Complaint letter, Covering
letter, Inquiry letter, Order letter, Writing Business Reports – Importance and types of
business reports, Resume writing with covering letter.

UNIT III: 12hours

Speaking and Presentation: Basic guidelines and considerations for presentation, Elements
of Business presentation – Designing and effective presentation, Exercises on Speaking and
Presentation is to be conducted. Non-verbal Communication: Meaning, elements of non-
verbal communication, importance of non-verbal communication

UNIT IV: 08hours

Meeting: Meaning, types of meetings – Statutory Meeting, Board of Directors Meeting,
Annual General Meeting, Shareholders Meeting, Preparation of Meeting - Notice, Agenda,
Minutes of the meeting, and Responsibilities of Chairman and Secretary in conducting of
meeting
UNIT V: 10hours
Technology in Communication: E-mail, Mobile devices, video Conferencing, Intercom,
Cloud-based Apps, Social Intranet Software, Online Discussion Forums. Advantages and
Disadvantages of Technology in the Workplace. Application of Communication Skills:
Activities are to be conducted - Group Discussion, Negotiations, Presentation, Mock
Interview, Speeches

References:
1. Essentials of Business Communication – by Rajendra Pual, Sultan Chand & Sons, New
Delhi
2. Business Correspondence and Report Writing – R. C. Sharma, Krishna Mohan – Tata
McGraw Hill Publishing Company Limited, New Delhi
3. Advanced Business Communication – John M., Penrose, Robert W. Rasberry, Robert J.
Myers
4. Business Communication – M. K. Sehgal, Vandana Khetarpal, Excel Books Publications
Paper: Elements of Marketing
Code: D1BBA1T3 Credit Points: 04
Work Load: 4 Hours per week Contact Hours: 60hrs

Objective: To enable students to understand the fundamental concepts and principles of

marketing

UNIT 1: Introduction to Marketing 12hours

Marketing: Meaning and Types of market, Meaning, Definitions, Importance of Marketing.
Core concepts of marketing: - Need wants and demands, product, service, value and
satisfaction, Exchange transaction and relationship, market. Marketing management
orientations: Production concept, Product concept, Selling concept, Marketing concept,
Societal marketing concept. Marketing process: - Analysing marketing opportunities,
Selecting target market, Developing marketing mix, managing marketing effort.

UNIT 2: Marketing Environment 8hours

Company’s micro environment: - Company, suppliers, marketing intermediaries, customers,
competitors and public. Company’s macro environment: - Demographic environment,
economic environment, natural environment, technological environment, political
environment and cultural environment,

Unit 3:Consumer Buyer Behaviour

Models of Consumer Behaviour, Factors Influencing Consumer Behaviour: - Cultural
Factors, Social Factors, Personal Factors, Psychological Factors. Consumer Decision
Process. Types of Buying Decision Behaviour: - Complex Buying Behaviour, Dissonance-
Reducing Buying Behaviour, Habitual Buying Behaviour and Variety-Seeking Buying
Behaviour. The Consumer Buying Process: - Need Recognition, Information Search,
Evaluation of Alternatives, Purchase Decision, Post purchase Behaviour.

UNIT 4: Business Buyer Behaviour

Meaning and Characteristics of Business Markets. Model of Business Buyer Behaviour.
Types of Business Buyer Behaviour. Participates in the Business Buying Process. Business
Buying Process.

UNIT 5: Market Segmentation and Targeting 12hours

Market segments: - Meaning, Basis of segmentation, Requirements of effective
segmentation.
Market Targeting: - Meaning, Evaluating market segments, selecting target market
segments, Market Segment Strategy- undifferentiated marketing, differentiated marketing,
concentrated marketing.Market Positioning:- Meaning, Perceptual Mapping, Positioning
Strategies, Choosing and Implementing a Positioning Strategy, Selecting the Right
Competitive Advantages, Communicating and Delivering the Chosen Position.

References:
1. Kotler and Armstrong, Principles of Marketing, Pearson Publications, New Delhi.
2. Philip Kotler, Marketing Management, PHI, New Delhi.
3. William Stanton, Fundamentals of Marketing, TMH, New Delhi.
4. Rajan Nair, Marketing, Sultan Chand & Sons, New Delhi.
5. Ramaswamy and Namkumari, Marketing Management, Macmillan, New Delhi.
Title: Introduction to Business Accounting
Code: D1BBA1T4 Credit Points: 04
Work Load: 4 Hours per week Contact Hours: 60
Objectives: To enable student to understand the fundamentals of accounting.

UNIT 1: 12hours
Introduction to Financial Accounting: Meaning, Definition and Objectives of Accounting,
Functions of Accounting, Users of Accounting Information, Accounting terms, Accounting
Principles – Accounting Concepts and Accounting Conventions, Accounting Standards –
List of Indian Accounting Standards

UNIT 2: 15hours
Accounting Process: Accounting cycle (traditional approach), Kinds of Accounts, Rules of
accounting, Journal – Ledger – Trial Balance. Depreciation: SLM and WDV methods.

UNIT 3: 15hours
Subsidiary Books: Accounting cycle (modern approach), Meaning, Types of Subsidiary
Books: Purchases Book, Sales Book, Purchase Returns Book, Sales Return Book, Bills
Receivable Book, Bills Payable Book, Cash Book (Simple Cash Book, Double Column
Cash Book, Three Column Cash Book and Petty Cash Book) and Journal proper. Meaning
of Bank Reconciliation Statement, reasons of disagreement, Preparation of Bank
Reconciliation Statement.

UNIT 4: 12hours
Final Accounts of Proprietary Concern: Adjustment entries and closing entries, Preparation of
Profit & Loss Account and Balance Sheet,

UNIT 5: 6hours
Basics of Final Accounts of Partnership Firm and Company accounts.

References:
1. Fundamentals of Accounting & Financial Analysis by Anil Chowdhry, Pearson Education
2. Accounting Made Easy by Rajesh Agarwal & R Srinivasan, Tata McGraw –Hill
3. Financial Accounting For Management by Ambrish Gupta, Pearson Education
4. An Introduction to Accountancyby Dr. S. N. Maheshwari, Vikas Publishing House
5. Accounting for Management by Bhattacharyya, S. K. And John Dearden, Vikas
Publishing House Pvt. Ltd.; New Delhi
6. The Essence of Financial Accounting by Chadwick, Leslie, Prentice–Hall of India Private
Limited, New Delhi.
7. Basic Accounting, B S Raman, Sapna book house.
8. Managers’ Guide to Finance and Accounting by Chandra Prasannna, Tata McGraw–Hill
Publishing Company Limited; New Delhi.