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Revision Ch9

The document covers Chapter 9 of a marketing course, focusing on developing new products and managing the product life cycle (PLC). It includes multiple-choice questions and true/false statements related to common reasons for product failure, stages of the PLC, and marketing strategies. Answers to the questions are also provided, indicating key concepts in product management.

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3 views

Revision Ch9

The document covers Chapter 9 of a marketing course, focusing on developing new products and managing the product life cycle (PLC). It includes multiple-choice questions and true/false statements related to common reasons for product failure, stages of the PLC, and marketing strategies. Answers to the questions are also provided, indicating key concepts in product management.

Uploaded by

whateverimjulie
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Course Title: Principles of Marketing

Course Code: MKT211E


CHAPTER 9 DEVELOPING NEW PRODUCTS AND
MANAGING THE PRODUCT LIFE CYCLE
Question (1): MCQ
1. Which of the following is a common reason for new product failure?
A) Incorrect estimation of the market size
B) Low product development costs
C) Ineffective social marketing campaigns
D) Low selling prices of products

2. Which of the following is a significant challenge presented by the product life cycle?
A) Increased expenses
B) Increased competition
C) New product development
D) Evaluation of results

3. New product development starts with ________.


A) Concept development
B) Idea screening
C) Idea generation
D) Concept testing

4. Which of the following statements characterizes the introduction stage of the PLC?
A) There are increased marketing outlays.
B) Profits are nonexistent.
C) The company incurs minimal expenses.
D) The product achieves acceptance by most potential buyers.

5. Which stage in the product life cycle is characterized by rapid market acceptance and
increasing profits?
A) Introduction
B) Maturity
C) Growth
D) Decline

6. ________ is the product life cycle period when sales fall off and profits drop.
A) Introduction
B) Growth
C) Maturity
D) Decline
7. ________ is the product life cycle period when sales growth slows because the product has
achieved acceptance. Profits level off because marketing costs increase in the face of
competition.
A) Decline
B) Maturity
C) Product development
D) Introduction

8. Apple's iPod has been called "one of the greatest consumer electronics hits of all time." iPods
have been sold in huge numbers, and Apple captures a large share of the music player market.
This success has attracted many large, resourceful competitors. The iPod is in the ________
stage of the product life cycle.
A) Introduction
B) Growth
C) Maturity
D) Decline

9. The PLC concept can be applied by marketers as a useful framework for describing how
________.
A) Competitors' moves are predicted
B) Marketing strategies are developed
C) Products and markets work
D) Concept testing is conducted

10. Common products that have reached the maturity stage are:
A) Coca-Cola
B) Electric vehicles
C) CD/DVD players
D) Personal computers
Question (2): True or False
1. Adapting marketing strategies is not a challenge faced in the product life cycle.
2. According to the PLC, the growth stage is reached when sales plunge to zero, or when
they drop to a low level where they continue for many years.
3. The introduction stage in the PLC normally lasts the longest and poses strong challenges
to marketing managers.
4. Using the PLC concept to develop a marketing strategy can be problematic because
strategy is both a cause and a result of the product's life cycle.
5. Most successful products are immediately accepted and quickly move to the growth stage
of the PLC.
6. When sales of a product drop during the decline stage of the PLC, a company typically
modifies the marketing mix, the product, or the market.
7. Harvesting the product involves reducing various costs such as maintenance, R&D, and
advertising to increase profits.
8. Sales of products decline because of technological advances, shifts in consumer tastes,
and increased competition.
9. The most popular products in the development and introduction phase today are artificial
intelligence applications.
10. Maturity – In the maturity stage, sales slowdown, indicating that the market has begun to
reach saturation.
11. The development stage of the product life cycle sees an increase in competition and a
rapid rise in sales and profits.
Question (1): MCQ

Answers
1 A
2 C
3 C
4 B
5 C
6 D
7 B
8 C
9 C
10 A

Question (2): True or False


1. False
2. False
3. False
4. True
5. False
6. False
7. True
8. True
9. True
10. True
11. False

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