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Fast Food Questionnaire

The document appears to be a survey questionnaire assessing customer preferences and opinions regarding fast food restaurants in non-metro cities of India. It collects demographic information and asks respondents to rate their agreement with statements about liking fast food and visiting fast food outlets. It also asks about frequency of visits, preferred timing, whether they visit alone or with others, what percentage of income is spent on fast food, favorite cuisines, factors influencing outlet preference, preferred promotional activities, satisfaction with ambience, willingness to pay for meals, preferences for take-away or sit-down, importance of price, and likelihood of purchasing different meal types from fast food outlets.

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jatinbanga08
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5K views

Fast Food Questionnaire

The document appears to be a survey questionnaire assessing customer preferences and opinions regarding fast food restaurants in non-metro cities of India. It collects demographic information and asks respondents to rate their agreement with statements about liking fast food and visiting fast food outlets. It also asks about frequency of visits, preferred timing, whether they visit alone or with others, what percentage of income is spent on fast food, favorite cuisines, factors influencing outlet preference, preferred promotional activities, satisfaction with ambience, willingness to pay for meals, preferences for take-away or sit-down, importance of price, and likelihood of purchasing different meal types from fast food outlets.

Uploaded by

jatinbanga08
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Annexure Questionnaire on Need of Fast Food Restaurants in Non-Metro Cities of India

Name... Mobile No :. Gender? a. Male Age? a.<15 1. What is your profession? a. Working b. Student 2. Income (annually)? a.1-1.5lakhs
3. You like fast food
(5)Strongly Agree (4)Somewhat Agree (3)Neutral (2)SomewhatDisagreet (1)Strongly Disagree

b. b.<25 c. Business c.

Female >25

d. Home maker

b. 1.5-3lakhs

c. >3lakhs

4. Do you visit fast food Outlets?

a. Yes a. Weekly

b.

No

c. Sometimes b. Monthly c. Occasionally

5. How often you visit Fast Food Outlets?

6. Your suitable timing for visiting fast food Outlet?

a. Morning

b. Afternoon c. Evening

d. Late night c. Alone

7. You like to visit food joint with? a. Family b. Friends

8. What part of your income (monthly) you spend in Fast Food Outlets?

a.<10%

b.10 %to 15%

c. >15%

9. Favorite cuisine? a. Western junk food b. Chinese noodles

c. South Indian

d. others

10. Your preference for the fast food Outlet is due to? A) Convenience b. pricing c. taste d. Variety

e. Quality

11. Which is the most effective promotional activity for Outlets according to you? a. Discount b. Home delivery c. Other 12.Are you satisfied with the ambience of your preferred fast food Outlet? a. Yes b. No c. To some extent

13. How much are you willing to pay for a quality fast food meal? Rs 50 Rs 100 Rs 200 Rs 500 and above 14.Do you prefer Outlets which have the service of take-away or sit down? -Take away Outlets -Sit down Outlets -Both 15. Do you prefer self service Outlets (e.g.buffets) or waiter/waitress service Outlets? -Self service -Waiter/waitress service -Both 16. How important is the price of the food at casual Outlets to you?
Extremely Important Somewhat Important Neutral Somewhat Unimportant Not Important

17. What meal are you most likely to eat at a casual fast food Outlet? (please number, where 1 is most preferred) -Breakfast -Lunch -Dinner -No meals, only drinks 18. How often do you visit a casual Outlet each month? - 0-1 times -2-4 times -5-9 times -10+ times

19. Do you frequently visit or are loyal to one fast food outlet over another and why? -Yes,....... -No........

Your opinion is extremely important in evaluating our business. Thank you for taking a moment to answer the following questions.

1. Please give us your opinion related to the following aspects of the FOOD QUALITY
Extremely Important Somewhat Important The food served must be hot and fresh The menu has a good variety of items The quality of food have to be excellent The food should be tasty and flavorful Neutral Somewhat Unimportant Not Important

2. Please give us your opinion related to the following aspects of the RESTAURANT SERVICE
Extremely Important Somewhat Important food order needs to be correct and complete Employees should be patient when taking my order I should be served promptly Availability of sauces, utensils, napkins, etc. at the resturant The menu board must be readable. The drive-thru sound system needs to be there Employees should speak clearly Employees should be friendly and courteous The service is excellent Value for price paid(Value for Money. Quality of food Quality of beverage Neutral Somewhat unimportant Not Important

3. Please give us your opinion related to the following aspects of the PRODUCT PRICES
Strongly Disagree The food is a good value for the amount paid Prices are competitive Somewhat Disagree Neutral Somewhat Agree Strongly Agree

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