AMR-303-International Trade and Export Management
AMR-303-International Trade and Export Management
6) Selection of product: All items are freely exportable except few items
appearing in prohibited/restricted list. After studying the trends of export of
different products from India proper selection of the product(s) to be exported
may be made.
11) Negotiation with Buyers: After determining the buyer’s interest in the
product, future prospects and continuity in business, demand for giving
reasonable allowance/discount in price may be considered.
vi. Insurance: Marine insurance policy covers risks of loss or damage to the
goods during the goods are in transit. Generally in CIF contract the exporters
arrange the insurance whereas for C&F and FOB contract the buyers obtain
insurance policy.
vii. Delivery: It is important feature of export and the exporter must adhere the
delivery schedule. Planning should be there to let nothing stand in the way of
fast and efficient delivery.
x. Documentation
- Bill of Exchange
- Invoice
- Packing List
- Certificate of Origin/GSP
Finding foreign buyer is the major task for any export oriented business.
Every business must have concrete strategy to find foreign buyer. Strategy must
include online as well offline Promotions.
A Powerful strategy for” How to find Foreign Buyers / Overseas Buyer”
includes following activities:
1. Visible Online Presence: You must have mobile responsive, multi-
lingual and international website. Website must include product portfolio, your
certifications, testimonials, strength etc. Since website is your first impression
in front of visiting foreign buyer so invest actively.
2. Attend Trade Shows: Make your presence at various international
trade fairs. Build up relationship and do follow up communications to crack
export order.
3. Import- Export Trade Data Analysis: Use available import export
data base to find importers list and countries having demand for your country.
4. Social Media and Google Marketing: Use social media and google to
increase your business reach and visibility. Make your presence on major social
platforms like Linkedin , FB etc.
5. Export Promotion Council and Foreign Embassies: Stay connected
with your respective EPC as well as various foreign embassies to get importer
details. They help you to guide proper marketing in the trade. They also extend
their services in finding buyers for your product.
6. Foreign Agent: You can appoint an agent in your country who will
find buyer on your behalf.
Email Marketing: Effective communication using emails and phone can
help you to convert lead into export order.
These are the various activities to find foreign buyer. You can hire a
export marketing agency who will do this activities on your behalf.
How to Find Foreign Buyers Online for your Export Product
1. Contact government-owned foreign agencies-: In many countries, there are
government-sponsored or government-controlled companies or agencies that
usually import various commodities needed by local consumers—in bulk. These
are sometimes called trading companies.
To connect with these foreign agencies, you need to conduct research to
identify which countries your export would be great for. Then contact those
countries’ embassies in your country. Better yet, you can contact the companies
or agencies directly in their own country.
2. Connect with buying agents-: Some foreign agencies are proactive and
already have buying agents in countries that have abundant supplies of products
needed in their home countries. If you have such foreign agencies in your
country that are looking to buy your type of export products, then get in touch
with them.
Again, your local embassy is a great place to look for these specific
buying agents. However, the Internet is another powerful tool. Visit the official
website of the country’s import-export agency, or simply search for local
representatives. Be sure to communicate or deal with an official or officially
accredited representative of the agency.
3. Contact foreign wholesalers-: There are wholesalers in virtually all
countries. So, you can sell your export products to privately owned wholesale
companies instead of government agencies. Dealing with private firms instead
of government agencies is usually much quicker—and allowing them deal with
the intricacies of importing is a big benefit, too.
4. Connect with commission agents-: Just as government-owned foreign
agencies have their own local agents in your country; foreign privately-owned
wholesale firms do, too. These agents are middlemen finding great export
opportunities on behalf of the foreign wholesaler. They are easier to deal with
and you can communicate easily with foreign distributors through them.
5. Hire your own sales person-: You will wear yourself out if you try to do all
the work yourself. Just like foreign wholesalers have agents to find imports on
their behalf, you can commission a sales representative to help you find
individuals and firms that are looking to buy your export products.
Though you will have to pay the sales representative a fixed salary or
percentage commissions, you will be able to focus your time and energy on
manufacturing your product, searching for other markets, and other vital aspects
of your export business.
6. Attract buyers-: While you will most likely have to proactively look for
buyers, it’s possible to attract buyers, too–because they are also looking for you
just as you are looking for them. And there are many strategies you can adopt to
attract buyers to your export business. These include advertising in foreign
magazines and newspapers published in your target countries as well as
sponsoring trade shows in those countries.
Don’t forget online marketing, too. Set up a small website that provides
information about your company and export products. And implement online
marketing strategies such as pay-per-click ads, search engine optimization, and
so on.
Bank guarantee:
A bank guarantee is a written contract given by a bank on the behalf of a
customer. By issuing this guarantee, a bank takes responsibility for payment of
a sum of money in case, if it is not paid by the customer on whose behalf the
guarantee has been issued. In return, a bank gets some commission for issuing
the guarantee.
In the situations, where a customer fails to pay the money, the bank must
pay the amount within three working days. This payment can also be refused by
the bank, if the claim is found to be unlawful/lies (without enclosing a proper
export documents like PAN no, license card, account no. etc)
Benefits of Bank Guarantee:
For Government/Public Sector:
1. Provides access to capital markets as well as commercial banks.
2. Reduces cost of private financing to affordable levels.
3. Facilitates privatizations and public private partnership.
4. Reduces government risk exposure by passing commercial risk to the private
sector For Private Sector:
1. Reduces risk of private transactions in emerging countries.
2. Opens new markets
3. Improves project sustainability
Types of Bank Guarantee:
1. Direct Bank Guarantee: It is issued by the applicant’s bank (issuing bank)
directly to the guarantee beneficiary without concerning a correspondent bank.
It is less expensive.
2. Indirect Bank Guarantee: Here second bank is involved which is basically a
representative of the issuing bank in the country to which beneficiary belongs. It
involves more time consuming and more expensive.
3. Confirmed Guarantee
4. Advance Payment Guarantee
5. Payment Guarantee
6. Loan Repayment Guarantee
7. Credit Card Guarantee etc.
How to apply for Bank Guarantee:
Procedure is very simple and is not governed by any particular legal
regulations. To obtain the bank guarantee one needs to have a current account in
the bank. Guarantees can be issued by a bank through its authorized dealers as
per notifications mentioned in the FEMA 8/2000 date 3rd May 2000.
FEMA-Foreign Exchange Management Act
FERA- Foreign Exchange Regulation Act
Insurance Certificate/Bank Insurance:
It is also known as insurance policy, it certifies that goods transported
have been insured under an open insurance policy and is not actionable with
little details about the risk covered.
Requirements for completion of an Insurance policy are as follows:
1. The name of the party in the favour which the document have been issued.
2. The name of the vessels or flight details.
3. Insurance value that specified in the credit.
4. The description of goods which must be consistent with that in the credit and
on the invoice
5. The name and address of the claims setting agent together with the place
where claims are payable.
Export Credit Insurance: It protects you from the consequences of the
payment risks both political and commercial. It enables you to expand your
overseas business without fear of loss. Further, it creates a favourable climate
for you under which you can hope to get timely and liberal credit facilities from
the bank at home.
We can obtain export credit insurance from the export credit and
guarantee corporation (ECGC) of India ltd.
Bill of Exchange/Foreign Draft: It is commonly known as draft. When a draft
is drawn on a foreign bank, it is known as foreign draft or bill of exchange. A
bill of exchange means of collecting payment from the foreign buyer through
the banking channel.
Bill of exchange defined as “It is an instrument in writing, containing an
order, signed by the maker. Directing a certain person to pay a certain sum of
money only to the order of a person to the bearer of the instrument.”
Bill of Ladding: Bill of lading (B/L) is a document issued by the shipping
company or its agent. It acknowledges the receipt of the goods mentioned in the
bill for shipment on the board of vessel and its functions are
1. It is a document of title to the goods shipped
2. It is a receipt for goods.
3. It is evidence of export contract.
Shipping Bill: The shipping bill is a document required to seek the permission
of customs to export goods by sea/air. It contains a description of export goods,
number and kind of packages, value of goods, name of vessel, country of
destination etc.
Invoice: It is a fundamental and basic document. It contains the name of the
exporter, importer, consignee and description of goods. It is required to be
signed by an exporter or his agent. The invoice prepared by exporter is required
to be presented before different authorities for different purposes.