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Why Website

The document outlines a step-by-step approach to sell website services to businesses that may not see the need for them. It emphasizes understanding the business's pain points, the importance of an online presence, and the benefits of having a website, such as increased visibility and potential revenue growth. Additionally, it suggests addressing objections, offering simple solutions, and leveraging testimonials to build a compelling case for the website service.

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2 views

Why Website

The document outlines a step-by-step approach to sell website services to businesses that may not see the need for them. It emphasizes understanding the business's pain points, the importance of an online presence, and the benefits of having a website, such as increased visibility and potential revenue growth. Additionally, it suggests addressing objections, offering simple solutions, and leveraging testimonials to build a compelling case for the website service.

Uploaded by

testtrybysoban
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Selling a website service to a business that doesn't initially see the need

for it can be challenging, but it's possible by focusing on the benefits and
addressing their specific pain points. Here's a step-by-step approach to
help you convince a business that needs a website, even if they don’t
realize it yet:

1. Understand Their Business and Pain Points

 Do Your Research: Before approaching the business, understand


their industry, competition, target audience, and current marketing
methods. Research if they already have a digital presence or are
losing out to competitors who do.

 Identify Gaps: Look for gaps in their marketing, visibility, customer


experience, or processes that could be improved with a website. For
example, maybe they don’t have an online way for customers to
contact them, or they miss out on online sales opportunities.

 Pain Point Examples:

o Difficulty reaching new customers.

o Losing business to more visible competitors.

o Limited marketing reach (relying only on word-of-mouth or


traditional methods).

o Poor online reviews or low social media presence.

2. Emphasize the Importance of Online Presence

 The Changing Consumer Behavior: Highlight how most


consumers now search for businesses online before making
decisions. Even if they don’t think they need a website, their
customers are likely looking for one.

o Example: “Studies show that 97% of people search online for


businesses before making a purchase. If your business isn’t
online, you’re potentially missing out on a large customer
base.”

 Use Real-Life Examples: Share examples of competitors or similar


businesses that have successfully gained customers or increased
sales through an online presence.

o Example: “I’ve worked with other businesses in your industry


that were initially hesitant about having a website, but after
creating one, they saw a significant increase in customer
inquiries and sales.”
3. Focus on the Benefits, Not the Features

Instead of just talking about the technical aspects of building a website


(like design, code, and development), emphasize how it directly benefits
the business.

 Increased Visibility: Having a website makes the business easier


to find for people searching online.

o Example: “With a website, your business will be accessible


24/7, so customers can always find out about your services,
even when you’re not available to take calls.”

 Credibility and Trust: Businesses without websites often come


across as less professional or trustworthy. A website establishes
authority.

o Example: “A website is often the first thing customers look for


to verify your business. Without it, you risk losing trust,
especially to competitors who have an online presence.”

 Competitive Edge: A well-designed website can make their


business stand out in a competitive market.

o Example: “Your competitors likely already have websites, and


they’re using them to capture a wider customer base. A
website will help you stay competitive.”

4. Highlight Potential Revenue Growth

 Attract More Customers: Explain how a website can help them


reach a wider audience, and even potentially attract customers from
outside their local area.

o Example: “A website helps you connect with customers who


may not have heard of your business otherwise. It opens you
up to a much larger market, even beyond your local area.”

 E-Commerce or Online Booking: If applicable, talk about how


they could potentially sell products or services directly through the
website or offer online booking.

o Example: “Imagine if customers could book services or make


purchases online. This could significantly streamline your
business and increase your revenue without increasing your
workload.”

5. Offer Simple Solutions That Don’t Overwhelm Them


 Start Small: Propose a simple website that provides only essential
features. Avoid overwhelming them with complex functionalities or
advanced features they don’t need right away.

o Example: “We can start with a basic website with essential


information like your contact details, services, and customer
reviews. It’s a small step, but it will already make a big
difference in how people view your business.”

 Cost-Effective Solutions: Reassure them that websites can be


affordable and offer scalable options as their business grows.

o Example: “We can create a simple website that fits within


your budget, and as your business grows, we can add more
features down the line.”

6. Highlight the Time and Money Savings in the Long Run

 Automation: Show them how a website can save them time and
effort by automating tasks like customer inquiries, appointments, or
bookings.

o Example: “With an online booking system, you could


automate scheduling, saving you time spent on phone calls
and reducing the risk of double bookings.”

 Reducing Traditional Marketing Costs: Emphasize that a


website can reduce reliance on expensive traditional advertising
methods, such as print or radio ads.

o Example: “A website is a one-time investment that can


replace recurring costs of print ads or flyers. You can even run
your own digital marketing campaigns at a fraction of the
cost.”

7. Address Their Objections and Concerns

 Addressing Fear of Change: If they’re resistant because they’re


not familiar with technology, reassure them with easy-to-use
solutions or offer ongoing support.

o Example: “We will build the website to be easy to maintain,


and I’ll walk you through how to update it yourself. Plus, I’ll
always be available for support if you need assistance.”

 Cost Concerns: If they’re worried about the price, offer a payment


plan or explain the long-term value that comes with it.
o Example: “We can break up the cost into manageable
payments, and you’ll start seeing the benefits almost
immediately in terms of customer inquiries and brand
credibility.”

8. Offer a Free Trial or Demo

 Prototype or Mockup: Sometimes, showing them what a website


could look like (even if it’s just a basic mockup) can help them
visualize the potential.

o Example: “Here’s a basic prototype of how your website


could look. It’s simple, but it provides all the essential
information your customers need to get in touch with you.”

 Risk-Free Trial: Offer a money-back guarantee or trial period to


reduce any hesitation about investing in a website.

o Example: “If after 30 days you feel that the website isn’t
adding value, we can discuss changes or cancel the project.”

9. Leverage Testimonials and Case Studies

 Success Stories: Share success stories from other clients in their


industry or similar-sized businesses that have benefited from a
website.

o Example: “One of our clients in a similar field saw a 40%


increase in customer inquiries after launching their website.”

Conclusion

By addressing the business owner’s concerns, focusing on their pain


points, and showing how a website can directly benefit them, you can
make a compelling case for why they need a website—even if they’re
initially resistant. Focus on the potential growth, credibility, and efficiency
that a website offers, and tailor your pitch to their specific needs and
challenges.

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