UPDATE ALGORITHM

INSIGHTS
Version October 2024 1.0

Disclaimer: Just Connecting HUB is an independent training and consultancy firm specializing in
LinkedIn™ and social selling. We would like to clarify that we are not affiliated with, endorsed
by, or employed by LinkedIn™ Corporation. Our services, research, and content are provided
independently, and any references to LinkedIn™ are purely for explanatory purposes. We
emphasize our commitment to maintaining our independence and assure our audience that our
views, opinions, and recommendations are based solely on our expertise and experience.
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Method of Research

Our analysis draws on two datasets. The first, provided by AuthoredUp,

includes 621,833 posts—459,648 (~74%) from 27,705 personal profiles
and 162,185 (~26%) from 10,750 company pages. Just Connecting
contributed a second dataset with 53,766 posts from 1,320 personal
profiles and 168 company pages.

Posts span over 20 languages, with English dominating (67%), followed

by Spanish, German, and French. We paid close attention to changes since
LinkedIn™'s 2024 Algorithm Update in February.

Prior to analysis, we ensured data integrity through comprehensive

preprocessing. This included imputation for missing values, removing
outliers, noise reduction, and text normalization. Regular consistency
checks were carried out to maintain the reliability of the dataset throughout.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Feed Changes
Feed compared to February 2024 (*)

Conclusions from the Data:

Promoted Content from 28 to 34%
1. Nearly half of the posts appearing in users’ feeds are driven by
LinkedIn Ads (*) from 11 to 13% commercial purposes.

Single Author Post from 34 to 29%

2. 80% of members have noticed a significant increase in posts
from the same content creators, with some seeing up to 6 posts
Multiple Author Post (3 or more) from 12 to 22%
from the same creator within the first 20 posts.
Company Page from 2 to 2%
3. Organic content from company pages continues to struggle
with low visibility, highlighting the challenges for businesses trying
to increase reach through non-sponsored posts.
(*) Based on research conducted on the first 100 posts shown
in the feed across 1,200+ individual accounts. Your own
behavior and engagement numbers may vary slightly.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Key Insights Reach for Personal Profiles

1. Overall Decline in Reach
Both total and median reach have dropped in 2024. Posts are reaching fewer people, with average performance
trending lower. The spike in March is generated by the release of the new video feed by LinkedIn™, also suggesting a
little algorithm tweak to favour video content.

2. Stability in Total Reach, But Weaker Performance

Although total reach has stabilized this year, it’s still lower than 2023. Viral posts are less frequent, but audience
engagement remains steady. Engagement numbers have been less impacted by the loss of reach. This also means
that each engagement now results in less growth.

3. Median Reach Reflects Weaker Typical Performance

A sharp decline in median reach suggests most posts are performing worse than last year. This may be due to rising
competition in feeds, shifts in content preferences, or updates to LinkedIn™’s algorithm. Follower Growth has slowed
down another 25% compared to November last year

(*) all numbers in graph compared to levels in November 2023 (set as 100 value).

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Average Trend of Metrics

REACH ENGAGEMENT FOLLOWER COUNT

120

100

80

60

40

20

0
SEPT OCT NOV DEC JAN FEB MAR APRL MAY JUN JUL AUG SEPT

MONTH SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT

112 102 100 92 93 78 92 65 59 62 67 65 66

94 99 100 98 102 91 97 86 82 79 77 80 81

95 100 100 92 91 86 82 77 74 73 77 75 76

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Document Post
Decline in Total Reach for Document Posts (2023–2024)

Document posts saw strong reach in early 2023, with peaks in March
and May due to LinkedIn™'s promotion of carousels. However, after these
peaks, a steady decline followed, continuing through the rest of 2023 and
into 2024.

The total drop in reach of document posts from March 2023 to March 24
has been 43% (!), however total engagement on Carousel post only
dropped by 14%. As from June we witnessed another rise in reach,
although it’s too early to draw any conclusions

Now the best performing Carousel Posts are:

Between 6 and 12 slides
Visually appealing (less than 50 words per slide) Important: LinkedIn™ checks the percentage of slides
Educational “consumed”, that’s why larger document posts perform
less. People simply won’t consume +100 slides

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Image Post
Image Post Reach Trends (2023–2024)

Known as the default LinkedIn™ post, Image posts reach remained

relatively stable throughout 2023. The only major rise was in April
2024, this coincided with a significant decline in document post reach
and LinkedIn™'s launch of the video feed a month prior, suggesting a
potential shift in the platform’s algorithm.

The best performing image Posts

Infographics, relevant selfie(s), flowcharts

Multiple pictures (3 or 5 are the sweet spot)
Average text of between 900 and 1,500 characters

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Text Post
Text Post Performance (2023–2024)

Text posts are easy to publish since they don’t require additional content
sources. However, they have seen a +35% drop in reach, while
engagement has also fallen by 22%.

Top-Performing Text Posts

Well-structured, between 12 and 20 lines

Strong hooks to encourage users to click "more"
Average length between 600 and 1,200 characters, indicating shorter
posts are now performing significantly better compared to last year

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Native Video Post

Native Video Content Performance (2023–2024)

Native video remains one of the most stable content formats, with a
substantial growth in reach in 2024. The launch of the mobile video feed
boosted video reach, although lower engagement indicates this hasn’t
led to significant interaction.

Despite this, native video continues to perform well, showing minimal

fluctuations in reach. The overall increase in 2024 is 25% compared to 12
months ago. This increase is completely realised because of the new
TikTok style short videos. Traditional video content (horizontal and longer
duration) performs 5% worse compared to last year (!)

These trends highlight a shift in content performance, with interactive

and video formats gaining dominance, while document and text-based
content are losing effectiveness.

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Content Type Performance (Median Reach)

Content Type Performance Comparison (2023–2024)**

Across all content types, reach consistently declined in 2024, with LinkedIn™ Video: LinkedIn™ video content saw a smaller decline of
decreases ranging from 11% to 20%. This highlights a shift in content 13%, losing 130 impressions. The reach multiplier remained relatively
performance, with more dynamic formats like video gaining favor. stable, dropping slightly from 1.17x to 1.14x, meaning video remains an
engaging format.
Polls: Polls saw a 20% drop in median reach, with 275 fewer impressions
compared to 2023. The reach multiplier also fell from 1.62x to 1.46x, Text Posts: Text posts continued to underperform, with an 11.6%
indicating polls are still effective but have significantly lost impact this year. drop in median reach (89 fewer impressions). The reach multiplier
dipped marginally from 0.90x to 0.89x, highlighting the ongoing
Document Posts: Median reach dropped by 20.3%, losing 249 struggle of text-based content compared to richer formats like images
impressions. The reach multiplier decreased from 1.44x to 1.29x, showing and videos.
documents are less effective than last year, despite still performing well.
Another interesting conclusion is that the decline in multiplier between
Image Posts: Image posts experienced an 18.6% decline, with a 202- different formats indicates that LinkedIn™ and our audience has
impression drop. Their reach multiplier fell from 1.27x to 1.16x, suggesting stopped favouring a specific format over another.
images are losing traction, likely due to the rising popularity of video content.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Content Type Performance (Median Reach)

DIFFERENCE % DIFFERENCE
MEDIAN MULTIPLIER MEDIAN MULTIPLIER DIFFERENCE
TYPE MEDIAN MEDIAN
REACH 2023 2023 REACH 2024 MULTIPLIER
REACH REACH

Poll 1386 1.62 1111 1.46 -275 -0.16 -20

Document 1228 1.44 978.5 1.26 -249.5 -0.15 -20.3

Image 1087 1.27 885 1.16 -202 -0.11 -18.6

LinkedIn™
994 1.17 864 1.14 -130 -0.03 -13.1
Video

Text 768 0.9 679 0.89 -89 -0.01 -11.6

External Video 520 0.61 500.5 0.66 -19.5 0.05 -3.75

Other 356 0.42 440 0.58 84 0.15 23.6

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Average vs. Top 5% Individual Posts

Text Characteristics Average Post Top 5% Post

Character Count 700 - 1000 1000 - 1500

Word Count 200 - 300 300 - 400

Sentence Count 12 to 16 20 - 24

Readability Score (*) 0 to 4 4 to 7

Average # used 2,2 0,9

Average @ used 1,8 1,2

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Average vs. Top 5% Individual Posts

1. Length vs. Engagement: While typical posts perform best with moderation,
the top 5% achieve higher engagement by featuring longer, more detailed content. This suggests that:

a. The most engaging posts offer value and depth, not just brevity
b. The best creators know how to write comprehensive posts that are not overwhelming.

2. Complexity Tolerance: In contrast to average posts, top-performing

content shows that slightly more complex language (readability index 4-7)
can engage a more discerning audience, provided the content offers value.
Simple language works for typical posts but doesn’t stand out.

3. Top Posts Favor Structure: The top 5% of posts maintain a consistent

structure, often with more than 20 sentences. This contrasts with the 16-20 sentences
sweet spot for typical posts. This reflects how top posts can afford to be longer,
as long as they are well-structured and engaging.

(*) Readability score based on AuthoredUp rating.

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Key Insights Company Pages Average Trend of Metrics 2024

Company Pages

Key insights:
REACH ENGAGEMENT FOLLOWER COUNT
120
Overall Decline in Company Pages' Reach: Both total and median
reach for company pages have decreased significantly from 2023 100
to 2024, suggesting a broader issue with content performance on
80
LinkedIn™ for companies.

60
While reach has dropped further, 2024 displays more stability, with
fewer substantial fluctuations than 2023, and also less drop in reach
40
and engagement compared to personal profiles.
20
The early part of 2024 shows some recovery in median reach, but
this improvement has not been enough to match 2023 levels. 0
SEPT OCT NOV DEC JAN FEB MAR APRL MAY JUN JUL AUG SEPT

MONTH SEPT OCT NOV DEC JAN FEB MAR APR MAY JUN JUL AUG SEPT
106 102 100 98 87 81 96 91 83 81 80 81 79
112 109 100 99 95 92 97 91 88 85 82 77 74

(*) all numbers in graph compared to levels in November 2023 (set as 100 value). 104 101 100 97 91 95 102 96 90 88 86 87 89

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Formats on Company Pages

General Observations Across Content Types
Average vs. Top 5% Company Post
for LinkedIn™ Company Pages:

1. Organic Reach Decline:

All content types on company pages have seen a significant drop in organic Text Characteristics Average Post Top 5% Post
reach in 2024. This aligns with LinkedIn™'s push for companies to use paid
promotion, such as boosting posts, to achieve visibility. Character Count 500 - 700 over 900

2. Polls and Video Perform Slightly Better: Word Count 150 - 250 over 300
Despite the decline, polls and native video content perform marginally better.
Sentence Count 12 to 16 over 20
However, even these formats now require boosting to achieve significant reach.
AVERAGE VS. TOP 5%
4 to 6
Readability Score (*) COMPANY
1 to 4 POST
3. Underperformance of Document and Text Posts: (moderate)
Document and text posts are particularly struggling on company pages. The
Average # used 2,8 2,1
sharp decline in reach suggests LinkedIn™ is deprioritizing these formats unless
accompanied by a paid promotion strategy. Average @ used 1,2 0,8

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Format Cheat Sheet

Text + Image

900 – 1500 characters

16 – 20 lines
Avoid 2 or more than 5 pictures!
Formatting hugely important
Storytelling, Branding and Educational

Text Only Document Post

1500 – 2100 characters 1200 - 1500 characters

24 – 28 lines 16 - 20 lines
Hook does the heavy lifting 6 - 12 slides, with 30% less reach for +28 slides
Tags (mentions) perform less here even Educational, Process Explaining Posts
when people do engage 25 - 50 words per slide, -20% for +100 words
Storytelling, inspirational, 1-Post-1 Message

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Format Cheat Sheet

Native Video

500 - 800 characters

Polls 8 - 12 lines
between 60 and 90 seconds
300 - 600 characters Vertical format outperforms horizontal 2.2x
6 - 10 lines and square 1.5x
3 Options ideal, 4 results Branding, Thought Leadership, Event Content
in -10%, 2 in -40%
Comments on Polls, result
in more additional reach External Link
than any other format
Ideal time is one week, In original Post, up to 40% less reach but best conversion (!)
followed by 3 days. In first comment, result in better reach but up to 75% less conversion
adding link by editing post, -25% less reach and -40% less conversion
Conclusion: is the link a crucial part of your post? Add it to the original
copy. Not crucial? Avoid links.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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LinkedIn™ Newsletter - Update

To maximize the reach and impact of your LinkedIn™
articles, we recommend the following guidelines:

1. Ideal Word Count 4. Optimal Posting Frequency

Aim for 600 to 900 words. Articles that exceed 1,200 words Publishing articles every two weeks yields the highest engagement, while
tend to experience a reach reduction of approximately 8% for weekly posts can lead to content fatigue, resulting in diminishing returns.
every additional 100 words. Go for snackable, easy to digest LinkedIn™ Newsletter authors saw an increase of 28% in the last 10 months,
insights. revealing that more and more people are trying this type of content.

2. Article Structure 5. Content Strategy

Well-structured articles, featuring short paragraphs and clear Articles incorporating videos or providing summaries of trends and industry
headings, can increase views by up to 40% and engagement by developments tend to outperform others, increasing engagement rates by 35%.
25%. Readers favor content that is easy to scan. Also, articles that keep the same structure (for example “Post of the Week”,
“Tool of the Month” etc perform slightly better (+15%).
3. Compelling Cover Image
The cover image plays a pivotal role in attracting readers. A 6. Multimedia Elements:
visually striking image can improve click-through rates by 30%. The average successful article contains around 3 hyperlinks, 2 tags, and 3-5
images. Including diverse content types improves overall reader engagement,
articles that include video ironically see around 15% less engagement compared
to non-video articles.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Timing and Frequency

1. Consistency outperforms frequency 4. Avoid Multiple Posts a day
With a growth of content creators a minimal frequency of 2 posts a While multiple posts a day might lead to more overall reach, it impacts both
week yield the best results. Scaling to more frequent only has a positive average reach and engagement negatively. Be aware that “reposts with
impact, scaling down get slow down engagement and follower growth your thoughts” are also seen as a new post. Instant repost is not.

2. Optimal Days: Find your Own Rhythm 5. Engage With Comments Within the First 2 Hours
Midweek posts tend to perform better. Tuesday, Wednesday, and The first couple of hours after posting are critical. Responding to
Thursday are prime days for reach and engagement. However comments and boosting engagement during this window improves post
depending on the type of content you might want to publish on Friday visibility.
or weekends to have less competition. Those post often perform less in
reach (views) but better in engagement 6. Mix in Monthly Articles or Long-Form Posts
Posting long-form content, such as articles
3. Best Time: Mornings (8:00–10:00 AM) or newsletters, once a month can help
Posting during morning hours captures attention when people are establish authority and keep your audience
starting their workday, increasing the chances of interaction. Especially engaged with deeper insights. The same
when you have a local target audience this time slot seems to lead to goes for organizing LinkedIn™ Live
optimal engagement. With a global audience you could choose a or Audio Content
different time slot, as long as you are consistent.

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LinkedIn™ Engagement
2. Performance Drivers

1. The Power of Network Engagement

Several key elements shape universal reach:

Engagement on LinkedIn™—likes, comments, shares, and sends—

The size and activity of your follower network at the time of
plays a vital role in expanding your content's reach. But beyond basic
posting (LinkedIn™ measures the percentage of activity)
interactions, several factors can amplify your visibility.
Balance between followers and connections impacts content
dissemination. (Followers are prioritized)
Dwell Time: The time users spend engaging with your content
Regular posting habits foster consistency, making your presence
boosts reach. Longer engagement indicates relevance and value,
more visible. (Teach the algorithm and your human audience)
particularly with document posts and text-plus-image
Content relevant to trending topics increases engagement and
combinations. Although impact of dwell-time has decreased for
reach.(Relevant topics are boosted by LinkedIn™’s algorithm)
the 3rd consecutive year, it’s still wise to keep people engaged.
Language choice also matters, with non-English posts seeing
5–20% lower impressions.
Universal Reach: Engagement contributes to reach, but it's only
one factor. Other elements, such as your network’s activity and
the timing of your posts, heavily influence visibility. Posts typically
gain between 12% and 28% of their reach from engagement
metrics alone.

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LinkedIn™ Engagement: Optimization

1. The Viral Frontier: Top 5% of Posts
Posts that reach viral status often owe +80%% of their reach to
engagement metrics. This underscores the importance of engagement
buttons (likes, comments) in driving viral-level visibility. Performance
Indicators play a less important role here.

2. Reactivation of Inactive Users Actionable Insights for Enhanced Engagement

For those returning after a hiatus or for new creators, engagement
becomes a critical performance driver. LinkedIn™ tends to prioritize their Craft for Dwell Time: Create content that keeps users engaged
posts as part of the platform’s warm welcome back to these users, but longer (e.g., detailed analysis, interactive documents or engaging
without consistent engagement they will soon start to notice a decline in videos).
engagement and reach. Consistency Matters: Regular, strategic posting helps you
capitalize on LinkedIn™’s universal reach factor.
3. Cross-Platform Promotion Cross-Promote: Leverage other platforms to increase traffic and
Sharing your LinkedIn™ content across other platforms like LinkedIn™ engagement on LinkedIn™.
Groups, LinkedIn™ Newsletters or external networks can boost
engagement by 25%-35%. This funneling effect brings in traffic from By incorporating these strategies, you can significantly enhance your
outside LinkedIn™, as you are repurposing your own content. content’s performance and increase visibility, engagement, and growth.

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Nurturing your LinkedIn™ Posts

Step-by-Step Nurture Guide
What is Nurturing?
1. Don't Post & Ghost
Nurturing is the strategic process of engaging with your audience and After publishing, engage with at least 5 other content pieces to
content on LinkedIn™, beyond just posting. It involves interaction, increase your visibility and signal to LinkedIn™ that you’re an active
conversation, and follow-up to boost your content’s visibility and reach. participant in the community.
By nurturing your posts, you encourage the algorithm to prioritize your
content, ensuring it reaches a wider audience and gains more 2. Indirect Comments
engagement. Comments on comments in the discussion thread lead to greater
reach. Leave 2-3 additional comments on your own post to stimulate
conversations and extend engagement.

3. Respond Quickly
Reply to all comments within the first 2 hours to increase your post's
relevance and visibility in LinkedIn™’s algorithm.

4. Utilize Instant Repost

If you have no new content planned for the next day, use the "Instant
Repost" feature to show your post to a fresh segment of your audience.
+80% of these viewers will be new.

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Nurturing your LinkedIn™ Posts

Things to Watch Out For:

1. Balance Your Own Comments

Avoid a high percentage of your own comments (unless responding to
others), as this could result in a reach penalty.

2. Encourage Replies
Posts with over 50% of comments receiving a reply are seen as more
relevant, leading to up to +30% more reach.

3. Avoid Repetitive Commenters

LinkedIn™ monitors for possible Pod activity. If the same people
consistently comment first on your posts, their engagement may lose
impact.

4. Timing Matters
40% of your reach occurs in the first 4 hours, 75% within the first 24 hours,
and 95% by 48 hours. Using Instant Repost can add an additional 5-10%
reach over two days.

UPDATE ALGORITHM INSIGHTS RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
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Engagement Ratios: Key Insights

When analyzing the engagement ratios across all actions, two key trends emerge:

1. Decline in Comment Impact: The influence of both received and given comments on growth has notably decreased.
This shift could be attributed to the rise of AI-powered comment tools, prompting LinkedIn™ to reassess the weight comments carry in its algorithm.

2. Repost with Thoughts Gains Traction: While "Repost with Thoughts" has seen a slight uptick in effectiveness, “Instant Repost” still remains the
stronger performer, driving more reach and engagement.

ORIGINAL POST PERSON WHO ENGAGES

TYPE OF ENGAGEMENT Sep/24 Nov/23 Sep/24 Nov/23

LIKE 1 1 1 1

COMMENT 12 15 10 12

REPOST INSTANTLY 10 10 4 5

REPOST WITH THOUGHTS 5 3 5 2

SAVE 6 8 0 0

CLICK “MORE” 4 5 0 0

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Tagging other LinkedIn™ members

Tagging individuals or companies (mentions) in your posts can boost visibility and
relevance by notifying the tagged parties, encouraging faster engagement. On average,
individual mentions result in a 26% response rate, while companies respond about 8%
of the time, meaning many tags go unanswered.

To prevent tag-spamming, LinkedIn™ may penalize overuse. The platform follows the
"Rule of 3," where the engagement rate determines the outcome:

Less than 33% engagement = Penalty

33% to 66% engagement = Neutral
Over 66% engagement = Positive boost

Additional Insights:
This impact applies only to tags in the original post or within images.
Tags in comments don’t trigger reach penalties, though they may boost
engagement.
Tagging the same people repeatedly reduces the impact on growth when they
engage—let’s call this the "Tag Fatigue Effect."

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To AI or Not to AI?
There are many explanations for the drop in LinkedIn™ reach— This influx of AI content has led to a decline in meaningful
algorithm changes, increased competition from new creators, the rise of engagement and connection on the platform. As more AI-generated
video content, and more. However, none of these are the primary cause. content fills the feed, users experience less authenticity and personal
The real driving factor behind the decline in reach is the increasing use interaction, which has resulted in reduced engagement overall.
of AI-generated content. A significant rise in AI-written posts and
comments has contributed to a shift in user engagement patterns, as While AI can be a useful tool, relying heavily on it may contribute to a
our audience literally gets disconnected. decline in LinkedIn™ reach as users feel they are interacting with bots
rather than genuine content creators.
Key Findings:

AI-generated posts (AI-written for more than 50%): Increased by

130% in the last 6 months
Fully AI-generated posts (100% AI-written): Increased by 180%
AI-generated images: Increased by 75%
AI-written comments: Increased by 340%

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What’s more…
1. Hashtags
Over the past 8 months, hashtags have had “no impact” on reach. While LinkedIn™ hasn’t officially confirmed this,
hashtag pages were disabled in October 2024, and hashtags are no longer clickable on desktop. Rumors suggest
hashtags may be discontinued due to limited member use and a lack of a revenue model.

2. Social Selling Index (SSI)

Despite the 2021 announcement of a new sales intelligence system to replace SSI, no update has been released.
SSI The SSI’s impact on content performance is now “negligible”, largely due to lack of transparency in scoring and
ongoing technical issues.

3. Creator Mode
Though LinkedIn™ discontinued Creator Mode in early 2024, using “Creator Tools” (such as Newsletters, Events,
and the Follow button) continues to strengthen your content reach and enhance brand building.

4. Time Spent on Platform

Research shows a clear trend: the more time you spend engaging with others, the more LinkedIn™ will expand your
reach. “#Reciprocity”—higher engagement leads to a broader audience.

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The "Update Algorithm Insights" by Just Connecting offers Additional Points to Note:
valuable insights into the ever-evolving LinkedIn™ algorithm. We
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collaborators: report, please ensure that the information is represented
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events related to our report, we welcome your inquiries. Please current landscape. We encourage readers to view it as a
direct these requests to Richard van der Blom at starting point for ongoing learning and adaptation in the
[email protected]. dynamic world of LinkedIn™ and digital marketing.

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UPDATE ALGORITHM REPORT RESEARCH AND INSIGHTS BY RICHARD VAN DER BLOM
Stay Tuned for our Next Report

ALGORITHM
INSIGHTS 2025
(EXPECTED FEBRUARY 2025)

Disclaimer: Just Connecting HUB is an independent training and consultancy firm specializing in
LinkedIn™ and social selling. We would like to clarify that we are not affiliated with, endorsed
by, or employed by LinkedIn™ Corporation. Our services, research, and content are provided
independently, and any references to LinkedIn™ are purely for explanatory purposes. We
emphasize our commitment to maintaining our independence and assure our audience that our
views, opinions, and recommendations are based solely on our expertise and experience.