BUSINESS STUDIES FINAL
BUSINESS STUDIES FINAL
Contributed by:
DPS SECTOR 45, GURGAON
DPS JAIPUR
DHARAV HIGH SCHOOL
DELHI PUBLIC SCHOOL, JAIPUR
COMMON UNIVERSITY ENTRANCE TEST(2023-2024)
CLASS XII
Business Studies
Nature and Significance of Management
2. ‘Even where members of a department willingly cooperate and work, a manager has to 23
coordinate the efforts of different people in a conscious manner.’
Identify the characteristic of coordination discussed above.
1. Coordination is an all-pervasive function
2. Coordination is a continuous process
3. Coordination is a deliberate function
4. Coordination ensures unity of action
3. Identify the level of management whose basic task is to cooperate with the activities of 18
other departments according to the overall objectives of the organisation.
1. Top
2. Middle
3. Lower
4. Operational
4. A production manager was able to produce the desired output on time but by paying 4
additional overtime wages to employees. In this case the manager was ____________.
1. Effective only
2. Neither effective nor efficient
3. Both effective and efficient
4. Efficient only
5. Name the process of working with and through others to effectively achieve 4
organisational objectives by efficiently using limited resources in a changing
environment.
1. Management
2. Planning
3. Organising
4. Controlling
8. Name the process whereby an executive develops an orderly pattern of group efforts 21
among his subordinates and secures unity of action in the pursuit of common purpose.
1. Management
2. Efficiency
3. Effectiveness
4. Coordination
9. 'The main objective of any organisation should be to utilise human and material 9
resources to the maximum possible advantage'. The above lines highlight which of
the following objectives of management.
1. Organisational objectives
2. Social objectives
3. Personal objectives
4. Both (2) and (3)
10. Name the function of management which helps in the formulation of future plans, in 21
the light of the problems that were identified and thus, helps in better planning in the
future period.
1. Planning
2. Organising
3. Staffing
4. Controlling
14. Which of the following are the functions of the middle level of management? 18
A. Formulate overall organisational goals and strategies for their achievement.
B. Integrate diverse elements and coordinate the activities of different
departments according to the overall objectives of the organisation.
C. Ensure that their department has the necessary personnel.
D. Interpret the policies framed by top management.
E. Co- operate with other departments for smooth functioning of the organisation.
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and E only
3. B, C and E only
4. B, C and D only
15. Which of the following statements is not true for lower level management? 19
A. Ensure the quality of the output
B. Ensure that their department has the necessary personnel.
C. Co- operate with other departments for smooth functioning of the organisation.
D. Analyse the business environment and its implications for the survival of the
business.
E. They ensure that the safety standards are maintained within the organisation.
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and E only
3. B, C and E only
4. B, C and D only
16. Jayant is working as Head relationship manager in the wealth management division of 19
a private sector bank. He has created an internal environment which is conducive to an
effective and efficient performance of his team of his team of ten relationship
management executives. A typical day at work in Jayant’s life consists of a series of
interrelated and continuous functions. He decides the targets for his department which
are in line with the objectives of the organisation as a whole. The future course of
action for his team members is laid out well in advance. The various resources
required by the relationship managers like an iPad with a GPS system, account
opening forms, brochures, details of account holders, etc. are readily made available to
them. The executives are given sufficient authority to carry out the work assigned to
them. Through constant guidance and motivation, Jayant inspires them to realise their
full potential. He offers them various types of incentives from time to time keeping in
view their diverse individual needs. Which of the following functions of management
has been highlighted in the paragraph above?
A. Planning
B. Organising
C. Staffing
D. Directing
E. Controlling
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and E only
3. B, C and E only
4. B, C and D only
18. Which of the following is not a designation related to top level management? 18
1. President
2. Vice President
3. Chairman
4. Production Manager
19. Management translates the works to be carried out in terms of goals to be achieved 6
and assigns the means to achieve it. This statement relates to ____.
1. Management of work
2. Management of people
3. Management of operations
4. Management of objectives
Case Study
22. Prem has recently started a business to sell computers. He hired a shop in Nehru Place 8
in New Delhi, where he assembles various components to make computers and
supplies them as per order. He performs a series of composite but separate functions
simultaneously and ensures that computers are delivered in time as per orders. These
functions are performed by all managers at all times. The feature of management
highlighted above is___________.
1. Management is a group activity
2. Management is dynamic
3. Management is pervasive
4. Management is a continuous process
23. Tammana has two kids- Yash and Yashika, studying in different schools. On 9
comparing the two schools, Tamanna realizes that the management of Yash’s school is
better in many ways, like the syllabus for each term is completed well in advance, the
results for the weekly exams are given on time, the teachers seem to be more joyful
and contended and so on.
Identify the feature of management highlighted above.
1. Management is a group activity
2. Management is an intangible force
3. Management is pervasive
4. Management is a continuous process
24. The purchase, production and sales managers at Sharda Ltd, a firm manufacturing 21
readymade garments are generally at a conflict, as they have their own objectives.
Usually each thinks that only they are qualified to evaluate, judge and decide on any
matter, according to their professional criteria. Name the concept which will be
required by the CEO Mr. Raman, to reconcile the differences in approach, interest or
opinion in the organisation.
1. Management
2. Efficiency
3. Effectiveness
4. Coordination
5. Ramesh Automobiles aims to produce and sell 1,00,000 cars in 2019. To achieve this 12
objective the production department strives for timely production and sales department
takes all possible steps to sell them. Due to combined efforts of all departments, the
company is able to achieve its target. Which significance of management is
highlighted in the given case?
1. Management helps in achieving personal objectives
2. Management helps in achieving group goals
3. Management increases efficiency
4. Management creates a dynamic organisation
6. In Flipmart Cooperative Ltd., the production and sales department have to coordinate 22
their work, so that production takes place according to the demand in the market.
The characteristic of coordination discussed in the above case is:
1. Coordination is a continuous process.
2. Coordination ensures unity of action.
3. Coordination requires ethical code of conduct.
4. Coordination is an all pervasive function.
Answer Key
S No. Answer
1. 3. Social objective
2. 3. Coordination is a deliberate function
3. 2. Middle
4. 1. Effective only
5. 1. Management
6. 2. Restricted entry
7. 2. Organising
8. 4. Coordination
9. 1. Organisational objectives
10. 4. Controlling
11. 4. A-I, B-III, C-II, D-IV
12. 3. A-III, B-IV, C-I, D-II
13. 3. A-III, B-IV, C-I, D-II
14. 2. C, D and E only
15. 4. B,C and D only
16. 1. A, B and D only
17. 1. Management is a rigid process
18. 4. Production Manager
19. 1. Management of work
20. 4. Assertion (A) is false but Reason (R) is true.
21. 1. Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation of Assertion (A)
22. 4. Management is a continuous process
23. 2. Management is an intangible force
24. 4. Coordination
25. 2. Management helps in achieving group goals
26. 2. Coordination ensures unity of action
27. 2. Management as an art
Font size- Time New Roman 12
Name of the Subject Business studies
Name of the Chapter Principles of management
Arnav and Shorya are the students of management course. They were asked to
prepare a report on applicability of principles of management in real business
situations. For conducting the survey Arnav had selected an outlet of a popular
chain of fast food restaurant whereas Shorya visited a nearby department store.
When Arnav presented his report to class, Shorya realised that their observations
were matching on various grounds. In both the business units, work is divided into
small tasks and each is performed by a trained employee. A set of rules are
predetermined and communicated to employees for compliance and there is a
fixed place for everything and all employees have been allotted individual space.
The employees are paid fair wages keeping in mind that it should be within the
paying capacity of organisation. Moreover, the manager encourage a spirit of
mutual trust and belongingness among the employees so that need for imposing
penalties is reduced
21. Identify the principle of management in the following lines “Work is divided into 54
small tasks and each is performed by a trained employee.”
1. Order
2. Division of work
3. Equity
4. Unity of Direction
22. Identify the principle of management in following lines “A set of rules are 56
predetermined and communicated to the employees for compliance.”
1. Division of work
2. Initiative
3. Discipline
4. Scalar chain
23. Identify the principles of management in the following lines: “A place for everything 59
(everyone) and everything (everyone) in its (her/his) place”
1. Order
2. Division of work
3. Scalar chain
4. Discipline
24. Identify the principle of management in the following lines: “Managers encourage a 59
spirit of mutual trust and belongingness among the employees”
1. Unity of command
2. Equity
3. Esprit de corps
4. Discipline
25. “The employees are paid fair wages keeping in mind that it should be within the 58
paying capacity of organisation.” Identify the principle reflected in this statement.
1. Equity
2. Stability of personnel
3. Initiative
4. Remuneration of employees
Answer Key
S No.
1. 3. Discipline
2. 4. Functional Foremanship
3. 1. Unity of command
4. 1. Flexible
5. 2. Centralisation and decentralisation
6. 1. Division of work
7. 4. Method study
8. 1.Mechanical Engineer
9 4.Equity
10 1.Harmony not discord
11 1.Initiative
12 2.Science not rule of thumb
13. 2. A-IV, B-I, C-II, D-III
14. 3.A-II, B-IV, C-I, D-III
15. 3. A-III, B-IV, C-II, D-I
16. 2. A, C and D only
17. 4.B, C and D only
18. 4.B, C and D only
19. 2.Both Assertion (A) and Reason (R) are correct but (R) is not the correct explanation of Assertion
(A)
20. 4.Assertion (A) is false but Reason(R) is true
21 2.Division of work
22 3. Discipline
23 1.Order
24. 3.Esprit de corps
25. 4.Remuneration of employees
Font size- Time New Roman 12
Name of the Subject Business studies
Name of the Chapter Business environment
13. Match the various stages of ‘planning process’ in list I with their respective 100
statements in list II
List I List II
A. Selecting an alternative I. This is the point of real decision
making.
B. Evaluating alternative courses of II. At this stage, pros and cons of
action each alternative is to be analysed.
C. Setting objectives III. Assumptions are the base
material upon which plans are to
be drawn.
D. Developing premises IV. It is the first and foremost step of
planning process.
15. Match the limitations of planning in list I with their respective statements in list II 97
List I List II
A. Planning leads to rigidity I. Usually managers have a
tendency to rely on previously
tried and tested successful plans
B. Planning reduces creativity II. Plans are drawn by the top
management and rest of the
members just implement them.
C. Planning does not guarantee III. Detailed plans require scientific
success calculations to ascertain facts and
figures
D. Planning involves huge costs IV. Managers are not in a position to
change planning.
18. Which of the following are the various kinds of plans? 102
A. Procedure
B. Objective
C. Premises
D. Strategy
Choose the correct answer from the options given below:
1. A, B and D only
2. A, B and C only
3. B, C and D only
4. A, C and D only
Answer Key
S No. Answer
1. 4. Evaluating alternative courses
2. 1. Planning
3. 2. Planning promotes innovative ideas
4. 2. Premises
5. 3. Evaluating alternative courses
6. 1.Planning is continuous
7. 3. It is Futuristic
8. 4. Creativity and innovation
9. 1. Follow up action
10. 4.Planning is a mental exercise
11. 4. Controlling
12. 3. Rule
13. 4. A-I, B-II, C-IV, D-III
14. 2 A-III, B-IV, C-I, D-II
15. 1A- IV, B-II, C-I, D- III
16. 3 B, C and D only
17. 1. A, B and C only
18. 1.A,B and D only
19. 3. D,B,E,C,A
20. 1. Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation of Assertion(A)
21 3. Assertion (A) is true but Reason(R) is false
22 1. Planning
23 3 Identifying alternative courses of action
24 3 Planning involves decision making
25 4 Evaluating alternative courses of action
Business Studies
CH 5: Organising
Answer Key
S No. Answer
1. 3
2. 2
3. 1
4. 2
5. 2
6. 1
7. 3
8. 3
9. 4
10. 1
11. 4
12. 3
13. 2
14. 4
15. 4
16. 3
17. 4
18. 1
19. 1
20. 1
21. 2
22. 2
23. 1
24. 2
25. 1
COMMON UNIVERSITY ENTRANCE TEST (2023-24)
BUSINESS STUDIES
CHAPTER-6 STAFFING
12. Bhagwati Enterprises is a company engaged in the marketing of air- conditioners 148
of a famous brand. The company has a functional structure with the four main
functions- Purchases, Sales, Finance and Staffing. As the demand for the product
grew, the company decided to recruit more employees. Identify the concept
which will help the Human resource manager to find out the number and type of
personnel available so that he could decide and recruit the number of persons for
each department.
1. Workload Analysis
2. Performance appraisal
3. Career Planning
4. Workforce Analysis
13. Match the list I with list II 148,159
List I List II
A. Internal recruitment I. Overall growth of the employees
B. Training II. Provides wider choice
C. External recruitment III. Refers to a process of increasing
the skills for doing a particular
job
D. Development IV. Provides limited choice
Answer Key
S No. Answer
1. 2. Promotion and career planning
2. 2 Compensation
3 2 Aptitude test
4 2 Management consultants
5 1 Designing jobs with greater variety of work content
6 2 Estimating manpower requirement
7 4 Labour contactors
8. 1 Performance appraisal
9. 1 Workload Analysis
10. 2. Compensation
11. 3. Staffing
12. 4. Workforce Analysis
13. 2 A-IV, B-III, C-II, D-I
14. 4 A-I, B-III, C-II
15. 1 A- III, B- II, C-I, D- IV
16. 4 A, C and D only
17. 1 A, B and C only
18. 4 D, B,C,A
19. 4 D, B,E,A,C
20. 1.Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation of Assertion (A)
21. 3 Assertion (A) is true but Reason(R) is false
22. 1 Recruitment
23. 3 Selection
24. 2. Promotions
25. 3. Casual callers
CLASS XII
BUSINESS STUDIES
DIRECTING
3. This is an inner state that energises, activates or moves and directs behaviour 175
towards goals.
1. Motivation
2. Motive
3. Incentives
4. Motivator
4. ‘Any type of motivation do not have uniform effect on all the members’. Which 176
feature of Motivation is this?
1. Motivation can be positive or negative
2. Motivation is an internal feeling
3. Motivation produces goal related behaviour
4. Motivation is a complex process
5. The highest level of need in the Need Hierarchy theory of Maslow is: 179
1. Safety need
2. Self actualisation need
3. Esteem need
4. Physiological need
6. Identify the financial incentive which is offered over and above the wage/salary to 181
the employees.
1. Perquisites
2. Pay and allowances
3. Bonus
4. Co-Partnership
7. Which type of non-financial incentive is concerned with designing jobs that 183
require higher degree of knowledge and content?
1. Employee empowerment
2. Job enrichment
3. Employee participation
4. Job security
8. Name the leadership style under which the followers are given high degree of 187
independence to formulate their own objectives and ways to achieve them.
1. Leissez Faire
2. Autocratic
3. Democratic
4. Participative
9. The path through which the encoded message is transmitted to receiver is known 189
as:
1. Encoding
2. Message
3. Decoding
4. Media
14. Which of the following is/are true with respect to Formal Communication? 191
A. It flows through official channels in the organisation.
B. It can be vertical or horizontal.
C. Vertical communication flows only downwards.
D. Horizontal communication takes place between superior and subordinate.
Choose the correct answer from the options given below:
1. A, B and D only
2. C and D only
3. A and B only
4. B, C and D only
15. Which of the following is/are not a type of Organisational barrier to 196
communication?
A. Fear of challenge to authority
B. Organisational facilities
C. Unwillingness to communicate
D. Status
Choose the correct answer from the options given below:
1. B and D only
2. C and D only
3. B and C only
4. A and C only
16. The correct sequence involved in the Need Hierarchy Theory of Maslow is: 180
A. Esteem needs
B. Self Actualisation needs
C. Security needs
D. Physiological needs
E. Affiliation needs
Choose the correct answer from the following options given below:
1. A, C,E,D,B
2. A,B,C,D,E
3. B,C,D,E,A
4. D,C,E,A,B
17. Arrange the following elements of the communication process in the correct 188,189
sequence.
A. Message
B. Decoding
C. Encoding
D. Sender
E. Media
Choose the correct answer from the following options given below:
1. D, A,C,E,B
2. A,B,C,D,E
3. B,C,D,E,A
4. C,D,E,A,B
23. ‘He instructed the managers to send him reports about the progress of work on a
regular basis.’ Which type of communication is highlighted here?
1. Upward
2. Downward
3. Horizontal
4. Informal
24. Under which group of barriers to communication does Technical Jargon come?
1. Personal
2. Psychological
3. Semantic
4. Organisational
25. ‘Kanan appreciated the work of his managers with cash prizes and trophies.’
Which incentive is this?
1. Pay and allowances
2. Employee participation
3. Employee recognition
4. Bonus
Answer Key
S No. Answer
1. 3.Is a continuous process
2. 3.Selection
3. 2.Motive
6. 3.Bonus
7. 2.Job enrichment
8. 1.Leissez Faire
9. 4.Media
16. 4. D,C,E,A,B
17. 1. D, A,C,E,B
18. 2. Both Assertion (A) and Reason (R) are correct but (R) is not the correct explanation of Assertion (A)
20. 1.Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation of Assertion (A)
21. 3.Democratic
23. 1.Upward
24. 3.Semantic
Question Page
S No. of
No. NCERT
1. A State Commission has the jurisdiction to entertain complaints were the value of goods and 300
services paid as consideration:
1. Exceeds 1 crore but does not exceed 10 crores.
2. Exceeds 20 lakhs but does not exceed 1 crore.
3. Exceeds 50 lakhs but does not exceed 1 crore.
4. Exceeds 20 lakhs but does not exceed 50 lakhs.
2. In case the consumer is not satisfied by the order passed by the District Commission he an 300
appeal against such an order to the State Commission on the grounds of facts or law within a
period of:
1. 10 days.
2. 45 days.
3. 30 days.
4. 35 days.
3. In case a consumer is not satisfied with the order passed in the State Commission, he can 300
further make an appeal in the National Commission within a time period of:
1. 10 days.
2. 20 days.
3. 30 days.
4. 45 days.
4. Consumer Protection Act provides relief to customers such as replacement of product, 295,296
removal of defect in the product, compensation for any loss or injury suffered by the
consumer.
Which consumer right has been highlighted in this statement.
1. Right to Safety.
2. Right to Seek Redressal.
3. Right to be Informed.
4. Right to be Assured.
6. Most of the reputed firms have set up consumer service and grievance cells to listen to 295
consumer's complaints and take appropriate steps to redress their grievance. Which
consumer right has been highlighted in this statement?
1. Right to be Heard.
2. Right to Seek Redressal.
3. Right to be Informed.
4. Right to Consumer Education.
7. In an organisation the manager is more concerned about increase in marketing cost by 3% as 207
compared to increase in courier expenses by 10%. The control technique being used by the
manager is:
1. Critical Point Control
2. Corrective Action
3. Management by Exception
4. Analysing Deviations
9. Which of the following is not a standard to gauge performance of marketing department? 207
1. Sales volume
2. Sales expense
3. Cost of production
4. Sales person’s performance
10. Which of the following is related to the finance and accounting standards? 207
1. Sales person’s performance
2. Capital expenditure
3. Labour turnover
4. Advertising expenditures
11. Which of the following statement is true regarding rights of consumers. 295,296
a) The consumer has a right to file a complaint in case of dissatisfaction with a good or
a service.
b) The consumer has restricted to access limited variety of products.
c) The consumer has a right to get relief against unfair trade practice.
d) The consumer has a right to be a well-informed consumer throughout life.
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and A only
3. B, C and A only
4. B, C and D only
12. Consumers provide a swift redressal of their grievances with regard to: 290,291
A. Sale of duplicate goods.
B. Sale of sub-standard goods
C. Supply of superior services
D. Supplying of defective goods.
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and A only
3. B, C and A only
4. B, C and D only
13. Which of the following reliefs available to the consumers under District or State or National 301
Commission.
A. To remove the defect in goods or deficiency in service
B. To replace the defective product with a new one.
C. To pay nonpunitive damages in appropriate circumstances.
D. Not to offer hazardous goods for sale .
Choose the correct answer from the options given below:
1. A, B and D only
2. C, D and A only
3. B, C and A only
4. B, C and D only
15. Match the Standards used in Functional Areas to Gauge Performance: 207
List I List II
A. Production I. Sales expense
B. Finance and Accounting II. Labour turnover
C. Marketing III. Quantity
D. Human Resource Management IV. Flow of capital
Choose the correct answer from the options given below:
1. A-II, B- I, C-IV, D- III
2. A-IV, B-II, C-III, D-I
3. A-III, B-IV, C-I, D-II
4. A-II, B-III, C-IV, D-I
17. Match the correct importance of controlling with its description. 202
List I List II
A. Making efficient use of resources I. They will get good appreciated, if
they do what is expected from
them.
18. Arrange the steps involved in the controlling process in correct sequence and choose the 206,207
correct alternative:
(i) Measurement of actual performance
(ii) Setting performance standards
(iii)Comparison of actual performance with standards
(iv)Taking corrective action
(v) Analysing deviations
Choose the correct option from the following:
1. (ii), (i), (iii), (v), (iv)
2. (ii), (i), (iii), (iv), (v)
3. (i), (ii), (iii), (v), (iv)
4. (i), (ii), (iii), (iv), (v)
19. Read the following statements: Assertion and Reason. 295
Choose one of the correct alternatives given below:
Assertion(A): The consumer has a right to have complete information about the product
he/she intends to buy, including its ingredients, date of manufacture, price, quantity etc.
Reasoning: The legal framework in India requires the manufacturers to provide such
information on the package and label of the product.
Alternatives:
1. Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation
of Assertion (A)
2. Both Assertion (A) and Reason (R) are correct but (R) is not the correct
explanation of Assertion (A)
3. Assertion (A) is true but Reason(R) is false
4. Assertion (A) is false but Reason(R) is true
Case Study
21 Mr. Rohit is managing both sales and production departments of his own firm. At the 202
beginning of this year, he determined the standards of both the departments. He fixed the
objective of sale of 5,00,000 units for sales department. At the time of fixing this objective,
he noticed that the normal production capacity of the production department is 4,00,000
units. It was decided that 1,00,000 units of goods would be purchased from another vendor
at wholesale price. In this way Rohit was able to maintain balance between both the
departments. Which importance of controlling is highlighted in this case?
1. Facilitating co-ordination in action
2. Ensuring order and discipline
3. Making efficient use of resources
4. Improving employee motivation
22 Sugandha Limited is a small-scale business unit manufacturing incense sticks. The standard 202
output for a worker engaged in packaging of incense sticks is 50 units per day. But it is
noticed that all the workers are able to perform at a much higher level as compared to the
standard set. Therefore, the supervisor decided to revise the standards. Which importance of
controlling is highlighted in the given case?
1. Ensuring order and discipline
2. Making efficient use of resources
3. Judging accuracy of standards
4. Improving employee motivation
23. Rajni is pure vegetarian. She went to a snack outlet and asked for "Vegetable French fries". 295,296
Later on, she found out that there was some non-vegetarian content in the packet that was
served to her. Neither the packing nor the label displayed that the product had non
vegetarian content in the product.
Which consumer right of Rajni has been violated?
1. Right to be assured.
2. Right to be heard.
3. Right to seek redressal.
4. Right to be informed.
24. Amit bought a packet of chips from a local grocery store and found that the ingredients 295,296
given on the label were not legible. He complained about it to the company. The company
gave a written apology and withdrew the existing packets from the market and new packets
with legible labels were made available in the market.
Identify the consumer right exercised by Amit.
1. Right to be heard.
2. Right to seek redressal.
3. Right to be informed.
4. Right to consumer education.
25. Novelty Sweets has been a renowned name for quality sweets since 1935. Mohit the owner 206
of Novelty Sweets was worried as the sales had declined during the last three months. When
enquired from the Sales Manager, the Sales Manager reported that there were some
complaints about the quality of sweets therefore Mohit ordered sample checking of sweets.
The step taken by Mohit that is related to one of the function of management is:
Answer Key
S No. Answer
1. 1.Exceeds 1 crore but does not exceed 10 crores.
2. 2. 45 days
3. 3.30 days.
4. 2. Right to Seek Redressal
5. 3.A consumer should not form consumer societies which play an active role in educating consumers
and safeguarding their interests.
6. 1.Right to be Heard.
7. 1.Critical Point Control
8. 4.Units to be produced
9. 3.Cost of production
10. 2. Capital expenditure
11. 2) C, D and A only
12. 1) A, B and D only
13. 1) A, B and D only
14. 2. C, D and E only
15. 3.A-III, B-IV, C-I, D-II
16. 1.A-II, B- I, C-IV, D- III
17. 4.A-II, B-III, C-IV, D-I
18. 1. (ii), (i), (iii), (v), (iv)
19. 1. Both Assertion (A) and Reason (R) are correct and (R) is the correct explanation of Assertion (A)
20. 2.Both Assertion (A) and Reason (R) are correct but (R) is not the correct explanation of Assertion (A)
21. 1.Facilitating co-ordination in action
22. 3.Judging accuracy of standards
23. 4. Right to be informed
24. 1.Right to be heard.
25. 2.Measurement of Performance
Business Studies
CH 9: Financial Management
Answer Key
S No. Answer
1. 3
2. 1
3. 1
4. 1
5. 2
6. 2
7. 2
8. 3
9. 3
10. 2
11. 3
12. 4
13. 1
14. 1
15. 1
16. 1
17. 3
18. 1
19. 1
20. 3
21. 1
22. 3
23. 4
24. 1
25. 2
Business Studies
Marketing management
3. Which of the following statements is not true with regard to "product concept"? 254
1. Product is a bundle of utility
2. Product is a source of satisfaction.
3. Product means goods or services or ‘anything of value’,
4. Product is confined to physical product
5. Which of the following statements does not reflect a condition to be satisfied for an 245
exchange to take place?
1. Involvement of at least two parties viz., the buyer and the seller.
2. Each party should be capable of offering something of value to each other.
3. Exchange can take place if the buyers and sellers are not able to communicate with
each other.
4. Each party should have the freedom to accept or reject other party's offer.
8. Which concept assumed that the customers will not buy, or not buy enough unless they are 248
adequately convinced and motivated to do so.
1. Marketing concept.
2. Product concept
3. Selling concept.
4. Production concept.
9. Which marketing philosophy believed that profits could be maximized by producing at 248
large scale, thereby reducing the average cost of production.
1. Production concept.
2. Product concept.
3. Price concept.
4. Selling concept.
10. Under which of the following conditions is a marketer likely to fix the price of his product 281
on the higher than his competitors.
1. When he faces high degree of competition.
2. When he wants to attain a substantial market share.
3. When the product is unique in terms of its features like packaging, product
differentiation etc.
4. When the demand for the product is low.
Case Study
20. On placing an order to buy a moisturizer, Kriti noticed that the packaging of most of the 263
beauty products exhibited a photograph of a celebrity. Identify the related function of
packaging being described in the above lines.
1. Facilitates the use of production
2. Assists in the promotion of the product.
3. Helps in product identification
4. Provides protection to the product.
21. In order to provide comfort to the consumers and to improve upon its competitive edge in 252
the market, illuminate Ltd. has changed the packing of their skin care products. They are
now available in a consumer-friendly design, which has a nozzle attached to the lid so that
at the time of usage, the consumer doesn't need to open the cap of the bottle. Name the
marketing function been performed in the above case.
1. Product designing and development
2. Customer support services
3. Promotion
4. Packaging
22. Aqualogica Ltd. has drawn an action plan in order to increase its market share in 251
the international market by 5 % in the next one year. The action plan contains the details
about how the production levels will be increased, promotional activities will be carried
out and so on. Identify the marketing function being described in the given case study.
1. Gathering and analyzing market information
2. Marketing planning.
3. Product designing and development.
4. Packaging and labelling.
23. Aarti Ltd. has hired 200 salespersons who will be assigned the task of contacting 276
prospective buyers, persuading them and creating awareness about the new range of hair
care products being introduced by the company. Identify the element of promotion mix
been described in the given case.
1. Advertising.
2. Sales promotion.
3. Personal selling.
4. Public relation.
24. Within five years of entering Clinique Ltd. has created a very positive reputation for the 280
company and its products in the eyes of the general public by participating extensively in
various social welfare programs. Identify the component of promotion mix being described
in the above case.
1. Advertising
2. Sales promotion
3. Personal selling
4. Public relations
25. A manufacturer of sports shoes in Haryana would find it very difficult to directly approach 269
customers in Ahmadabad, Bangalore, and Pune. Which element of marketing mix will
provide necessary aid to the manufacturer?
1. Product mix.
2. Promotion mix.
3. Price mix.
4. Physical distribution mix
Answer Key
S No. Answer
1. 3. Societal Marketing concept.
2. 3. The process of marketing helps individuals and groups in obtaining what they need and want.
5. 3. Exchange can take place if the buyers and sellers are not able to communicate with each other.
9. 1. Production concept.
10. 3. When the product is unique in terms of its features like packaging, product
differentiation etc.
15. 3. B,D,A,C
19. 2. Both Assertion (A) and Reason (R) are correct but (R) is not the correct explanation of Assertion (A)