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FitLife Wellness Center is a proposed gym in Bahir Dar aiming to provide a comprehensive fitness experience through modern equipment, personalized training, and wellness services. The center targets adults aged 18-45 and aims to sign up 300 members within six months, generating a monthly revenue of 200,000 by the end of the first year. The proposal outlines a detailed business plan, including market analysis, services offered, marketing strategies, and a funding request of $180,000.

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2 views

alex

FitLife Wellness Center is a proposed gym in Bahir Dar aiming to provide a comprehensive fitness experience through modern equipment, personalized training, and wellness services. The center targets adults aged 18-45 and aims to sign up 300 members within six months, generating a monthly revenue of 200,000 by the end of the first year. The proposal outlines a detailed business plan, including market analysis, services offered, marketing strategies, and a funding request of $180,000.

Uploaded by

a32318721
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Proposal for Gym Fitness Center

Business Name: FitLife Wellness Center

Proposed Location: BAHIR DAR

Prepared By: ALEMU GIRMA

Date: 10/01/2025 G.C

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1. Executive Summary

FitLife Wellness Center aims to provide a state-of-the-art fitness facility


tailored to individuals of all fitness levels. The center will combine modern
equipment, personalized training programs, group classes, and wellness
services to help members achieve their health goals.

Mission: To inspire a healthier community by offering accessible and


innovative fitness solutions.

Vision: To become the leading fitness center in [location] within three years.

Goals:

Sign up 300 members within the first six months.

Generate monthly revenue of 200,000 by the end of the first year.


Achieve a 95% customer satisfaction rate.

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2. Business Description

FitLife Wellness Center will cater to fitness enthusiasts, beginners, and


individuals with specific health goals. Services include:

Full-service gym with cardio, strength, and functional equipment.

Personal training sessions tailored to individual needs.

Group fitness classes (e.g., yoga, Zumba, HIIT).

Wellness services (e.g., nutrition coaching, recovery therapies).

Unique Selling Proposition: A holistic approach to fitness that combines


physical training, mental wellness, and community engagement.

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3. Market Analysis

Industry Overview: The fitness industry is projected to grow at a CAGR of


7.7%, driven by increased health awareness.

Target Market:

Primary Audience: Adults aged 18–45 focused on fitness and wellness.

Secondary Audience: Seniors seeking low-impact fitness options and


families.

Competitor Analysis:

Direct Competitors: Local gyms with basic services.

Indirect Competitors: Outdoor fitness programs, online fitness apps.

Market Opportunity: Limited options for holistic fitness centers in [location].

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4. Services and Offerings


Gym Memberships: Monthly, quarterly, and annual plans with tiered pricing.

Personal Training: One-on-one sessions with certified trainers.

Group Classes: Variety of classes such as Pilates, spin, and dance fitness.

Special Programs:

Weight-loss boot camps.

Corporate wellness packages.

Rehabilitation and injury recovery programs.

Wellness Add-ons: Nutrition counseling, massage therapy, and recovery


services.

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5. Marketing and Sales Strategy

Branding:

Position as a premium, community-focused fitness center.


Promotional Activities:

Grand opening event with free fitness assessments and trial classes.

Early-bird membership discounts and referral rewards.

Digital Marketing:

Active social media presence on Instagram, Facebook, and YouTube.

Weekly fitness tips and success stories through email newsletters.

Community Engagement:

Host free fitness workshops and health awareness drives.

Partner with local businesses for cross-promotions.

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6. Operations Plan

Location: A centrally located facility with ample parking and easy access.
Facility Layout:

Equipment zones: Cardio, strength, and free weights.

Studio space for group classes.

Locker rooms with showers and relaxation areas.

Business Hours: 5 AM–10 PM, 7 days a week.

Staffing:

Certified trainers and class instructors.

Nutritionists and wellness coaches.

Customer service and maintenance staff.

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7. Financial Plan

Startup Costs:

Lease and renovations: 500,000


Equipment purchase: 2000,000

Marketing and branding: 50,000

Initial staff salaries: 15,000

Total Startup Cost: 2,565,000

Revenue Streams:

Membership fees.

Personal training sessions.

Group class subscriptions.

Wellness services.

Financial Projections:

Year 1 Revenue: 2000,000

Year 2 Revenue: 3000,000

1. Year 3 Revenue: 4000,000


Break-even Point: Expected within 12 months.

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8. Funding Request

Total Funding Required: $180,000

Use of Funds:

Facility setup and equipment: $150,000

Marketing and promotions: $10,000

Initial working capital: $20,000

Investment Opportunity: Investors will receive [X]% equity in the business


and projected returns of [X]% within [X] years.

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9. Conclusion
FitLife Wellness Center is poised to become a leader in fitness and wellness
in [location]. With a growing market, innovative offerings, and a commitment
to customer satisfaction, this proposal presents an exciting opportunity for
investment and partnership.

Contact Information:

[Your Name]

[Email Address]

[Phone

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