MEDIA AND

Core Subject Description:

The course introduces the learners
to basic understanding of media and

INFORMATION
information as channels of
communication and tools for the
development of individuals and
societies. It also aims to develop

LITERACY students to be creative and critical

thinkers as well as responsible users
and competent producers of media
and information.
 CHAPTER 1:
Introduction to Media and
Information Literacy
Objectives:
1. Describe how communication is influenced by media and
information.
2. Identify the similarities and differences between and
among media literacy, information literacy, and
technology literacy
3. Discuss responsible use of media and information.
COMMUNICATION AND MEDIA
INFORMATION

Process of sending
and receiving
Communication messages

Use of messages to
generate meaning
COMMUNICATION AND MEDIA
INFORMATION Types of communication
• Verbal
• Nonverbal (tone, facial expressions,
body language, hand movements, and
eye contact)
Communication
• Written (letters, emails, notes, texts,
billboards)
• Visual Communication (graphical
representations or visual aids)
VISUAL COMMUNICATION
VISUAL COMMUNICATION
VISUAL COMMUNICATION
VISUAL COMMUNICATION
 COMMUNICATION AND
MEDIA INFORMATION
Interpersonal Organizational
Communication Communication
Forms of
Communication
Mediated Public
Interpersonal Communication
Communication
MEDIATED COMMUNICATION
COMMUNICATION AND
MEDIA INFORMATION

Communication Process
COMMUNICATION AND
MEDIA INFORMATION

How does media influence

communication?
COMMUNICATION AND
MEDIA INFORMATION

What are the threats of

media to users like you?
COMMUNICATION AND
MEDIA INFORMATION

Quiz:
TRUE OR FALSE
 Media Literacy
Information Literacy
Technology Literacy
Literacy
Ability to read and write
Media Literacy
ability to access, analyze,
evaluate and create media in a
variety of media forms.
Media
Information Literacy
ability to recognize when
information is needed and to
locate, evaluate, use effectively,
and communicate information.
Technology Literacy
ability to use digital technology
communication tools or networks
to locate, evaluate, use, create
and communicate information.
Media and Information
Literacy (MIL)
Essential competencies and skills that allow
citizens to engage with media and other
information providers effevtively and
develop critical thinking and life-long
learning skills to socialize and become active
citizens.
 What is the value of being a
media and information literate
individual ?
How will you become responsible
user and competent
producers of media and
information?
 Some tips for the responsible use
of media and information
1. Ensure personal information safety
2. Get permission
3. Think before you click
4. Keep your password safe
5. Spread positivity
Recap!
It is the capacity of an individual to
comprehend the functions of media
and determine the relevant use and
worth of media platforms
IDAME CERATILY
Recap!
It is the capacity of an individual to
comprehend the functions of media
and determine the relevant use and
worth of media platforms
MEDIA LITERACY
Recap!
It involves a thorough way of
gathering information, data, or facts
which relate to the use of media
information.
MIONATONFRI CERATILY
Recap!
It involves a thorough way of
gathering information, data, or facts
which relate to the use of media
information.
INFORMATION LITERACY
Recap!
It refers to the skill of an individual to
manipulate technology independently
or with the assistance of others in using
technology in an efficient and
suitable way.
CHOLOGYTEN CERATILY
Recap!
It refers to the skill of an individual to
manipulate technology independently
or with the assistance of others in using
technology in an efficient and
suitable way.
TECHNOLOGY LITERACY
Recap!
It covers the necessary skills that let a
person interact using different media
platforms and get access to information
around the globe.
IDAME AND MIONATONF
RICERATILY
Recap!
It covers the necessary skills that let a
person interact using different media
platforms and get access to information
around the globe.
MEDIA AND INFORMATION
LITERACY
Recap!
This refers to a person who has huge
followers who share their posts on
social media to reach more people.

IALSOC IDAME
ENCERINFLU
Recap!
This refers to a person who has huge
followers who share their posts on
social media to reach more people.

SOCIAL MEDIA INFLUENCERS

 CHAPTER 2:
The Evolution of
Traditional to New Media
Media
EVOLUTION OF
TRADITIONAL TO NEW MEDIA
INFORMATION AGE
(1900s-2000s)

ELECTRONIC AGE
(1930s-1980s)

INDUSTRIAL AGE
(1700s-1930s)

PRE-INDUSTRIAL
AGE
(Before 1700)
 PRE-INDUSTRIAL
AGE
(Before 1700)

Cave paintings

codex
Clay tablets papyrus
 PRE-INDUSTRIAL
AGE
(Before 1700)

Movable type
machine
-Printing press
Johann Gutenberg
(1934-1460)
 (1930s-1980s)

INDUSTRIAL AGE
(1700s-1930s)

PRE-INDUSTRIAL
AGE
(Before 1700)

Typewriter Motion picture

photography/projection

Newspaper
Telegraph
 ELECTRONIC AGE
(1930s-1980s)

INDUSTRIAL AGE
(1700s-1930s)

PRE-INDUSTRIAL
AGE
Transistor Radio (Before 1700) UNIVAC 1 (1951)
TV

LCD projectors

Apple 1 (1976)
INFORMATION AGE
(1900s-2000s)

ELECTRONIC AGE
(1930s-1980s)

INDUSTRIAL AGE
(1700s-1930s)

PRE-INDUSTRIAL
AGE
(Before 1700)
INFORMATION AGE
(1900s-2000s)

ELECTRONIC AGE
(1930s-1980s)

INDUSTRIAL AGE
(1700s-1930s)

PRE-INDUSTRIAL
AGE
(Before 1700)
Internet is a global network of
interconnected computers and
networks.
“Going online”= connected to the
Internet

World Wide Web (WWW) is a

service that uses the Internet’s
infrastructure to provide digital
devices and applications with access
to websites.
 World Wide Web (WWW)
—called the Web
—is a collection of different websites you
can access through the Internet.

• URLs (Uniform Resource Locators)

-Addresses for web sites
-begin with http (HyperText Transfer Protocol),
-followed by a colon and two slashes.
• For example, the URL for the Florida Center for
Instructional Technology is https://fcit.usf.edu/
Browser
a type of software that allows you
to find and view websites on the
Internet.

Search engine
accessed through a web browser
(e.g. you can perform search engine
searches directly in the address bar
of Firefox, Chrome, etc.) or through
a web page (e.g. bing.com
Website
A collection of web pages which are grouped together
and usually connected together in various ways. Often
called a "site.“
Types of website
• Business Website • Entertainment
• Portals • Membership
• Blog Website • News
• Social media • Personal
• Portfolio Website • Educational
Web page
• a collection of linked documents and content
associated with a single organization, person, group,
or topic and usually sharing a server and a domain
name.
• a simple document displayable by a browser

Example:
https://staysafeonline.org/resources/online-safety-
basics/
Top-level domain names
Paying attention to the top level domain may give you a clue as to the
accuracy of the information you find.
.com Commercial
.edu Educational
.au Australia
.gov US Government .de Germany
.int Organization .fr France
.mil US Military .nl Netherlands
Networking United
.net .uk
Providers Kingdom
Non-profit .us United States
.org
Organization