Definition and General Aspects of Food and Beverage Activity
Definition and General Aspects of Food and Beverage Activity
1
FOOD AND BEVERAGE MANAGEMENT
Definition and generalities of the Food and Beverage activity.
This activity involves the preparation, production, presentation, sale and control of the food and beverage
offering, which is carried out in kitchens, restaurants, bars and other gastronomic areas. The offer and service
are subject to the regulations established by public bodies for the protection and hygiene of consumer health.
All of this will result in customer satisfaction and, consequently, in the desired profitability.
A basic aspect for determining the volumes of costs and expenses for food, for organized or group tourism, is
the price set for the type of plan (AR, MAP and CP) and its breakdown by breakfast, lunch and dinner.
Likewise, the food and beverage offerings in facilities operating under the All-Inclusive modality will be
proportionally dosed.
Gastronomic services are provided in the areas designated for such purposes, such as:
Restaurant (buffet, à la carte and specialized).
Snack bar.
Cabaret.
Café.
Barbecue. Grill. Barbecue.
Bar.
Nightclub. Disco. Karaoke.
Special rooms for events, banquets for social functions and catering. Party halls.
Room service,
Other points of sale (beaches, kiosks, sales extensions).
These consumption centers or points of sale operate in the facilities according to: Design category. Commercial
category. Compaction level (depending on the season in question). The location, surroundings of the facility,
and the type of service to be offered will also be taken into account, corresponding in general to:
Beach facilities (simple, dynamic service).
Nature facilities (simple and familiar service)
Higher-category facilities (service with greater complexities).
In all cases, the client must be treated in a friendly, courteous and appropriate manner, with all the required
professionalism.
The success of a restaurant, bar, cafeteria, buffet or cybercafe is achieved when it manages to convey a concept
that the customer perceives and that is related to their expectations and immediate or future needs.
When a company manager goes to breakfast, generally to one of the establishments that may be close to his
workplace, he almost always chooses the place that expresses a concept linked to his immediate needs,
economic level, social status, group membership, etc.
When the concept is better defined and clearer, it can be better directed to the market. In general, the attributes
that define a restaurant offer are broad and all of them are interdependent on each other. Basically, the concept
is obtained through: location of the premises; food and drink offerings; prices; corporate identity; atmosphere;
service; quality; guarantee; management style and value for the customer.
The concept is conveyed in each of the indicators mentioned and the client perceives from the moment they
arrive whether or not there is a comprehensive offering, whether due to the environment, the service or the
overall quality.
Perhaps, the letters and menus of the establishments largely express the profile of the company. We do not
always find the right models for letters, which are “tools” for communicating with clients, nor is their
maintenance or preservation the most correct. The letter, as will be seen later, must be a design element,
characterized by its good presentation or condition that defines the product.
Restaurant in its entirety.
ORGANIZATION OF GASTRONOMY ACTIVITIES (A+B) IN A HOTEL FACILITY.
According to the organizational chart presented here, the highest category, largest and most complex facilities
will have a Food and Beverage Department in accordance with current international nomenclature and trends.
To this end, the levels of authority of the Chef and the Maitre are equal, although in the case of facilities where
GUIDE No. 1
FOOD AND BEVERAGE MANAGEMENT
it is necessary to apply a more reduced structure, the Maitre or Head of Gastronomic Services may be
designated as the main person responsible for all food and beverage areas.
Maximum organizational chart for food and beverage activities