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MICROECONOMICS MACROECONOMICS
Microeconomics
is a branch of mainstream
economics that studies the
behavior of individuals
and firms in making
decisions regarding the
allocation of scarce
resources and the
interactions among these
individuals and firms
Labour
Factors of Land
Production Capital
Entrepreneur
Scarcity
wants and desires
are unlimited
resources are
limited
comparative
scarcity
Opportunity Cost
• Opportunity cost is the value of the best
alternative forgone in making any choice.
Product A
D
0
40 100
Product B
The 200
Production
Possibilities Production
possibility curve
Product A
Line
0
Product B 100
• The slope of production possibility curve
is marginal opportunity cost which refers to the
additional sacrifice that a firm makes when
they shift resources and technology from
The Slope of production of one commodity to the other.
a Production
Possibilities
Curve
The Slope of
a Production
Possibilities
Curve
The Law of
Increasing
Opportunity Cost
diminishing
marginal rate
of substitution
• The Law of Increasing Opportunity
Cost says that when a person, business, or
other entity continues on a particular course
of action, the opportunity cost for that
Law of action will continually increase. With limited
Increasing resources, each time a decision is made, or
Opportunity resources allocated, the cost of not making an
alternative choice increases.
imports imports
exports exports
Spending on G/S
Goods and Services
Investment Savings
Firms Households
Factors of Production
Wage, Rent, Interest Rate, Profit
Taxes Taxes
subsidies subsidies
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