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SEM1 SYLLABUS

The document outlines the syllabus for a Business Law course, covering topics such as the business environment, economic policies, contract law, and company law. Additionally, it includes sections on Marketing Management, Principles of Management and Organizational Behavior, Financial and Management Accounting, and Applied Quantitative Methods for Business Management. Each section details key concepts, theories, and methodologies relevant to the respective subjects.

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7 views6 pages

SEM1 SYLLABUS

The document outlines the syllabus for a Business Law course, covering topics such as the business environment, economic policies, contract law, and company law. Additionally, it includes sections on Marketing Management, Principles of Management and Organizational Behavior, Financial and Management Accounting, and Applied Quantitative Methods for Business Management. Each section details key concepts, theories, and methodologies relevant to the respective subjects.

Uploaded by

gleelakumarreddymba
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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SEM1 SYLLABUS

- BUSINESS LAW -

MID -1
CO1-
Business Environment Introduction: Concepts,
Significance and Nature of Business Environment;
Elements of business environment: Internal and
External. Influence of Socio-Cultural, Political and Legal
and Technological factors on business decisions.
Techniques for Environmental Scanning and Monitoring.
CO2-
Economic Environment of Business: Significance and
Elements of Economic Environment; Economic Systems,
Economic Planning in India, NITI AYOG and its
importance; Government Policies: Industrial Policy,
Monetary Policy, Fiscal Policy, Foreign Trade Policy,
Demonetization.

MID-2
C03-
Law of Contract: Importance of Contract Act; Meaning
and kinds of Contract; Essentials of a Contract;
Performance of contract; Discharge of contract; Quasi
Contracts, Special Contracts - Indemnity and Guarantee,
Bailment and Pledge, Agency. Sale of Goods Act 1930:
Sale and Agreement to Sell; Conditions and Warranties;
Transfer of Property; Rights of Unpaid Seller.
CO4-
Company Law; Definition and characteristics of a
company; Kinds of companies; Formation and
advantages of incorporation of a company;
Memorandum of Association; Articles of Association;
Prospects; Directors powers and liabilities; Kinds of
meetings; Winding up of a company.

!!!!!!!!!!!!!!!

-MARKETING MANAGMENT-

Overview of Marketing: Core concepts of Marketing;


Marketing Orientations & Philosophies; Marketing
Environment; Buyer Behaviour; Marketing Planning Process;
Consumer value and satisfaction; Identification and Analysis
of Competitors. Market Segmentation, Targeting and
Positioning strategies; Marketing Mix; The product; New
Product Development; Product Life Cycle; Product Mix
decisions; Branding; Packaging and Labelling. Pricing
Decisions; Factors influencing Price – five “C” s; Pricing
Techniques, Tactics &Strategies; Distribution Decisions;
Channel alternatives; Choice of Channel; Channel
Management, Channel Dynamics, Managing promotion Mix;
Advertising, Personal selling, Sales Promotion and publicity,
Integrated Marketing Communication Marketing Control
techniques; Marketing Audit; Social Marketing; Green
Marketing; Web Marketing, Digital Marketing, Viral
Marketing, Neuroscience Marketing
!!!!!!!!!!!
-PRINCIPLES OF MANAGEMENT AND
ORGANIZATION BEHAVIOUR-
Module 1
Introduction to management- Importance of Management,
Evolution of Management Thought, Principles of Management,
Management Process/Functions. Planning- types, Steps in
Planning, Organizing and staffing: Introduction, Organizational
division and span of control, Types of Departmentation, staffing
function, controlling – types of control and process
Module 2
Organizational Behaviour– Introduction - Evolution of OB.
Importance of Organizational Behaviour, Interpersonal relations
– Transactional Analysis – Johari Window, Foundations of
Individual Behaviour: Personality- Personality determinants;
Psycho-Analytic Theory - Personality traits: MBTI – The Big Five
Model, –Values – Types of Values; Perception- Perceptual
process; Factors influencing Perception; perceptual distortion
Module 3
Motivation - Theories of Motivation – Hierarchy Needs Theory –
Two-Factor Theory; Applications of Motivation; Attitudes– Source
of attitudes; Types of Attitudes, Cognitive Dissonance theory.
Learning- Theories of learning; Principles of learning.
Module 4
Foundations of Group Behaviour: Groups – Nature of groups;
Types of groups; Stages of Group Development; Group
Cohesiveness; Leadership – Nature- Leadership Styles;
leadership theories – trait theory, behavioural and situational
theories. Conflict Management – techniques, Organizational
Change Management: Forces for change; Resistance to change;
Approaches to Managing Organizational Change; Organizational
Development – Techniques of organizational development.

!!!!!!!!!!!!!!!!!!!!!!!

-FINANCIAL AND MANAGEMENT ACCOUNTING-

: Financial Accounting: Accounting: Book keeping –


Users of Accounting information – Classification of
Accounting – Accounting concepts and conventions –
Accounting standards, GAAP and IFRS Double entry
system – Journal – Ledger. Trial Balance – Subsidiary
Books – Cash Book. Trading and Profit & Loss Account
- Balance Sheet with Adjustments (Problems) Methods
of Depreciation & Financial Distress; Issue of shares
(entries) Companies Financial Accounts as per schedule
6 part I & Part II Management Accounting - Ratio
Analysis (problems), Budgeting –Types of Budgets
Marginal Costing (Problems) – Break-even Analysis
(Problems).
!!!!!!!!!!!!!!!
-APPLIED QUANTIATIVE METHODS FOR BUSINESS
MANAGEMENT-

Module1: Probability and Sampling: Definitions and


rules for probability, conditional probability
independence of events, Bayes’ theorem, and random
variables. Probability distributions: Binomial, Poisson
and Normal distributions. Introduction to R
Programming.
Module2: Sampling: Introduction to sampling, Basic
Concepts, Types of Sampling. Sampling distributions,
sampling distribution of mean and proportion,
application of Central Limit Theorem. Determining the
sample size. Estimation: Point and Interval estimates for
population parameters of large sample and small
samples. Hypothesis testing: one simple and two sample
tests for means and proportions of large samples (z-
test), one sample and two sample tests for means of
small samples (t-lest), F-test for two sample standard
deviations. ANOVA one and two way. Chi-square test for
single sample standard deviation. Chi-square tests for
independence of attributes and goodness of fit. Sign
test and Rank Test.
Module3: Correlation and Regression: Meaning, Types
of Correlation, measurement: graphic and algebraic,
Scatter Plot, Pearson Correlation Coefficient, Rank
Correlation: Spearman’s Rank Correlation. Testing the
significance of correlation coefficient. Regression:
Meaning, Types. Estimating the regression coefficients.
Testing the significance of regression coefficients.
Module4: Index Numbers and Time Series Analysis:
Time series analysis: Meaning and Components of Time
Series. Variations in time series, Smoothing Methods:
trend analysis, cyclical variations, seasonal variations
and irregular variations. Index Numbers: Unweight and
Weighted Index numbers

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