MODULE 4
MODULE 4
5.Transaction Complete: The payment processor now tells the merchant, “Good
to go!” and the purchase is complete. You get your order confirmation.
Availabl
e &
Reliable
E-commerce and M-commerce
Integration
With the rapid evolution of mobile technology, businesses are increasingly
integrating their e-commerce platforms with mobile commerce (m-
commerce) strategies. Assume you are the chief technology officer (CTO) of
an online retail company that aims to expand its market reach by combining
both e-commerce and m-commerce solutions.
a. Evaluate the benefits and challenges that this integration might bring to
the business. Focus on aspects such as customer experience, scalability,
and operational efficiency. How does the mobile-first approach impact your
e-commerce platform's design and usability?
b. Design a strategy for your company to ensure seamless integration of
m-commerce with the existing e-commerce infrastructure. Discuss how you
would ensure mobile payment security, user authentication, and an
optimized shopping experience across different devices (smartphones,
tablets, and wearables).