Example of Project Proposal

This research proposal outlines the development of a subscription-based toy rental web marketplace aimed at enhancing children's development through play while promoting sustainable consumption. The project is inspired by existing services like Whirli and Babonbo, and aims to address their shortcomings by offering additional delivery subscriptions and a toy return bonus system. A survey indicates a significant interest among parents for such a service, highlighting the potential market demand.

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Example of Project Proposal

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hardwarerump04

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Research Proposal

Project relevance
Toys are essential belongings in the childhood of everyone. They are always
going to be popular among children. Dolls, cars, small animals and many more, allow
children to perceive this world with curiosity. As Dag et al. mentioned in their
research (2021), It aids in the growth of language, physical, psychosocial, emotional,
and cognitive abilities. It is also essential for developing joyful, creative, self-assured
kids. Therefore, attention should be paid to the concepts of games and toys, which
are crucial for the child to be a part of society in future
According to the Bureau of National Statistics in Kazakhstan, there are 6,4
million children living in our country. (Qazmarka, 2022). Consumer demand will be
present high at any moment.
The proposed subscription-based toy rental web marketplace aligns with the
evolving market trends and consumer preferences, offering a sustainable and
budget-friendly solution for accessing a variety of toys for children's development.
The project holds significant potential in addressing the needs of parents and
caregivers while promoting a culture of responsible consumption and play-based
learning.
In order to further develop this proposal, detailed information on the
technological stack, user experience design, subscription pricing models, and
marketing strategy would be essential components to consider.

Analysis
We were inspired by services that allow parents to rent toys for their children.
Because it massively improves their economic state, by providing rent services or
subscriptions to have many toys and not paying full price for it. We analyzed two
services in the United Kingdom: Babonbo and Whirli.

Fig. 1 Whirli’s main page

Whirli is a subscription-based service to rent toys, having Whirli’s subscription

you will have an amount of tokens, which you can pay for toys. https://whirli.com/
Fig. 2 Whirli’s pricing

Main reason why Whirli is so popular it’s because of pricing. Paying 12

pounds monthly to have access to 80 pounds worth of toys is game changing. Also
considering the fact that if your children are bored playing with some toys, you can
easily send the toy back and take another one.

Fig. 3 Whirli’s toys

Whirli provides various types of toys, you can find toys for every kid of 0-8
years.

Fig. 4 Babonbo’s main page

Second competitor that we analyzed is Babonbo, this service uses a different
strategy, just giving toys for a day and week rent without any subscription. It’s good
for some situations, when you need a toy just for a couple of days.
https://www.babonbo.com/

Fig. 5 Babonbo’s pricing

We are planning to make a subscription-based toy rental service like Whirli,

but Whirli has some disadvantages that we will fix and differ from them.
First we will have additional subscription to delivery, that means parents will
pay less for delivery by paying subscription
Second we will have an opportunity for parents to give toys to us, in return
parents will have bonuses like additional tokens or paying less on subscription

Project auditory
The development of the subscription-based toy rental web marketplace entails
creating a platform that offers a wide variety of toys for different age groups,
fostering children's holistic development through play. The marketplace will provide
parents and caregivers with a convenient and cost-effective means of accessing
high-quality toys while promoting sustainable consumption practices.

Results of survey analysis

As independent research on this topic, an anonymous survey was chosen,
where we asked parents about the idea of a subscription-based toy rental system.
The link for survey:
https://docs.google.com/forms/d/e/1FAIpQLSdprQ8KQPQ8E31rzxCNsS25zEGGVz
mQrudv5oJEvNJgoPQe4g/viewform
Firstly, frequency of buying toys was relatively high, especially considering the
fact, that many children lose interest in these toys after a short period of time

Secondly, all of the participants were unaware of the idea of a toy rental
system. However, 38,9% of parents would like to see this project in action, which is a
good sign.
Last but not least, the average money spent on toys in month period, will
allow us understand the median of the future subscription cost:

Project features
Platform Development: Creation of a user-friendly and secure web platform
for browsing, selecting, and subscribing to toy rental plans.
Toy Curation: Curating a diverse range of toys suitable for different age
groups and developmental stages, ensuring the availability of educational and
stimulating toys.
Subscription Models: Designing flexible subscription models tailored to
varying durations and toy preferences, providing options for customization based on
individual needs.
Logistics and Operations: Establishing efficient logistics and operational
processes for toy delivery, return, and maintenance, ensuring a seamless user
experience.
Customer Support: Implementing responsive customer support channels to
address inquiries, feedback, and assistance for subscribers.

References
Dag, N. C., Turkkan, E., Kacar, A., & Dag, H. (2021). Children's only
profession: Playing with toys. Northern clinics of Istanbul, 8(4), 414–420.
https://doi.org/10.14744/nci.2020.48243