Scribd
Upload
9 views2 pages

CB 2 - 3rd seme

This document outlines the examination structure for the MBA Consumer Behaviour course, including compulsory short answer questions and options for focused and long answer questions. It covers various topics such as psychological concepts, consumer behavior models, and the impact of social factors on consumer decisions. The exam is designed to assess understanding of consumer behavior theories and their application in marketing strategies.

Uploaded by

SANTOSH Chinu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
9 views2 pages

CB 2 - 3rd seme

This document outlines the examination structure for the MBA Consumer Behaviour course, including compulsory short answer questions and options for focused and long answer questions. It covers various topics such as psychological concepts, consumer behavior models, and the impact of social factors on consumer decisions. The exam is designed to assess understanding of consumer behavior theories and their application in marketing strategies.

Uploaded by

SANTOSH Chinu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

http://www.bputonline.

com

Registration No :

Total Number of Pages : 02 MBA


18MBA301A
3rd Semester Regular Examination 2019-20
CONSUMER BEHAVIOUR
BRANCH : MBA
Max Marks : 100
Time : 3 Hours
Q.CODE : HR700
Answer Question No.1 (Part-1) which is compulsory, any EIGHT from Part-II and any TWO
from Part-III.
The figures in the right hand margin indicate marks.

Part-I
Q1 Only Short Answer Type Questions (Answer All-10) (2 x 10)
a) Define Psychological Field.
b) How do you explain Trait?
c) Differentiate between Drive and Cue.
d) Explain an Empty Nest.
e) How can Absolute Threshold be defined?
f) Explain Ego.
g) What does Conation mean in Attitude Model?
h) What does Need or Problem recognition Lead to?
i) Explain Attitude.
j) Explain why a Model is used in Consumer Behaviour.

Part-II
Q2 Only Focused-Short Answer Type Questions- (Answer Any Eight out of Twelve) (6 x 8)
a) Effect of Social Class on Consumer Behaviour.
b) Explain with example(s).
c) Explain and exemplify Psychographic Segmentation.
d) Lay down the Black Box model and explain it.
e) Define the relationship between Culture and Sub-culture.
f) Explain the Habitual Buying Process Model of Engel Kollat and Blackwell.
g) Explain the role of an Opinion Leader with example.
h) Lay down the Psychoanalytic Theory with proper explanation.
i) Define Perception. Exemplify your answer.
j) Describe the Cognitive theory vis-a-vis Gestalt Theory.
k) Explain Group Influence on consumer behavior with example(s).
l) Analyze the Changing Role of Families on consumer behavior.

Part-III
Only Long Answer Type Questions (Answer Any Two out of Four)
Q3 a) Define Personality with delineation of the different types. (8)
b) Explain how Peronality Types affect work behavior in organizational setting. (8)

Q4 a) Explain the theory of Diffusion of Innovations with the rationale behind it. (8)
b) How do people know about smart kiosks and their usages, located in the prominent (8)
places of a city?

http://www.bputonline.com
http://www.bputonline.com

Q5 a) What is the role of understanding Consumer Behavior in the modern marketing (8)
environment? Detail out with example(s).
b) Can a B-School plan its admission strategies better by understanding consumer (8)
behavior? Answer in detail with proper justification.

Q6 a) Explain the Consumer Decision Process Approach in detail. (8)


b) Explain in this light, the purchase behavior of an electric motor bike buyer. (8)

http://www.bputonline.com

You might also like