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The History of Marketing

The document outlines the evolution of marketing from 1450 to 2012, highlighting key milestones such as the invention of the printing press, the rise of radio and television advertising, and the emergence of digital marketing. It contrasts traditional outbound marketing with the advent of inbound marketing facilitated by social media and technological advancements. The timeline illustrates the shift in marketing strategies and consumer engagement over the centuries.

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28 views3 pages

The History of Marketing

The document outlines the evolution of marketing from 1450 to 2012, highlighting key milestones such as the invention of the printing press, the rise of radio and television advertising, and the emergence of digital marketing. It contrasts traditional outbound marketing with the advent of inbound marketing facilitated by social media and technological advancements. The timeline illustrates the shift in marketing strategies and consumer engagement over the centuries.

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© © All Rights Reserved
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The history of marketing: from 1450 to 2012

Until very recently, marketing basically consisted of outbound marketing. That is,
it was a type of marketing that interrupted the consumer and insisted on speaking
to them in a one-way manner rather than speaking to them in a face-to-face
dialogue. However, since the emergence of the new Social Web, things have
changed and the era of inbound marketing has arrived, in which consumer and
customer look each other in the eye for the first time and engage in conversations
with bidirectional feedback. To analyze the evolution of marketing over time,
HubSpot has published an infographic, which includes the main milestones in the
history of marketing from 1450 to 2012.

1450-1900: Printed advertising appears -


In 1450, Gutenberg invents the printing press, which allows for the mass
dissemination of printed texts for the first time in history.
- Around 173, magazines emerged for the first time as media.
- The first American magazine was published in Philadelphia in 1741.
- In 1839, posters became so popular that they had to be banned from properties in
London.

1920-1949: The emergence of new media -


In 1922, radio advertising begins.
- In 1933, more than half of the American population (55.2%) has radio receivers in
their homes. In 1921, the proportion was 0%.
- In 1941, television advertising emerged. First spot for Bulova Clocks reaches
4,000 TV sets.
- In 1946, telephone penetration in homes exceeds 50%.

1950-1972: Marketing Flourishes


- In 1954, revenue from television advertising exceeds revenue from radio and
magazine ads for the first time.
- Investment in radio advertising falls by 9% in 1954, after falling by 2% the
previous year.
- Investment in television advertising recorded a 15% growth in 1954. Just one
year earlier, in 1953, it had increased by 5%.
- Telemarketing is emerging as a common tactic for brands to get in touch with
consumers.
- In 1972, print media suffered for the first time the exhaustion of the outbound
marketing formula.
- Time Inc. is closing Life magazine after 36 years in the market, as a result of
growing competition from television, among other factors.
1973-1994: The digital
age emerges - On April 3, 1973, Martin Cooper, a researcher at Motorola, makes
the first telephone call using a mobile phone.
-In 1981, IBM launches its first personal computer.
- Three years later, in 1984, Apple introduced the new Macintosh in a commercial
aired during the Super Bowl. The ad cost $900,000 and reached 46.4% of
American households.
- Supported by new technologies, print advertising is experiencing a new boom. In
1985, revenue from newspaper advertising reached $25 billion.
- Between 1990 and 1994, there were significant advances in 2G technology,
which would lay the foundations for the future explosion of mobile television.
- During this period, television replaced newspapers as the leading advertising
medium for the first time. Between 1990 and 1998, investment in television
advertising rose from $2.4 billion to $8.3 billion.
- In April 1994, the first case of commercial spam via electronic commerce
occurred.

1995-2002: The dot-com bubble -


Yahoo! and Altavista launch their search engines in 1995. In 1997, Ask.com did
the same with its own search engine.
- In December 1995, only 0.4% of the world's population used search engines. In
December 1997, the percentage was already 1.7%.
- Between 1995 and 1997, the concept of SEO (Search Engine Optimization)
emerged for the first time.
- In 1998, Google and MSN launch new search engines.
- In 2000, PPC/Adword is launched. Five years later, in 2005, the Google Analytics
platform was created.
- In 1998, the concept of blogging emerged from the hand of Brad Fitzpatrick, Evan
Williams and Meg Hourihan, among other pioneers.
- In 1999, there are only a few blogs in the blogosphere. By mid-2006, there were
already 50 million blogs worldwide.
- The dot-com bubble finally burst on March 10, 2010.

2003-2012: The era of inbound marketing -


In 2003, the first anti-spam law is signed in the United States.
- Between 2003 and 2004, three social networks were launched: LinkedIn,
MySpace and Facebook.
- In 2005, Google begins personalized searches based on the Internet user's
search history.
- Google releases a new version of Google Analytics in November 2005.
- In 2006, Twitter is launched.
- Amazon reaches sales of 10 billion dollars in 2006. Just three years later, in
2009, it earned $25 billion.
- In 2007, 3G network subscribers reached 295 million.
- In 2009, Google launches real-time searches.
- In 2010, 90% of emails are spam.
- 90% of all American households have a mobile phone in 2010.
- In 2011, Google launches Google Panda and Google+.
- One in two US citizens has a smartphone in 2011.
- Young people between 13 and 24 years old spend 13.7 hours on the Internet,
compared to 13.6 hours watching television.
- The cost of inbound marketing is 62% lower than outbound marketing.
- In 2012, advertisers plan to increase their investments in social media by 64%.
- Smartphone users will number 106.7 million in 2012.
- In 2012, there will be 54.8 million tablet users.
- Online video viewers will reach 169.3 million in 2012.
- Online shoppers will number 184.3 million in 2012.

http://www.marketingdirecto.com/actualidad/publicidad/la-historia-del-marketing-
de-1450-a-2012/

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