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LESSON 2 - SWOT ANALYSIS

The document presents a SWOT analysis for a proposed business named 'ABC Car Wash', highlighting its strengths such as location, reasonable pricing, and skilled employees. It identifies weaknesses like a lack of sufficient capital, opportunities in targeting both domestic and commercial markets, and threats from competitors offering cheaper services. The business aims to provide high-quality car wash services using innovative processes and equipment at affordable prices.

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Baliv Mozam
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2 views

LESSON 2 - SWOT ANALYSIS

The document presents a SWOT analysis for a proposed business named 'ABC Car Wash', highlighting its strengths such as location, reasonable pricing, and skilled employees. It identifies weaknesses like a lack of sufficient capital, opportunities in targeting both domestic and commercial markets, and threats from competitors offering cheaper services. The business aims to provide high-quality car wash services using innovative processes and equipment at affordable prices.

Uploaded by

Baliv Mozam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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SWOT ANALYSIS

SWOT ANALYSIS

 SWOT is an acronym that stands for Strength, Weaknesses, Opportunities, and


Threats. New business should use a SWOT analysis as a part of their planning
process. SWOT is intended to specify the objectives of the business venture or
project and external factors that are favorable and unfavorable to achieving
those objectives.
 The following are the SWOT of the proposed product named “ ABC Car Wash”:

STRENGHTS It is the characteristics of the business or project that give it an


advantage over others. The strength of the business may come from the product
itself, good relationship with the employees and other factors.
LOCATION. The location of the business is located nearly in different
establishments which would be a great impact to gain possible customers.

PRICE. The business offer reasonable price to attain customer’s loyalty.

EMPLOYEES. The business will hire skilled employees.

WEAKNESSES It is the characteristics of the business that place the business that
has a disadvantage relative to others.
LACK OF SUFFICIENT CAPITAL. The business will need to depend on external funding
providers.

OPPORTUNITIES The strength of the business may come from the product itself, good
relationship with the employees and other factors. Weaknesses of other companies
serve as an opportunity in other companies. Having those opportunities, the company
should make a strategic way on how to capture that factors and use it as their
competitive advantage.

TARGET MARKET. Domestic and commercial.

INCREASE MARKETING IDEAS. Use multiple forms of media to ensure we meet a broad
range of market.

NEW PROVIDER. ABC Car wash is a first ever Car Wash that offers Loyalty Card for
customers.
Elements in the environment that the business or could exploit to its advantage.
THREATS Elements in the environment that cause trouble for the business.

Competitors. Other Car wash services that offers cheaper price to customers.

Service offered
ABC Carwash is under service category. The service that can be rendered of this
business entity is all about cleaning once all types of vehicles using innovation to
ensure its cleanliness. The services that the said carwash offered are namely vacuum
only, Body Wash with Vacuum, Wax, under wash, acid rain, ozone dehumidifier and
complete wash which includes body wash with vacuum, wax and ozone dehumidifier.

Brand Name
Branding a business should be catchy to customer in which it become a household
name. The proposed service of the researchers was a carwash services that will serve
its possible customers at outmost quality thru using innovative process and
efficiently using new equipment and cleaning agents at affordable price.

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