Dear Sir/Mam,

We are delighted to present a compelling proposal for your participation in PROWAVE Expo – South
India's dedicated and focused Platform for Professional Sound, Light, Installation, A/V, Entertainment,
and Music Production Industry. Being a leading company in the industry, this expo offers an excellent
platform to showcase your products, establish industry connections, and stay at the forefront of
technological advancements. Our proposal aims to maximize your expo experience by highlighting the
unique aspects of your brand, attracting potential customers, and fostering collaborations with industry
professionals. PROWAVE Expo has become the Pivot for the Professional Sound and Light Industry of
India to understand and expand its network across the whole of South & and Central India.
Distributorship expansion, Dealership Tie-ups, Trader's Contact, and End User touch and feel, thus
enhancing the progressiveness of the Sound and Light Industry in the South Market are the salient
features of PROWAVE Expo. For the past 6 years, PROWAVE Expo has continued to play a vital role in
opening the gates to the Manufacturers, Importers, Distributors, and Dealers to 1. Operate more swiftly
2. Set up new Territory 3. Product Awareness to new groups of Industry visitors. Most Importantly, it also
paves the way for the regional dealers to work more enthusiastically on their related products with the
support of the Principal companies during the expo. Our proposal aims to maximize your expo
experience, ensuring that you achieve your goals and leave a lasting impact on attendees and potential
customers.

The 14th Edition of the PROWAVE Expo was massively and successfully held in August 2023 at Classic
Convention Three, Shamshabad, Hyderabad. The 3-Day Expo was held in a 55,000 sq. feet Area with
more than 100+ Stalls Showcasing all leading International and National Brands in the Professional
Sound, Light, and entertainment Industry. The Outdoor Line Array Live Demo was a salient feature of
the expo. 19.64K Core - Trade Visitors from all across India visited the Expo.

PROWAVE Expo is now all set to showcase the 15th edition for the Third Time in Kochi, Kerala. Previous
editions of the PROWAVE Expo in God’s Own Country drew great interest and upliftment in the Pro
Sound & Light Industry by bringing the market closer to each other.
1.1 Participation Objectives:

> Product Showcase: Display your latest Sound and Light Products, Highlighting their Innovative
Features, Superior Quality, and Technological Advancements.

> Brand Exposure: Increase Brand Visibility and Recognition within the Professional Sound, Light, and
Entertainment Industry.

> Lead Generation: Generate High-Quality Leads and Potential Customers interested in your products
and services.

> Networking and Partnerships: Establish New Connections with Industry Experts, Professionals,
and Potential Business Partners.

> Thought Leadership: Position your Brand as a Thought Leader by sharing Expertise, Industry Insights,
and Trends.

1.2 Proposed Strategies:

> Pre-Event Promotion: i) Targeted Email Campaigns: Develop segmented email campaigns tailored to
industry professionals, potential customers, and influencers. Highlight your participation, booth
location, and exclusive promotions to generate interest and encourage attendance. ii) Digital
Advertising: Utilize online advertising platforms to reach a wider audience within the industry. Target
specific demographics, such as sound engineers, lighting designers, event organizers, and production
companies. iii) Social Media Engagement: Leverage various social media platforms to create buzz
around your participation. Share sneak peeks of new products, behind-the-scenes content, and
industry-related articles to engage your target audience.

> Expo Booth Experience: i) Interactive Product Displays: Design an appealing booth layout that
showcases your sound and light equipment. Create interactive displays allowing attendees to
experience the products first-hand, encouraging engagement and interest. ii) Live Demonstrations:
Conduct live demonstrations of your products, highlighting their performance capabilities, ease of use,
and versatility. Engage with attendees, answer their questions, and provide personalized product
recommendations. iii) Multimedia Presentations: Prepare engaging multimedia presentations that
showcase your brand's expertise, product features, and success stories. Utilize visual aids, videos, and
case studies to captivate the audience. iv) Brand Ambassadors: Assign knowledgeable and charismatic
staff members as brand ambassadors to interact with attendees, initiate conversations, and provide in-
depth product information.
> Industry Networking: i) Attendee Engagement Activities: Organize networking sessions, roundtable
discussions, or workshops during the expo. Provide opportunities for professionals to connect,
exchange ideas, and explore potential collaborations. ii) Sponsorship Opportunities: Consider
sponsoring key events, sessions, or awards within the expo. This positions your brand as a supporter of
the industry and enhances your visibility among industry professionals. iii) Industry Influencer
Partnerships: Collaborate with influential figures in the sound and light industry. Arrange meet-and-
greet sessions, panel discussions, or joint product showcases to leverage their network and amplify
your brand message.

> Post-Event Follow-Up: i) Lead Nurturing: Implement a lead management system to categorize and
follow up with potential customers. Utilize personalized emails, phone calls, or direct mail to nurture
leads, address their inquiries, and provide additional information about your
products. ii) Content Marketing: Develop post-expo content such as blog posts, articles, or videos
highlighting the event's key takeaways. Share these on your website, social media platforms, and
industry forums to extend the expo's reach and maintain engagement. iii) Feedback Collection: Seek
feedback from attendees and industry professionals through surveys or interviews. Gain insights into
their expo experience, suggestions for improvement, and potential collaborations.
2.0 Exhibitor Profile:

ACOUSTIC INSULATION
AUDIO-VIDEO TECHNOLOGIES
AUDIO VISUAL SYSTEMS
AUDIO NETWORKING
AUDIO FOR FILM & TV
CLUB & DISCO LIGHTING
CONSOLES & OUTBOARDS
CABLES, CONNECTORS & SWITCHES
DIGITAL SIGNAGE
DIGITAL STORAGE & ARCHING
DJ SYSTEMS & GEARS
FLIGHT CASES
HEADPHONES
LINE ARRAY SYSTEM
LASERS & EFFECTS
LIGHTING CONTROL & AUTOMATION
LED AND DISPLAY TECHNOLOGIES
MIXERS
MICROPHONES
MULTI -PROJECTOR DISPLAYS
MUSIC PUBLISHER
MUSICAL INSTRUMENTS
PA & MONITORING SYSTEMS
PLUGINS
RACK & MOUNTING SYSTEMS
RADIO PRODUCTION & PLAYOUT
RIGGING & TRUSSING
SOUND REINFORCEMENT
STAGE SOUND SYSTEMS & LIGHTS
STUDIO LIGHTS & AUDIO
SOUNDPROOFING SOLUTIONS
THEATRE & AUDITORIUM LIGHTING
3D PROJECTION SYSTEMS

2.1 Visitor Profile:

ACOUSTICIANS
ARCHITECTS
ACOUSTIC ENGINEERS
AMUSEMENT PARKS
MALLS & MULTIPLEXES
AUDITORIUMS
STADIUMS
AV/SOUND & LIGHT EQUIPMENT HIRERS
SERVICE PROVIDERS
CINEMA THEATRES, CLUBS, PUBS &
DISCOTHEQUES
HOTELS & RESTAURANT
CORPORATE DISTRIBUTORS, WHOLESALERS &
RETAILERS
EDUCATIONAL INSTITUTES
ELECTRO DESIGN ACOUSTIC CONSULTANTS
ENGINEERS
TECHNICIANS
VISUALIZERS
EVENT MANAGEMENT COMPANIES AND VENUES
THEME PARK CONSULTANTS
FILM, TV/PRODUCTION STUDIO MANAGERS
GOVERNMENT DEPARTMENTS
HOUSE OF WORSHIP
INSTALLERS & INTEGRATORS
EQUIPMENT MANUFACTURERS
MUSIC & FILM RECORDING STUDIOS
MUSICIANS & DJs
RADIO & TV STATION TECHNICAL PERSONNEL
SOUND RECORDISTS
SOUND CONTRACTORS

3.0 About the Venue:

ADLUX INTERNATIONAL
CONVENTION CENTRE
Address: Angamaly, Cable Junction, Ernakulam
District, National Highway 47, Karukutty, Kerala
683576

Adlux International Convention & Exhibition

Centre is one of India’s largest convention &
exhibition centres and boasts the distinction of
being the largest convention centre in South
India. With over 180,000 sq. ft of built-up space,
the centre is professionally managed by a highly
experienced team with vast years of experience
[CITE YOUR SOURCE HERE.]
in the hospitality & events sector. The latest
additions to the convention and exhibition
centre are the large multi-use halls. Hall E with
an area of approximately 75,000 sq.ft is the largest hall without any pillars. Comfortably seating around
10,000 people, the hall is fully air-conditioned and acoustically treated. An ideal venue for any type of
very large event such as wedding parties, exhibitions, conventions, concerts, award shows, fashion
shows, etc.

3.1 Salient Features of the Expo:

1. More than 125+ Dedicated Booths for Products Display

2. More than 300+ International & National Brands on Display
3. More than 20K+ Trade Visitor Foot Fall
4. More than 70K+ Sq. Ft of product display, Demo Zones & Live Performance Arena
4.0 Participation Tariff:

4.1 HALL – 1 (ZERO SOUND ZONE)

Shell Scheme (Octanorm Stall)

 Early Bird Offer (Till 30.09.2023) Rs. 6000 per Sq. Mt + 18% GST (min 9 Sq. Mt)

 From 01.10.2023 onwards Rs. 6500 per Sq. Mt + 18% GST (min 9 Sq. Mt)

Deliverables:

1. Per 9 Sq. Mt - 1 Table, 2 Chairs, Power Supply, 3 Spotlights, Floor Carpet, Waste Bin, Name
Fascia, A/C, Security & Maintenance.
2. Personalized Digital Promotion (Facebook, WhatsApp, Instagram, YouTube, E-Mail)
3. Company Logo, Advertisement, and company Details to be mentioned in Expo Magazine.

HALL – 1 (ZERO SOUND ZONE)

Bare Space ( For Own Fabrication )

 Early Bird Offer (Till 30.09.2023) Rs. 5500 per Sq. Mt + 18% GST (min 24 Sq. Mt)

 From 01.10.2023 onwards Rs. 6000 per Sq. Mt + 18% GST (min 24 Sq. Mt)

Deliverables:

1. Personalized Digital Promotion (Facebook, WhatsApp, Instagram, YouTube, E-Mail)

2. Company Logo, Advertisement, and company Details to be mentioned in Expo Magazine.

4.2 HALL – 2 (SOUND ZONE)

Shell Scheme (Octanorm Stall)

 Early Bird Offer (Till 30.09.2023) Rs. 5500 per Sq. Mt + 18% GST (min 9 Sq. Mt)

 From 01.10.2023 onwards Rs. 6000 per Sq. Mt + 18% GST (min 9 Sq. Mt)

Deliverables:

1. Per 9 Sq. Mt - 1 Table, 2 Chairs, Power Supply, 3 Spotlights, Floor Carpet, Waste Bin, Name
Fascia, A/C, Security & Maintenance.
2. Personalized Digital Promotion (Facebook, WhatsApp, Instagram, YouTube, E-Mail)
3. Company Logo, Advertisement, and company Details to be mentioned in Expo Magazine.
HALL – 2 (SOUND ZONE)
Bare Space ( For Own Fabrication )

 Early Bird Offer (Till 30.09.2023) Rs. 5000 per Sq. Mt + 18% GST (min 24 Sq. Mt)

 From 01.10.2023 onwards Rs. 5500 per Sq. Mt + 18% GST (min 24 Sq. Mt)

Deliverables:

1. Personalized Digital Promotion (Facebook, WhatsApp, Instagram, YouTube, E-Mail)

2. Company Logo, Advertisement, and company Details to be mentioned in Expo Magazine.

5.0 Promotional Campaigns

1. All major State and regional Associations have agreed to extend their support to this event.
2. Personal Invitations will be sent to all segments of Trade visitors.
3. Social media promotions are vital in reaching out to new visitors, which will be intensely
implemented.
4. Emailer campaign.
5. Personal tele-calling invite by all language-speaking personnel.
6. Personal door-to-door invite to all leading Traders, Architects, Installers, Integrators, Event
managers, Auditoriums, Theatres, R. Studios, Houses of Worship, Top Sound rentals, and
much more.