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ash web 2

The document outlines an experiment conducted by Ashwani Maurya to determine the domain age, Alexa rank, Moz rank, and crawl statistics of a website, along with steps to generate a Google Analytics tracking ID. It details the procedures for using various online tools for these metrics and emphasizes the learning outcomes related to website analysis and SEO optimization. The experiment was performed on January 25, 2025, as part of a Web Analytics course in the MCA program.

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103 views

ash web 2

The document outlines an experiment conducted by Ashwani Maurya to determine the domain age, Alexa rank, Moz rank, and crawl statistics of a website, along with steps to generate a Google Analytics tracking ID. It details the procedures for using various online tools for these metrics and emphasizes the learning outcomes related to website analysis and SEO optimization. The experiment was performed on January 25, 2025, as part of a Web Analytics course in the MCA program.

Uploaded by

devilbyprogram
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Experiment - 2

Name: Ashwani maurya UID: 23MCA20026


Branch: MCA Section: 23MCA-4/A
Semester: 4th Subject Code: 23CAH-751
Subject Name: WEB ANALYTICS Date of Performance: 25/01/2025

Aim: -
Determine the domain age, Alexa rank, Moz rank, and crawl statistics (for Google, Yahoo, and Bing)
of a website. Additionally, explain the steps to generate a Google Analytics tracking ID for the website.

Objective: -
To Find domain age Alexarank moz rank of the website and generate Analytics tracking ID for the
website.
Input/Apparatus used:- Domain age checker, Moz rank checker, Alexa rank checker Calculate domain
age, alexarank, moz rank and crawl statistics of website

Procedure:
1. Domain Age:
You can check the domain age using domain registration lookup tools like WHOIS. Websites like
WHOIS.net or ICANN WHOIS Lookup provide registration details, including the creation date of a domain.

2. Alexa Rank:
Visit the Alexa website (https://www.alexa.com/) and enter the URL of the website you want to check. Alexa
provides a global ranking for websites based on their traffic.

3. Moz Rank:
The Moz Rank can be checked using Moz's Open Site Explorer tool (https://moz.com/link- explorer). Enter
the URL you want to check, and Moz will provide various metrics, including Moz Rank.

4. Crawl Statistics (Google, Yahoo, Bing):


For Google, you can use Google Search Console (https://search.google.com/search- console/). It provides
information about how Googlebot crawls your site, indexing issues, and more.
For Bing, you can use Bing Webmaster Tools (https://www.bing.com/toolbox/webmaster). It offers insights
into how Bing crawls and indexes your website.
Yahoo largely relies on Bing's index, so the Bing Webmaster Tools information would also apply to Yahoo.
Steps to generate a tracking ID for a website in Google Analytics:
1. Sign in to Google Analytics:

o Visit the Google Analytics website (https://analytics.google.com/).

o Sign in using your Google account. If you don't have an account, you'll need to create one.
Step 2: Create a New Account
1. Once logged in, click on Admin (gear icon) in the bottom-left corner.
2. Under the Account column, click + Create Account.
3. Fill in the details:
o Account Name: Enter a name for your account (e.g., "Ashwani maurya").
o Configure data sharing settings (optional).
4. Click Next.

Step 3: Set Up a Property


1. Under Property Settings, enter:
o Property Name: e.g., "My Website".
o Reporting Time Zone: Select your region's time zone.
o Currency: Choose your preferred currency.
2. Click Next.
Step 4: Provide Business Details
1. Fill in the required details:
o Industry Category: Select your website's niche (e.g., Food & Drink).
o Business Size: Choose the size of your business.
2. Select your intended usage of Google Analytics.
3. Click Create.
Step 5: Choose a Data Stream
1. You’ll now set up a data stream. Choose the platform for your website:
o Click Web.
2. Enter:
o Website URL: Enter your website address (e.g., https://devil-by-program.github.io/Simple-
portfolio/
o Stream Name: Name the stream (e.g., "My Website").
3. Click Create Stream.

Step 6: Get Your Tracking ID


1. After creating the stream, you’ll see a Measurement ID (e.g., G-XXXXXXXXXX).
2. Copy this Tracking ID.
➢ To Check Domain Age: Use Domain Age Check Tools
These tools automatically calculate the domain age for you:
1. Go to:
o https://smallseotools.com/domain-age-checker
o https://websiteseochecker.com/domain-age-checker
2. Enter your domain name (e.g., craftedcoffee.com).
3. Click Check Domain Age.
4. The tool will display the exact age in years, months, and days.

Key Information from Domain Age Check Tools


• Created On / Registration Date: The date the domain was first registered.
• Updated On: The last time the domain's information was updated.
• Expires On: The domain's current expiration date.
Use Alexa.com for Website Ranking
1. Go to Web:
o Web provides global and country ranking data.
2. Enter the Website URL:
o Type the domain (e.g., youtube.com) in the search bar.
3. View the Rankings:
o Global Rank: The site's popularity worldwide.
o Country Rank: Its ranking within specific countries.
o Engagement metrics like visits, time on site, and bounce rate.
Moz Rank:

Moz Rank measures the website's authority based on backlinks and SEO performance.

• Check Moz Rank:


o Visit Moz.com and enter your domain.
o Use the MozBar Chrome extension for quick analysis.
o Other alternatives:
▪ Ahrefs
▪ SEMrush
Crawl Statistics for Google, Yahoo, and Bing:

Crawl statistics show how often search engines visit the website.

• Google Crawl Stats:


o Use Google Search Console:
1. Go to Google Search Console
2. Add your domain and verify ownership.
3. Navigate to Settings > Crawl stats report to see Googlebot activities.

Learning Outcome
• Learn how to determine a website's domain age, Alexa rank, and Moz rank using online tools.
• Understand how search engines like Google, Yahoo, and Bing crawl websites and track their
performance.
• Gain hands-on experience with tools like Whois, Moz, and Google Search Console for website
analysis.
• Learn to generate and implement a Google Analytics tracking ID to monitor website traffic.
• Develop insights into SEO optimization and website performance improvement based on analytical
data.

Signature …………………………...

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