Development of Real Estate Ventures
Development of Real Estate Ventures
RATIONALE
In this academic proposal, the University of Belgrano combines the field of knowledge of different
academic units, with the aim of providing professionals in this activity, or those who wish to be, with the
technical tools necessary to face the challenge that Real Estate Development currently poses to us.
DURATION
1 academic year (with a break between December and March).
MODE
Intensive In-Person: Courses are held on Fridays from 6:00 p.m. to 10:00 p.m. and Saturdays from
8:00 a.m. to 2:00 p.m., once a month
APPROVAL
75% attendance at classes; At the end, a Development Plan will be presented to the Director. During
the course, partial presentations of the contents of the Thesis may be requested.
CERTIFICATES
The Department of Graduate Studies and Continuing Education of the University of Belgrano will issue
the respective Certificate to those who pass the evaluations and meet the minimum required
attendance.
The Certificate for University Professionals will indicate “Postgraduate Course in Real Estate
Development”, while for admitted Executives who do not have a university degree it will indicate
“Professional Update Course in Real Estate Development”.
ADDRESSED TO
Architects, Engineers, Accountants, Graduates in Business Administration, Real Estate
Brokers, Executives and/or Directors of companies or companies dedicated to real estate
development, real estate intermediary and consulting companies, investment firms,
property and physical asset management companies, corporate divisions of real estate
development and facility management, real estate development capital groups, financial
institutions and mortgage credit companies and investors in general who wish to update
their knowledge and receive extensive training on various aspects of the construction and
real estate development market.
GOALS
To train professionals who incorporate the comprehensive management of a real estate
venture as a core capability. This training aims to transmit new knowledge regarding
project analysis and management methodologies, construction, investment strategy and
marketing of a real estate development; focusing on product design, economic-financial
analysis and the structuring of these businesses with innovative instruments such as trusts,
“sale at cost” and the capital market.
PROGRAM
Practical exercise.
Case analysis.
Case study.
MARKETING
Marketing basics. Marketing Environment: its actors and external forces. Different types of markets.
Product. Product line and mix. Brand. Services: concept, characteristics. Price. Types of prices and their
setting in practice. Square. Types of channels. Design, management and control of channels. Trade
Promotion: Sales Force; Advertising; Sales Promotion; Public Relations. Marketing media and methods.
Pre-sales, Showroom, Direct Marketing, Press, Graphic material, Models, Virtual tours
Case study.
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TEACHING STAFF
ACADEMIC DIRECTOR and PROFESSOR
Arch. / Mg. RUIZ DE GOPEGUI, Gervasio
Master in Construction and Real Estate Management from the Polytechnic University of Madrid (Spain), he
has studied Project Management and Real Estate at NYU (USA).
He served for more than 7 years as technical manager of the Real Estate Projects Department of Banco Rio,
participating in the evaluation and management of more than 300 financing trusts. He was also an advisor to
the Government of the Province of Córdoba, and through the Córdoba Real Estate Corporation, he
participated in the design of the real estate strategy of the Province of Córdoba and the Bank of the Province
of Córdoba, managing a portfolio of 2,000 public properties. He was also director of New Fidu SA, a company
responsible for the management and fiduciary administration area of Estudio Aisenson, with more than
150,000 m2 of work in progress, maintaining his participation within the company. He currently works as
Administration Manager and PMO in Urban Developments at Banco Hipotecario, in charge of the
administration and Project Management of the urban developments built by the Bank as Trustee of the
Pro.Cre.Ar program (3.5 million m2 of construction throughout the country, plus 15,000 lots in urbanization).
At the same time, he has developed his teaching career at the University of Belgrano, currently holding the
position of Academic Director of the Master's Degree in Real Estate Development. He was in charge of the
subject “Construction Management” and is currently the professor of the subject “Investment Strategies” at
the FAU of the University of Belgrano. Author of numerous investigations on topics of urban project
management, which have allowed him to obtain, among others, the Reina Sofia Prize (1996) and the 1st.
Winner of the Buenos Aires Architecture Biennial Award twice.
He is also a professor at the National University of Rosario and the National University of Tucumán.
TEACHERS
Arch. / Mg. STREET, Maria Laura
Architect. Master in Real Estate Development. University of Belgrano, Argentina and Polytechnic University of
Turin, Italy.
He is currently in charge of the Real Estate Asset Valuation Department of Banco Santander Rio SA.
Previously, he was in charge of the Technical Area of Real Estate Project Management for a period of 10
years.
He began his teaching career at the University of Belgrano and is currently working as an adjunct professor in
the Architecture program and the Master's in Real Estate Entrepreneurship Development. He also works as
an academic coordinator and professor at the Risk School of Argentina of Banco Santander Rio SA.
He is a member of the Urban Habitat Institute of the Professional Council of Architecture and Urbanism and
the Association of Professors of Postgraduate Real Estate Studies.
The University reserves the right to make changes to the teaching staff that it deems
appropriate. The program may be subject to changes due to unforeseen events.
m1
Belgrano
UNIVERSITY OF
www.ub.edu.ar
[email protected]