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[M1-MAIN] Introduction to Communication-1

The document introduces key concepts of communication, defining it as the process of transmitting information and understanding between individuals. It outlines the communication process, including elements such as sender, message, channel, receiver, and feedback, while also discussing various types of communication, including verbal, nonverbal, formal, and informal. Additionally, it highlights Aristotle's model of communication, emphasizing the importance of the speaker's credibility and emotional appeal.

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9 views

[M1-MAIN] Introduction to Communication-1

The document introduces key concepts of communication, defining it as the process of transmitting information and understanding between individuals. It outlines the communication process, including elements such as sender, message, channel, receiver, and feedback, while also discussing various types of communication, including verbal, nonverbal, formal, and informal. Additionally, it highlights Aristotle's model of communication, emphasizing the importance of the speaker's credibility and emotional appeal.

Uploaded by

jmagdaluyo123
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Introduction to Communication

Communication Concepts
MODULE 1 OBJECTIVES:

At the end of this module, you are


expected to:
• Define and characterize
communication; and
• Explain the communication
process and its applications in the
field of specialization.
HOW WILL YOU
DEFINE
COMMUNICATION?
Definitions of Communication
“Communication can
be defined as the
process of transmitting
information and
common
understanding from
one person to
another.”
- Keyton, 2011
Communication comes from
the Latin root
“communicare” which means
“to share” or “to be in
relation with.” (Rosengren,
2000; Schement, 1993;
Beattie, 1981 as cited by
Cobley & Schulz, 2013)
Elements of Communication
Elements of Communication
The Communication Process
Aristotle's Model Of Communication

Aristotle's model of communication emphasizes the importance of both the


speaker and the message in the persuasive process. The speaker must
establish themselves as trustworthy and credible, and they must be able to
appeal to both the emotions and the logical reasoning of their audience in order
to be successful.
Communication Process
• Sender forms an Idea
• Sender encodes the
idea in a message
• Message travels over a
channel
• Receiver decodes
message
• Feedback travels to
sender
Introduction to Communication
Forms and Types of Communication
Types of Communication
Types of Communication
on the basis of expression
Nonverbal Communication
Kinesics
Conscious or unconscious
body movements that
possess intended or
unintended
communicative value
(Poyatos, 2002)
How interpersonal
Proxemics space is perceived
and managed
Paralanguage
Voice qualities and
vocalizations that
occur in language
(Filimowicz &
Tzankova, 2020)
Chronemics
How people
perceive,
structure, and
react to time;
use of time to
communicate
Haptics
The analysis of
touch in
communication.
Verbal Communication
Written Communication
A more formal means
of communication;
has messages that
are carefully drafted
and formulated in text
form.
Spoken Communication
Use of vocally
produced words; a soft
skill that is used to
accomplish everyday
tasks (Butterfield, 2010)
Types of Communication on the Basis of the
Flow of Information in an Organization
Horizontal Communication

Exists among
teams or
members
belonging to the
SAME LEVEL or
RANK
Vertical Communication
Move
communication
UP and DOWN
through a
hierarchical
organization
(Denton, 1991)
Upward Communication

Communication
flows from
subordinate to
superior
Downward Communication

Communication
flows from
superior to
subordinate
Diagonal Communication
Interchange of
messages among
two managers
located at
different levels of
hierarchy and
outside direct
chain of
command
(Agarwal, 1982)
Types of Communication on the Basis of
Organizational Relationship
Formal Communication
Communication which
follows the rules and
policies like chain-of-
command established by
the management; it is used
for the transmission of
official messages within and
outside an organization
(Tulsian & Pandey, 2008)
Informal Communication
Communication that
follows the rules of
behavior that are
unconsciously learned
through interactions with
others (Hamilton, 2008)
Types of Communication

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