UNAPEC

School of languages

Name Stephannie Gomez Date_24/11/2024

1. Upload the exercises from unit 12

 1. merger

2. Joint
Venture,
Acqusition

3. Takeover
bid
4. Stake

One well-known merger is the acquisition of Instagram by Facebook in 2012. Instagram was
already growing rapidly as a photo-sharing app, while Facebook was expanding its social media
dominance. Both companies were successful before the acquisition, but the merger allowed
Facebook to tap into Instagram’s mobile user base and strengthen its position in social media.
Today, Instagram is one of the most profitable parts of Facebook (now Meta).
A.1 inadequate planning
2 due diligence done too quickly

3 lack of planning for post-merger integration period

B
a)To understand the company better or if you want it to operate as a separate subsidiary

b) So as not to lose customers or employees, or if there is a time-critical element

2. Whether you want to impose your own culture and way of operations on that company, or keep that company's own culture
separate

3 Are you going to appoint somebody from the company itself to run that division, or do you want to bring in new management,
either from the acquirer's own management, or from the outside?

C They met early before deal became public; determined the 'showstoppers' (what could stop the deal from being successful -
you could point out that this means the same thing as dealbreakers); made sure the approach was friendly; put together a team
of senior people from both sides; identified who was going to be running the firm; everyone knew what was happening; CEO and
Chairman deeply engaged in deal strategy.

D From what Prof. Moeller says, the key things are information and open communication, rather than welcome parties,
celebratory back-slapping, etc.
A
1Danone: producer of dairy products; L'Oreal: producer of beauty products; Colgate-Palmolive:
producer of toiletries; Unilever: producer of household cleaning agents; Cadbury Schweppes: producer
of soft drinks and confectionery; Estee Lauder: producer of cosmetics and perfumes

2 Danone - Stonyfield Yogurt; L'Oreal - Body Shop; Colgate-Palmolive -Tom's of Maine; Unilever - Ben
and Jerry's; Cadbury Schweppes - Green and Black's; Estee Lauder - Aveda

3 They are all smaller players, mostly in the same fields as the larger corporations that took them over.
They had a 'green' image, priding themselves on the quality or source of their products.

B
After checking the article, the answers to Exercise A are correct.
C
1true 2 true 3 false 4 false 5 true
D
1Better distribution, access to more markets, more cash
2 Factory closings, job losses, management changes
E
swallowed up, in partnership with, owned by, acquired by
F
1. Conglomerate 2 corporations 3 Multinational 4 partnership 5 subsidiary
A 1 will have paid
2 will have been
3 will be working
4 will be holding
5 be working
6 will be offering
7 will have launched
8 will be enjoying

B
A stock-market crash next year

I think it’s possible, but unlikely, because the global economy seems stable for now.

Microsoft merging with Apple

This is highly unlikely, as they are direct competitors with very different strategies.

The majority of managers being women

This is possible in the future, as companies are increasingly promoting gender equality.

Brazil, Russia, China, and India becoming the major world economies

It’s likely over the next few decades, as these countries have rapidly growing markets.

The World Wide Web having serious problems

It’s unlikely, but cyberattacks or other technical issues could pose risks.

C
In my lifetime, we will develop artificial intelligence that surpasses human intelligence.

Over the next decade, I believe more countries will invest heavily in renewable energy.
Before long, my company will expand into international markets.
 By the end of this century, space tourism will be widely accessible.
In the near future, automation will replace many repetitive tasks in workplaces.

A
For what reasons did Eastman Property buy the Highview group of hotels?

a. To expand its portfolio in the UK and take advantage of the growing budget hotel
market.
2. What are Susan Drake’s plans for Highview in the future?
a. To modernize the hotels and increase profitability by targeting budget-conscious
travelers.

B
Right, as I mentioned earlier

I'll outline these later in my presentation.

Right, why did we (buy)

The gap in the market

Right, I've told you why we've

We have a clear, realistic and ambitious strategy for

the Highview brand.

By that time, we'll have developed a portfolio

Highview will be the future

C
"Good afternoon, everyone.

In my lifetime, I’ve seen how businesses can grow and transform when given the right opportunities.
Before long, our company intends to make significant strides in the business equipment sector.

Over the next decade, we plan to expand our presence by introducing cutting-edge technology and
improving accessibility for small and medium-sized enterprises. By this time next year, we’ll have
launched a brand-new e-commerce platform that will allow businesses to shop for essential equipment
with ease and efficiency.

In the near future, we aim to strengthen our relationships with local manufacturers and distributors to
offer competitive pricing and sustainable options. By the end of this century, we hope to be recognized
as a leading name in business innovation, helping companies of all sizes thrive.
Right, now that I’ve outlined our vision, I’d love to hear any questions or ideas you might have about our
plans moving forward."

D
"Good afternoon, everyone,

Today, I am excited to present an incredible opportunity for Eastman Property to acquire a travel agency
located in the heart of our city.

Why this travel agency?

As I mentioned earlier, the global travel industry is rebounding strongly, and there’s a growing demand
for personalized travel experiences. This agency has an established customer base, strong partnerships
with airlines and hotels, and a reputation for exceptional service.

Our vision for the future:

By 2025, we aim to transform this agency into a modern travel hub that caters to both local and
international clients. We plan to introduce tailor-made travel packages, a state-of-the-art online booking
system, and exclusive partnerships with eco-friendly tourism providers.

Development plans:
First, we’ll upgrade the agency’s digital presence, offering an intuitive app and website for seamless
bookings. Next, we’ll expand its services to include adventure tourism, wellness retreats, and business
travel solutions. Additionally, we’ll introduce loyalty programs and exclusive deals to attract and retain
customers.

By 2027, this travel agency will have become a market leader, known for its innovative approach and
customer-centric services.

Now, are there any questions about this exciting project? I’d love to hear your thoughts and discuss how
we can make this vision a reality."