LAOANG NATIONAL HIGH SCHOOL

Senior High School Department

MEDIA and INFORMATION LITERACY (MIL)
2nd Semester, SY: 2024-2025
Quarter 3: Module 1: Introduction to Media and Information Literacy Grade 12 (GA and HUMSS)
Learning Competency: Role of Media in the Communication Process

Name of Learner: ______________________________________ Date submitted: ________________

Grade & Section: ______________________________________
Direction: Answer Activity 3.1 and Activity 3.2 Assessment I and II.

Table 2.1. Definition of Media Literacy, Information Literacy, and Technology Literacy
Literacy Definition
The ability to access, analyze, evaluate, and create media in a variety of forms. It aims to
Media Literacy empower citizens by providing them with the competencies (knowledge and skills)
necessary to engage with traditional media and new technologies.
The ability to recognize when information is needed and to locate, evaluate, and
Information Literacy
effectively communicate information in its various formats.

Technology (Digital) The ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools. Using these tools, an individual can
Literacy
access, manage, integrate, evaluate, create, and communicate information.

Activity 3.1: Compare and Contrast

Based on the definitions given in Table 1.2, try to compare and contrast the three concepts by filling out the
table. Answer Briefly, Write your answer on the table below.
Literacy Comparison Contrast
Media Literacy vs.  Critical Thinking: Both
Aspect
Media Information
Information Literacy involve analyzing and Literacy Literacy
evaluating content for accuracy, The ability to
credibility, and bias. access, The ability to
 Empowerment: They analyze, locate, evaluate,
empower individuals to evaluate, and and use
Definition
create information
navigate and interpret complex
messages in effectively in
information environments various media any format.
effectively. formats.
 Goal: The goal of both is to Understanding Understanding
enable responsible consumption the influence and how to find and
and production of content. purpose of media evaluate data or
 Digital and Traditional Focus
content (TV, information for
Contexts: Both can apply to social media, research or
digital and non-digital forms of etc.). decisions.
information (e.g., newspapers, Broader in
online articles, books, videos). scope, covering
Primarily focuses
 Key Skills: They teach all kinds of
on mass media,
skills such as researching, information
Scope including news,
analyzing, synthesizing, and sources like
advertisements,
databases,
effectively communicating and entertainment.
books, and
information. websites.
Skills Decoding Searching
Emphasized media databases,
messages, citing sources,
identifying verifying
propaganda information,
or bias, and and avoiding
understanding misinformation.
 audience
targeting.
Watching TV Conducting
news academic
critically, research,
Practical assessing evaluating
Applications social media online
trends, resources, and
creating video managing
content. data.
“Is this
“What is the
information
intent and
Main credible and how
effect of this
Question can it be applied
media on me
to solve a
or society?”
problem?”
Media literacy focuses on Media literacy has a broader societal focus,
interpreting and understanding including critical thinking and ethics in media
content and its implications, consumption and production. In contrast,
while technology literacy technology literacy is more focused on
focuses on the practical use individual and functional skills related to
and understanding of using technology tools.
technology.
Media Literacy vs.
Media literacy is essential for The two are interconnected because modern
Technology (Digital) understanding and navigating media is largely delivered through
Literacy the media landscape, including technology. To be media literate, one must
social media, news, and understand how digital platforms and tools
advertising. Technology literacy operate, and technology literacy helps
is crucial for daily functioning in individuals engage with media effectively by
a digital world, enabling enabling them to use the devices and
individuals to interact with software to access and create media
various devices and systems content.
effectively.
Information literacy focuses on Information literacy is broader in scope, applying
finding, evaluating, and using to any context where information is needed,
information effectively, whereas such as academic research, professional tasks, or
Information Literacy vs. technology literacy focuses on personal decisions. Technology literacy, on the
using digital tools and technology other hand, is focused on interacting with and
Technology (Digital to perform tasks. using technology in day-to-day activities.
Literacy)

BENEFITS OF MEDIA AND INFORMATION LITERACY

1. It teaches you how to verify the information and acknowledge others’ perspectives.
Ultimately, it compels you to discern the credibility of the information you come across, especially on the Internet.
2. It encourages audiences to think critically.
With critical thinking, you are able to wisely use the information you have with you to objectively form an informed
opinion or perspective about a certain matter or issue.
3. It promotes responsible information sharing and dissemination.
With the spread of false information nowadays, MIL encourages you to step back and evaluate the truthfulness of
the things you share in social media and even those that you speak of to your friends, relatives, or colleagues.
4. It helps you identify and understand the media’s role in our culture.
MIL makes you conscious of these influences on your preferences, tastes, choices, and even lifestyles. This is
important for you to be aware of the extent of the media’s influence on your life so as for you to evaluate whether it
has been doing you good or bad.
5. It teaches you to think and decide objectively, factually, and reasonably.
Each story and information that you see everywhere you go has aside. MIL reminds us that the messages we
encounter often have more than one side and that it is our responsibility to explore these other angles
6. It encourages you to participate in public affairs as a citizen actively.
Media keeps you updated with what’s happening in current affairs.
7. It teaches you to create your own content responsibly
Media creators aren’t only those who work under the media industry. In reality, even our Facebook posts or tweet
are already a form of media.
8. It makes you better appreciate media products
MIL makes you more familiar with how media messages and productions are created, developed, improved,
packaged, advertised, and disseminated.
ACTIVITY 3.2 ASSESSMENT
POST TEST:
I. MULTIPLE CHOICE. Identify the correct letter of the answer to the following. Write only the letter on the space
before the number.
A. Media Literacy B. Information Literacy C. Technology Literacy
_____1. John found erroneous facts in the newspaper he is reading.
_____2. Rachel uses her tablet to read his e-books, which she downloaded using an app.
_____3. Mary Cris, an exchange student, tells her mother that she misses her through e-mail.
_____4. The teacher told the students to go to the library for their research activity.
_____5. A mother bought an alphabet chart for her four-year-old daughter.
_____6. Mark is preparing a PowerPoint presentation for his report in history.
_____7. The students are researching the effects of social media on students’ performance in class.
_____8. Rachel chats with her friends in London very often.
_____9. A TV news program reported that a strong earthquake struck Manila yesterday.
_____10. The Grade-11 students are to create a webpage for their advertisement in Economics.

II. TRUE OR FALSE: Write (T) if the statement is true or valid and (F) if false or otherwise. Write your answer on the
space before the number.
____________ 1. An information literate person should first understand the question to figure out the type of
information sources he or she needed.
____________ 2. Information needed comes from one source or method.
____________ 3. Media creators are only those who work under the media industry.
____________ 4. Information is difficult to be shared or learned upon if a person cannot understand what it is about.
____________ 5. Media is a collection of communication mediums such as radio, television, newspaper, and the
Internet
____________ 6. All information found in the Internet are reliable.
____________ 7. A media literate person understands which media is appropriate and the processes how media is
Created.
____________ 8. A media literate person understands that media sometimes shows biased messages.
____________ 9. Being able to assess, evaluate information, critically thinking and using the information effectively,
and creating messages are the important aspects of Media, Information, and Technology literacies.
____________ 10. Media, Information, and Technology Literacy are three separate entities that are not related.
Note: Answer on this sheet only. Submit only this Activity Learning Sheet (LAS).