MMR Assignment 3
MMR Assignment 3
Class: SYBAMMC
DIV: A
Roll No.: 2205008
Subject: Mass Media Research (Internal Re-submission)
College Name: Guru Nanak Khalsa College (Autonomous)
Contact no.: 7506162938
Email ID: [email protected]
Professor Name: Prof. Meera Suryanarayanan
Date: 05th December, 2023
Impact of Advertising on Children: Consumption &
Behaviour
It is an indisputable feature of the digital age that kids are exposed to a wide
variety of media outlets. Our younger generation is continuously consuming
media in many forms, from television to the internet. As a result, there is a ton
of advertisement content in this media consumption. Children's exposure to
advertisements has a significant and important effect that should be
understood, given their developing minds. This essay seeks to examine this
influence, focusing in particular on how it affects kid’ media use and behaviour.
Advertising leaves a deep and enduring impression on kids. Ads, which are
frequently created with the intention of persuasion, have the power to mold a
child's perception of social standards, sway their choices, and—most
importantly—have an impact on their purchasing patterns. Studies show that
children's inadequate critical thinking skills make them more vulnerable to
advertising. As a result, the effects of advertising on kids are more noticeable,
and they can change their behaviour patterns or lead to increased media use.
For example, children are frequently persuaded to ask their parents for the
advertised toys by toy advertising. Ads for sugary snacks or fast-food
restaurants may also influence children's meal preferences. Therefore, there is
no denying the connection between advertisements and kids' media
consumption habits. But more than simply their consuming patterns are
affected. Children's aspirations, values, and self-image are shaped by
advertising, which fundamentally changes how they perceive the world.
Future Implications
Conclusion
In short, it can be stated that the influence of advertising on children and the
young generation is multifaceted and everywhere. While advertising can drive
consumer behaviour and help businesses succeed, the negative impact of
advertising on children cannot be ignored. Educating children about the
purpose and tactics of advertising is crucial to becoming informed consumers.
Also, the rules on advertising aimed at children need to be strengthened, so
that advertisers take responsibility for the content they produce.
Advertisements should not only be a profitable tool, but should also adhere to
ethical standards and ensure the well-being of the minds that influence them.