Task 2:

1) Types of Logos.

1. Wordmark (Logotype)
• Uses the company name as the main design element. Examples include Google and
Coca-Cola.
2. Lettermark (Monogram)
• Features initials or abbreviations of the brand. Examples include IBM and CNN.
3. Symbol (Icon)
• A graphic symbol that represents the brand without text. Examples include Apple and
Twitter.
4. Combination Mark
• Combines text and a symbol or icon. Examples include Adidas and Burger King.
5. Emblem
• Text is incorporated within a symbol or icon, often resembling a badge or seal. Examples
include Starbucks and Harley-Davidson.
6. Abstract Logo
• Uses geometric shapes or abstract forms to represent the brand. Examples include BP
and Nike.
7. Mascot Logo
• Features a character or mascot that represents the brand. Examples include the Michelin
Man and KFC's Colonel Sanders.
8. Dynamic Logo
• A logo that changes based on context or usage, allowing for flexibility and creativity.
Examples include Google’s Doodles.
9. Vintage/Retro Logo
• Incorporates design elements from the past, evoking nostalgia. Examples include Levi’s
and Coca-Cola (in some contexts).
10. Minimalist Logo
• Focuses on simplicity and clean lines, often using limited colors. Examples include Airbnb
and Spotify.

2) Analyze Logo colors.

Color Psychology:
• Red: Energy, passion, action.
• Blue: Trust, reliability, calm.
• Green: Growth, nature, health.
• Yellow: Optimism, creativity, clarity.
• Black: Sophistication, luxury, authority.
• Orange: Enthusiasm, warmth, friendliness.
• Purple: Creativity, wisdom, luxury.
Brand Identity:
• Colors should align with the brand’s mission and values.
• Consistency in color use strengthens brand recognition.
Target Audience:
• Different demographics may respond differently to colors. Consider cultural associations
and preferences.
Contrast and Readability:
• Ensure sufficient contrast between colors for legibility, especially in text-heavy logos.
Color Combinations:
• Analyze how colors work together (complementary, analogous, etc.) to create harmony
or tension.
Trends:
• Consider current design trends and how colors fit into those trends without becoming
outdated.
3) The rules of making a Logo.

1. Simplicity
• Key Idea: Keep the design clean and uncluttered.
• Why It Matters: A simple logo is more memorable and easily recognizable.
2. Memorability
• Key Idea: Create a design that leaves a lasting impression.
• Why It Matters: Unique shapes or clever concepts make logos stand out.
3. Timelessness
• Key Idea: Aim for a design that endures over time.
• Why It Matters: Avoid trends; focus on classic principles to prevent obsolescence.
4. Versatility
• Key Idea: Ensure the logo works across various platforms and sizes.
• Why It Matters: It should look good in color, black-and-white, and on different
backgrounds.
5. Relevance
• Key Idea: Reflect the brand’s identity and values.
• Why It Matters: The logo should resonate with the target audience and industry.
6. Scalability
• Key Idea: Design in vector format for resizing without loss of quality.
• Why It Matters: Essential for different applications, from small icons to large banners.

4) The best ways to use the Logo in design.

1. Keep It Consistent
• Placement: Always put the logo in the same spot across different materials (like the top
left corner on the website or centered on a business card). It helps people recognize it
quickly.
• Margins: Give the logo some breathing room. A little white space around it can make a
big difference in how it stands out.
2. Play with Colors
• Primary Colors: Use the logo in its main color scheme to keep the branding strong.
• Monochrome Options: Don’t forget about black-and-white versions. They can be really
versatile for different backgrounds.
3. Mind the Size
• Scaling: Make sure the logo looks great at any size. It should be clear and recognizable
whether it’s on a tiny business card or a massive banner.
• Minimum Size: Set a minimum size so that it stays legible (No one wants a logo that’s
too small to read).
4. Choose the Right Background
• Contrast Matters: Place the logo on backgrounds that make it pop. Good contrast is key
to keeping it visible.
• Keep It Simple: Avoid busy backgrounds that can distract from the logo. Let it shine!
5. Show It Off on Branding Materials
• Business Cards: Feature the logo prominently, a chance to make a great first impression!
• Websites: Use it in the header and even as a favicon (that little icon in the tab) to boost
brand recognition.
6. Get Creative with Promotional Items
• Merchandise: Slap that logo on t-shirts, mugs, and bags. It’s a fun way to spread the
word!
• Banners and Signage: Make sure it stands out in advertisements and at events. People
should remember it.
7. Make the Most of Digital Spaces
• Social Media: Use the logo as a profile picture or a watermark on posts. It helps keep the
brand front and center.
• Email Signatures: Include it in email signature for a professional touch in all
communications.
8. Create Brand Guidelines
• Style Guide: Consider putting together a simple guide that outlines how to use the logo.
Include things like color codes, typography, and placement rules to keep everything
consistent.
5) How to search & download a mockup.

1. Identify Your Needs

• Decide what type of mockup you need (e.g., business cards, packaging).
2. Search Online
• Use specific keywords like “free business card mockup” in search engines or check
dedicated sites like:
o Freepik
o GraphicBurger
o MockupWorld
3. Check Licensing
• Ensure the mockup's usage rights fit your needs (personal or commercial).
4. Download
• Click the download button to save the file, usually in PSD or PNG format.
5. Open and Customize
• Use Photoshop or similar software to edit the mockup. Follow any included instructions.
6. Save Your Work
• Export your customized mockup in the desired format.

6) How to use it in photoshop.

1. Open the Mockup: Launch Photoshop and open the PSD file.
2. Find the Smart Object: Locate the “Your Design Here” layer.
3. Edit the Smart Object: Double-click the layer.
4. Insert Your Design: Drag and drop or use File > Place.
5. Save and Close: Save changes and close the window.
6. Export Your Mockup: Go to File > Export > Export As.

Done by Santia Jarrah.