MBA DEPARTMENT

Program: Master of Business Administration (MBA)BA

VISION
“To Evolve as a Center of Excellence in Management Imparting Innovative Education to Develop
Transformational Leaders”.
Mission:
 To develop students to be harbingers of change in business.
 To provide value-added and experiential programs.
 To create a learning organization.
 To create professionally ethical and socially responsible individuals.

PROGRAM EDUCATIONAL OBJECTIVES:

 PEO 1: To internalize fundamentals of management and to specialize in the chosen areas.
 PEO 2: To develop students to face managerial challenges through effective decision making,
logical and critical thinking to excel in chosen career.
 PEO 3: To adapt students to leverage on change for reaping social and economic benefits.
 PEO 4: To equip students to synergize interdisciplinary, interpersonal and multicultural
environment.
 PEO 5: To impart professional ethics and commitment to social responsibilities enabling
students to become global corporate citizens.

PROGRAM OUTCOMES:
 PO 1: Apply knowledge of management theories and practices to solve business problems.
 PO 2: Foster Analytical and critical thinking abilities for data-based decision making in chosen
specialized areas.
 PO 3: Ability to develop leadership competency with values.
 PO 4: Ability to understand, analyze and communicate economic, legal, global, and ethical
perspectives of business.
 PO 5: Ability to lead and achieve organization goals, contributing effectively to a team
environment.
 PO 6: Communication Skills: Honing varied formats of communication skills.
 PO 7: Imbibe diverse and multicultural perspectives.
 PO 8: Ability to be a lifelong learner leading to holistic development.

MINIMUM ELIGIBILITY FOR ADMISSION

  A graduate degree under 10+2+3 or 10+2+4 pattern under any discipline securing at least 50%
marks in aggregate including languages from a recognized University in India or abroad.
 In case of SC/ST/Cat I candidates, there will be a relaxation of 5% in the aggregate of marks
obtained.
 Honors degree under 10+2+4 pattern from a recognized university having at least 50% marks in
aggregate including languages.
 Candidates who have passed bachelor / master degree through correspondence / Open University
system from an university recognized by law are exempted from 10+2 pattern. The duration of
the degrees must be three and two years respectively.
 Candidates who pass bachelor/master degree in any University system in single sitting pattern
are not eligible.

DURATION OF THE PROGRAM

The duration of MBA program shall extend over 4 semesters (two academic years) with minimum of 90
working days of instruction in each semester followed by examinations.
MEDIUM OF INSTRUCTION
The medium of instruction for all courses and examinations shall be English only.

ORIENTATION AND BRIDGE COURSE

MBA Program will commence with minimum of 20 hours of orientation and 20 hours of bridge course
in Principles of Management, Business Economics, Business Mathematics, and Business Accounts
subjects. This would be offered based on cafeteria approach mainly depending on their under-Graduate
background. Sensitization in core values and mandatory information will be administered to students
during orientation.
CREDIT AND NON-CREDIT COURSES
MBA Program comprises of Credit, and Non-Credit Courses (NCC), Internship and Dissertation. Credit
Courses consists of Core and Compulsory Courses (CCC), Specialization courses, and Open elective.
First two semesters have 7 credit courses, third semester has 8 credit courses and Internship, and 4th
semester has 6 credit courses and one Dissertation. These credits will be considered for CGPA of the
Program.
One credit is equal to 13 sessions of one hour each.
Non-Credit Courses in first and second semesters are evaluated on ‘Grade’ basis. These grades would
appear in the Certificate/Marks sheet. The grades vary from A (75% and Above), B (65 to 74%), C (55
to 64%), D (45 to 54%) and E (Less than 45%) depending on the student’s performance. Those students
who obtain ‘E’ grade have to re-appear for the respective NCC. Until the NCCs of the respective
semester is cleared, the marks card of the particular Semester will not be issued.
Non-Credit Courses (NCCs)
 SEMESTER CODE SUBJECTS HOURS
I N23MBA101 ADVANCED MS EXCEL 30
I N23MBA103 LAWS INFLUENCING BUSINESS IN 30
INDIA
II N23MBA203 SQL and NoSQL 30
II N23MBA202 SOCIAL RESPONSIBILITY 30 (Field study)
PROJECT REPORTS (SRP)

ATTENDANCE POLICY
 Each course shall be taken independently for the purpose of calculating attendance.
 A student who does not satisfy 75% of attendance shall not be permitted to take semester-end
examination of that course(s).
 A student should have minimum of 40% aggregate attendance in a semester to be eligible to be
promoted to the next semester.
 Students who are not having 40% aggregate attendance are not eligible to be promoted to the
next semester, they should repeat the semester after taking re-admission.

SEMESTER-WISE CREDIT DISTRIBUTION

CREDITS TO BE COVERED IN
TOTAL
CATEGORY SEM -I SEM – II SEM –III SEM – IV CREDITS
CORE AND COMMPULSORY
COURSES (CCC) 24 24 08 04 60
SOFT CORE COURSE 2 2 * * 04
SPECIALIZATION COURSES 0 0 15 15 30
GENERAL OPEN ELECTIVE (INTER
DISCIPLINARY) * * 02 * 02
INTERNSHIP * * 02 * 02
DISSERTATION * * * 06 06
TOTAL 26 26 27 25 104

MBA (BA) PROGRAM COURSE MATRIX:

 A) I SEMESTER
MARKS

DURATIONOF
INSTRUCTION

EXAM(HRS)

CREDITS
HRS/WEEK
PAPER

TOTAL
**TEE
CODE SUBJECTS

* CIE
CODE CORE SUBJECTS:
A23MBA101 ACCOUNTING FOR MANAGERS
PRINCIPLES OF MANAGEMENT AND ORGANISATIONAL
A23MBA102
BEHAVIOUR

6x100
6*30

6x70
6x4

6x3

6x4
6T
A23MBA103 BUSINESS MATHEMATICS AND STATISTICS
A23MBA104 MANAGERIAL ECONOMICS
A23MBA105 INTRODCUTION TO DATA SCIENCE
A23MBA106 PYTHON PROGRAMMING
SOFT CORE COURSE:

1x100
1x30

1x70
1x4

1x3

1x2
1T
A23MBA107 MANAGERIAL COMMUNICATION
TOTAL CREDITS 26

NON-CREDIT COURSES

SEMESTER CODE SUBJECT HOURS

1 N23MBA101 Advanced MS Excel 30
1 N23MBA103 Laws influencing Business in India 30

*CIE- Continuous Internal Evaluation.

** Term end Exam.
B) II SEMESTER
MARKS
INSTRUCTIO

EXAM(HRS)
HRS/WEEK

DURATION

CREDITS
SUBJECTS

TOTAL
PAPER

CODE TEE
CIE
OF
N

CORE SUBJECTS:
A23MBA201 Marketing Management
A23MBA202 Human Resource Management
6x4

6x3

6x100
6T

6x30

6x70

6x4

A23MBA203 Financial Management

A23MBA204 Operations Management
A23MBA205 Operations Research
A23MBA206 R Programming
SOFT CORE COURSE:
1x100
1x30

1x70
1x4

1x3

1x2
1T

A23MBA207 Entrepreneurship

TOTAL CREDITS 26
 NON-CREDIT COURSES

SEMESTER CODE SUBJECT HOURS

2 N23MBA203 SQL and NoSQL 30
2 N23MBA202 SRP 30

C) III SEMESTER
MARKS

INSTRUCTIO

EXAM(HRS)
HRS/WEEK

DURATION
CODE

CREDITS
OF
SUBJECTS

TOTAL
PAPER

TEE
CIE
CORE SUBJECTS:

2x100
2x30

2x70
2x4

2x3

2x4
2T

A23MBA301 Strategic Management

A23MBA302 Predictive Analytics
Electives:
3.3 Finance

5x100
5x30

5x70
5x4

5x3

5x3
3.4 Marketing
5T

3.5 HR
3.6 Supply Chain Management

1x100
1x30

1x70
1x4

1x3

1x2
O23MBA30X Open Elective
1T

G23MBA303 Internship Report 25 50 2

Viva-Voce 25

TOTAL CREDITS 27

D) IV SEMESTER
HRS/WEEK INSTRUCTI

DURATION
ON

MARKS
CREDITS
PAPER

SUBJECTS
EXAM(HRS

TOTAL
TEE
CIE
OF

CODE CORE SUBJECTS:

1x100
1x30

1x70
1x4

1x3

1x4
1T

A23MBA401 Corporate Governance, Sustainability, Ethics

G23MBA402 Electives
5T

5x

5x

5x

5x

5x
10

5x
 4.3 Finance
4.4 Marketing

30

70
4

3
4.5 HR
4.6 Supply Chain Management
Report 100
Dissertation 150 6
Viva- Voce 50
TOTAL CREDITS 25
CORE COURSES

III SEM
Code Course
A23MBA301 STRATEGIC MANAGEMENT
A23MBA302 PREDICTIVE ANALYTICS

FINANCE (F)

III SEM
Code Course
A23MBA3F1 PORTFOLIO MANAGEMENT
A23MBA3F2 DERIVATIVES ANALYTICS
A23MBA3F3 TAXATION AND PLANNING
A23MBA3F4 TIME SERIES MODELING
A23MBA3F5 RISK ANALYTICS

MARKETING (M)

III SEM
Code Course
A23MBA3M1 CONSUMER BEHAVIOUR
A23MBA3M2 RETAILING, SALES AND DISTRIBUTION MANAGEMENT ANALYTICS
A23MBA3M3 DIGITAL MARKETING ANALYTICS
A23MBA3M4 MARKETING LOGISTICS ANALYTICS
A23MBA3M5 INTEGRATED MARKETING COMMUNICATION

HUMAN RESOURCE (H)

III SEM
Code Course
A23MBA3H1 HUMAN RESOURCE METRICS & ANALYTICS
A23MBA3H2 HUMAN RESOURCES INFORMATION SYSTEMS
A23MBA3H3 HRD ANALYTICS
A23MBA3H4 ORGANIZATIONAL CHANGE AND CULTURE
A23MBA3H5 EMPLOYEE LEGISLATIONS
SUPPLY CHAIN MANAGEMENT (S)

III SEM
Code Course
A23MBA3S1 FUNDAMENTAL OF SCM
A23MBA3S2 ANALYTICAL TOOLS FOR SCM
A23MBA3S3 TOTAL QUALITY MANAGEMENT
A23MBA3S4 MATERIALS MANAGEMENT ANALYTICS
A23MBA3S5 SUPPLY CHAIN INFORMATION SYSTEM
PROGRAMMA: MBA (BUSINESS ANALYTICS) IV
SEMESTER
CORE COURSES

IV SEM
Code Course
A23MBA401 CORPORATE GOVERNANCE, ETHICS AND SUSTAINABILITY

FINANCE (F)

IV SEM
Code Course
A23MBA4F1 INTERNATIONAL FINANCIAL ANALYTICS
A23MBA4F2 ALGO TRADING
A23MBA4F3 INDIAN FINANCIAL SYSTEM
A23MBA4F4 ACCOUNTING, COST AND FINANCIAL ANALYTICS
A23MBA4F5 STRATEGIC FINANICAL MANAGEMENT

MARKETING (M)

IV SEM
Code Course
A23MBA4M1 SOCIAL MEDIA ANALYTICS
A23MBA4M2 SUPPLY CHAIN ANALYTICS
A23MBA4M3 INTERNATIONAL MARKETING ANALYTICS
A23MBA4M4 CUSTOMER RELATIONSHIP MANAGEMENT ANALYTICS
A23MBA4M5 RURAL AND AGRICULTURAL MARKETING

HUMAN RESOURCE (H)

IV SEM
Code Course
A23MBA4H1 EMPLOYEE DATA VISUALIZATION
A23MBA4H2 TALENT AND KNOWLEDGE MANAGEMENT ANALYTICS
A23MBA4H3 ADVANCE ANALYTICS FOR HRM
A23MBA4H4 STRATEGIC HRM
A23MBA4H5 COMPENSATION ANALYTICS
 SUPPLY CHAIN MANAGEMENT (S)

IV SEM
Code Course
A23MBA4S1 BUSINESS PROCESS ANALYTICS
A23MBA4S2 PRESCRIPTIVE ANALYTICS
A23MBA4S3 LOGISTICS AND SUPPLY CHAIN MANAGEMENT
A23MBA4S4 LEAN SIX SIGMA
A23MBA4S5 SUPPLY CHAIN PLANNING AND STRATEGIES

SPECIALIZATION STREAMS
The students have choice to go in for either dual specialization or single
specialization. If the student opts for a single specialization, he/she should take five
courses in the third semester and five courses in the same specialization in the fourth
semester. If a student opts for dual specialization, he/she should choose three courses
in one specialization and two courses in another specialization in the third semester.
It would be reversed to two and three courses in the fourth semester in the same
specializations respectively.
For the department to offer any specialization, minimum number of students have to
register for that particular specialization. This minimum number would be 15 percent
of total students or lower than that as decided by the department from time to time.
The degree certificate will display the specialization stream/s pursued by the student.

OPEN ELECTIVE
The department offers a basket of multi-disciplinary courses as open elective. Students
has to choose one course as open elective during the third semester of MBA Program.
This course carries 2 credits.

INTERNSHIP
In the third Semester students pursue Internship. This is an organizational study.
Students can do either freelance Internship or can go to an organization and do the
internship and submit the report before the commencement of the third Semester
exams. This Internship can be precursor to Dissertation. The Internship carries 50
Marks (25 marks for Internship Report and 25 marks for Viva Voce) and carries two
credits. The Internship Report evaluation and Viva Voce would be conducted by two
examiners (One of them will be the faculty member who has guided and other will be
the external examiner appointed by the BOE). The average of the two evaluators would
be the final marks.

DISSERTATION
The Dissertation is for a period of three months (90 days)
Every student is required to work on a dissertation preferably in the area of his/her
specialization and prepare dissertation report under the supervision of a faculty guide.
Prior to the actual work, the students are required to submit a synopsis of the
dissertation incorporating the statement of problem, objectives and methodology to be
followed and submit the same to the Department.
The dissertation duly signed by the faculty guide and certified by the Director is to be
submitted in a bound copy with a soft copy to the department before the
commencement of fourth semester end examination.
The dissertation shall be evaluated for One Hundred Fifty marks (150 marks). The
dissertation report evaluation and Viva Voce would be conducted by two examiners
(One of them will be the faculty member who has guided and other will be the external
examiner appointed by the BOE). The average of the two evaluators would be the final
marks.
Out of One Hundred Fifty marks, the dissertation report is evaluated for 100 marks (a
minimum of 50 marks is required for a pass in the dissertation report) and viva-voce
examination is for 50 marks (a minimum of 25 marks is required for pass in the viva-
voce examination). The dissertation carries 6 credits.

EVALUATION & EXAMINATIONS

Each Course Carries 100 marks. These 100 Marks Are Awarded In Two Parts, Namely:

A) Continuous Internal Evaluation (CIE).

B) Term End Examination (TEE).

A) CONTINUOUS INTERNAL EVALUATION (CIE)

The components of CIE for 30 Marks are as follows:

Sl.No. Criteria Marks
i) Internal Test 10
ii) Written Assignment 06
iii) Presentation/Case Study 06
iv) Student Involvement 05
v) Attendance 03
TOTAL 30

The Criteria for Awarding CIE Marks are as below:

I) Internal Test:
Marks 10 Marks
Criteria
60% and above 10 marks
45% to 59% 08 marks
August 28, 2024
44% and below 05 marks
Not Appeared 0 marks

II) Written Assignment:

Marks Submission Date to 06 Marks
Criteria Marks
Department
‘A’ Grade 06 marks
‘B’ Grade 04 marks July 31, 2024
Not Submitted 0 marks

III) Presentation / Case Study:

Marks Submission Date to 06 Marks
Criteria Marks
Department
‘A’ Grade 06 marks
‘B’ Grade 04 marks September 23, 2024
Not Presented 0 marks

IV) Student Involvement:

Marks Submission Date to 05 Marks
Criteria
Department
The criteria for awarding “Student
Involvement’ marks is at the October 16, 2024
discretion of the faculty.

V) Attendance:
Marks Submission Date to 03 Marks
Criteria Marks
Department
Above 75% 03 marks
October 16, 2024
Below 74% 0 marks
Total
30 Marks
B) TERM END EXAMINATION (TEE)
Term End Examination is conducted for 100 marks and carries a weightage of 70
marks.

Note: While rounding off marks from 100 to 70, any fraction would be rounded off to
the next higher Marks, But in all other cases below 0.5 is rounded off to the previous
lower number and 0.5 and above is rounded off to the succeeding higher number..

Practical Examinations Papers

For the following papers, TEE is only Practical’s. Practical examinations would be
conducted for 100 marks; the weightage is bought down to 70 marks

Semester Code Paper

I A23MBA106 Python Programming
II A23MBA206 R Programming
III A23MBA302 Predictive Analytics

MINIMUM FOR A PASS

A candidate shall be declared to have passed the MBA program if he/she secures at
least a Semester Grade Point Average (SGPA) of 5.0 (Course Alpha-Sign Grade ‘C’).
However, in each course a candidate should score a minimum of 45 marks to pass.
Anyhow, even if a student scores in any course/s more than 45 marks but his/her
aggregate in all courses put together in the particular semester is less than 50%, the
student is considered as fail. The student can take up any course/s in the forthcoming
examinations for improvement/pass to make overall SGPA of 5.0 and pass the
particular Semester. The course/s in which the student chooses to reappear, the higher
marks of the immediately two previous examinations will be considered.

Both in Internship and Dissertation the candidate should score minimum 50% both in
Report and Viva-voce.

The candidates who pass all the semester examinations in the first attempts are
eligible for ranks provided they secure at least CGPA of 7.51 (or Alpha-Sign Grade
A+). A candidate who passes the semester examinations in parts is eligible for only
Class / CGPA and Alpha- Sign Grade but not for ranking.

The results of the candidates who have passed the fourth semester examination but not
passed the lower semester examinations shall be declared as NCL (Not Completed
Lower semester examinations). Such candidates shall be eligible for the degree only
after completion of all the lower semester examinations.

There shall be no minimum in respect of Continuous Internal Evaluation (CIE). But, in

Term End Examination (TEE) out of 70 marks in a course, a student has to score
minimum of 25 marks. A Candidate who fails in any of the Course / Internship/
Dissertation / Viva-Voce shall reappear in that Course /Internship/Dissertation / Viva-
Voce and pass the examination subsequently.

GRADING SYSTEM AND FINALIZATION OF MARKS

Table of Conversion of % Marks to a Course Grade Point:
% Marks Course Grade Point
96 - 100 10.0
91 - 95 9.5
86 - 90 9.0
81 - 85 8.5
76 - 80 8.0
71 - 75 7.5
66 - 70 7.0
61 - 65 6.5
56 - 60 6.0
51 - 55 5.5
45- 50 5.0

Semester Grade Point Average (SGPA) is calculated as follows:

Course ‘Grade Point’ is multiplied with Respective ‘Course Credit’ to get ‘Credit
Points’ in each course. The total ‘Credit Points’ of all courses is divided by the
Total Credits assigned in the Semester to get SGPA.

FINAL RESULT/GRADE DESCRIPTION

Following Table is used to convert SGPA into ‘Grade Alpha Sign’ and ‘Result/Class
Description’ for each Semester and for the whole Program CGPA (CGPA: Cumulative
 Grade Point Average).
CGPA is calculated by taking total of all Semesters SGPA as the numerator and Total
Credits of the Program as the denominator.

Semester/Program % Semester GPA/Program Result/Class

of Marks CGPA Grade Alpha Sign Description
90.1 - 100 9.0 - 10.0 O Outstanding
First Class
75.1 - 90.0 7.51 - 9.0 A+ Distinction
60.1 - 75.0 6.01 - 7.5 A First Class
55.1 - 60.0 5.51 - 6.0 B Second Class
50.1 - 55.0 5.01 - 5.5 C Pass Class
Below 50.0 4.99 F Re-Appear

TIME LIMIT FOR COMPLETION OF THE PROGRAM

The candidate shall complete the program within four years from the date of
admission. ‘Completing the Program’ means passing all the prescribed examinations
of the program to become eligible for the degree, but in exceptional cases with the
approval of Academic Council the maximum period can be extended by one year.