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BHS_Digital_Marketing_Internship_Schedule__First_15_Days_

The document outlines a 15-day schedule for a Digital Marketing Internship, divided into three weeks focusing on various aspects of digital marketing. The first week covers introductory topics such as SEO, content marketing, and social media basics, while the second week delves into advanced techniques and strategies. The final week focuses on specialized topics like analytics, influencer marketing, and legal considerations, with tests at the end of each week to assess knowledge retention.

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akds.singh
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7 views4 pages

BHS_Digital_Marketing_Internship_Schedule__First_15_Days_

The document outlines a 15-day schedule for a Digital Marketing Internship, divided into three weeks focusing on various aspects of digital marketing. The first week covers introductory topics such as SEO, content marketing, and social media basics, while the second week delves into advanced techniques and strategies. The final week focuses on specialized topics like analytics, influencer marketing, and legal considerations, with tests at the end of each week to assess knowledge retention.

Uploaded by

akds.singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BHS_Digital Marketing Internship Schedule (First 15 Days)

Week 1: Introduction to Digital Marketing


Day 1:
• Welcome and Orientation
o Introduction to the company and team
o Overview of the internship program
o Introduction to digital marketing concepts
Day 2:
• Digital Marketing Tools and Platforms
o Overview of essential digital marketing tools
o Introduction to key platforms (Google Analytics, SEO tools, social media
platforms)
Day 3:
• SEO Fundamentals
o Basics of Search Engine Optimization (SEO)
o Introduction to keyword research
o On-Page SEO techniques
Day 4:
• Content Marketing Fundamentals
o Importance of content marketing
o Creating and planning effective content
o Content creation tools and strategies
Day 5:
• Social Media Marketing Basics
o Overview of key social media platforms
o Introduction to social media strategies
o Creating engaging social media content
End of Week 1 Test: Test covering topics from Day 1-5
Week 2: Deep Dive into Key Areas
Day 6:
• Advanced SEO Techniques
o Off-Page SEO
o Technical SEO
o Best practices for SEO
Day 7:
• Content Creation and Calendar Development
o Developing a content calendar
o Writing blog posts and creating infographics
o Video content creation basics
Day 8:
• Social Media Marketing Strategies
o Developing a social media strategy
o Engaging with audiences on different platforms
o Social media management tools
Day 9:
• Email Marketing Fundamentals
o Building and segmenting email lists
o Crafting effective email campaigns
o Personalization and automation in email marketing
Day 10:
• Introduction to PPC (Pay-Per-Click) Advertising
o Basics of PPC advertising
o Setting up and managing Google Ads
o Keyword bidding and ad copywriting

End of Week 2 Test: Test covering topics from Day 6-10


Week 3: Specialized Topics and Advanced Techniques
Day 11:
• Analytics and Reporting Fundamentals
o Introduction to Google Analytics
o Key metrics and tools
o Understanding reports
Day 12:
• Campaign Tracking and Performance Analysis
o Tracking user behavior and conversions
o Analyzing campaign performance
Day 13:
• Introduction to Influencer Marketing
o Identifying and collaborating with influencers
o Developing influencer marketing strategies
Day 14:
• Basics of Affiliate Marketing
o Setting up and managing affiliate programs
o Benefits and challenges of affiliate marketing
Day 15:
• Legal and Ethical Considerations
o Understanding privacy policies and compliance
o Ethical considerations in digital marketing
End of Week 3 Test:
• Test covering topics from Day 11-15
Interactive Activities:
• Daily Workshops and Discussions:
o Interactive sessions to reinforce learning
o Group discussions and idea exchange

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