Consumer Awareness

Efforts By:
Name: R.DEJESHWAR
Class: 10th
JAYAPRIYA VIDYALAYA SENIOR SECOMDARY SCHOOL (CBSE)

SPECIAL THANKS TO MY SOCIAL MAM –R.KIRUVATHI

Acknowledgement
I would like to express my special thanks to
my teacher who gave this golden
opportunity to do this wonderful project on
the topic ‘Consumer Awareness’ which also
helped me doing a lot of research and I
came to know about so many new things
about this particular topic. Secondly I would
also like to thank my parents and my few
friends who helped me a lot in finalizing this
project within a limited time…
 Certificate
This is to certify that R.DEJESHWAR of
Class 10th has successfully completed the
economics project file on Consumer
Awareness in special reference to the
teacher as per the guidelines of CBSE.
It is to further certify that the project is
individual and bonafied work of the
candidate…
Teacher
 Who is a Consumer??
Any individual who purchase products or services for his personal
use and not for manufacturing or resale is called a consumer. A
consumer is one who is the decision maker whether or not to buy
an item at the store or someone who is influenced by
advertisement and marketing. Every time someone goes to a store
and buys a shirt, toy, beverage or anything else, they make a
decision as a consumer. Consumer refers to any person who
purchases some goods for a consideration that has been either paid
or promised to pay or partially paid and partially promised
Consumer Exploitation
Consumer exploitation is a situation in which a consumer is
cheated or given false information by the producer. Large
companies with huge wealth, power and reach can
manipulate the market in various ways. Consumers are
cheated by the manufacture by the following ways
 1. High Prices
Traders can change a price higher
than the price prevailing in the
market because of the ignorance and
urgency of the customer
2. Underweight and Under
measurement
By their cleverness traders scoop so
low that they cheat the consumer by
restarting to underweight and under
measurement tactics.
 3. Sub standard quality
Some traders sell substandard quality
to the consumer. Now a days
markets are full of duplicate products
 4. Adulteration and impure
products
In edible items such as oil, ghee and spices
adulteration is made in order to earn profits
5. Lack of Safety Devices
Some producers try to produce
things of poor quality without caring
for the standard safeguard norms
 Introduction
Consumer Awareness is an act of making sure the buyer or
consumer is aware of the information about product, goals,
services, and consumer rights. Consumer awareness is important so
that buyer can take the right decision and make the right choice.
Consumer have the right to information, right to choose, right to
safety, right to consumer education, right to seek redressal.

In the current trend of marketing, the consumer is a lifeblood of all

it’s functioning. The market gets shrewd and sometimes the
consumer has to suffer the burnt of it. Therefore consumer
protection is an act of providing consumers with complete
information about the goals, services and their rights. Consumer
awareness is very important as they invest their time and money in
marketing activities and they have a right to transparent
information
Misleading advertisement, unsafe products, overcharging and
unweighing and other malpractices are performed by unscrupulous
businessmen. Consumer awareness is an act of saving consumers
from such delinquencies.

“Jago Grahak Jago” (Wake up, customers!) is a consumer

awareness program launched by the department of food under the
government of India. This program will help Indian consumers to
know about their consumer rights and also about duties as
consumer.
 Need of Making Consumer
Aware
It has been observed very after that a consumer does not
get right goods and services. He is charged a very high
price or adulterated or low quality goods are sold to him.
Therefore it is necessary to make him aware. Following
facts classify the need of making consumer aware.
•To achieve maximum satisfaction: the income of every
individual is limited. He wants to buy maximum goods
and services with his income. He gets full satisfaction
only by this limited adjustment. Therefore it is necessary
that he should not be cheated in any way. Far this he
should be made aware.
•Protection against exploitation: Producers and sellers
exploit the consumers in many ways as underweighting,
taking more price than the market price, selling duplicate
goods etc. Large companies through their advertisement
also mislead the consumers. Consumer awareness
shields them from the exploitation by producers and
sellers.

•Control over consumption of harmful goods: There are

several such goods available in market which cause harm
to some consumers. For example we can take goods like
cigarette, tobacco, liquor, etc. The consumer education
and awareness motivate people not to purchase such
goods which are very harmful for them
•Motivation for saving: The awareness controls people
from wastage of money and extravagancy and inspire them
to take right decision. Such consumers are not attracted by
sale, free gifts attractive packing etc., due to which people
can use their income in a right way and can save money.

•Knowledge regarding solution of problems: The

consumers are cheated due to illiteracy innocence and lack
of information. Therefore it becomes necessary that the
information about their rights should be provided to them
so that they cannot be cheated by producers and sellers.
Through consumers awareness they are also made known
to the proceedings of laws so that they can solve their
problems.
 Consumer Protection
ACT
The consumer protectiont, plemented in 1986, gives easy
fast compensation to consumer grievances. It safeguards
and encourages consumers to speak against
insufficiency and flows in goods and services. If traders and
manufacturers practice any illegal trade this act protects
their as a consumer.
This protection act covers all goods and services of all
public, private or cooperate sectors except those exempted
by the central government. The act provides a platform far
a consumer where they can file their complaint, and the
forum takes action against the concerned supplier and
compensation is granted to the consumer for the hassle
he/she has encountered.
 Consumer Protection Act
1986
•The consumer protection act 1986 (COPRA) was an act of
the Parliament of India encacted in 1986 to protect the
interest of consumers in India.

•The above act was passed in the Assembly in October 1986

•Consumer Protection Act 1986 came into force on

December 24, 1986

•The above act was replaced by the consumer protection

act, 2019
 Consumer Protection Act
•The consumer protectio2 B0il1l 29019 was
introduced in the Lok Sabha on 8 July 2019

•The above bill was introduced in the Parliament by the

Ministry of consumer Affairs food and Public Distribution.

•The consumer protection act 2019 came into effect by 20

July 2020

•As the provision given in the consumer protection act,

2019 it is compulsory for every e commerce entity to
display the country of origin.
 Jago Grahak Jago
“Jago Grahak Jago” (Wake up, customers!) is a consumer
awareness program launched by the department of food
under the government of India in 2005.

As part of this initiative the government has used channels

to create consumer awareness through printing, media
advertisements, pesters, audio campaigns and video
campaigns for consumer information and education about
initiatives like the Insurance Ombudsman channel. This
program will help Indian consumers to know about their
consumers rights and also about duties as consumers.
 Fight For Your Rights
Always Buy Product Mark Items Always see expiring on Manufacturer date

If require complain consumer court Always take bill of every item

Do bargaining on MRP Do not give more than MRP

Do prefer branded items Make complaint for genuine grievances

 Consumer Rights Day
The consumer movement marks 15th March with world consumer
right day every year as a means of raising global awareness about
consumer rights and needs celebrating the day is a chance to
demand that the rights of all consumers are respected and
protected and to protect against market abuses and social
injustices which undermine those rights.

World consumer rights day was inspired by president John F

Kennedy who sent a special message to the US congress on 15 th
March 1962 in which he formally addressed the issue of the
consumer rights. He was the first world leader to do so. The
consumer movement first marked that date in 1983 and now uses
the day every year to mobilize action on important issues and
campaigns
 National Consumer
Helpline
National Consumer Helpline has been set up by ministry
of Consumer affairs, Government of India

•
Complaints can be registered online through the
official website care.nic.in

•
Complaints can also be registered through National
toll free number 1800114000 or 14404 or SMS can be
sent by mentioning the name and city which help the
consumers from exploitation and also make them aware