I.

INTRODUCTION

In today’s competitive world, having a clear and effective plan is essential for the long-

term success of any business. For Cinderella’s Hotel in Tangub City, a well-thought-out strategic

plan will help the business grow, improve services, and adapt to changing customer needs. The

hospitality industry, like many others, faces challenges and opportunities that require careful

planning and foresight. A good strategy will ensure that the hotel continues to provide high-

quality service, remains financially stable, and attracts more customers in a crowded market. By

creating a strong plan, the hotel can better navigate the future and achieve its goals, while

maintaining its reputation for excellent service.

Cinderella’s Hotel is known for offering great accommodation and a personal touch,

thanks to its friendly and approachable owner. Its affordable yet comfortable rooms and

welcoming atmosphere have made it a popular choice for travelers. This strong reputation creates

a solid foundation for the hotel to grow, but it also means the business must continue to improve

and stay competitive. The hotel must focus on making sure that guests have the best possible

experience, from booking to check-out, while finding new ways to attract more visitors. A

strategic plan will help the hotel identify areas where it can improve, enhance its offerings, and

keep up with the changing needs of travelers.

The purpose of this paper is to provide a clear and practical strategic plan for Cinderella’s

Hotel. Prior to our interview, the said hotel has a lack of knowledge on formulating

strategic management paper which important on its overall success. This plan will look

closely at the hotel’s current strengths, like its reputation for good service, and areas where it can

1
grow or improve, such as marketing and customer engagement. By analyzing the local market,

customer preferences, and industry trends, the paper will recommend specific actions that can

help the hotel build on its success. The goal is to create a roadmap for the hotel’s continued

growth, ensuring that it remains a top choice for guests visiting Tangub City. Ultimately, this

plan will not only help the hotel increase its business but also keep its heart and soul intact,

staying true to its reputation for excellent service and a warm, welcoming environment.

Company Overview. Cinderella’s Hotel is one of the budget hotels with 5-star service in the

MNCg Building, Barangay 4, Tangub City, Misamis Occidental. It started to operate in

2020. This business is owned by Mr. Rafael Alvarez Jr. The hotel offers a variety of

accommodation options to cater to different needs and preferences. For those seeking a

standard yet comfortable stay, the Standard Room provides an affordable option at

P1,050.00 per night for two guests, inclusive of a complimentary breakfast of their

choice. Stepping up in luxury, the Deluxe Room at P1,650.00 per night accommodates

two guests and offers the convenience of an additional mattress for an extra guest,

ensuring a cozy and spacious experience. Ideal for families or larger groups, the Family

Room priced at P2,950.00 per night comfortably accommodates up to six guests, with the

flexibility to accommodate up to eight guests for an additional charge. Similarly, the

Superior Deluxe Room, also priced P2,950.00 per night caters to group of five guests

with the option to accommodate up to seven guests with extra charges.

The hotel boasts an array of amenities designed to enhance guests’ comfort and

convenience. From the assurance of cold and hot shower facilities to the entertainment

provided by cable television, guests can expect a pleasant and relaxing stay. The presence

of 24-hour CCTV surveillance ensures safety and security throughout the premises. For

2
 those seeking connectivity, air-conditioned rooms and Wi-Fi access are readily available,

enabling guests to stay connected throughout their stay. The hotel’s restaurants and bars

offer a variety of dining options, adding to the overall experience. Additionally, the hotel

offers flexibility for guests with additional needs. Extra persons can be accommodated

for a nominal fee, with complimentary breakfast included. Guests requiring extra

breakfast or additional amenities such as pillows or towels can easily avail themselves of

these services for added comfort. Overall, the hotel’s comprehensive range of service and

amenities ensures a memorable and enjoyable stay for guests, whether traveling for

business or leisure.

II. RESEARCH DESIGN AND RESEARCH METHODOLOGY

The data utilized in this strategic management paper was gathered from a variety of

sources. Specifically, the researcher obtained information from news articles, interviews, social

media platforms, and official company’s website. The researcher utilized information from the

company’s official Facebook page and conducted an interview to the owner with formal letter to

maintain professionalism. The researcher was utilized various recording materials to save and

write down all valuable website to attain the objective of this activity. These approach played a

significant role in providing key information to support the content of this strategic management

paper.

Scope and Limitations. This paper aims to gather qualitative insights on the internal and

external operations, challenges, and opportunities of the hotel through interviews with

both staff and customers, including regular and occasional patrons. Data that was

collected using semi-structured interviews which anchored with the objectives of this

3
 paper, focusing on key themes such as service quality, operational efficiency, employee

engagement, and customer satisfaction.

Thus, this strategic paper also seeks to assess the hotel’s performance in the local

market of Tangub City, comparing to its direct competitors such as GV Hotel, Royal

Garden Hotel, and all over the hotels to be found in Tangub City. Additionally, this will

serve as a guidance for paper format and information for future students who will

engage strategic management course and encounter this similar activity.

III. EXTERNAL ANALYSIS

This portion will discuss the Ciderella’s Hotel external factors such as, economic

performance, forecast, economic aspects, political-legal aspects, governmental aspects, social

and cultural aspects, and technological aspect.

Economic Performance. Since its opening in 2020, Cinderella’s Hotel has steadily built

a strong reputation for offering high-quality accommodations at affordable prices.

With its strategic pricing, the hotel effectively caters to a wide range of guests,

from solo travelers to larger groups and families. The Standard Room, priced at

P1,050 per night, is a highly attractive option for budget-conscious travelers,

while the Deluxe, Family, and Superior Deluxe Rooms, priced from P1,650 to

P2,950, offer more luxurious choices for guests seeking extra comfort or space.

This pricing structure allows the hotel to capture a broad market segment,

appealing to both short-term and long-term stays. The inclusion of complimentary

breakfast, Wi-Fi, and cable TV adds value to the guest experience, encouraging

positive reviews and repeat business. The hotel’s flexibility to accommodate extra

4
 guests for a nominal fee also helps maximize room occupancy, especially during

peak seasons. Additionally, the presence of 24-hour CCTV surveillance ensures

guests feel safe and secure, which is vital for attracting more business and leisure

travelers. The hotel’s ability to offer personalized service, backed by the hands-on

management of Mr. Rafael Alvarez Jr., contributes to its growing reputation,

leading to higher customer satisfaction and loyalty. As a result, the hotel can

expect continued positive economic performance, with increasing occupancy rates

and steady revenue growth. The combination of affordable pricing, quality

service, and strategic amenities positions Cinderella’s Hotel to remain a

competitive player in the local hospitality market, with the potential for further

expansion and profitability in the coming years

Forecast. In the next five years, Cinderella’s Hotel is expected to experience steady

growth in both revenue and customer numbers. With the increasing number of

visitors to Tangub City, the hotel’s affordable prices and excellent service will

continue to attract more guests, including families, groups, and budget travelers.

The hotel’s reputation for good service, along with the personal involvement of

Mr. Rafael Alvarez Jr., will help build a loyal customer base and encourage repeat

visits. As the hotel becomes more well-known, it will likely invest more in online

marketing to reach a larger audience and attract guests from other places. Its

ability to accommodate extra guests and offer additional services like extra

pillows or meals will help fill more rooms, especially during busy seasons. The

hotel might also consider offering new services, such as special packages or deals

for business travelers or tourists, which could help attract more customers.

5
 Overall, by sticking to its strategy of offering affordable, quality accommodations

and focusing on guest satisfaction, Cinderella’s Hotel will likely see more

bookings and higher profits in the next five years.

Economic Aspect. Cinderella’s Hotel is a budget-friendly hotel that offers good service,

which helps it do well financially. The hotel has affordable prices, with rooms

ranging from P1,050 for a Standard Room to P2,950 for larger rooms. This allows

the hotel to attract many different types of guests, from people traveling on a

budget to families needing more space. The hotel also gives extra value with

services like free breakfast, Wi-Fi, and cable TV, which makes guests feel like

they are getting more for their money. The hotel can also make extra money by

charging for additional guests or extra services, like extra pillows or towels. These

small charges help increase income without much extra cost. Safety is another

important factor for the hotel, with 24-hour CCTV surveillance making guests

feel secure, which attracts more customers. The hotel’s location in Tangub City

and its reputation for good service also help bring in more visitors, both from the

local area and tourists. Mr. Rafael Alvarez Jr., the owner, is personally involved

in running the hotel, ensuring everything is managed well and costs are kept under

control. Overall, the hotel’s combination of affordable prices, good service, and

extra amenities helps it make a steady income and grow in the future.

Political-Legal Apect. Cinderella’s Hotel operates within the legal and political

framework of Tangub City, Misamis Occidental, which impacts its business in

several ways. The hotel must comply with local regulations and laws, including

6
 health and safety standards, tax requirements, and business permits. The local

government plays an important role in supporting tourism in the area, which can

directly benefit the hotel by increasing the number of visitors to Tangub City. Any

changes in local policies, such as new taxes or building codes, could affect the

hotel's operations and costs, so it’s important for the hotel to stay informed and

comply with all legal requirements. The hotel is also required to follow safety

laws, like maintaining fire safety measures and ensuring that guests’ personal

information is protected. Furthermore, political stability in the region is important

for maintaining a safe environment for both guests and businesses. Any shifts in

local government leadership or tourism policies could impact the hotel’s business,

either positively or negatively. By staying up to date with local laws and

regulations and working closely with government agencies, Cinderella’s Hotel

can ensure it operates smoothly and continues to attract visitors without facing

legal issues.

Social/Cultural Aspect. Cinderella’s Hotel is an important part of the local community

in Tangub City. By offering affordable and comfortable accommodation, it

attracts visitors from all over, giving them a chance to experience the city’s

unique culture and friendly atmosphere. The hotel helps introduce travelers to the

local customs, food, and traditions, which helps spread the word about the beauty

of Tangub City. It also provides jobs to local people, helping support families and

the community. The personal touch of the owner, Mr. Rafael Alvarez Jr., makes

the hotel feel like a home away from home for many guests, which keeps them

coming back. As more people look for authentic travel experiences, the hotel’s

7
 connection to the local culture becomes even more valuable. By embracing the

warmth and hospitality of Tangub, Cinderella’s Hotel helps guests feel welcome

and part of the community, making it a special place for both visitors and locals.

This strong sense of community and culture not only makes the hotel stand out

but also helps it build long-lasting relationships with its guests.

Technology Advances. Cinderella’s Hotel embraces modern technology to improve

guest experience and streamline its operations. The hotel offers free Wi-Fi in all

rooms, allowing guests to stay connected, whether they’re traveling for business

or leisure. This is especially important as more people rely on the internet for

work, entertainment, and staying in touch with family. The hotel also uses digital

booking systems, making it easy for guests to reserve rooms online, check

availability, and receive instant confirmations, which saves time and reduces

mistakes. To enhance security, the hotel has 24-hour CCTV surveillance, giving

guests peace of mind during their stay. Additionally, the hotel has invested in

solar panels to generate its own electricity, which is not only environmentally

friendly but also reduces energy costs in the long term. By incorporating these

technology-driven solutions, Cinderella’s Hotel is able to provide a comfortable,

secure, and convenient experience for all its guests, while also staying efficient

and sustainable.

IV. Industry and Competitor Analysis

8
 This portion emphasizes the hotel’s Industry and Market Segments, Porter’s Five

Forces of Competitive Analysis, Strategic Issues based on External Factors, and External

Factor Evaluation Matrix.

1. Industry and Market segments

This portion emphasizes the hotel’s market segments and trends, pricing,

advertising and Promotion, and buyer’s and consumer’s profile.

Market segments and Trends. Cinderella’s Hotel attracts different types of

guests. It is perfect for budget travelers who want affordable rooms with

good service. Families are another important group, as the hotel has bigger

rooms that can fit several people. Business travelers also stay here because

the hotel offers amenities like Wi-Fi and air-conditioned rooms, making it

a comfortable place for work trips. Additionally, trends adopt the concept

of solar energy as mean source of electricity which new in the market

industry. The hotel’s location in the city is great for tourists who want to

visit nearby attractions. Safety is important to guests, and the hotel

provides 24-hour CCTV surveillance for peace of mind. Regular guests

can enjoy special rewards, encouraging people to return. Finally, the hotel

also serves local residents who need a place to stay for special events or

family gatherings.

9
Pricing. Cinderella’s Hotel offers affordable and flexible pricing to suit different

needs. The Standard Room costs P1,050.00 per night for two guests,

which includes a free breakfast. For those wanting a bit more comfort, the

Deluxe Room is available for P1,650.00 per night for two guests, and an

extra mattress can be added for another guest at an additional charge.

Families or larger groups can book the Family Room for P2,950.00 per

night, which fits up to six guests, with the option to add two more guests

for an extra fee. The Superior Deluxe Room is also P2,950.00 per night

and can accommodate up to five guests, with space for two extra guests

for an additional charge. Guests can also request extra services like

additional pillows, towels, or breakfast for a small fee. The hotel provides

a variety of options that cater to different budgets, ensuring comfort and

flexibility for all types of travelers.

Advertising and Promotion. Cinderella’s hotel does not use a complex format

of advertising medium because they are just focusing on website,

highlighting the advantages of their business. However, Cinderella’s Hotel

can boost its visibility and attract more guests through a variety of

advertising and promotion strategies. One effective approach would be to

create a strong online presence by using social media platforms like

Facebook and Instagram to share photos, guest reviews, and special offers.

The hotel can also partner with online booking platforms such as Agoda

or Booking.com to increase its reach to travelers from outside Tangub

City. Offering special discounts during off-peak seasons or holiday

10
 promotions would encourage more guests to book, especially families and

groups. The hotel can create a loyalty program to reward returning guests

with discounts or free services like a complimentary breakfast or room

upgrades. Local advertising through flyers, posters, and partnerships with

nearby businesses can attract tourists already in the area. Additionally, the

hotel could offer package deals that include accommodation and local

tours or experiences to make the stay even more appealing. Finally,

encouraging positive online reviews from satisfied guests can help build

credibility and attract more bookings.

Buyers’ and Consumers’ profile. Cinderella’s Hotel attracts different types of

guests. Budget travelers are a main group, looking for affordable rooms

with good service. Families also like the hotel because it offers spacious

rooms at reasonable prices, perfect for parents with kids. Business

travelers often stay here for short visits since the hotel has good Wi-Fi

and air-conditioned rooms for work. Local tourists visiting Tangub City

for events or fun also choose the hotel because it's in a good location for

exploring. Returning guests keep coming back because of the great

service and comfortable stay. The hotel also attracts international visitors

who are looking for budget-friendly options. Finally, guests who care

about safety and security feel comfortable with the hotel’s 24-hour

CCTV and reputation for being a safe place to stay.

2. Porter’s Five Forces of Competitive Analysis

11
 Is a framework for analyzing an industry's competitive structure and

profitability. It is based on the idea that an industry's structure explains why profit

margins vary between industries. It involves Threat of New Entrants, Bargaining

Power of Suppliers, Bargaining Power of Buyers (Customers), Threat of

Substitute Products or Services, and Industry Rivalry.

Threat of New Entrants – Moderate. Starting a budget hotel in Tangub City has

relatively low entry barriers, as small-scale hotels do not require large

capital investments. However, establishing a strong reputation and

building customer loyalty takes time and effort, which gives Cinderella's

Hotel an advantage over newcomers. While new hotels can enter the

market offering similar services, the hotel’s established reputation for

excellent service provides a buffer. Local zoning and regulatory

requirements may slow down the entry of new competitors, but they do

not present significant barriers for small hotels.

Bargaining Power of Suppliers – Low to Moderate. Cinderella's Hotel depends

on common suppliers for amenities like toiletries, linens, food, and

beverages, which means there are many options to choose from, keeping

supplier power low. The hotel can switch suppliers with minimal cost and

disruption. However, for specialized supplies, like premium bedding or

unique food ingredients, suppliers may hold more power, potentially

influencing costs. Overall, the hotel has flexibility in negotiating supplier

terms, but specialized items could pose some challenges.

12
Bargaining Power of Buyers (Customers) – High. With the rise of online

booking platforms, customers have access to a wealth of information,

allowing them to easily compare prices and reviews. Since Cinderella's

Hotel is budget-friendly, its guests are likely to be price-sensitive, and

switching to another hotel is easy and low-cost for them. This puts

pressure on the hotel to offer competitive pricing and high service quality.

Additionally, the abundance of alternatives in the area gives customers

significant power to demand better deals.

Threat of Substitute Products or Services – Moderate to High. In addition to

other budget hotels in the area, options like Airbnb and short-term rental

services are becoming increasingly popular. These substitutes often offer

unique experiences and more flexible, home-like environments, which can

appeal to customers seeking something different from a traditional hotel

stay. While Cinderella's Hotel differentiates itself with personalized

service and a welcoming atmosphere, substitutes with competitive pricing

and flexibility pose a significant threat, particularly among customers

looking for alternative accommodation options.

Industry Rivalry – High. Cinderella's Hotel faces strong competition from other

budget hotels like Rose Guest House, Moonlight Inn, and PHG Pension,

all of which target similar price-conscious travelers. Since these

competitors offer comparable services with little differentiation, the

competition often revolves around price. Additionally, the relatively small

13
 market in Tangub City and seasonal fluctuations in demand increase the

intensity of rivalry, as each hotel competes for the same customers during

peak times. This high level of rivalry drives the need for continuous

improvement in service and value.

3. Competitive Profile Matrix (CPM). The Competitive Profile Matrix (CPM) is a tool

used in the Philippines to assess a design firm's strategic position, identifying its

strengths and weaknesses based on marketing operations and finance variables.

14
Interpretation. Cinderella’s Hotel outperforms its competitors with a total score

of 3.85, which highlights its strong customer service, affordable pricing,

and well-maintained rooms. Its wide range of amenities and variety of

facilities further differentiate it from other local competitors such as Rose

Guest House, Moonlight Inn, and PHG Pension, which score lower in

areas such as room quality, amenities, and service. All competitors offer

similar pricing, but they lag behind Cinderella’s Hotel in overall room

quality and customer service. PHG Pension scores the lowest at 2.75,

primarily due to its minimal facilities and average location, which hinder

its competitive standing. In conclusion, Cinderella’s Hotel holds a clear

advantage in service quality, room condition, and customer satisfaction,

securing its position as a top choice for travelers in the area.

15
4. Strategic Issues based on External Factors. Based on the External Factor

Evaluation (EFE) you provided, here are the Strategic Issues for Cinderella’s

Hotel that should be addressed to leverage opportunities and mitigate threats in the

competitive landscape.

Strategic Issues for Cinderella's Hotel

Leverage Growing Tourism in Tangub City. The increasing tourism in Tangub

City presents an opportunity for Cinderella's Hotel to attract more visitors.

However, to capitalize on this growth, the hotel must ensure it has the

right marketing strategies and promotional activities in place to target the

growing number of travelers. Failing to effectively capture this market

could result in lost business to competitors.

Enhance Online Presence and Booking Accessibility. The rise of online

booking platforms is a significant opportunity for Cinderella’s Hotel to

increase its visibility and reach a broader audience. Strategic use of digital

marketing, partnerships with popular online travel agencies (OTAs), and

optimizing the hotel's website for better searchability and user experience

will be critical to standing out in a competitive online environment.

Differentiation from Competitors. Strong local competition from other budget

accommodations like Rose Guest House, Moonlight Inn, and PHG

Pension presents a challenge. Cinderella’s Hotel needs to emphasize its

personalized service, reputation, and the value-for-money proposition

to differentiate itself in a crowded market. Identifying what makes the

16
 hotel unique, whether it’s a particular service or amenity, is key to gaining

a competitive edge.

Address the Threat of Substitutes (Airbnb, Short-Term Rentals)

The rise of Airbnb and other short-term rental platforms presents a

significant challenge to traditional hotels. Many travelers now prefer the

flexibility, local experience, and unique offerings that Airbnb and similar

services provide. To address this, Cinderella’s Hotel should explore

offering more flexible booking options, unique experiences, or special

promotions to appeal to this growing market segment.

Adapt to Economic Uncertainty. Economic downturns or inflation can

significantly impact consumer spending on travel, especially for budget-

conscious travelers. To mitigate this threat, Cinderella's Hotel needs to

maintain flexible pricing strategies and create value-added packages that

will attract guests even in times of economic uncertainty. This may

include offering promotions during off-peak seasons or improving

customer loyalty programs to retain repeat guests.

5. External Factor Evaluation (EFE) Matrix. A strategic tool that helps businesses

assess and evaluate the external factors that influence them.

17
External Factor Evaluation (EFE) Matrix of Cinderella’s Hotel

Interpretation. Cinderella's Hotel has a total weighted score of 3.05.

The hotel is well-positioned to capitalize on key opportunities

such as the growing tourism in Tangub City and the rise in budget

travel, both of which received strong ratings and contribute

significantly to its future potential. Additionally, the hotel can

benefit from the increasing use of online booking platforms,

although this factor's impact is more moderate (average rating).

However, threats such as local competition and the growing

popularity of substitute services like Airbnb present significant

challenges. While these factors have been rated weaker, they are

still relevant and should not be ignored. Additionally, the risk of

economic uncertainty—which could influence customers' travel

budgets—could affect the hotel's performance, though its

18
 relatively low impact in the short term is reflected in the weak

rating.

V. COMPANY ANALYSIS

1. INTERNAL ENVIRONMENT ANALYSIS. This section discussed the strength

and weaknesses of the hotel as the internal factor of the business.

Strengths of Cinderella's Hotel

Strong Reputation for Excellent Service Cinderella's Hotel has built a solid

reputation for offering excellent service and a personal touch, which is a

significant competitive advantage. The hotel’s owner, Mr. Rafael Alvarez

Jr., plays a crucial role in creating a welcoming atmosphere, making the

hotel popular among guests. This reputation fosters customer loyalty and

positive word-of-mouth, encouraging repeat visits and recommendations.

Affordable and Comfortable Accommodation The hotel offers budget-

friendly pricing for its rooms while maintaining a high level of comfort.

This affordable pricing strategy attracts a wide range of guests, including

business travelers, families, and budget-conscious tourists. With rooms

like the Standard Room (P1,050 per night), Deluxe Room (P1,650 per

night), and Family Room (P2,950 per night), Cinderella’s Hotel caters to

various guest needs while offering value for money.

19
 Comprehensive Amenities and Services Cinderella’s Hotel provides a wide

range of guest amenities that enhance the comfort and convenience of

staying at the hotel. These include 24-hour CCTV surveillance, air-

conditioned rooms, Wi-Fi access, and cable television. Additionally, the

hotel provides flexible options for extra guests and additional services

such as extra towels, pillows, and breakfast. These amenities cater to the

diverse needs of guests and provide a complete hospitality experience.

Prime Location in Tangub City The hotel’s location within the MNCg

Building, Barangay 4, Tangub City, provides a central and accessible

location for travelers visiting the area. This proximity to local attractions

and other important places in Tangub City enhances its appeal to tourists

looking for convenient accommodation.

Weaknesses of Cinderella's Hotel

Limited Brand Recognition Outside Tangub City While the hotel has a solid

local reputation, brand recognition beyond Tangub City may be limited.

Cinderella’s Hotel faces competition from well-established names in the

region and newer entrants in the market. This could be a weakness in

attracting customers from outside the area, especially those relying on

online reviews and reputation before booking.

Dependence on the Personal Involvement of the Owner The hotel’s personal

touch and reputation for excellent service are largely attributed to the

20
 owner’s direct involvement. While this is a strength, it also poses a risk. If

Mr. Rafael Alvarez Jr. is unavailable or decides to scale back, the hotel

may struggle to maintain the same level of personalized service, which

could impact customer satisfaction.

Lack of Advanced Marketing Strategy Although the hotel offers great service

and amenities, there is limited mention of advanced marketing strategies

to reach broader audiences, especially outside Tangub City. The hotel may

need to focus more on digital marketing efforts, leveraging social media

platforms, search engine optimization (SEO), and online booking

platforms to increase its visibility and attract a wider customer base.

Limited Differentiation in a Competitive Market While Cinderella's Hotel

offers quality services at competitive prices, there is a need to further

differentiate itself from other local competitors like Rose Guest House,

Moonlight Inn, and PHG Pension. The hotel may struggle to stand out in

a crowded market unless it further emphasizes unique aspects of its

service or product offerings.

2. Internal Factor Evaluation (IFE) Matrix for Cinderella’s Hotel. This section

shows the evaluation of the identified strength and weaknesses of the hotel as the

internal factor of the business.

21
 Internal Factor Evaluation (IFE) Matrix for Cinderella’s Hotel

Interpretation. The total weighted score for Cinderella’s Hotel is 2.75. This score

suggests that the hotel has more strengths than weaknesses, but it needs to improve in

several areas to compete more effectively in the market.

Strengths: Cinderella’s Hotel's strong reputation, affordable pricing, and prime

location all contribute positively to its overall score. These factors help the

hotel attract budget-conscious travelers, build loyalty, and position itself

well in the local market.

Weaknesses: However, the hotel faces significant weaknesses in areas like

limited brand recognition outside Tangub City, dependence on the

personal involvement of the owner, and lack of advanced marketing

22
 strategies. These weaknesses indicate the hotel could face challenges in

expanding beyond its current market or in maintaining consistent service

quality without direct involvement from the owner. The lack of

differentiation compared to competitors also indicates the need for a

stronger value proposition to stand out in a crowded market.

VI. Strategy Formulation

1. SWOT ANALYSIS. This analysis evaluates the internal strengths and weaknesses of the

hotel, as well as external opportunities and threats it faces in the competitive market.

Strengths (Internal)

Strong Reputation for Excellent Service: Cinderella’s Hotel is known for

providing a personal touch with friendly, approachable service,

making it a popular choice for travelers.

Affordable and Comfortable Accommodation: The hotel offers a variety of

room options at affordable rates, making it accessible to budget-

conscious travelers, families, and business visitors.

Technology Integration: The hotel has adopted modern technology such as

free Wi-Fi, digital booking systems, and 24-hour CCTV surveillance

to enhance guest experience and ensure security.

23
 Eco-Friendly Initiatives: The investment in solar panels to reduce energy

costs shows a commitment to sustainability, which can appeal to

environmentally-conscious travelers.

Variety of Room Options: Cinderella’s Hotel offers flexible room types such

as standard rooms, family rooms, and deluxe rooms, catering to

different customer needs.

Weaknesses (Internal)

Limited Advertising and Promotion: The hotel has a basic online presence

(primarily its website), which may not be enough to reach a broader

audience. It can improve its visibility through social media and other

online platforms.

Dependence on Local Tourism: While the hotel is a good option for local

residents and tourists in Tangub City, its reliance on local demand can

make it vulnerable to fluctuations in tourism.

Limited Differentiation from Competitors: While the hotel offers excellent

service, its offerings are similar to those of other budget

accommodations, making it difficult to stand out in a crowded market.

Lack of Comprehensive Loyalty Programs: While the hotel offers some

special rewards for returning guests, it could develop a more robust

loyalty program to retain repeat customers.

24
Opportunities (External)

Growing Tourism in Tangub City: With more travelers visiting Tangub City,

Cinderella’s Hotel has an opportunity to capture a larger share of the

market by targeting tourists through effective marketing strategies.

Online Booking Growth: The increasing popularity of online booking platforms

(e.g., Agoda, Booking.com) presents an opportunity for the hotel to

expand its reach to international travelers.

Eco-Tourism Trends: The rising demand for eco-friendly travel options can be

leveraged by further promoting the hotel’s solar panel investment and

sustainable practices.

Local Partnerships and Packages: By offering package deals that include local

tours and activities, the hotel can attract more tourists who want a

complete travel experience.

Social Media and Digital Marketing: Increasing visibility on platforms like

Facebook and Instagram can help the hotel expand its customer base and

increase brand awareness.

Threats (External)

High Competition: Cinderella’s Hotel faces strong competition from other

budget accommodations such as Rose Guest House, Moonlight Inn, and

PHG Pension, all of which offer similar pricing and services.

25
 Substitute Services (Airbnb, Short-Term Rentals): The rise of alternative

accommodation options like Airbnb presents a threat, especially as these

services often offer unique experiences and home-like environments.

Economic Uncertainty: Economic downturns or inflation can reduce

discretionary spending on travel, especially for budget-conscious travelers,

leading to a decline in bookings.

Seasonal Demand Fluctuations: The hotel’s business may be subject to

fluctuating demand depending on the season, which could impact overall

revenue.

Changing Customer Preferences: Guests' preferences are shifting toward more

flexible booking options and unique experiences, which may challenge the

hotel to adapt and offer more personalized services.

2. Internal-External Matrix.

Internal Factors Evaluation (IFE) Matrix

26
 External Factors Evaluation (IFE) Matrix

Interpretation:

1. Internal Factors Evaluation (IFE):

The total IFE score of 2.78 indicates that Cinderella's Hotel is in a

relatively strong position internally, but there are areas for

improvement. It has a solid reputation, affordable accommodations, and

good technology integration, but weaknesses such as limited advertising

and heavy reliance on local tourism need to be addressed. The hotel can

continue to build on its strengths, but it needs to address its weaknesses for

optimal growth.

27
2. External Factors Evaluation (EFE):

The total EFE score of 3.88 shows that Cinderella's Hotel is well-

positioned externally, with strong opportunities for growth, especially in

the areas of tourism, online bookings, and eco-tourism trends. The

hotel has many external opportunities it can capitalize on, but it must also

be mindful of external threats like competition, substitutes (e.g., Airbnb),

and economic uncertainty. The hotel can take advantage of the growing

tourism sector in Tangub City and leverage digital marketing to reach a

wider audience.

Based on the IFE and EFE scores, we can position Cinderella's Hotel on the Internal-

External Matrix:

FE Score (2.78): This places the hotel in the middle to upper part of the matrix,

indicating good internal strengths but room for improvement.

EFE Score (3.88): This places the hotel in the upper range, showing the hotel is

in a good position to capitalize on external opportunities.

Given these scores, Cinderella’s Hotel falls into Quadrant I: Grow and Build,

suggesting that the hotel should focus on growth and expansion. This involves:

Expanding online visibility through better digital marketing and partnering with

online booking platforms.

28
 Differentiating the hotel from its competitors by emphasizing unique offerings

and its reputation for excellent service.

Improving its marketing and loyalty programs to attract and retain guests more

effectively.

Leveraging eco-tourism trends by highlighting its sustainability initiatives.

3 GRAND strategy matrix

This matrix is a useful tool for identifying strategic options based on the hotel’s

competitive position and market growth potential.

The matrix has four quadrants:

Quadrant I: Strong competitive position & high market growth – Growth-

oriented strategies.

Quadrant II: Weak competitive position & high market growth – Turnaround or

restructuring strategies.

Quadrant III: Weak competitive position & low market growth – Retrenchment

strategies.

Quadrant IV: Strong competitive position & low market growth – Stability or

selective strategies.

29
 Grand Strategy Matrix for Cinderella’s Hotel:

Analysis for Cinderella's Hotel:

Competitive Position: Cinderella's Hotel has a strong reputation for its service

and quality offerings, as well as a solid foundation of affordable rooms,

good technology integration, and eco-friendly practices. Additionally, the

hotel has a clear advantage in customer service and a competitive edge in

its pricing structure. These factors place the hotel in the "Strong

Competitive Position" category.

Market Growth: Tangub City’s growing tourism and the rise of online booking

platforms represent significant opportunities for market expansion.

Additionally, trends like eco-tourism are growing in popularity, providing

an opportunity for Cinderella's Hotel to leverage its solar energy

investment. However, competition from other budget hotels and

substitutes like Airbnb can make growth more challenging, yet the market

for budget-friendly accommodations is still increasing, putting the hotel in

the "High Market Growth" category.

30
 Given that Cinderella’s Hotel has a strong competitive position and is operating

in an environment with high market growth potential, it falls into Quadrant I of the

Grand Strategy Matrix, which suggests the following strategies:

Recommended Strategies for Cinderella's Hotel (Quadrant I)

Market Development:

Focus on expanding the hotel’s reach to new customer segments, such as

international tourists or corporate travelers. Utilize digital marketing

strategies, partner with online booking platforms, and promote the hotel’s

eco-friendly initiatives and technological amenities to attract a wider

audience.

Product Development:

Introduce new services or amenities that cater to specific customer needs,

such as wellness packages, local tours, or experiences unique to Tangub

City. These new offerings can make the hotel more appealing to guests

looking for a more customized experience.

Invest in Growth:

Continue investing in the hotel’s physical infrastructure (e.g., expanding

rooms or adding more green technologies), as well as in enhancing its

online presence and brand image. This will help the hotel to capture a

larger share of the growing tourism market in Tangub City.

31
 Partnerships and Collaboration:

Form partnerships with local tour operators, restaurants, or event venues in

Tangub City. Offer packages that combine accommodation with local

experiences or discounts for local events, which will attract more

customers looking for bundled deals.

Loyalty Programs:

Implement a customer loyalty program to encourage repeat visits. Offering

discounts, free upgrades, or special rewards for returning guests will help

maintain a steady customer base and encourage word-of-mouth referrals.

Interpretation. Cinderella’s Hotel is in a favorable position, and it should focus

on growth and expansion. By investing in market development,

introducing new products, and further capitalizing on the growing tourism

sector in Tangub City, the hotel can enhance its competitive position and

attract a larger customer base. The key will be leveraging the hotel’s

strengths, such as personalized service, affordability, and eco-friendly

initiatives, while exploring new avenues for growth.

4. Summary of Recommended Strategies for Cinderella's Hotel

Based on the Grand Strategy Matrix, Cinderella’s Hotel is in a strong

competitive position in a high-growth market. The following strategies are

recommended to maintain and expand the hotel's market presence

32
Market Development:

Target New Customer Segments: Expand the hotel's reach to international

tourists and business travelers.

Digital Marketing: Use social media platforms, online booking partnerships, and

SEO to increase visibility and attract more guests.

Product Development:

New Services and Amenities: Introduce customized services like wellness

packages, local tours, or other unique offerings to appeal to a wider range of

guests.

Improve Customer Experience: Enhance guest satisfaction with additional

services or room upgrades that cater to modern travel needs.

Invest in Growth:

Infrastructure Expansion: Invest in additional rooms or facilities to

accommodate increasing demand.

Technological Advancements: Continue to integrate modern technology, such as

advanced booking systems or additional green initiatives, to further differentiate

from competitors.

33
 Partnerships and Collaboration:

Local Partnerships: Collaborate with local tour operators, event venues, or

restaurants to offer exclusive packages that combine accommodation with local

experiences.

Community Engagement: Develop partnerships with local businesses to create

mutually beneficial relationships and attract more visitors to the area.

Loyalty Programs:

Reward Returning Guests: Create a loyalty program that offers discounts, room

upgrades, or other benefits to encourage repeat customers and foster brand

loyalty.

By focusing on these strategies, Cinderella’s Hotel can leverage its strengths,

differentiate itself from competitors, and take advantage of the growing tourism in

Tangub City. This will help the hotel not only sustain but expand its customer base and

improve long-term profitability.

5. Quantitative Strategic Planning Matrix (QSPM). The goal of the QSPM is to prioritize

strategies based on their attractiveness and feasibility, providing a clearer direction for strategic

decisions.

34
QSPM for Cinderella’s Hotel:

Key External Factors (Opportunities and Threats)

35
Key Internal Factors (Strengths and Weaknesses)

QSPM Summary Table

36
Interpretation of QSPM:

Product Development (PD) has the highest Total Attractiveness Score (TAS) of

3.98, making it the most attractive strategic option. This is due to the

opportunity to expand services and amenities while capitalizing on the

hotel’s strong reputation for customer service and quality. By offering new

and unique experiences (such as eco-friendly packages or local tours), the

hotel can differentiate itself in the competitive market.

Invest in Growth (IG) follows closely with a TAS of 3.93, indicating that

expanding infrastructure, improving the hotel’s online presence, and

investing in modern technologies will be key to long-term growth. This

strategy is crucial to cater to the growing tourism market and to improve

the overall guest experience.

Market Development (MD), with a TAS of 3.86, is also a strong strategy. It

focuses on attracting a broader audience through digital marketing, online

platforms, and targeting new customer segments. This strategy is effective

given the rising use of online booking and the increasing number of

tourists visiting Tangub City.

37
 Partnerships and Collaboration (PC) has a TAS of 3.83, highlighting its

importance for the hotel’s expansion. Forming partnerships with local

businesses and tour operators will create value-added offerings that attract

more customers and improve the hotel's visibility.

Loyalty Programs (LP), with a TAS of 3.71, is a strong strategy but ranked

slightly lowerthan the others. While it is important for retaining existing

customers and encouraging repeat visits, it is not as critical for immediate

growth as the other strategies. However, it should still be implemented to

build long-term customer loyalty.

VII. OBJECTIVES AND RECOMMENDATIONS

CURRENT VISION STATEMENT

To be the top choice for comfortable and memorable stays, creating a home away from

home for guests.

PROPOSED VISON STATEMENT

personalized service, and unforgettable experiences, where every guest feels like they are at

home, creating lasting memories with every stay

CURRENT MISSION STATEMENT

hospitality to every guest, ensuring they leave with a smile and a desire to return.

38
 PROPOSED MISSION STATEMENT

Our mission is to consistently deliver exceptional service and create a warm, welcoming

environment where every guest feels valued and at home. We strive to offer comfortable, high-

quality accommodations, ensuring a seamless and memorable stay. Through personalized

attention, genuine hospitality, and a commitment to excellence, we aim to exceed guest

expectations, leaving them with a lasting impression and a desire to return again and again

FINANCIAL OBJECTIVES OF CINDERELLA’S HOTEL

Cinderella’s Hotel aims to achieve sustainable financial growth while maintaining its

reputation for providing affordable and high-quality accommodations. To achieve this, the hotel

seeks a steady increase in annual revenue through a combination of strategies that focus on

attracting more guests, improving occupancy rates, and enhancing service offerings. The hotel

plans to achieve a 10% annual growth in revenue over the next three years by expanding its

marketing efforts and strengthening its online presence. Utilizing social media platforms,

partnerships with travel agencies, and targeted promotions will increase brand visibility and

attract a broader audience. Additionally, by enhancing customer loyalty programs and offering

value-added services, the hotel aims to build a strong repeat customer base, which is essential for

maintaining consistent cash flow. The hotel will also implement dynamic pricing strategies to

maximize revenue during peak seasons, as well as special offers during off-peak times to

maintain a healthy occupancy rate throughout the year.

To ensure long-term financial stability, Cinderella’s Hotel will carefully manage its

operating costs and explore cost-saving measures. A key focus will be on optimizing energy

efficiency, as seen through the installation of solar panels, which will help reduce energy costs in

39
the long term. The hotel will also negotiate favorable contracts with suppliers, ensuring it

maintains competitive pricing on essential goods and services. A significant portion of the hotel's

revenue will be reinvested into upgrading facilities, improving guest services, and enhancing the

overall guest experience, ensuring continued competitiveness in the local market. Additionally,

the hotel will monitor its financial performance on a monthly and quarterly basis to track

progress toward its goals, identify potential areas for cost reduction, and adjust strategies as

needed. By following this approach, Cinderella’s Hotel aims to achieve an overall return on

investment (ROI) of at least 15% within the next three years, establishing itself as a financially

strong and sustainable business that continues to thrive in a competitive market.

Strategic Objectives for Cinderella’s Hotel

Cinderella’s Hotel aims to strengthen its position in the local market by focusing on

improving guest satisfaction and enhancing the overall customer experience. One of the primary

strategic objectives is to consistently provide high-quality service by training and empowering

employees to deliver exceptional hospitality. The hotel plans to implement a comprehensive staff

development program, focusing on customer service skills, communication, and problem-

solving, to ensure that every guest feels valued. Additionally, the hotel will focus on upgrading

its facilities to maintain its competitive edge. This includes improving room aesthetics, ensuring

cleanliness, and introducing new amenities that cater to evolving guest expectations. The hotel

will also focus on creating memorable experiences for guests, offering personalized services

such as local tours, exclusive events, or tailored packages, ensuring guests have a reason to

return. Through regular feedback collection and guest reviews, the hotel will continuously refine

its offerings to meet changing customer needs. To support this, a strong online reputation

40
management strategy will be developed, emphasizing positive guest experiences and

encouraging satisfied visitors to share their reviews on social media and review platforms.

Another key strategic objective is to increase the hotel's digital presence, leveraging digital

marketing strategies such as social media campaigns, search engine optimization, and

collaborations with online travel agents to increase visibility and attract more bookings. This will

include targeted promotions, loyalty programs, and special offers to capture both local and

international markets, ultimately increasing the hotel's market share.

The hotel’s second major strategic objective focuses on operational efficiency and

financial sustainability. Cinderella’s Hotel aims to maintain cost-effective operations while

continuing to invest in key areas like technology and infrastructure. With the introduction of

energy-saving measures, such as the solar panel initiative, the hotel will reduce utility costs,

ensuring that the hotel remains environmentally friendly while minimizing its overhead. To

improve financial stability, the hotel will implement dynamic pricing models based on market

demand and competitor analysis, ensuring competitive pricing while maximizing revenue. The

hotel will also explore diversifying its revenue streams, such as offering additional services like

event hosting or partnering with local businesses to create packages that combine

accommodation with local experiences. By optimizing operational efficiency, the hotel will

reduce waste, streamline housekeeping, and improve overall productivity, ultimately lowering

costs without compromising on guest experience. Cinderella’s Hotel will further enhance

financial performance by identifying and capitalizing on opportunities for expansion, such as

potential partnerships with international travel agencies or expanding its service offerings to

cater to corporate events and group bookings. Regular financial performance evaluations will be

conducted, and the management team will track key performance indicators (KPIs) to ensure the

41
hotel is meeting its revenue targets and maintaining profitability. These KPIs will include

occupancy rates, average daily rate (ADR), revenue per available room (RevPAR), and guest

satisfaction scores, all of which will guide decision-making and strategic adjustments. In doing

so, Cinderella’s Hotel is committed to achieving a long-term, sustainable growth trajectory that

secures its financial health and strengthens its position as a leading choice for travelers in

Tangub City.

Recommended Strategies for Cinderella’s Hotel

Cinderella’s Hotel, in order to ensure continued growth, stability, and a strong

competitive position in the hospitality market of Tangub City, needs to adopt a combination of

strategies that focus on enhancing customer experience, operational efficiency, financial

sustainability, and market expansion. These strategies, rooted in both short-term goals and long-

term vision, will help the hotel maintain its reputation for excellent service while preparing it for

the challenges and opportunities that lie ahead in the competitive hospitality industry. The

following recommendations outline key strategies that will enable Cinderella’s Hotel to achieve

its objectives and secure a prosperous future.

1. Enhancing Guest Experience through Personalization and Exceptional Service

The cornerstone of Cinderella’s Hotel’s competitive advantage lies in its ability to

provide personalized service and ensure that guests leave with a memorable experience. A key

strategy for achieving this is the development of a robust customer relationship management

(CRM) system. This system will allow the hotel to collect guest data, such as preferences, past

stays, and special requests, and use this information to tailor services and offers for repeat

visitors. For instance, offering personalized greetings upon arrival, remembering guests’ room

42
preferences, and providing unique, customized experiences (such as local tours or special

promotions) will enhance the sense of hospitality and encourage repeat visits.

Additionally, the hotel can implement a loyalty program that rewards returning guests

with exclusive benefits such as room upgrades, free breakfasts, or discounted rates. By

incentivizing guests to stay more frequently, the hotel not only increases occupancy but also

builds a loyal customer base that can provide valuable referrals through word-of-mouth

marketing. Staff training is another critical aspect of delivering exceptional service. Cinderella’s

Hotel must continually invest in staff development to ensure employees provide top-notch

service consistently. A structured program focused on customer service excellence, hospitality

best practices, and problem-solving skills will allow employees to anticipate guest needs, address

concerns proactively, and create a welcoming environment for all visitors. In the long run,

creating an outstanding guest experience will lead to better reviews, higher ratings, and increased

customer retention, ultimately strengthening the hotel’s market position.

2. Leveraging Digital Marketing and Expanding Online Presence

With the rise of online booking platforms and digital consumer behavior, Cinderella’s

Hotel must embrace digital marketing strategies to increase its visibility and reach a broader

audience. The first step in this strategy is to optimize the hotel’s website for search engines

(SEO), ensuring that it ranks highly for relevant keywords that potential guests may use when

searching for budget-friendly accommodations in Tangub City. The website should also be

mobile-friendly, allowing guests to easily browse rooms, make bookings, and access special

offers from their smartphones. Moreover, incorporating an online booking engine that provides a

43
seamless experience for guests will increase direct reservations, reducing reliance on third-party

booking platforms and saving on commission fees.

The hotel should also harness the power of social media platforms like Facebook,

Instagram, and Twitter to share visually appealing content, guest testimonials, and behind-the-

scenes glimpses of the hotel. These platforms offer the perfect opportunity to engage with

potential guests, create brand awareness, and showcase the hotel’s unique features and services.

Regularly posting high-quality photos of the hotel, as well as engaging with followers through

contests, polls, and updates, will increase the hotel's online presence and foster a sense of

community around the brand. Additionally, influencer partnerships or collaborations with local

bloggers can help reach new audiences, as influencers often have a strong and loyal following.

To further boost online visibility, Cinderella’s Hotel should establish partnerships with

popular online travel agencies (OTAs) like Booking.com, Agoda, and Expedia. These platforms

have a global reach, allowing the hotel to attract international guests who may not be familiar

with the brand. Offering special deals or promotions through OTAs can help drive traffic to the

hotel and increase bookings. However, the hotel should balance its use of OTAs with direct

booking incentives (such as discounts or added perks for booking through the hotel’s website) to

encourage customers to bypass commission-based platforms.

3. Operational Efficiency and Cost Management

Improving operational efficiency is crucial to maintaining profitability in a highly

competitive industry, especially for a budget hotel like Cinderella’s Hotel. One key area for

improvement is energy management. With the installation of solar panels already in place, the

44
hotel can further reduce its carbon footprint and energy costs by optimizing the use of energy-

efficient lighting, air conditioning, and other hotel systems. Incorporating smart technology into

room management, such as motion-sensing lights and energy-saving thermostats, will not only

reduce electricity consumption but also appeal to environmentally conscious guests.

Staffing efficiency is another critical factor. Cinderella’s Hotel can streamline its operations by

utilizing workforce management software to ensure that staffing levels match guest demand,

reducing the need for excessive overtime or overstaffing. Automated systems for check-in/check-

out procedures, billing, and reservation management can also help improve efficiency by

reducing administrative work and allowing staff to focus more on guest interaction and service.

To maintain cost-effective operations, Cinderella’s Hotel should negotiate better terms

with suppliers, especially for common hotel amenities such as toiletries, linens, and food

supplies. By developing long-term relationships with reliable suppliers and buying in bulk, the

hotel can secure discounts and reduce the overall cost of goods sold (COGS). Furthermore,

adopting a system for tracking inventory and usage will help avoid overstocking or wastage of

supplies, further contributing to cost savings.

4. Diversifying Revenue Streams through Partnerships and New Services

Diversification is a key strategy that can provide Cinderella’s Hotel with new revenue

streams and reduce its reliance on room bookings alone. One effective way to achieve this is by

partnering with local businesses to offer package deals that combine accommodation with local

tours, dining experiences, or cultural activities. For example, the hotel could collaborate with a

local restaurant to provide discounted meals for guests or work with a tour operator to offer

45
special rates on sightseeing packages. These partnerships can create additional value for guests

and increase overall revenue.

The hotel could also explore hosting small corporate events, meetings, or family

gatherings, utilizing its facilities and meeting spaces for business purposes. With the right

marketing, Cinderella’s Hotel can position itself as an affordable option for local businesses or

organizations looking to hold conferences, seminars, or workshops. Additionally, offering event

planning services, such as catering, audiovisual equipment, and room rental, could further

increase revenue potential. By diversifying its offerings, the hotel can cater to a wider range of

customer needs, improving profitability while mitigating the impact of seasonal demand

fluctuations.

5. Building Brand Loyalty through Engagement and Guest Rewards

Creating and maintaining brand loyalty should be a core focus for Cinderella’s Hotel, as

loyal guests tend to provide repeat business and word-of-mouth referrals. In addition to a robust

loyalty program, the hotel should focus on building an emotional connection with its guests.

Personalization is key—by remembering guests’ preferences and making tailored

recommendations, the hotel can enhance the guest experience, making them feel special and

valued. For instance, greeting guests by name, acknowledging milestones (such as birthdays or

anniversaries), and offering small complimentary gestures (like a welcome drink or a

personalized note) will foster stronger emotional bonds.

Another aspect of building loyalty is through consistent engagement both before and after

the guest’s stay. Engaging with guests on social media platforms, sending personalized thank-

46
you emails after checkout, and offering exclusive discounts for future stays can encourage guests

to return and recommend the hotel to others. The hotel can also create special “members-only”

events or promotions, where loyal customers have access to unique experiences or discounts. By

focusing on building long-term relationships with guests, Cinderella’s Hotel can ensure a steady

stream of repeat business while simultaneously increasing customer lifetime value (CLV).

OVERALL REFLECTION OF THE GROUP

Looking at Cinderella’s Hotel, it’s clear that the business is at an important point in its journey,

with lots of opportunities for growth and improvement. The hotel has already made a name for

itself by offering friendly service and comfortable rooms, which are essential elements of its

success. Moving forward, the hotel needs to build on these strengths and focus on enhancing the

guest experience. Every detail, from the moment guests book a room to the time they check out,

should be a reflection of the hotel’s commitment to excellent service. If guests feel welcomed,

cared for, and valued during their stay, they will leave with positive feelings. This, in turn, will

inspire them to return and share their experiences with others. Word-of-mouth recommendations

and good reviews are one of the best ways to attract new customers and maintain a strong

reputation.

In today’s competitive hospitality industry, it’s not enough for Cinderella’s Hotel to rely solely

on its reputation. The hotel must take active steps to promote itself and stay visible to potential

guests. One of the best ways to do this is through digital marketing. An easy-to-navigate website

47
and active social media presence are vital tools that can help the hotel reach a wider audience.

People now use the internet to search for places to stay, compare prices, and read reviews before

making a decision. By having a user-friendly booking system and a strong online presence, the

hotel can make sure that potential customers are not only aware of it but also encouraged to book

their stays. Training the hotel staff to provide top-notch service will also make sure that guests’

expectations are met and exceeded, building trust and loyalty with each guest.

Efficiency is another crucial aspect for Cinderella’s Hotel to focus on. Operating efficiently

doesn’t just mean saving money; it also involves finding ways to deliver excellent service while

reducing waste and improving resource management. One example of this is the hotel’s

investment in solar energy, which not only reduces costs but also reflects a commitment to being

environmentally responsible. These steps will help the hotel cut expenses, allowing it to reinvest

in its services and facilities, ensuring that they remain appealing and comfortable. By continually

improving operations, whether it’s through better maintenance, optimizing resources, or refining

the booking process, Cinderella’s Hotel can stay profitable while keeping guest satisfaction high.

To stand out from the competition, Cinderella’s Hotel must find ways to make itself more

appealing to customers. In an area with several budget-friendly hotels, the hotel needs to focus

on what makes it unique. The personal touch and exceptional customer service that Cinderella’s

Hotel is known for can go a long way. Many travelers seek more than just a place to sleep—they

want an experience that feels welcoming and special. By focusing on creating a home-like

atmosphere and making every guest feel important, the hotel can create loyal customers who are

more likely to return and recommend it to others. Offering packages that include local tours or

experiences would be an added bonus for guests, giving them even more reasons to stay.

48
Another opportunity for Cinderella’s Hotel lies in the growing tourism in Tangub City. As more

people visit the city, the hotel can tap into this market by offering special promotions or deals to

attract tourists. Partnering with local businesses and creating packages that offer not only

accommodation but also experiences, like guided tours or local attractions, could be an excellent

way to increase bookings. In today’s competitive market, alternative accommodation options like

Airbnb are becoming more popular. To stay competitive, Cinderella’s Hotel can offer flexible

booking options, special deals for longer stays, or even family packages, catering to the

preferences of modern travelers.

It’s also important for Cinderella’s Hotel to be prepared for challenges. The business world is

unpredictable, and factors like economic downturns or changes in customer preferences can

affect the number of bookings. When the economy slows down, people often cut back on travel

expenses. During such times, Cinderella’s Hotel can offer discounts or create special packages to

attract guests who might otherwise be hesitant to spend. Offering loyalty programs to reward

repeat guests is another smart strategy, as it helps keep customers coming back and makes them

feel valued. In tough times, having a community of loyal customers can be a significant

advantage.

Looking ahead, Cinderella’s Hotel has a lot of potential for growth, but the hotel must remain

focused on its goals. Consistently offering excellent service, maintaining the quality of its

facilities, and constantly looking for ways to improve operations will ensure that the hotel

continues to grow. Proper marketing and promotions will help attract more guests, and as the

tourism sector in Tangub City continues to grow, the hotel should make sure it stands out with

49
smart strategies. By staying true to its strengths and embracing new opportunities, Cinderella’s

Hotel can remain one of the top choices for travelers in the city.

In conclusion, the future of Cinderella’s Hotel depends on a combination of factors: excellent

customer service, smart marketing, efficient operations, and a commitment to making every

guest’s stay special. By focusing on these areas, the hotel will continue to build on its strengths

and adapt to the ever-changing demands of the market. If it can stay true to its mission while

evolving with the times, Cinderella’s Hotel will continue to succeed and grow in the competitive

hospitality industry. As long as the hotel remains committed to offering great experiences and

paying attention to the details that matter most to guests, it will secure its place as a top choice

for visitors to Tangub City for years to come.

DOCUMENTATION

50
51
“As we wrap up this Strategic Management course, it's clear that understanding and applying

strategic concepts is crucial for business success. The tools and frameworks we've explored will

help guide you in making informed decisions and driving long-term growth. I hope you feel more

prepared to tackle strategic challenges and create effective solutions in your future endeavors”

52