FEASIBILITY STUDY

MEAT SHOP
 INTRODUCTION

Filipinos are well-known for their culinary passion. Serving a variety of

cuisines in one dinner, including meat recipes that nearly everyone enjoys. Aside

from its delicious flavor, it is a wonderful source of protein, which the human body

need. The world’s meat consumption is commonly supplied by meat shops all

over the world. They provide fresh pork, beef, chicken directly from farms and

growers, and even variety of frozen processed goods.

Recently the demand for meat has been inflating due to the changes in

price of some commodities. Fish, for example, as a main alternative for meat had

been and continuing to hike price due to the supply scarcity. Though we cannot

consider it as a huge issue, still, it gave an opportunity to some meat dealers and

suppliers to provide more and earn more.

 MARKET STUDY

A. Background of the Study

Everywhere, there are consumers of meat and meat products. There are

supplies of such products and produce but somehow, it is not enough. And this

study aims to determine the viability of establishing Meat, and if investing in such

business will be profitable.

B. Target Market

People in Poblacion, one of the places in Polomolok, are the target market

of the Meat Shop that will be established and will cater the demand of the

general population since this is a primary commodity.

In Polomolok, one of the best and nearest suppliers of meat is “Triple M

Livestock Dealer, Lechon Roasting and Meat Shop”. Located at J Catolico Ave.

General Santos City, South Cotabato.

This proposed business will supply mainly of pork and chicken products.

Included are pork, thighs (pata), spine (buto-buto), liver (atay), head (mascara),

intestines (isaw), chicken (breast, legs, wings, etc.), chicken liver (atay), chicken feet

(adidas), chicken intestines (isaw), and chicken head (ulo).

D. Demand Analysis

The demand of the proposed business, which is a meat shop, is expected to

arise from the households in Poblacion. The number of demands is determined to be

the number of households in different areas in Poblacion, Polomolok, which is

approximately five hundred (500) households, that is only based on estimates. And

with that, it is highly probable that the demand for meat and meat products will be

high.

E. SWOT Analysis

STRENGTHS

1. The business will provide fresh and high-quality meat from known suppliers.

2. The business will be located at the center of commerce in Polomolok so it

would be noticeable.
 3. Safety of product will be ensured through the adaption of proper sanitary

measures.

WEAKNESS

1. Fluctuation in prices is expected to occur frequently due to the supply and

market conditions, which may decrease demands for products.

OPPORTUNITIES

1. Customers seek products such as liver, intestines, backbones and mask that

is not daily available to the market.

2. There are barbeque and “ihaw-ihaw” vendors in the target location. This will

generate additional revenue for chicken products used in the said business.

3. There is a growing demand of meat and meat products due to price hike of

other alternative commodities.

THREATS

1. Some target customers, due to their health issues, tend to not buy meat

products which may reduce the predicted demand.

2. There are certain customers who are loyal to their supplier. That may cause

reduction to number of potential customers.

F. Market Positioning

The meat shop will be positioned as an entity that provides fresh meat directly

from hog growers, operates in a sanitary environment to ensure the safety of the
products offered, and caters to the general population of the target market by

offering meat products that are financially competitive in the market.

 PRICING

This business will use competitive based pricing, reflecting the fluctuations of

prices due to the changes in the conditions of the market. Basing on the latest

update of prices in the market, the business will adapt the following set of prices per

kilo.

PRODUCT PRICE

PORK P400.00

THIGHS (PATA) P300.00

PORK SPINE P300.00

PORK LIVER P250.00

PORK HEAD P280.00

PORK INTESTINES P290.00

CHICKEN P220.00

CHICKEN LIVER P230.00

CHICKEN FEET P130.00

CHICKEN INTESTINES P225.00

CHICKEN HEAD P75.00

o Production Layout

The production layout of this business will be:

The area will in total be 10x12 meters, composed of the display section and

counter area.

o Process Layout

The process layout for meat and meat products is as follows:

MEAT SHOP
ORDER SALE

SUPPLY

SUPPLIERS CUSTOMERS
o Scheduling

This business will be available and open every day except on

Sundays. It will be from 9:00 a.m. to 8:00 p.m. To avoid scarcity of stocks,

purchasing needed supplies, after the approval of the manager, will be done

after every close of the business.

o Machinery and Equipment

The list of machinery and equipment needed to run this meat shop is as

follows:

1. 4 Commercial Refrigerators/Freezers

2. Digital weighing scale

3. Chopping table

4. Knives

o Quality Control

Quality of the products and service rendered will be ensured through:

1. Choosing the right supplier of meat and meat products.

2. Hiring knowledgeable butchers or slaughterers and train them to ensure

the quality of the product.

followed and maintained.