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R E V I S E D T H I R T E E N T H E D I T I O N
AN INTRODUCTION TO
MANAGEMENT
SCIENCE
QUANTITATIVE APPROACHES
TO DECISION MAKING
This page intentionally left blank
R E V I S E D T H I R T E E N T H E D I T I O N
AN INTRODUCTION TO
MANAGEMENT
SCIENCE
QUANTITATIVE APPROACHES
TO DECISION MAKING
David R. Anderson
University of Cincinnati
Dennis J. Sweeney
University of Cincinnati
Thomas A. Williams
Rochester Institute of Technology
Jeffrey D. Camm
University of Cincinnati
Kipp Martin
University of Chicago
Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States
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Quantitative Approaches to Decision
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To My Parents
Ray and Ilene Anderson
DRA
To My Parents
James and Gladys Sweeney
DJS
To My Parents
Phil and Ann Williams
TAW
To My Wife
Karen Camm
JDC
To My Wife
Gail Honda
KM
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Brief Contents
Preface xxv
About the Authors xxix
Chapter 1 Introduction 1
Chapter 2 An Introduction to Linear Programming 28
Chapter 3 Linear Programming: Sensitivity Analysis and
Interpretation of Solution 92
Chapter 4 Linear Programming Applications in Marketing,
Finance, and Operations Management 153
Chapter 5 Advanced Linear Programming Applications 214
Chapter 6 Distribution and Network Models 255
Chapter 7 Integer Linear Programming 317
Chapter 8 Nonlinear Optimization Models 365
Chapter 9 Project Scheduling: PERT/CPM 412
Chapter 10 Inventory Models 453
Chapter 11 Waiting Line Models 502
Chapter 12 Simulation 542
Chapter 13 Decision Analysis 602
Chapter 14 Multicriteria Decisions 659
Chapter 15 Time Series Analysis and Forecasting 703
Chapter 16 Markov Processes 761
Chapter 17 Linear Programming: Simplex Method On Website
Chapter 18 Simplex-Based Sensitivity Analysis and Duality
On Website
Chapter 19 Solution Procedures for Transportation and
Assignment Problems On Website
Chapter 20 Minimal Spanning Tree On Website
Chapter 21 Dynamic Programming On Website
Appendixes 787
Appendix A Building Spreadsheet Models 788
Appendix B Areas for the Standard Normal Distribution 815
Appendix C Values of eⴚλ 817
Appendix D References and Bibliography 818
Appendix E Self-Test Solutions and Answers
to Even-Numbered Problems 820
Index 853
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Contents
Preface xxv
About the Authors xxix
Chapter 1 Introduction 1
1.1 Problem Solving and Decision Making 3
1.2 Quantitative Analysis and Decision Making 4
1.3 Quantitative Analysis 6
Model Development 7
Data Preparation 10
Model Solution 11
Report Generation 12
A Note Regarding Implementation 12
1.4 Models of Cost, Revenue, and Profit 14
Cost and Volume Models 14
Revenue and Volume Models 15
Profit and Volume Models 15
Breakeven Analysis 16
1.5 Management Science Techniques 16
Methods Used Most Frequently 18
Summary 19
Glossary 19
Problems 20
Case Problem Scheduling a Golf League 23
Appendix 1.1 Using Excel for Breakeven Analysis 24
Summary 344
Glossary 345
Problems 346
Case Problem 1 Textbook Publishing 357
Case Problem 2 Yeager National Bank 358
Case Problem 3 Production Scheduling with Changeover Costs 359
Appendix 7.1 Excel Solution of Integer Linear Programs 360
Appendix 7.2 LINGO Solution of Integer Linear Programs 361
Summary 436
Glossary 437
Problems 438
Case Problem R. C. Coleman 448
Appendix 9.1 Using Microsoft Office Project 450
Appendixes 787
We are very excited to publish the revised thirteenth edition of a text that has been a leader
in the field for over 20 years. The purpose of this revised thirteenth edition, as with previ-
ous editions, is to provide undergraduate and graduate students with a sound conceptual
understanding of the role that management science plays in the decision-making process.
The text describes many of the applications where management science is used success-
fully. Former users of this text have told us that the applications we describe have led them
to find new ways to use management science in their organizations.
An Introduction to Management Science is applications oriented and continues to use
the problem-scenario approach that is a hallmark of every edition of the text. Using the
problem-scenario approach, we describe a problem in conjunction with the management
science model being introduced. The model is then solved to generate a solution and rec-
ommendation to management. We have found that this approach helps to motivate the stu-
dent by not only demonstrating how the procedure works, but also how it contributes to the
decision-making process.
From the very first edition we have been committed to the challenge of writing a text-
book that would help make the mathematical and technical concepts of management sci-
ence understandable and useful to students of business and economics. Judging from the
responses from our teaching colleagues and thousands of students, we have successfully
met the challenge. Indeed, it is the helpful comments and suggestions of many loyal users
that have been a major reason why the text is so successful.
Throughout the text we have utilized generally accepted notation for the topic being
covered so those students who pursue study beyond the level of this text should be comfort-
able reading more advanced material. To assist in further study, a references and bibliogra-
phy section is included at the back of the book.
The thirteenth edition of Management Science is a major revision. We are very excited
about it and want to tell you about some of the changes we have made and why.
In addition to the major revisions described in the remainder of this section, this revised
edition of the thirteenth edition has been updated to incorporate Microsoft® Office Excel®
2010. This involves some changes in the user interface of Excel and major changes in the in-
terface and functionality of Excel Solver. The Solver in Excel 2010 is more reliable than in
previous editions and offers new alternatives such as a multistart option for difficult nonlin-
ear problems.
he was the 2006 recipient of the INFORMS Prize for the Teaching of Operations Research
Practice. He currently serves as editor-in-chief of Interfaces, and is on the editorial board
of INFORMS Transactions on Education. We welcome Jeff to the new ASWCM team and
expect the new ideas from Jeff will make the text even better in the years to come.
In preparing this thirteenth edition, we have been careful to maintain the overall format
and approach of the previous edition. However, based on our classroom experiences and
suggestions from users of previous editions, a number of changes have been made to en-
hance the text.
We have been careful to write the text so that it is not dependent on any particular software
package. But, we have included materials that facilitate using our text with several of
the more popular software packages. The following software and files are available on the
website for the text:
• LINGO trial version,
• LINGO and Excel Solver models for every optimization model presented in the
text,
• Microsoft® Excel worksheets for most of the examples used throughout the text,
• TreePlanTM Excel add-in for decision analysis and manual.
Microsoft Project is provided on the CD that is packaged with every new copy of the text.
We have continued many of the features that appeared in previous editions. Some of the
important ones are noted here.
Annotations
Annotations that highlight key points and provide additional insights for the student are a
continuing feature of this edition. These annotations, which appear in the margins, are
designed to provide emphasis and enhance understanding of the terms and concepts being
presented in the text.
Self-Test Exercises
Certain exercises are identified as self-test exercises. Completely worked-out solutions for
those exercises are provided in an appendix at the end of the text. Students can attempt the
self-test exercises and immediately check the solution to evaluate their understanding of
the concepts presented in the chapter.
xxviii Preface
ACKNOWLEDGMENTS
We owe a debt to many of our academic colleagues and friends for their helpful comments
and suggestions during the development of this and previous editions. Our associates from
organizations who supplied several of the Management Science in Action vignettes make a
major contribution to the text. These individuals are cited in a credit line associated with
each vignette.
We are also indebted to our senior acquisitions editor, Charles McCormick, Jr.; our
marketing communications manager, Libby Shipp; our developmental editor, Maggie
Kubale; our content project manager, Jacquelyn K Featherly; our media editor, Chris
Valentine; and others at Cengage Business and Economics for their counsel and support
during the preparation of this text. We also wish to thank Lynn Lustberg, Project Manager
at MPS Content Services for her help in manuscript preparation.
David R. Anderson
Dennis J. Sweeney
Thomas A. Williams
Jeffrey D. Camm
Kipp Martin
About the Authors
Professor Williams is the coauthor of eleven textbooks in the areas of management sci-
ence, statistics, production and operations management, and mathematics. He has been a
consultant for numerous Fortune 500 companies and has worked on projects ranging from
the use of data analysis to the development of large-scale regression models.
Kipp Martin. Kipp Martin is Professor of Operations Research and Computing Tech-
nology at the Booth School of Business, University of Chicago. Born in St. Bernard, Ohio,
he earned a B.A. in mathematics, an MBA, and a Ph.D. in management science from the
University of Cincinnati. While at the University of Chicago, Professor Martin has taught
courses in management science, operations management, business mathematics, and infor-
mation systems.
Research interests include incorporating Web technologies such as XML, XSLT,
XQuery, and Web Services into the mathematical modeling process; the theory of how to
construct good mixed integer linear programming models; symbolic optimization; polyhe-
dral combinatorics; methods for large scale optimization; bundle pricing models; comput-
ing technology; and database theory. Professor Martin has published in INFORMS Journal
of Computing, Management Science, Mathematical Programming, Operations Research,
The Journal of Accounting Research, and other professional journals. He is also the author
of The Essential Guide to Internet Business Technology (with Gail Honda) and Large Scale
Linear and Integer Optimization.
CHAPTER 1
Introduction
CONTENTS
1.1 PROBLEM SOLVING AND 1.4 MODELS OF COST, REVENUE,
DECISION MAKING AND PROFIT
1.2 QUANTITATIVE ANALYSIS Cost and Volume Models
AND DECISION MAKING Revenue and Volume Models
Profit and Volume Models
1.3 QUANTITATIVE ANALYSIS Breakeven Analysis
Model Development
Data Preparation 1.5 MANAGEMENT SCIENCE
Model Solution TECHNIQUES
Report Generation Methods Used Most Frequently
A Note Regarding Implementation
2 Chapter 1 Introduction
the forecasting and optimization models that Today, virtually every airline uses some sort of
drive the system and to obtain better data. Tom revenue management system. The cruise, hotel,
Cook counts at least four basic generations of rev- and car rental industries also now apply revenue
enue management during his tenure. Each pro- management methods, a further tribute to the pio-
duced in excess of $100 million in incremental neering efforts of the OR group at American
profitability over its predecessor. This revenue Airlines and its leader, Thomas M. Cook.
management system at American Airlines gener-
ates nearly $1 billion annually in incremental *Based on Peter Horner, “The Sabre Story,” OR/MS
revenue. Today (June 2000).
Problem solving can be defined as the process of identifying a difference between the
actual and the desired state of affairs and then taking action to resolve the difference.
For problems important enough to justify the time and effort of careful analysis, the problem-
solving process involves the following seven steps:
1. Identify and define the problem.
2. Determine the set of alternative solutions.
3. Determine the criterion or criteria that will be used to evaluate the alternatives.
4. Evaluate the alternatives.
5. Choose an alternative.
6. Implement the selected alternative.
7. Evaluate the results to determine whether a satisfactory solution has been obtained.
Decision making is the term generally associated with the first five steps of the problem-
solving process. Thus, the first step of decision making is to identify and define the prob-
lem. Decision making ends with the choosing of an alternative, which is the act of making
the decision.
Let us consider the following example of the decision-making process. For the moment
assume that you are currently unemployed and that you would like a position that will lead
to a satisfying career. Suppose that your job search has resulted in offers from companies
in Rochester, New York; Dallas, Texas; Greensboro, North Carolina; and Pittsburgh,
Pennsylvania. Thus, the alternatives for your decision problem can be stated as follows:
1. Accept the position in Rochester.
2. Accept the position in Dallas.
3. Accept the position in Greensboro.
4. Accept the position in Pittsburgh.
The next step of the problem-solving process involves determining the criteria that will
be used to evaluate the four alternatives. Obviously, the starting salary is a factor of some
importance. If salary were the only criterion of importance to you, the alternative selected
as “best” would be the one with the highest starting salary. Problems in which the objective
is to find the best solution with respect to one criterion are referred to as single-criterion
decision problems.
Suppose that you also conclude that the potential for advancement and the location of
the job are two other criteria of major importance. Thus, the three criteria in your decision
problem are starting salary, potential for advancement, and location. Problems that involve
more than one criterion are referred to as multicriteria decision problems.
The next step of the decision-making process is to evaluate each of the alternatives
with respect to each criterion. For example, evaluating each alternative relative to the
4 Chapter 1 Introduction
starting salary criterion is done simply by recording the starting salary for each job alter-
native. Evaluating each alternative with respect to the potential for advancement and the
location of the job is more difficult to do, however, because these evaluations are based
primarily on subjective factors that are often difficult to quantify. Suppose for now that
you decide to measure potential for advancement and job location by rating each of these
criteria as poor, fair, average, good, or excellent. The data that you compile are shown in
Table 1.1.
You are now ready to make a choice from the available alternatives. What makes this
choice phase so difficult is that the criteria are probably not all equally important, and no
one alternative is “best” with regard to all criteria. Although we will present a method for
dealing with situations like this one later in the text, for now let us suppose that after a care-
ful evaluation of the data in Table 1.1, you decide to select alternative 3; alternative 3 is thus
referred to as the decision.
At this point in time, the decision-making process is complete. In summary, we see that
this process involves five steps:
1. Define the problem.
2. Identify the alternatives.
3. Determine the criteria.
4. Evaluate the alternatives.
5. Choose an alternative.
Note that missing from this list are the last two steps in the problem-solving process: im-
plementing the selected alternative and evaluating the results to determine whether a satis-
factory solution has been obtained. This omission is not meant to diminish the importance
of each of these activities, but to emphasize the more limited scope of the term decision
making as compared to the term problem solving. Figure 1.1 summarizes the relationship
between these two concepts.
Consider the flowchart presented in Figure 1.2. Note that it combines the first three steps of
the decision-making process under the heading of “Structuring the Problem” and the latter
two steps under the heading “Analyzing the Problem.” Let us now consider in greater de-
tail how to carry out the set of activities that make up the decision-making process.
Figure 1.3 shows that the analysis phase of the decision-making process may take
two basic forms: qualitative and quantitative. Qualitative analysis is based primarily on
the manager’s judgment and experience; it includes the manager’s intuitive “feel” for the
problem and is more an art than a science. If the manager has had experience with similar
1.2 Quantitative Analysis and Decision Making 5
Define
the
Problem
Identify
the
Alternatives
Determine
the Decision
Criteria Making
Evaluate
Problem
the
Solving
Alternatives
Choose
an
Alternative
Implement
the Decision
Decision
Evaluate
the
Results
problems or if the problem is relatively simple, heavy emphasis may be placed upon a
qualitative analysis. However, if the manager has had little experience with similar prob-
lems, or if the problem is sufficiently complex, then a quantitative analysis of the problem
can be an especially important consideration in the manager’s final decision.
When using the quantitative approach, an analyst will concentrate on the quantitative
facts or data associated with the problem and develop mathematical expressions that
Qualitative
Analysis
Structuring the Problem
Quantitative
Analysis
Quantitative methods are describe the objectives, constraints, and other relationships that exist in the problem. Then,
especially helpful with by using one or more quantitative methods, the analyst will make a recommendation based
large, complex problems.
on the quantitative aspects of the problem.
For example, in the
coordination of the Although skills in the qualitative approach are inherent in the manager and usually
thousands of tasks increase with experience, the skills of the quantitative approach can be learned only by
associated with landing studying the assumptions and methods of management science. A manager can increase
Apollo 11 safely on the decision-making effectiveness by learning more about quantitative methodology and by
moon, quantitative
better understanding its contribution to the decision-making process. A manager who is
techniques helped to ensure
that more than 300,000 knowledgeable in quantitative decision-making procedures is in a much better position to
pieces of work performed compare and evaluate the qualitative and quantitative sources of recommendations and
by more than 400,000 ultimately to combine the two sources in order to make the best possible decision.
people were integrated The box in Figure 1.3 entitled “Quantitative Analysis” encompasses most of the sub-
smoothly.
ject matter of this text. We will consider a managerial problem, introduce the appropriate
quantitative methodology, and then develop the recommended decision.
In closing this section, let us briefly state some of the reasons why a quantitative
approach might be used in the decision-making process:
Try Problem 4 to test your 1. The problem is complex, and the manager cannot develop a good solution without
understanding of why the aid of quantitative analysis.
quantitative approaches
2. The problem is especially important (e.g., a great deal of money is involved), and
might be needed in a
particular problem. the manager desires a thorough analysis before attempting to make a decision.
3. The problem is new, and the manager has no previous experience from which to
draw.
4. The problem is repetitive, and the manager saves time and effort by relying on
quantitative procedures to make routine decision recommendations.
From Figure 1.3, we see that quantitative analysis begins once the problem has been struc-
tured. It usually takes imagination, teamwork, and considerable effort to transform a rather
general problem description into a well-defined problem that can be approached via quan-
titative analysis. The more the analyst is involved in the process of structuring the problem,
1.3 Quantitative Analysis 7
the more likely the ensuing quantitative analysis will make an important contribution to the
decision-making process.
To successfully apply quantitative analysis to decision making, the management scien-
tist must work closely with the manager or user of the results. When both the management
scientist and the manager agree that the problem has been adequately structured, work can
begin on developing a model to represent the problem mathematically. Solution procedures
can then be employed to find the best solution for the model. This best solution for the
model then becomes a recommendation to the decision maker. The process of developing
and solving models is the essence of the quantitative analysis process.
Model Development
Models are representations of real objects or situations and can be presented in various
forms. For example, a scale model of an airplane is a representation of a real airplane.
Similarly, a child’s toy truck is a model of a real truck. The model airplane and toy truck
are examples of models that are physical replicas of real objects. In modeling terminology,
physical replicas are referred to as iconic models.
A second classification includes models that are physical in form but do not have the
same physical appearance as the object being modeled. Such models are referred to as
analog models. The speedometer of an automobile is an analog model; the position of the
needle on the dial represents the speed of the automobile. A thermometer is another analog
model representing temperature.
A third classification of models—the type we will primarily be studying—includes
representations of a problem by a system of symbols and mathematical relationships or
expressions. Such models are referred to as mathematical models and are a critical part of
any quantitative approach to decision making. For example, the total profit from the sale of
a product can be determined by multiplying the profit per unit by the quantity sold. If we let
x represent the number of units sold and P the total profit, then, with a profit of $10 per unit,
the following mathematical model defines the total profit earned by selling x units:
P = 10x (1.1)
The purpose, or value, of any model is that it enables us to make inferences about the
real situation by studying and analyzing the model. For example, an airplane designer
might test an iconic model of a new airplane in a wind tunnel to learn about the potential
flying characteristics of the full-size airplane. Similarly, a mathematical model may be used
to make inferences about how much profit will be earned if a specified quantity of a partic-
ular product is sold. According to the mathematical model of equation (1.1), we would ex-
pect selling three units of the product (x ⫽ 3) would provide a profit of P ⫽ 10(3) ⫽ $30.
In general, experimenting with models requires less time and is less expensive than ex-
perimenting with the real object or situation. A model airplane is certainly quicker and less
expensive to build and study than the full-size airplane. Similarly, the mathematical model
in equation (1.1) allows a quick identification of profit expectations without actually requir-
ing the manager to produce and sell x units. Models also have the advantage of reducing the
risk associated with experimenting with the real situation. In particular, bad designs or bad
decisions that cause the model airplane to crash or a mathematical model to project a
$10,000 loss can be avoided in the real situation.
The value of model-based conclusions and decisions is dependent on how well the
model represents the real situation. The more closely the model airplane represents the real
8 Chapter 1 Introduction
Herbert A. Simon, a Nobel airplane, the more accurate the conclusions and predictions will be. Similarly, the more
Prize winner in economics closely the mathematical model represents the company’s true profit-volume relationship,
and an expert in decision
the more accurate the profit projections will be.
making, said that a
mathematical model does Because this text deals with quantitative analysis based on mathematical models, let us
not have to be exact; it just look more closely at the mathematical modeling process. When initially considering a
has to be close enough to managerial problem, we usually find that the problem definition phase leads to a specific
provide better results than objective, such as maximization of profit or minimization of cost, and possibly a set of re-
can be obtained by common
strictions or constraints, such as production capacities. The success of the mathematical
sense.
model and quantitative approach will depend heavily on how accurately the objective and
constraints can be expressed in terms of mathematical equations or relationships.
A mathematical expression that describes the problem’s objective is referred to as the
objective function. For example, the profit equation P ⫽ 10x would be an objective func-
tion for a firm attempting to maximize profit. A production capacity constraint would be
necessary if, for instance, 5 hours are required to produce each unit and only 40 hours of
production time are available per week. Let x indicate the number of units produced each
week. The production time constraint is given by
5x … 40 (1.2)
The value of 5x is the total time required to produce x units; the symbol ⱕ indicates that the
production time required must be less than or equal to the 40 hours available.
The decision problem or question is the following: How many units of the product
should be scheduled each week to maximize profit? A complete mathematical model for
this simple production problem is
f constraints
5x … 40
x Ú 0
Uncontrollable Inputs
(Environmental Factors)
Controllable
Mathematical Output
Inputs
Model (Projected Results)
(Decision Variables)
environmental factors and decisions occurred in the real situation. A flowchart of how
controllable and uncontrollable inputs are transformed by the mathematical model into
output is shown in Figure 1.4. A similar flowchart showing the specific details of the pro-
duction model is shown in Figure 1.5.
As stated earlier, the uncontrollable inputs are those the decision maker cannot influ-
ence. The specific controllable and uncontrollable inputs of a model depend on the partic-
ular problem or decision-making situation. In the production problem, the production time
available (40) is an uncontrollable input. However, if it were possible to hire more employ-
ees or use overtime, the number of hours of production time would become a controllable
input and therefore a decision variable in the model.
Uncontrollable inputs can either be known exactly or be uncertain and subject to vari-
ation. If all uncontrollable inputs to a model are known and cannot vary, the model is
referred to as a deterministic model. Corporate income tax rates are not under the influ-
ence of the manager and thus constitute an uncontrollable input in many decision models.
Because these rates are known and fixed (at least in the short run), a mathematical model
with corporate income tax rates as the only uncontrollable input would be a deterministic
Uncontrollable Inputs
Max 10 (8)
Value for Profit = 80
s.t.
the Production
5 (8) ≤ 40
Quantity (x = 8) Time Used = 40
8 ≥ 0
Controllable Mathematical
Output
Input Model
10 Chapter 1 Introduction
model. The distinguishing feature of a deterministic model is that the uncontrollable input
values are known in advance.
If any of the uncontrollable inputs are uncertain and subject to variation, the model is
referred to as a stochastic or probabilistic model. An uncontrollable input to many pro-
duction planning models is demand for the product. A mathematical model that treats fu-
ture demand—which may be any of a range of values—with uncertainty would be called a
stochastic model. In the production model, the number of hours of production time re-
quired per unit, the total hours available, and the unit profit were all uncontrollable inputs.
Because the uncontrollable inputs were all known to take on fixed values, the model was
deterministic. If, however, the number of hours of production time per unit could vary from
3 to 6 hours depending on the quality of the raw material, the model would be stochastic.
The distinguishing feature of a stochastic model is that the value of the output cannot be
determined even if the value of the controllable input is known because the specific values
of the uncontrollable inputs are unknown. In this respect, stochastic models are often more
difficult to analyze.
Data Preparation
Another step in the quantitative analysis of a problem is the preparation of the data required
by the model. Data in this sense refer to the values of the uncontrollable inputs to the
model. All uncontrollable inputs or data must be specified before we can analyze the model
and recommend a decision or solution for the problem.
In the production model, the values of the uncontrollable inputs or data were $10 per
unit for profit, 5 hours per unit for production time, and 40 hours for production capacity.
In the development of the model, these data values were known and incorporated into the
model as it was being developed. If the model is relatively small and the uncontrollable
input values or data required are few, the quantitative analyst will probably combine model
development and data preparation into one step. In these situations the data values are in-
serted as the equations of the mathematical model are developed.
However, in many mathematical modeling situations, the data or uncontrollable input
values are not readily available. In these situations the management scientist may know that
the model will need profit per unit, production time, and production capacity data, but the
values will not be known until the accounting, production, and engineering departments
can be consulted. Rather than attempting to collect the required data as the model is being
developed, the analyst will usually adopt a general notation for the model development
step, and then a separate data preparation step will be performed to obtain the uncontrol-
lable input values required by the model.
Using the general notation
the model development step of the production problem would result in the following gen-
eral model:
Max cx
s.t.
ax … b
x Ú 0
1.3 Quantitative Analysis 11
A separate data preparation step to identify the values for c, a, and b would then be neces-
sary to complete the model.
Many inexperienced quantitative analysts assume that once the problem has been de-
fined and a general model developed, the problem is essentially solved. These individuals
tend to believe that data preparation is a trivial step in the process and can be easily handled
by clerical staff. Actually, this assumption could not be further from the truth, especially
with large-scale models that have numerous data input values. For example, a small linear
programming model with 50 decision variables and 25 constraints could have more than
1300 data elements that must be identified in the data preparation step. The time required
to prepare these data and the possibility of data collection errors will make the data prepara-
tion step a critical part of the quantitative analysis process. Often, a fairly large database is
needed to support a mathematical model, and information systems specialists may become
involved in the data preparation step.
Model Solution
Once the model development and data preparation steps are completed, we can proceed to
the model solution step. In this step, the analyst will attempt to identify the values of the de-
cision variables that provide the “best” output for the model. The specific decision-variable
value or values providing the “best” output will be referred to as the optimal solution for
the model. For the production problem, the model solution step involves finding the value
of the production quantity decision variable x that maximizes profit while not causing a
violation of the production capacity constraint.
One procedure that might be used in the model solution step involves a trial-and-error
approach in which the model is used to test and evaluate various decision alternatives. In
the production model, this procedure would mean testing and evaluating the model under
various production quantities or values of x. Note, in Figure 1.5, that we could input trial
values for x and check the corresponding output for projected profit and satisfaction of the
production capacity constraint. If a particular decision alternative does not satisfy one or
more of the model constraints, the decision alternative is rejected as being infeasible,
regardless of the objective function value. If all constraints are satisfied, the decision alter-
native is feasible and a candidate for the “best” solution or recommended decision.
Through this trial-and-error process of evaluating selected decision alternatives, a decision
maker can identify a good—and possibly the best—feasible solution to the problem. This
solution would then be the recommended decision for the problem.
Table 1.2 shows the results of a trial-and-error approach to solving the production
model of Figure 1.5. The recommended decision is a production quantity of 8 because the
feasible solution with the highest projected profit occurs at x ⫽ 8.
Although the trial-and-error solution process is often acceptable and can provide valu-
able information for the manager, it has the drawbacks of not necessarily providing the best
solution and of being inefficient in terms of requiring numerous calculations if many deci-
sion alternatives are tried. Thus, quantitative analysts have developed special solution pro-
cedures for many models that are much more efficient than the trial-and-error approach.
Throughout this text, you will be introduced to solution procedures that are applicable to
the specific mathematical models that will be formulated. Some relatively small models or
problems can be solved by hand computations, but most practical applications require the
use of a computer.
Model development and model solution steps are not completely separable. An analyst
will want both to develop an accurate model or representation of the actual problem situa-
tion and to be able to find a solution to the model. If we approach the model development
12 Chapter 1 Introduction
step by attempting to find the most accurate and realistic mathematical model, we may find
the model so large and complex that it is impossible to obtain a solution. In this case, a sim-
pler and perhaps more easily understood model with a readily available solution procedure
is preferred even if the recommended solution is only a rough approximation of the best
decision. As you learn more about quantitative solution procedures, you will have a better
idea of the types of mathematical models that can be developed and solved.
Try Problem 8 to test your After a model solution is obtained, both the management scientist and the manager will
understanding of the be interested in determining how good the solution really is. Even though the analyst has
concept of a mathematical undoubtedly taken many precautions to develop a realistic model, often the goodness or
model and what is referred accuracy of the model cannot be assessed until model solutions are generated. Model test-
to as the optimal solution to
the model.
ing and validation are frequently conducted with relatively small “test” problems that have
known or at least expected solutions. If the model generates the expected solutions, and if
other output information appears correct, the go-ahead may be given to use the model on
the full-scale problem. However, if the model test and validation identify potential prob-
lems or inaccuracies inherent in the model, corrective action, such as model modification
and/or collection of more accurate input data, may be taken. Whatever the corrective ac-
tion, the model solution will not be used in practice until the model has satisfactorily
passed testing and validation.
Report Generation
An important part of the quantitative analysis process is the preparation of managerial
reports based on the model’s solution. In Figure 1.3, we see that the solution based on the
quantitative analysis of a problem is one of the inputs the manager considers before mak-
ing a final decision. Thus, the results of the model must appear in a managerial report that
can be easily understood by the decision maker. The report includes the recommended de-
cision and other pertinent information about the results that may be helpful to the decision
maker.
and follow-up evaluation of the decision. The manager should continue to monitor the con-
tribution of the model during the implementation and follow-up. At times this process may
lead to requests for model expansion or refinement that will cause the management scien-
tist to return to an earlier step of the quantitative analysis process.
Successful implementation of results is of critical importance to the management
scientist as well as the manager. If the results of the quantitative analysis process are
not correctly implemented, the entire effort may be of no value. It doesn’t take too
many unsuccessful implementations before the management scientist is out of work.
Because implementation often requires people to do things differently, it often meets
with resistance. People want to know, “What’s wrong with the way we’ve been doing
it?” and so on. One of the most effective ways to ensure successful implementation is
to include users throughout the modeling process. A user who feels a part of identify-
ing the problem and developing the solution is much more likely to enthusiastically im-
plement the results. The success rate for implementing the results of a management
science project is much greater for those projects characterized by extensive user in-
volvement. The Management Science in Action, Quantitative Analysis at Merrill
Lynch, discusses some of the reasons behind the success Merrill Lynch realized from
using quantitative analysis.
Now that abnormal conditions were past, Nikander and his family
returned to conventional ways. Theria must not meet nor see Eëtíon.
Of course she must not. She must be shut in the women’s court
whenever he came to the house.
Nikander gave his formal consent to the marriage. He loved Eëtíon
with all his heart. The good youth now would have been his choice
for Theria even if Theria had had no wish in the matter. Yet as the
days went by Nikander dreaded the marriage. Marriage with a metic
was indeed a serious step.
Nikander knew his daughter well. He knew that while she now
made the sacrifice gladly that later when she saw her sons excluded
from the priesthood, herself excluded from processional rites and
perhaps taunted by women of her own class, Theria’s proud spirit
would revolt. He even wondered if her love would outlast the strain.
Love so burning bright in youth may be strangely quenched by hard
conditions.
Nikander’s attitude unconsciously affected Eëtíon. He, too, now
that he faced his marriage, realized how sad a sacrifice he was
asking of her who had set him free.
He had hoped that Theria would speak to him from her window so
that he could ask her of these things face to face. But this Theria
was too loyal to do.
She sent her messages by her father.
“So soon will come our life-long happiness,” she said, “we must
bear this parting now.”
At last Eëtíon was in serious misery for the trials looming ahead.
He sent question to Theria by Nikander.
“Had she thought of all the future? Did she want to decide again?”
Nikander came back laughing.
“Never send me on such an errand again, young man,” he told
him. “She was almost as abusive as old Tuchè herself. She said she
had not supposed that you would so insult her. That if she were as
great a fool as you seem to be she would retaliate by distrusting
your love. But that she does not do. She trusts your love, and you by
this time should trust hers.”
Eëtíon laughed joyously. “Apollo bless her! she is as lovely in her
anger as in everything else!”
Upon which Nikander named him an Eros-infatuated youth.
But the incident cleared the air. From that time Nikander trusted
his daughter’s decision. So, Melantho having made ready the linens,
garments, and embroideries she considered essential, Theria and
Eëtíon were betrothed before witnesses, solemnly in the aula. For a
few happy moments they stood together and touched hands, though
Theria had to be veiled. The ceremony was more binding than the
wedding which was to follow later. Theria returned to her room
knowing that now she belonged to Eëtíon as his goods and chattels
belonged, but her heart was singing for joy.
It was at the betrothal feast, when it was too late for mending,
that Eëtíon revealed his one defect.
They were chatting after the meal, or rather sitting silent while
Eëtíon talked. For none of the youths of Delphi had had such
adventures as Eëtíon, by storm of ocean, by cruelty of pirates, deceit
of merchants in the ports. As a captive he had seen practically all the
far ports of the West.
Eëtíon sat upright on his couch, too animated to recline, his dark
eyes now brightening with some memory, now filling with terror or
triumph. Near him was one of the many small tables of a Greek
room.
Upon this table had been left, no doubt by Kairos himself, the god
of chance, a double handful of smooth clay. It had been brought that
morning by some citizens from far away who wanted to establish a
sale for it in Delphi. Nikander had pronounced it the finest in texture
he had ever seen. Then it had been left here.
Eëtíon idly picked it up as he talked, working it with his deft
fingers.
Gradually it became soft, malleable. Absently he shaped it into a
thick pillar, then, as if in sudden decision, began to mould it. He
ceased talking, forgot his guests entirely, quite unconscious that they
were watching what he did.
Under his swift fingers the clay soon took the form of a youth.
“Look, it is beautiful,” whispered Dryas, wondering.
Now Eëtíon looked up impatiently, seized upon a plectrum as a
tool, and began to work again in mad haste.
More and more lovely the little youth became, not standing on
both feet in the old hieratic attitude, but leaning forward with one
leg advanced as if running, head thrown back and both arms
outstretched toward an invisible goal. Time passed by, but Eëtíon
was unaware of it. Now began the muscle modelling, dry, and at
points stylized, yet lovely and alive, the delicate thighs full of
strength, the spare abdomen showing the play of running muscles,
the chest lifted and full of breath.
“It is Ladas,” they cried, “Ladas, the Argive runner.”
Now Eëtíon began to etch the hair in fine-drawn lines in the old
fashion and bind it down with a fillet. Nikander saw at once that this
figure was the result of long and intense imagining of the mind.
Eëtíon could not otherwise have modelled with such swiftness. The
skill, too, was no idle skill, it was the result of long hours of training
and toil.
At length it satisfied its creator. Eëtíon breathed deep, looked up
and saw all the company gazing at him, and laughed a quick,
embarrassed laugh.
“Eëtíon!” spoke Nikander, amazed. “Surely you are not a sculptor!”
Eëtíon hung his head. “I sometimes think I am,” he confessed.
“But your father Euclides was a high-born citizen. He surely would
not give you over to the sculptor’s trade.”
“No,” answered Eëtíon. Then on the defensive, “But after all,
Nikander, is there any nobler way of honouring the gods than by
beautiful sculpture? What would Delphi be without its statues and its
songs?”
“Oh, but Eëtíon, this is hand craft. See, your hands are soiled even
now. Song is the work of the mind alone.”
“But you use the hand to play the lyre,” said Eëtíon, quickly hiding
his dirty hands in his himation.
“Apollo presides over song,” retorted Nikander. “No such god
fosters sculptor work.”
“There is Hephæstos.”
“The ugly lame god. By heaven, Eëtíon, you are no Hephæstos.”
Everybody laughed. “The beautiful Eëtíon himself with the limping,
grizzled one!”
“I am serious,” insisted Nikander; “you must explain this thing.
Who taught you?”
“Ageladas,” answered Eëtíon, “but of course my father never
knew.”
“Ah, no wonder you model well,” said Nikander, for Ageladas, the
Argive, was the greatest teacher of sculpture in Greece.
“My pedagogos was Ageladas’s friend,” went on Eëtíon, “and he
used to stop with me at Ageladas’s workshop on our way from
school. I—well, I played with the clay as I do now and Ageladas saw
and praised me. But oh, it was not the praise, it was the love of
making beautiful gods and men which possessed me. All through my
school hours I forgot my Homer, longing to be at work with
Ageladas. I bribed my pedagogos again and again to bring me there.
Myron was in the workshop, too, and I learned at his side. Then one
day Ageladas told me he would exhibit one of my statues as his
own.” Eëtíon laughed softly and tears came into his eyes.
“Ah, never shall I forget my father stopping by my own statue.
‘This is most beautiful of all,’ he said. ‘This youth pouring the
libation. See how he worships, how shyly he supplicates before his
god?’ Then such happiness welled up within me that I could not
speak. Dear Father, he never guessed that the statue was mine.”
Nikander took Eëtíon’s hand.
“But now, Eëtíon, now that you are a Delphian, a son of my
house, surely you will not do this curious thing, which no well-born
citizen would do? Delphi will give you large activities.”
“No, dear Nikander,” answered Eëtíon gently. “No.”
He took the little runner and with a single fierce pressure sent him
back into the clay whence he had come.
“Oh, don’t, don’t do that,” cried they all at once, for they loved its
loveliness.
“It would perish anyway,” said Eëtíon sadly. “The clay would soon
crack.”
CHAPTER XLII
THE UNWILLING COLONIST
On the far-away coast of Sicily, the western outpost of the world, lay
the little town of Inessa. One day men came from the neighbouring
town Catana, attacked Inessa, and razed it to the ground. This was
done while Theria was yet spinning at home, before she was
immured in the Pythia House. And this one cruel act, performed by
men she had never known, in a town whose name she had never
heard, was to affect Theria’s life more profoundly than any act of
father, mother, or brother.
It was her fate.
A purposeful intent thus seemed to run through circumstance,
deflecting it toward a far-off goal.
Most of Inessa’s inhabitants were killed outright, but among those
who were cast upon the world was an awkward youth—one Hyllos,
son of Inessa’s most prominent citizen—but an ill-born young man
who stammered abominably. This Hyllos being come to the shore of
Phokis thought it a good opportunity to visit the Delphic Oracle and
inquire for the curing of his speech.
But when Hyllos stood before the tripod the priestess answered
not at all concerning his speech, but bade him:
“The ruins of Inessa disturb the peace of the Delphic god. Yes, and yet
more misfortune shall overtake thee unless thou rebuild Inessa on a
height where trees invite the birds. Of high choice is the one who goeth
with thee.”
Thus strangely did Theria receive the news of her freedom. Like a
bird born in a cage, she did not recognize the open door. This
amazing proposal had come to Theria at the most sentimental hour
of her life, when the bride leaving her old home looks with vivid
tenderness upon it. These days the dear old home did not imprison
Theria. And the new one! With what intense hope and wonder did
that draw her on!
Perhaps she had not been fully awake talking with her father. But
surely she was awake now. She began to toss and toss upon her
bed. She was a little hurt that her father should so easily plan her
departure from Delphi.
“I thought he knew how I loved the Oracle,” she reflected. “But he
does not know. Because I am not Dryas, nor Timon—because I am
not a man, Father thinks I cannot feel as he does. But I do, I do.”
She sat up in bed, gazing into the dark.
“I have helped Delphi,” she murmured, rather miserably. “At least I
thought I had helped Delphi by my oracles. Shall I not love my city
that I have helped?”
The miraculous saving of Delphi after days of danger, Theria’s
vision on the mountain—all had intensified her already ardent love of
home. Even her god Apollo was locally peculiar to his shrine. Gods
were never quite the same when worshipped in distant temples.
Apollo of Delphi was nearer to Theria than Apollo anywhere else. No,
no, how strange of her father to propose her going away. And he
wanted her to found a city! The greatness of the task appalled her.
She lay back with a sigh.
Inessa! What did the city look like, lying ruined on its distant
shore?—“The most beautiful shore in the world,” her father had
called it. Apollo himself must love that city since he so insisted upon
its rebuilding. A great mountain rose behind it, greater than
Parnassos. This also her father had told her. She began again to
wonder who could be selected to rebuild it. No doubt the priests had
looked over the whole field and found no one. That was why they
had chosen her. There could be no other reason for such choosing.
Well, they would fall back upon Karamanor. Karamanor had
commercial talent. Theria had always heard of that, and how from a
little boy he had always got the best of it in every enterprise.
Karamanor would make Inessa prosperous, send her ships over
farthest waters, and make her rich as Sybaris. Oh, but that was not
what the god wanted! There were plenty of rich colonies in the west.
No, surely Apollo had some great entity for Inessa. An eidolon she
called it, a spiritual ideal or image containing the force and character
of the god himself. Beauty rising from it to meet the beauty of the
divine mind. Song in abundance fostered, almost worshipped, there.
Beauty of dance and of perfectly formed high-hearted youths.
Justice, yes, even to the poor who expect no just dealings. And
perhaps some new Philosophy which the god had stored in his heart
to give to some philosopher yet unborn and who could be born only
in this new place of free speech and high ideals, this place
untrammelled by old-world mistakes. She thought of Pythagoras,
Parmenides. Yes, it was from the west that the philosopher came
and awakened the minds of men.
Oh, who could tell what the god of pure, unutterable beauty might
do if only the place were prepared? Inessa was a god-appointed
place, a god-appointed task. But Karamanor could not do it.
Then? What then?
It was her task. Theria’s! God-given!
She was unworthy, unable! Yes, yes, but the god would help her.
Had he not always helped? Ah, out of such difficulties, such
despairs, always that hand reached down, always that sudden
brightness of mind which was the god’s presence.
She seemed to see Inessa on its shore forlorn, waiting for her!
She leaped from her bed and stood trembling in the darkness.
What had she done? She had sent her father away; she had refused!
A sentimental, maudlin refusal! Oh, if her father had only shaken
her. He was too gentle these days, was Father. She must tell him
quickly, quickly. She must tell him she would go.
She felt her way to the door, then hurried along the balcony to her
father’s room. He was in the heavy first sleep of night, and when she
spoke to him he did not arouse, but only sighed wearily. Melantho
sat up. “Are you ill? Is it robbers?” she asked. And learning it was
neither she rated Theria in wrathful whispers for disturbing the head
of the house.
So Theria perforce went back to her room, there to toss, to plan,
to wonder, until nearly dawn when she fell, as with a sudden
stumble, into slumber.
When she awoke again the full sun was shining brightly into the
court. Inessa, the new wonderful colony, met her awaking mind. She
had been walking in its streets of dream with Eëtíon.
But she knew that Nikander always rose with the dawn. Already
he might be gone from the house to tell the priests to choose
another leader. In mad haste she threw on her chiton and hurried
down into the aula. Paian be praised! Nikander was still there, but all
dressed and sandalled going toward the door.
“Father, Father!” she cried breathlessly. “Wait a moment. Oh, I
must see you alone.”
“What has happened?” he asked.
“Inessa! Oh, Father, I am going to Inessa. I must go.”
“What,” he smiled at her vehemence. “Changeable woman! Do
you expect me to veer about with all your moods?”
“I didn’t listen. I was blind. I——”
“But perhaps I, too, have changed mood. I am not nearly so eager
as I was last night, my daughter.”
He was not teasing. He meant it! There were longing and affection
in his face before which she was utterly silent.
Then he looked into her eyes.
“Does the colony seem more possible this morning?” he asked
seriously.
“Possible! Oh, the wonderful task! God-given. Are you sure, sure
the priests meant it for me?”
“Quite sure. It was a long, serious discussion.”
“There is no one else,” she said humbly. “That is why they chose
me. And that is why I must go. Inessa seems as if it were my own
child, lonely, ruined, waiting for me.”
“Hmm—so that is your meaning this morning.”
She began to pace up and down. “Father, it is a thousand-fold
task, the founding of a city.”
“I should rather think so,” he smiled.
“Would I have the choice of men who are to go? It should be but
a few men at first, and the right men.”
“Yes, the choice would be yours.”
“And the present site of the city. May I choose another? If the old
site be unhealthful, or melancholy, or not beautiful, or haunted by
some fate?”
“Yes, with the consent of the colonists.”
“And the laws of the city. Would I select the code and even annul
laws that proved unsuited in the new land? Oh, Father, you will have
to teach me. I will have to work every moment to grow wiser and
better.”
“I will teach you,” he responded, wondering at her.
“Think, if we could make a new city where better justice would be
meted out than ever before, where even the poor man could keep
up heart and courage. And where orphans would be nurtured. Oh,
nobody should care for the little fatherless children but me. I would
let no one else do that.”
She stopped her pacing and faced him. He was amazed at the
change in her—a look of release, of purpose in her face that had
never been there before. Seeing her eyes so shining, he realized that
always heretofore they had held a bafflement, a look of
discouragement and hunger. That look was gone. Now she was
strangely creative, maternal onward-moving. The very lift of her
head was free. He seemed to see a new Theria.
“Daughter,” Nikander said, “I did not, no, I did not realize it would
mean all this to you.”
“Dear Father, dear Father,” she said.
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