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Lesson 1 Purposive Communication (1)

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6 views

Lesson 1 Purposive Communication (1)

Uploaded by

Maria Tendenilla
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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PURPOSIVE

LESSON 1

COMMUNICATION PROCESSES,
PRINCIPLES AND ETHICS
COMMUNICATION
is the process of exchanging information, ideas,
thoughts, and feelings between individuals or groups.

can be defined as the process of transmitting


information and common understanding from one
person to another (Keyton, 2011).
COMMUNICATION
Effective communication is crucial for personal,
professional, and societal development.
Cultural Noise
Interference caused by cultural differences between the sender and receiver.
Examples:
Different cultural norms regarding communication styles.
Varied interpretations of non-verbal cues.
Language barriers in a multicultural environment.

Technical | Technological Noise


Interference related to the use of communication technologies.

Examples:
Poor internet connection affecting video calls.
Software glitches leading to distorted messages.
Email filters causing messages to be misclassified.
COMMUNICATION
CONTEXTS
•It is the communication
that occurs within one’s
own mind.

•It also includes activities


such as one’s solving
own problems or conflict,
planning, evaluating
oneself and one’s
relationships with others.
• The process of
using messages to
generate meaning
between two or
more persons in a
situation.
• Dyadic Communication
–is basically a
communication between
two persons, i.e., you
talking with your parent,
an interview with an
employer, or a
consultation with a
teacher.
• Small-group Communication
–is the process of generating meaning using messages
within a small group of communicators. Example: interactions
with family members, study groups, religious groups, etc.
•Public Communication
– this is the process where a single source utilizes messages that
then transmits these messages to a number of receivers at once. Public
communication or public speaking is recognized by its formality,
structure, and planning.
•Mass Communication
–it is a process of communicating messages in order to generate
meaning through a mediated system. From the source of the message, it goes
to its several unseen receivers. This type of communication is called “mass”
because the messages go to newspaper and magazine readers, TV viewers,
radio listeners and netizens.
Principle:
Communicate truthfully and avoid deception.

Example:
Providing accurate financial information in a
business report, even if the numbers are not
favorable.
Principle:
Be open and transparent in
communication, providing information
that allows others to make informed
decisions.
Example:
Disclosing potential conflicts of
interest before participating in a decision-
making process.
•Principle:
Respect individuals' right to
privacy and avoid disclosing
sensitive information
without consent.

•Example:

•Not sharing personal details


about a colleague without
their permission.
Principle:
Uphold moral and ethical
principles, acting in a manner
consistent with one's values.

Example:
Refusing to engage in or support
deceptive practices in marketing or
advertising.
Principle:
Treat others with fairness and avoid favoritism or bias in
communication.

Example:
Ensuring that all team members have an equal opportunity to
express their opinions in a meeting.
Principle:
Treat others with respect, acknowledging diverse perspectives
and fostering an inclusive communication environment.
Example:
Using inclusive language that respects different genders,
ethnicities, and backgrounds in written and verbal communication.
Principle:
Protect sensitive information
and refrain from disclosing
confidential details without proper
authorization.

Example:
Maintaining the confidentiality
of client information in a business
negotiation.
Accuracy
Principle:
Strive for accuracy in
communication, fact-checking
information before dissemination.

Example:
Verifying statistics and data
before including them in a research
report or presentation.

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