Scribd
Upload
33 views

BuhiBrandGuide

Uploaded by

mrvongoctruong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
33 views

BuhiBrandGuide

Uploaded by

mrvongoctruong
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 16

Social Media

BRAND GUIDE
Buhi Brand
Buhi Brand
What is Buhi Brand?
We're more than just a bag supplier. If it's a bag, Buhi makes it.
We're your trusty travel companions, crafted with care and
creativity to accompany you on every journey.

Our mission is simple: Provide bags that resonate with a


moderately young, design-conscious audience at affordable
prices.
Buhi Brand (cont.)
We aim to design functional bags
that evoke nostalgia, but with
enough personality for even the
choosiest of millennials. These
goals have been driving factors in
increasing Buhi's sales since it was
founded in 2009.
Buhi Brand (cont.)
We're fueled by our company
culture and core values in all things
we produce. Review our Brand
Voice and become familiar with the
way we talk to our audience.
Buhi Voice
Buhi Voice
What is Buhi Voice?
Buhi Voice refers to the distinct personality, style, and tone
that we use to communicate with our audience across various
channels and touchpoints. It's essentially the way Buhi
expresses itself through written and verbal communication,
including marketing materials, social media posts, website
content, customer service interactions, and more.
We Offer Authenticity We Are Human

Honest, real, scenario-based Buhi provides affordable


media adds to the realism of bags that appeal to a wide
life with Buhi. The media you variety of consumers, and our
choose to use ought to be media should reflect this.
original, pertinent, and based Whether we’re showing
on actual events. We advise to intimate moments or
use a narrative-driven moments of everyday life, the
approach and a conversational media we use should be
tone. Steer clear of any media personal and relatable.
cliches in favor of unique
perspectives.
Buhi Voice (cont.)
Friendly
Communicate in a warm and approachable manner, like a trusted friend
ready to accompany you on your travels.

Confident
Exude confidence in our products and services, while also expressing
assurance in our ability to meet customers' needs and exceed expectations.

Inspirational
Inspire customers to embark on new adventures and embrace the joy of
exploration, encouraging them to pack their bags and seize every
opportunity.
Buhi Voice (cont.)
Playful
Spirits a playful edge that brings a smile to the reader's face, making
interactions enjoyable and lighthearted.

Reliability
Convey dependability and consistency, reassuring customers
that they can rely on the brand for quality products and exceptional service.
Hashtags
Best Practice
Review the interests of our target market and create hashtags
that will focus on their individual interests.
Do’s of #Hashtags
Do
➔ Use only relevant hashtags that are directly related to your
message
➔ Use hashtags wisely (no more than 3-5)
➔ Review the resources that are available to you
◆ Will you be able to establish a conversation when using
a new hashtag?
Don'ts of #Hashtags
Don’t
➔ Use the branded keyword terms unless they are directly
relevant to your message
➔ Use the same hashtag more than once in a single post
Final Checklist
Check before you post!

In your post:
❏ Check spelling
❏ Include a clear and strong CTA
❏ Use clear, concise, and engaging copy
❏ Use a tone that is conversational but not casual
❏ Use messages that are relevant to your audience
❏ Do not use more than five hashtags in post
❏ Use emojis sparingly when relevant

You might also like